Shen Yulun , Shen Kenny , who, is it very red?
This is the first reaction that many people hear this name.
But if you often confuse it and check Weibo, you must have heard the name of the "net celebrity" Shen's husband.
, after all, this year is already their tenth year of "Red".
"Red for ten years" and "less people know", how does this seemingly contradictory proposition exist in a reasonable form?
Shen Yulun, born in a scholarly family in 1986, graduated from Hong Kong Polytechnic University , and owns three companies.
In addition, he is proficient in all kinds of piano, chess, calligraphy and painting. He knows violin, piano, and guitar, singing, calligraphy, and painting. He also has an admirable culinary skill.
Shen Kenney, born in a merchant family in 1988, graduated from University of Stirling, a master’s degree, a fairy-like beautiful man with a beauty between men and women, which makes people careless Will fall into it...
"Young, handsome, gold," and "versatile," the overbearing president character in the proper novel, but the novel reflects reality. The two of them exist in reality alive, and is completely "red" ten times. year.
How did Shen Yulun and Shen Kenny become popular?
In 2011, 23-year-old Kenny Shen posted a post called "Kenny Shen Growth Diary" on Baidu Fu Girl Post Bar, sharing his real experience, but unexpectedly this accidental act changed the next His ten-year life trajectory. The post
quickly became popular on major forums and websites. The comments alone covered almost 30,000 floors. Later, it was serialized by Jinjiang Literature Network and became Shen Kenney's debut work.
fans were attracted by their love story at first.
Shen Kenny is a single-parent family with strict tutoring. When he grows up, he has doubts about his sexuality. He has severe depression and has attempted suicide. After transferring from high school to a school in Jinan, he met Shen Yulun.
But when he was in high school, he didn't feel about Shen Yulun, but fell in love with another boy, Li Haoran. The two were still together, but unfortunately they broke up. In order to heal his emotional injury, he went to study in the UK alone.
Shen Yulun fell in love with Shen Kenny at first sight, but Shen Kenny always rejected him, but he did not give up because of it. Instead, he cared about Shen Kenny with perseverance, took care of him meticulously, and accompanied him to treat depression.
One day, Shen Kenny was moved by his sincerity and persistence, and they were together. After
, the two experienced various ups and downs, long-distance relationships, parental opposition, breakups, quarrels and misunderstandings, and Shen Kenlun also spent time with others. But because of fate, Shen Kenni and Shen Yulun found out that they still love each other deeply.
"love triangle", "love at first sight", "parental opposition", "long-distance relationship" plus a special male-male couple identity, is this story sweet and abusive, much better than TV, that girl can resist thisKind of love story.
plus the two people's regular "dog food" and interaction on Weibo , "Double Shen" quickly gained a large number of loyal female fans, and has its own Baidu Tieba, Weiba, Douban Xiaozhan, There is also an official fan base.
So far, Shen Yulun and Shen Kenney have successfully made the lap. After
succeeded in getting out of the circle, huge doubts and public opinion also followed.
Some people have taken their previous black photos, some have exposed their material lives, some have inferred that their popularity is a premeditated, there is a brokerage company behind it, and some people attribute all this to hype, and even conclude that their feelings will be It ended quickly after becoming famous.
For these, the two of them calmly dealt with it, and said that time will prove everything. One year later, Shen Kenny's new book "Broken Time" was published.
Shen in "Broken Time", Kenny tells the story about love, friendship, and family brokenness he experienced personally, which is more substituting and makes the "chicken soup" more delicious.
also integrates selling rot, showing affection, inspiration, and boiling chicken soup , filling the gap in the field of healing system, satisfying the desire of many young rot girls to use real CP, and making a large number of female fans have no resistance.
What the authors write is not books, but life; readers are not reading books, but the authors themselves.
"Broken Time" quickly boarded Dangdang from the beginning of the pre-sale, Amazon pre-sale ranking first place, beating all the books in the same period.
At the same time, he also sat on the throne of Baidu top ten mainland stars ranked second and won the title of Baidu Tieba male god.
Then Shen Kenny continued to run wild on the road of creation, and wrote a "Leave Me, Meet Me" .
At the 2018 Shanghai Book Fair, the book’s reader signing event attracted tens of thousands of fans from all over the world. The event lasted from 10 a.m. to 6 p.m., becoming the longest event at the time, comparable to a celebrity signing event. , So far Shen Kenny has settled down as a star writer.
and Shen Yulun on the other side was not idle, and joined the battle.
He published a book " love is a subtle nourishment ", using twelve short stories to tell readers his understanding of love, family affection and friendship.
Later, Shen Yulun was not satisfied with the small composition story, and even wrote a web essay "The Four Generations of Flowers" which is a collection of traversing, cultivating immortals, sadomasochism and other routines in a big male protagonist. In the book
, he has gone through four eras. In the Republic of China, he was a gentle and graceful son. In the fairy world, he was a graceful and graceful Tianya customs. In modern times, he is incarnate as a domineering president.
