10 Best Sales Goal Tracker Tools & Templates

Calendars, planners, to-do lists: these are just a few of the tools we use to stay on top of our day-to-day activities, but how can you stay on top of your sales activities? With sales goal trackers.

If you‘re a sales leader, it’s important to determine the key metrics your sales team will be evaluated on. By using sales goal and activity tracking tools, you can more accurately monitor your business performance and achieve sales goals with a clearer picture.

In this post, we'll define what a sales activity tracker is, and give you some of our favorite tools to help your sales team streamline its process.

Table of Contents:

• Sales Tracking Software
• Free Sales Trackers
• Sales Tracking Templates

Using a tracking tool, spreadsheet, or template makes it easy to have all the information you need to review in one place. Plus, these resources can be used to quickly identify trends and any corrections that need to be made in one-on-ones and team meetings to review performance.

Here are the best software, templates, and tools to help you track your sales activity, monitor the effectiveness of your team, and make data-driven decisions for your business.

HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. HubSpot will share the information you provide to us with the following partners, who will use your information for similar purposes: QuotaPath. You can unsubscribe from communications from HubSpot at any time. For more information, check out HubSpot's Privacy Policy. To unsubscribe from QuotaPath's communications, see QuotaPath's Privacy Policy.

Free Sales Metrics Calculator

A free, interactive template to calculate your sales KPIs.

• Average Deal Size
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (CLV)
• And more!

Get Your Free Template

Loading your download form

You're all set!

Click this link to access this resource at any time.

Access now

Learn more

Sales Tracking Software

1. HubSpot Sales Tracking Software

Image Source

If you're looking for more than just a template to work with, the HubSpot Sales Hub offers sales tracking software to better automate and streamline your sales process as prospects move through your pipeline.

I love how easy it is to organize every part of the sales pipeline with HubSpot’s sales tracker. Plus, with the amount of details you’re able to add to each card, you or your teammate can make each pitch and follow-up personalized.

Best for: Sales teams looking for a collaborative way to track sales and goals.

What I Like:

• Gives you a better understanding of how much of your pipeline is caught up in each stage of your sales cycle at any time, so you can eliminate bottlenecks and close faster.

• Makes automation of basic tasks and workflows more simple and straightforward — freeing up your sales team to build relationships and close deals.

• Allows you to automatically connect your email inbox, so documents and communication sent to prospects are automatically logged in the HubSpot CRM.

2. HubSpot Sales Dashboard

Image Source

In addition to Sales Hub software, your sales team can use free interactive dashboards for sales activity tracking using HubSpot CRM and Sales Hub. With this tool, you can track your pipeline using different metrics and manage the data for transparent deal forecasting.

Data can be used to guide everything you do, even in sales. In my experience, it’s easier and more motivating to stay on track of my goals when I can see how I’m doing. That’s what I like about HubSpot’s sales dashboard: The charts provide a visual understanding of my performance.

Best for: Visual deal forecasting and sales tracking.

What I Like:

• Offers deal forecast reporting to show you the amount of forecasted revenue by deal stage.
• Helps you to monitor how prospects move through the pipeline with multiple reports based on sales performance.
• Allows you to spend less time building reports in spreadsheets and more time accurately answering your business’s strategic questions.
• Comes with pre-built template boards so you don’t have to create your pipeline dashboard from scratch.
• Includes built-in automation to help complete repetitive tasks.
• Offers over 150 integrations with tools that can level up your sales pipeline and goal tracking.
• You can customize the view style, choosing from Gantt, Kanban, and more.
• Monday is really easy and intuitive to set up.
• For individuals, this could be a detailed way to stay on top of your sales workflow and goals.

3. Smartsheet

Image Source

Smartsheet is a work management platform with powerful sales tracking capabilities. What caught my eye first was how the tool has similar characteristics to a spreadsheet. This can be useful for anyone who’s spent a lot of time tracking their sales goals and data in Excel but is ready to upgrade to a more comprehensive solution.

The platform is also designed to provide greater visibility and consolidation, which makes it useful for large teams.

Best for: Enterprise-level sales leaders and executives looking for more visibility and alignment with sales rep activities.

What I Like:

• Offers real-time sales forecasting and visibility into tasks.
• Has an Excel-style interface that makes it easy for Excel or Google Sheet users to get familiar with it right away.
• Collaborative task management features make it easy for teams to work on sales goal tracking tasks simultaneously.

Free Sales Trackers

4. Trello

Image Source

Trello is a project management tool that can be customized to your needs. I personally find that it works great for tracking my sales outreach with clients. The kanban style board makes it easy to visualize outreach and stay on top of sales goals.

