After working at the Online Journalism Review (OJR) of the University of Southern California (USC) as Director of Development and Marketing, Alexandre joined Senegal in 2003 where he founded the non governmental organisation RAES, specialized in public awareness campaigns and communication for development. He has initiatives in 12 African countries, using TV, radio, web and mobile projects and crating entertaining contents to strengthen information and advocacy programs in health, education and citizenship. In 2014, Alexandre becomes the director of Keewu Production where he develops TV series and transmedia environments, including C’est la vie!(62x26mn), Sakho & Mangane (8x52mn), Area Daddy (10x7mn), Bruits de Tambours (12x52mn) and Stigma (10x26mn). His series are broadcasted on panafrican tv networks such as Canal + and TV5 Monde Afrique, or on local tv stations. The identification of African talents and their trining is at the heart of Alexandre’s productions, which tell the stories of the continent while providing the public with a useful insight into contemporary issues.