Shen Yulun also personally took photos and made book illustrations, which attracted many "face fans". These books,
, have been enthusiastically touted into the list of Asian best books by fans. Currently, "Shen's husband" has tens of millions of fans on Weibo, no less than some mainstream celebrities.
They both also relied on a strong fan base to market from "third-rate writers" to "star writers."
However, behind every gift of destiny, the price is secretly marked. With the help of young readers and rotten female fans plus face powder, Internet celebrity writers who earn a lot of money will encounter ridicule and dislike from elegant passers-by from time to time.
At the end of 2018, Weibo Reading launched a wave of activities called "2018 Your Favorite Writers Vote". The voting was for 60 Weibo writers who are in the reading field and have many active Weibo fans.
includes both Zhang Jiajia, Li Dan and other Internet celebrities such as Celestial Silkworm Tudou , Tianxiaba singing , and other traditional writers such as Mo Yan, Maijia, Yan Geling, etc. .
After the Weibo reading release voting activity began, the fans of Shen Yulun and Shen Kenni were organized, disciplined, and enthusiastic to get "Double Shen" to the top of the list.
It happened that Jiang Nan, the author of " Kyushu Mistakes " and " Dragons " saw this list and accidentally cast a vote for himself and was automatically shared on the Weibo homepage.
fans helped Jiangnan cast a vote after seeing Jiangnan’s Weibo, but it was such a "smooth vote", but Jiangnan was voted champion.
The fan idol of "Shen's husband" fell from the top of the list overnight. In anger, indiscriminately, they jointly reported Jiangnan's vote to be false, accused the champion's voting results for being unfair, and scooped up Jiangnan's illicit materials everywhere. This show operation of
aroused the onlookers of the majority of netizens.
The eyes of the masses are sharp. After seeing the current status of this list, netizens spontaneously "salvage" their own literary idols, and used "double sinking" as the column to carry out a "hurdle" movement aimed at surpassing them.
After the enthusiasm of netizens was "salvage", the matter quickly spread and rushed to the hot search list.
After the literary idols were on the top of the list, the fans of "Shen's husband" finally bowed their heads in front of netizens' public opinion and the list, and finally ended the farce with an apology statement.
The spontaneously organized move of netizens to surpass "Shen's husband" is just a small wave under the prevailing wave of fan culture.
But he did give traffic stars and their fans a resounding slap: You need to base your strengths so that the data will not be a "garden in the sky"; it is a false name, excessive marketing, and will be ridiculed by the crowd.
Although the "sweeping the list" incident has brought a certain impact, but to some extent, it has also accelerated the commercialization process of Mr. Shen's husband.
They have obtained enough traffic from writing to become "net celebrity" writers. Now they need to use traffic to obtain resources and transform into businessmen.
Starization is the first choice for the commercialization of Internet celebrity writers. Even if they are not from a professional class and have no corporate promotional packaging, as long as there is traffic, good looks, and fans, it is not difficult to mix the entertainment circle.
"Shen’s husband" is packaged and operated as a traffic star. Shen Yulun set up a film and television company, became a screenwriter, released a single, filmed a MV, and got a 2018 "most popular of the year." "Wind Direction Index Male Singer" award, this year is also preparing for the 2021 national concert concert.
and Shen Kenny set up his own skin care productcompany.
Now their main activities are to publish the daily life on Weibo, participate in variety shows, and live live delivery of goods. It seems that
has begun to steadily go ashore from the torrent of "net celebrity" writers, and is getting farther and farther away from writers.
If you have to say that they are still writers, it is probably- takes the time to post two chicken soup sentences from time to time in the process of making money to remind readers that they were once million-dollar best-selling authors.
Looking at their way of advancement, you will find that literature is no longer a goal, but a business process and method.
"Literature idols" are gradually disappearing, and "idol literature" has become popular. The so-called literature is just an entrance for traffic gathering and a link in the "net celebrity economy".
Faced with the best-selling of "Idol Literature" books, some people feel that there is "enchantment". On the one hand, it is the loyalty and fanaticism of fans. On the other hand, people who are not the audience have never even heard of their names, let alone the works. .
“Shen’s husband” who took off with the east wind of traffic also clearly realized that the behavior of young readers in pursuit of “idolist” writers has nothing to do with the fact that fans “pay the bills” for popular idols and entertainment stars. Different, in the final analysis, is a kind of consumption.
are as shrewd as they are, and they tend to focus on "businessmen" early.
Different texts have different audiences, and different industries have different markets. I believe that the texts of "Shen's husband" must have moved readers in their fields and brought them different warmth.
but also hope that as "businessmen", their future works may not be all "commodities".
Author 丨 eighty-two sandbags, submission guide ©️ original first release
