Social Media Strategy Memo

Social Media Strategy Memo
Student Name
Institutional Affiliation
Date
Chief Technology Officer,
RE: Memo on Social Media Strategy
Camp Quality USA has four social media channels; Facebook, LinkedIn, Instagram, and Twitter. The largest following is 922 on Facebook, followed by LinkedIn with 112, Instagram with 88, and Twitter with 20. Of the four social media platforms, the organization is active on Facebook. There are no posts on the other three social media handles profiles. Since the beginning of the year 2021, the organization has had only ten posts on Facebook. This indicates that, on average, the organization posts once a month on Facebook. There is less engagement on the posts, which suggests that the organization is ineffective in reaching out to the online audience. The organization rarely responds to the followers on Facebook. The inability of the organization to react to comments may be discouraging more people from commenting.
To improve on social media and address the highlighted issues, I recommend the following:
1 Capitalize on different social media platforms. Ensure that there are posts on the remaining three platforms. When users find that the official profiles of the organization on Twitter, LinkedIn, and Instagram have no posts, they are likely to feel that the organization does not value them. Camp Quality USA should have content on the remaining three channels. Social media is a powerful tool that organizations should utilize (Derani & Naidu, 2016). Camp Quality USA should take advantage of all the channels.
2 Engage users on Facebook. Currently, the organization rarely responds to users on Facebook who comment on the posts. According to VirTasktic (2021), organizations should respond to all social media comments. Through engagement, Camp Quality USA can address some of the concerns of followers regarding the organization. When users develop confidence in an organization, they become freer to share its content with others.
3 Camp Quality USA needs to diversify its content. The organization has capitalized on posts with links to its website. While this is still okay, there is a need to post videos. This can include some of the camp activities, testimonials, and a call for action. Videos provide a way of attracting the attention of viewers (Munaro et al., 2021).
4 Tag other relevant organizations and share their content. If another organization offers a better answer to a question, then Camp Quality should share it. Followers will see that the organization is giving them what they want (Rose, 2017). As long as the social media channels provid...