The free plan works great for individuals or small teams who are working on fewer deals at once. You may be limited to 10 boards (which I would use to represent different steps in the sales pipeline), but you can add unlimited cards (I’d use these for every task and client interaction).

Best for: Small teams looking for a visual pipeline dashboard.

What I Like:

5. Monday.com

Image Source

Monday.com has its own Sales CRM, but you can also use the free plan to access some workflow planning features. I like how Monday’s boards are organized. They almost look like a more visual version of spreadsheet, in my opinion.

If you’re an individual sales leader, the free version is worth looking into as a way to organize and track client data and sales activities.

Best for: Individuals who are getting started with sales goal tracking.

What I Like:

Sales Tracking Templates

6. Sales Data Tracker Template

I personally love a good spreadsheet. I also love a free template, so this sales dashboard is a win-win.

A sales dashboard is a simple yet effective way to visualize your sales data. With a sales call planner, you can help your team track and manage your outreach activities and their performances.

Best for: Integrating with your current workflow.

What I Like:

• Offers convenient snapshots of key sales objectives and metrics to help you track your team's performance with more accuracy and precision.
• It includes step-by-step instructions as you fill out each section.
• Lets you build an innovative sales dashboard that will equip you to hit new sales records.
• The template can be used in Excel or Google Sheets.

7. CRM Template

If you’re interested in a sales CRM but not quite ready to commit to a full solution, I love this free CRM template.

HubSpot created a detailed sales lead follow-up tracker (or CRM tracker) to help your company keep track of how it interacts with customers who buy your products or services.

You’ll have a place for meeting notes, names, titles, and proposed solutions you’ll want to bring up on your next call.

Best for: Getting an introduction to sales tracking.

What I Like:

• Displays your sales pipeline and the value of your open opportunities for better relationship management.
• Helps you to better calculate your team's win/loss ratio by calculating the progress of each opportunity you input.
• Assists salespeople to better organize, track, and rank prospects based on priority.

8. Sales Forecasting Template

Image Source

Sales forecasting can be tricky if you aren’t familiar with the process, but this sales forecasting template makes it easy to understand. In my experience, it was also very easy to use.

This forecasting template allows you to see the stage a deal is in to help you calculate the probability of a successful close. It can also use that figure to calculate future pipeline numbers, so you’re never left with an empty funnel.

On top of that, this resource comes with other helpful sales templates and checklists in a handy sales productivity bundle.

Best for: Start-ups, entrepreneurs, and sales reps who are just getting started.

What I Like:

• Divides sales progress by quarterly increments to better predict closing rates.
• Easy to input and interpret data in a simplistic sheet.
• Extremely useful tool for busy entrepreneurs or small sales teams.

9. Sales Pipeline Template

Image Source

If you‘re a key stakeholder in your organization, it helps to have a macro view of your sales team’s activities — especially with regard to what's currently moving through the sales pipeline.

I like that this tracking spreadsheet breaks down the number of deals in each stage so that you can visualize the progress and opportunities within the sales team.

Best for: High-level sales pipeline analysis.

What I Like:

• Simple yet effective tracker that can be used to evaluate sales strategy better.
• Provides a probability percentage average of prospects reaching each step.
• Includes visual bar graphs which can be an easy indicator of which steps in the pipeline could be improved to better aid salespeople to win.

10. Leads Sales Tracking Spreadsheet

Image Source

Keeping track of your leads can be challenging if your sales organization doesn't use a CRM. Entering this data doesn’t take a long time if you have a detailed lead tracker.

This lead tracker lets you keep the historical data you've added when your business is ready for a CRM. Simply export it as a CSV and import it directly into the new platform.

I like that this lead tracking template provides an organized view of your sales data and acts as a good solution if you’re in between CRMs or just aren’t ready to invest in a full solution yet.

Best for: Small businesses and entrepreneurs who are in the early stages of lead generation.

What I Like:

• A good starter template for smaller businesses that don't need the full functionality of a formal CRM.
• Allows you to keep track of communications with each customer and plan future contacts and follow-ups as they progress from prospect to customer.
• You can also indicate lead sources to identify how prospects found your business.

Make Smart Decisions with a Sales Activity Tracker

Using a sales activity tracker can give you the full picture of your sales team‘s productivity, close rates, projected revenue, and broader performance. Having your finger on the pulse of these numbers means you’ll make better-informed decisions more quickly. Whether you’re a sales rep, a sales manager, or higher up, you’ll find the information you need to do your best work in a sales activity tracker.

Editor's note: This post was originally published in September 2020 and has been updated for comprehensiveness.