At Work With Darius Van Arman, the Architect of a 'Major Indie' Music Label

At Work With Darius Van Arman, the Architect of a 'Major Indie' Music Label

6/23/2020 8:50:00 AM

At Work With Darius Van Arman, Label Chief Behind Bon Iver and Mitski

“Independence is being pro-competitive,” says the Secretly co-CEO, whose indie labels are home to the likes of Bon Iver, Angel Olsen, Moses Sumney, Mitski, and Sharon Van Etten The Secretly ecosystem’s guiding principle is to do what we can to enable small and medium-sized businesses and individuals to do great things culturally.

We don’t want to create a system that’s factory-like, where all sorts of music releases or other kinds of cultural releases are fitting into some sort of system. We want to cultivate small teams working on the level in the very effective way to do great things.

How does the new deal with Ghostly International feed into that vision? Do you think an indie label in this ecosystem can remain truly independent today? Or will we see more consolidation, with labels fold into indie groups like yours or Beggars Group?

Take distribution. With our distribution platform, we support our affiliate labels like Secretly Group, Ghostly International and Numero Group, but we also work with over 100 other artists and labels, and many of those labels have their own smaller ecosystems, and they’re thriving. headtopics.com

Are Darius Rucker, Van Halen, and Georgio Armani involved?

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