Last weekend, I finally took the time to watch " Become Famous and Make Ten Thousands of People ". At that time, I was rushing to the "unexpected" people. When I saw Zhang Benyu and Kodak appeared, there was a kind of thought. Back in 2013, when squatting in front of the computer and waiting for millions of updates, until the last white guest came out, felt that people were still the same group of people, I am still this me, but everything is different ;
distance from the last time Wanwan’s work is still the big movie of “Unexpectedly” in 2015. It has been 6 years in a blink of an eye. When became popular all over the country, it has disappeared. What have they experienced? The golden age of
01 million
"Unexpectedly" came out in 2012. This network drama with morality, depth and connotation instantly smashed all domestic TV series with a sweeping trend. It was once on Youku . Ranked the top of the mainland TV drama list, and appeared in the hot search topics of wb for several months, and also ranked first in the Douban TV drama list. As of 2014, the number of views has exceeded 500 million;
book Yu , Zimo, Xiaoai , Baike, Kodak, Gebu , Kong Goddess , this group of amateur actors have left a deep impression on the audience. The general manager, as the CEO, welcomes Bai Fumei and embarks on the pinnacle of life." "Think about it, I’m still a little excited." The slogans are still being mentioned by netizens. I was in front of the computer every Tuesday, squatting. In their update;
and their original team created "Reporting the Boss". The nonsensical deconstruction style and interesting performances were also my source of fun at that time. At that time, the broadcast volume of this drama quickly exceeded 100 million, and it still dominated the country. The two major video websites Youku and Tudou ranked first in the movie rankings;
In 2013, many web dramas under Wanhe Tianyi broke out, and various awards were softened. This year is undoubtedly the creation team of Wanhe Tianyi. The golden age;
02 gradually faded out of sight
There are many reasons why the skit became popular. First of all, it was in line with the "diao silk temperament" of the time. During the same period, the "diao silk man" by Dapeng was also so popular;
Wan Jiang’s story is the legendary story of a big diao silk “ king sledgehammer ”. Wang Dahui deduces a spine that despises the mainstream, ridicules unfamiliar things, laughs at his embarrassing situation, and adds a little bit of decadence. The behaviors such as the life outlook and other behaviors showed a ridiculous and constant joke of the "diao silk" image; the diao silk temperament of
is exactly the same as that of the young people born in the 90s at that time, plus there are many life-like scenes in the scene, It is easy to make the post-90s generation a sense of substitution; although
takes the decadent life of "diao silk" as the main line, the characters and postures portrayed are the unyielding grass-roots spirit, which makes the post-90s resonate;
The second point is Laughing intensively, satirizing reality; z Each episode of 17z
is about five or six minutes. The complete set has a lot of laughs, and there are even more than a dozen laughs in one episode. The content includes popular online languages, historical allusions, classics, popular film and television works, entertainment circles, online games, and popular jokes. Waiting for the audience to cheer;
not only that, but Wanwan is also taking advantage of the protagonist's ridicule and teasing about his encounters in the play to ridicule the reality, so that after the audience laughs, there is still room for thinking, which is intangible. This increased the audience’s stickiness;
, but in fact, since "Unexpectedly" and "After Reporting to the Boss", "西涯侠z" was filmed after Wanhe Tianyi."3z", " Universal Library " and other series of web dramas, whether in terms of laughter and fullness of the plot, are not as good as before, and after these web dramas, Wanhe Tianyi has gradually faded out of people’s minds. Vision;
03 each have the same dream
Every creator has the same dream. After the online drama went viral, they wanted to put their creativity on the big screen;
So in 2015, called the beast Yi Xiaoxing launched "Wan In the movie version of "Unexpectedly", fans all posted movie tickets on social platforms at the time, saying that they would pay back the owed movie tickets;
I also went to see this movie at the time. The whole movie was a lot of laughs. Point, but I don’t think I’m watching a movie, but I’ve read an extended version, I never expected it;
"Unexpectedly" received more than 300 million box office, but it encountered Waterloo in word-of-mouth, and fans watched it. After that, there was only silence. After the filming of the film, the beast was silent for five years. After this film, the main creative team of Wanhe Tianyi was also questioned;
and then various online dramas on the Internet blow out. , Further compressed the living space of Wanhe Tianyi, until finally disappeared on the Internet;
Baike can only go to the big movie to mix a small supporting role with his own acting skills. He has guest starred in " Mermaid ", in 2017 Also starred in " Havoc in Tianzhu ";
Zhang Benyu also participated in some supporting roles in movies, such as Han Han's " Riding the Wind and Waves ", " Bathing King ", " Speeding Life ", etc. , Acting skills have been affirmed by everyone;
called Beast Yi Xiaoxing later participated in some variety shows, and in 2020 withdrew from Wanhe Tianyi, he established a new company, and participated in the directing of "The King of Bathing";
As for the other actors of Wanhe Tianyi, many people have chosen to return to their families and rarely show up on the Internet.
04 Why did the failure come so quickly?
It took only two years for Wanhetianyi to go from being popular to disappearing;
I think the primary reason is that every network thing has a lifespan. The reason for the popularity at the beginning is style, The content is very novel, and after a long time, the creative inspiration of the creator will not be as full as it was at that time. In addition, in the Internet age, everything is updated and iterated quickly, so in the later series, the audience will also get tired of watching it. The Internet celebrity circle is the same. Maybe two months ago, the entire network was popular, and two months later, it was unknown;
The second reason is that the capital has limited the idea of directors after the capital is settled.
In fact, no matter what online drama there is, there will be a problem, the fire is Fire, but I didn’t make any money. At this time, if you want to continue shooting, you must seek the help of capital. However, the primary purpose of capital is to make money. After capital is introduced, you must not just focus on editing and directing your own ideas. This is the most essential thing. The "diao silk temperament" is also lost;
The third reason is that there is no car on the short video platform
. Actually, I think, Wanwan, a web drama with a lot of laughter and a lot of reversal, is compared to a movie. In fact, it is a good choice to make a short video;
, but when it was so popular at the time, a certain sound and a certain player didn’t know where to play in the mud. When short videos emerged in the later period, there was nothing. Get in the car in time;
, because he has filmed the directors of movies and web dramas, at the time, they all sneered at short videos, and felt that short videos would ruin their creativity and ideas. In fact, this is not wrong, because they have seen the sea. , Who would look at the stream in front of him? When the short video became popular in the later period, it would be difficult to get on this train again. For example, the popular "Rampage Incident" was also lukewarm in the short video. ;
There is also a more hypocritical reason, the group of people who created millions at that time, Is a group of young men in their 20s. They are full of creative enthusiasm and talent. The stalks and spoof elements in the play are also perfectly suited to our 90s post-90s preferences at the time;
When one day they found out that they began to wear suits and hair combs As grown-ups, we have to worry about getting married and having a baby. In fact, that period of youth can’t go back;
was like when Wang Dahui said, “I think of running under the sunset that day, that’s my lost youth.”
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