"Marco Polo" Appears in Geico Ad Featuring Modern-Day Game of Marco Polo - Capitol Communicator

Home » “Marco Polo” Appears in Geico Ad Featuring Modern-Day Game of Marco Polo

“Marco Polo” Appears in Geico Ad Featuring Modern-Day Game of Marco Polo

by | Aug 1, 2016

One of the last places you’d expect to see 13th century Venetian explorer Marco Polo would be in a pool with a bunch of kids during a round of the modern-day water game Marco Polo, states a piece in Adweek.

The Adweek item, in part, added:

“But that’s exactly where he appears in (Chevy Chase, Md-based) Geico’s latest goofy commercial from (Richmond-based) The Martin Agency, which juxtaposing the surprise of the off-kilter visual gag with the obviousness of what the the insurer emphasizes as its competitive edge—lower rates for consumers.

“The theme of the new mini-campaign is, “It’s not surprising.”

“In the spot, the famous traveler stands, in full period garb, chest deep in a backyard pool, completely baffled while a handful of children swim around him yelling “Marco” and “Polo.” His ineffectual attempts to bridge the gap are entertaining enough.

“”Excuse me,” he says in Italian, “I am Marco Polo.” Alas, it’s to no avail.”

(Adweek photo.)

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

3 Comments

  1. Arun s

    I went to the store yesterday to return/exchange an item that turned out to out to be defective. Surprisingly there were 3 people (2 gals and a guy) in attendance. “How can we help?” they inquired of me.
    I threw the receipt down on the desk and showing them the item, I repeated from the commercial quoting Marco Polo.
    It took all the restraint I could summon to keep from bursting out as the two gals quizzically looked at each other. One blurted out” Not sure what the bloke is saying, I’m English y’know.” Then they looked at the guy and he said ” Wait a minute….I’ve heard that line before!”
    At that point I cracked up and told them I was messing with their minds. Then they al burst out laughing and were more than glad to help. They said that was the high point of their day and for me to come back soon “Marco”! Haahahaha I said I would but with the Lama next time.

    Reply
    • Susan Polson

      1st, its Llama, 2nd it should be a camel.

      Reply
  2. Susan Polson

    Correct me if I’m wrong, but Marco Polo did not go to South Ametica. That is where Llamas are native to, not Asia. So this commercial is a big FAIL.

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *


Sponsors

Brand Creep

Don't tell the lawyers

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE