It's an astonishing feat of longevity. Despite the fact that many on the right have lamented The Drudge Report's descent into full-on Trumpism, the bare-bones link aggregator is still incredibly dominant and just had its best month in its 21 year history.

For the first time, The Drudge Report moved into second place on Similar Web's top U.S. Media Publisher rankings, placing just behind MSN.com with about 1.47 billion page view for the month of July. The Drudge Report's traffic beat out the likes of news sites from Disney Media Networks (which includes ESPN.com and ABCNews.com), Yahoo, Google, Time Warner and Fox Entertainment Groups.

Drudge remains successful despite — or perhaps because of — its old-school look and format. While the other top ranked sites in SimilarWeb's ranking have millions of referrals from Facebook desktop users, Drudge had only around 515,000. As legendary journalist Carl Bernstein noted last month, Drudge is an "influence unequaled" in American politics.

Whether or not Drudge could have "stopped Trump," as Business Insider mused is doubtful, but his descent into total pro-Trumpism is notable, as is his at times bizarre banner headlines, most recently about how Hillary Clinton was somehow "copying" Trump's hairstyle. But regardless of what anyone thinks, Drudge clearly recognized and caught on to one of the biggest political stories of this decade and is now enjoying the fruits of such labor.