Business & Tech

Netflix Adds 9M Subscribers In Quarter; Membership Nearly 270M Worldwide

The strategy resulted in Netflix adding 30 million subscribers last year — the second largest annual increase the service's history.

(CBS San Francisco)

April 19, 2024

LOS GATOS -- Netflix gained another 9.3 million subscribers to start the year while its profit soared with the help of a still-emerging expansion into advertising but caught investors off guard with a change that will make it more difficult to track the video streaming service's future growth.

Interested in local real estate?Subscribe to Patch's new newsletter to be the first to know about open houses, new listings and more.

The performance announced Thursday demonstrated that Netflix is still building on its momentum of last year, when a crackdown on free-loading viewers relying on shared passwords and the rollout of a low-priced option including commercials revived its growth following a post-pandemic lull.

The strategy resulted in Netflix adding 30 million subscribers last year — the second largest annual increase the service's history.

Interested in local real estate?Subscribe to Patch's new newsletter to be the first to know about open houses, new listings and more.


CBS Local Digital Media personalizes the global reach of CBS-owned and operated television and radio stations with a local perspective.

We’ve removed the ability to reply as we work to make improvements. Learn more here