lululemon is inviting you to ‘Find Further’ with its Run collection comprising innovative pieces for both women and men.
Looking to redefine the limit of what’s possible? lululemon is here to help you get to the next level alongside some high-performance encouragement with the introduction of its expanded Run collection — so everyone can be at the top of their game. After all, it’s all about inspiring the communities they represent, have a unique running story, and the desire to pursue a bold goal, to help unlock greater possibilities. In conjunction with the expansion of the Run collection, lululemon announced the multi-year global FURTHER campaign. First unveiled in May 2023, the campaign is the brand’s commitment to celebrate human possibility.
A record-breaking adventure with the Women’s Ultramarathon
In 2024, the brand launched the first-of-its-kind FURTHER Ultramarathon featuring 10 of its global female ambassadors. They included Camille Herron, Devon Yanko, Kayla Jeter, Leah Yingling, Mirna Valerio, Montana Farrah-Seaton, Stefanie Flippin, Vriko Kwok, Xiaomeng Jia and Yoon Young Kang. The inspirational athletes came from various backgrounds such as Leah Yingling (an ultrarunner, biomedical engineer and women’s advocate) Stefanie Flippin (a coach, ultrarunner, BIPOC advocate and doctor) and Xiaomeng Jia (an entrepreneur and a marathon runner).
Held at Lake Cahuilla in La Quinta, California from 6 March to 11 March, the Ultramarathon saw the athletes challenge themselves to see how much further they can run — and all 10 athletes surpassed their respective furthest distance; running a collective 4636.327 kilometres. Ultrarunner Camille Herron set a total of 13 records (pending ratification). One of them’s the Women’s Six-Day World Record at 901.764 kilometres which overtook the previous record by 352 kilometres. Hong Kong’s Vriko Kwok (an entrepreneur and Brazilian Jiu Jitsu Athlete) set an ultimate personal best record at 303.313 kilometres.
What’s even more noteworthy is that all the female athletes wore specially designed kits that not only address their unique needs but were also created with their crucial insights. In fact, specific research and innovation were conducted together with the athletes to address needs and concerns with the undertaking of the study spanning a year. This is a testament to lululemon’s commitment to supporting women and to see how far they can go.
lululemon’s Chief Brand Officer Nikki Neuburger on the campaign: “Women have historically been overlooked and underserved in athletics, and as a brand committed to helping all people feel their best, we have a responsibility to create more equity for our communities by investing to close this gap. When supported with innovation and resources, we are confident women will continue to redefine the limits of what’s possible. This is the motivation and purpose behind our FURTHER initiative”.
‘Find FURTHER’ with the Run Collection
lululemon’s Run collection is all about the extra push in the form of streamlined and cutting-edge gear. Whether it’s to carry essentials, extend the duration of run or stay cool while running, the Run collection is fitted with always-on functions. They are created with chafe-free materials and weightless construction in mind. Made for men and women, there’s truly something for everything in the Run collection.
Notable pieces to check out include Fast and Free Race Length Tank (RM318) known for its airy silhouette and lightweight coverage, the Hotty Hot Short High-Rise (RM268), Energy Bra High Support Zip (RM358), Energy Bra Longline (RM268) and Packable Run Jacket in Monarch Bloom Bone/Espresso colour (RM798). The latter is designed for outdoor training sessions where various elements can be expected.
Need something fast-drying and moisture-wicking? There’s the Zeroed In Short Sleeve (RM268). Those who prefer zero distractions during their runs should opt for the Pace Breaker Short (RM318). A testament to its commitment to all women, lululemon also has the Lightweight Hijab (available in multiple colours) that provides coverage and comfort during training and running. These key products are just some of the many ground-breaking concoctions made by lululemon with high performance for every individual in mind.
The Run collection comprises styles that are ideal for both your workouts and daily life. “These innovations were designed to solve the real problems these athletes and many women runners experience. By understanding their holistic needs and using our research insights, we engineered bespoke kits that meet their physical and emotional needs so they can unlock their potential”, said Chantelle Murnaghan, the brand’s Vice President of Research and Product Innovation. We also can’t wait to see how continuous research by lululemon together with the Canadian Sport Institute Pacific can take people-first innovations to even greater heights.
Since its inception in 1998, lululemon has garnered quite a reputation for its functional designs and innovative fabrics. More than 25 years later, the brand has amassed a massive following with a wide array of offerings, to helping all people feel their best.
Here’s your invitation to the ‘Find FURTHER’ events in Malaysia
On 20 April, 21 April and 27 April 2024, lululemon will be hosting its ‘Find FURTHER’ events throughout Kuala Lumpur — inviting everyone to participate and ‘Find FURTHER’ through activities such as nutritional talks, training, pickleball and running; further promoting community connections and encouraging personal growth. Registration for the events begin on 30 March and all proceeds will be donated to Buku Jalanan Chow Kit. This helps to not only support education but also foster a healthy growing environment for underprivileged children. Without further ado, here are the details you need to know.
- 20 April 2024 — 6:30AM – 10:00 AM at Pickle Social Club, Bukit Kiara
- 21 April 2024 — 7:30AM – 10:30AM at TRX City Park
- 27 April 2024 — 7:00AM – 9:30AM at Taman Bandaran Kelana Jaya
Excited to get your hands on the next-level ensemble? You will be happy to know the Run collection is now available in Malaysia. That includes The Exchange TRX, Pavilion Kuala Lumpur and Suria KLCC. So, what are you copping first?
Learn more about lululemon’s FURTHER campaign HERE and register for the ‘Find Further’ events HERE.
(All photos by lululemon)
Ronn Tan
Senior Writer
After graduating with a Masters in Fashion Journalism from Instituto Marangoni London, Ronn took on a role as Lifestyle Writer. Now on a more project-centric position with Lifestyle Asia, he actively writes about drinks, fashion, and everything cool. When he's not typing on the laptop or managing a shoot, you will find him visiting the newest restaurants or sipping on a Negroni.
