What is Meta Business Manager?

Meta Business Manager is a tool that helps you manage the permissions of your Meta Business Account. Your Meta Business Account is a place that holds your Facebook Pages, Instagram profiles, Ad accounts and other business assets, and helps you manage permissions of users on them. This helps you maintain control, security and privacy of all your business assets in the Meta ecosystem.

Business Manager works alongside Meta Business Suite and Meta Ads Manager. Meta Business Suite is the one stop shop where you can manage all of your marketing and advertising activities on Facebook and Instagram. Meta Ads Manager is the advertising tool for advanced advertisers.