Robert McNamara & the Vietnam War | History & Role | Study.com
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Robert McNamara & the Vietnam War | History & Role

Reed Hepler, Jason McCollom
  • Author
    Reed Hepler

    Reed Hepler received an M.L.I.S. from IUPUI, with emphases in Digital Curation and Archives Management. He received a Bachelor’s in History from USU, with minors in Religious Studies and Anthropology. He also earned a Certificate in Museum Studies. He has worked in museums, libraries, archives, and historical sites for the past four years.

  • Instructor
    Jason McCollom

    Jason has a PhD.

Learn about Robert McNamara and the Vietnam War. Discover McNamara’s career as Secretary of Defense. Explore his role in setting American policy on the Vietnam War. Updated: 11/21/2023
Frequently Asked Questions

What stance did McNamara take on Vietnam?

McNamara encouraged President Johnson to continuously expand and strengthen American military presence. He was committed to helping South Vietnam overcome communist influences, including the Viet Cong.

Why did Robert McNamara escalate the Vietnam War?

McNamara wanted to drastically increase military presence in Vietnam to quash all communist fighters. He convinced Johnson that strong technological military action would bring a swift end to the war.

Robert McNamara is most known for his actions as Secretary of Defense for both President John F. Kennedy and President Lyndon B. Johnson. His most enduring legacy in this position is his actions during the Vietnam War. However, McNamara was not always focused on politics and foreign policy. He was focused initially on the development of technology. His role as president of the Ford Motor Company demonstrated his commitment to furthering the advancement of technology and using it to give himself an edge over competitors. He also established a precedent for only spending money on items or programs that were effective and modern. These ideas would also shape his involvement in defense and war.


Secretary of Defense Robert McNamara initially advocated aggressive and expansionist actions by the United States military during the Vietnam War.

Color photograph of Robert S. McNamara.


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What did Robert McNamara do in the Vietnam War? McNamara oversaw the massive escalation of American troops in Vietnam as Secretary of Defense under Lyndon Johnson. He vigorously encouraged Johnson to escalate the United States's involvement in the war through the use of technology. For instance, he proposed that obsolete weapons systems be immediately discarded and replaced by modern counterparts. Additionally, he encouraged spreading the use of technology to local troops. McNamara's actions and perspectives resulted in Operation Rolling Thunder. This operation was the drastic increase of American military technology in Vietnam, including bombers and other aircraft. McNamara desired to intimidate the communists in South Vietnam from continuing their fight against the government and American interests. The Viet Cong were the main group of Vietnamese communist insurgents in South Vietnam. The Air Force and Navy combined their forces to continuously bomb Viet Cong camps as well as the forces of Hồ Chí Minh.

One of the most important documents regarding the perspectives and actions of McNamara is a memorandum he sent to Johnson in 1965. This document outlined three options available in regard to the Vietnam War. The first option was to surrender, which McNamara discarded. The second was to maintain the status quo and only keep the existing military in Vietnam. The third choice, which McNamara convinced Johnson to pursue, was to commit more troops to Vietnam. This memorandum was one of the most important factors in Johnson's decision to continue American military involvement in the Vietnam War.

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Robert McNamara was the Secretary of Defense for both President Kennedy and President Johnson. He is most known for his involvement during the Vietnam War. His first leadership role was as president of Ford Motor Company. He developed an interest in advancing technology and using it to defeat competitors. During his time advising Kennedy, he hesitated when making decisions regarding the South Vietnam government. Both Ngô Ðình Diệm and President Kennedy were assassinated in 1963. Thus, at the beginning of the Vietnam War McNamara became the Secretary of Defense for President Lyndon B. Johnson. He focused on vigorously crushing the Viet Cong, who were the communist fighters in South Vietnam.

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Additional Info

McNamara, Kennedy, and the Early Vietnam War

As Secretary of Defense for the John F. Kennedy administration of 1961-1963, Robert McNamara had important influence on the early escalation in Vietnam. McNamara was the former president of Ford Motor Company, and was lauded by Kennedy as a technocrat and efficient administrator. As communist insurgents from North Vietnam called the Viet Cong began to infiltrate the U.S. client state of South Vietnam, McNamara urged Kennedy to lend financial and military support to Ngo Dinh Diem, the leader of South Vietnam.

McNamara with President Kennedy
jfk and mcnamara

Diem, however, proved to be a poor leader and a heavy-handed, violent ruler. In 1963 McNamara's indecision regarding what to do about Diem gave the American ambassador to South Vietnam considerable leeway to push his own plan. This plan got out of McNamara's control and ultimately resulted in Diem's assassination and replacement. In November 1963, only a few weeks later, Kennedy himself was assassinated, leaving McNamara as Secretary of Defense for the administration of President Lyndon B. Johnson.

Within the Johnson administration, McNamara would play a crucial role in America's involvement in Vietnam.

McNamara, Johnson, and Escalation in Vietnam

As the Viet Cong continued to attack South Vietnam from the North, McNamara shaped President Johnson's policy. He argued that the U.S. was vastly superior to the Vietnamese communists in terms of technology and military might, and strongly urged the President to take a hard line.

Johnson did just that: in 1965, at McNamara's urging, he ordered the first U.S. combat troops to protect South Vietnam from communist incursions. McNamara also played a significant role in forming and escalating Operation Rolling Thunder, a sustained, massive U.S. aerial bombing of targets in North Vietnam. The President trusted McNamara's assessments, and regularly met him over Tuesday lunches to select bombing sites. Because of his influence over the President, McNamara is perhaps responsible that any other Johnson advisors for the escalation of the Vietnam War after 1965.

McNamara visits troops in Vietnam, 1965
mcnamara in vietnam

McNamara's Memo, July 1965

In July of 1965, facing an insurgent Viet Cong and yet to see signs of a U.S. victory (even with almost 100,000 troops in Vietnam), McNamara composed one of the most influential approaches to the war: a now-famous memo to the President. The memo presented President Johnson with three options: withdraw American troops, continue the existing military policy, or 'expand promptly and substantially the U.S. pressure.'

McNamara convinced Johnson to pursue the third option; though he admitted it would cost money and lives in the short-term, the Secretary believed that military expansion would eventually bring the communists to the negotiating table. McNamara called for a boost in American firepower and a troop increase to 200,000 soldiers. By the end of the month, 50,000 additional troops were heading to Vietnam, with 75,000 more to be deployed before 1966.

McNamara's memo was one of the most important policy statements of the entire war. It laid out the general logic and beliefs of the American approach to Vietnam: the aversion to humiliation, the need to sustain American credibility in fighting communism, the underestimation of the Viet Cong, and the belief that escalating military pressure would force the communists to reach a negotiated settlement.

McNamara's Departure

McNamara next attempted to show that the plan he'd advocated for was working. He came up with the idea of presenting the American public with 'body counts.' These were daily numbers of enemy killed, designed to prove that America's massive escalation was effective.

McNamara and Johnson in a meeting
mcnamara and lbj

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