The union of Crown Prince Hussein, 28, and Rajwa Alseif, 29, buttresses the royal family's order of succession, refreshes its image after a palace feud, and may even help Jordan forge a strategic bond with its oil-rich neighbor, Saudi Arabia.

Excitement over the nuptials, Jordan’s biggest royal event in years, has been building in the capital of Amman, where congratulatory banners of Hussein and his beaming bride adorn buses and hang over winding hillside streets. Shops had competing displays of royal regalia. Royal watchers speculated about which dress designer Alseif would select, still an official secret,

Nancy Tirana, a 28-year-old law intern, said she spent the last week scrutinizing Alseif’s every move and stitch of clothing.

“She’s just so beautiful, so elegant, and it’s clear from her body language how much she loves the queen,” she said, referring to Hussein's glamorous mother, Rania. “I feel like all of Jordan is getting married," Tirana gushed as she ate mansaf, Jordan’s national dish of milky mutton and rice, before heading to a wedding-themed concert.

Jordan’s 11 million citizens have watched the young crown prince rise in prominence in recent years, as he increasingly joined his father, King Abdullah II, in public appearances. Hussein has graduated from Georgetown University, joined the military and gained some global recognition speaking at the U.N. General Assembly. His wedding, experts say, marks his next crucial rite of passage.

“It’s not just a marriage, it’s the presentation of the future king of Jordan,” said political analyst Amer Sabaileh. “The issue of the crown prince has been closed.”

The wedding may create a brief feel-good moment for Jordanians during tough economic times, including persistent youth unemployment and an ailing economy.

 Combining tradition and modernity, the royal family introduced a wedding hashtag (#Celebrating Al Hussein) and omnipresent logo that fuses the couple’s initials into the Arabic words “We rejoice”

Photos and reels from Alseif’s henna party, a traditional pre-wedding celebration featuring the bride and her female friends and relatives, and the couple’s engagement ceremony in Saudi Arabia last summer have splashed across state-linked media.

The kingdom declared Thursday a public holiday so crowds of people could gather after the wedding service to wave at the couple’s motorcade of red Land Rover jeeps — a nod to the traditional procession of horse riders clad in red coats during the reign of the country’s founder, King Abdullah I. Tens of thousands of well-wishers are expected to flock to free concerts and cultural events. Huge screens have been set up nationwide for crowds to watch the occasion unfold.

The signing of the marriage contract will take place at Zahran Palace in Amman, which hasn’t seen such pomp and circumstance since 1993, when, on a similarly sunny June day, Abdullah married Rania, who was born in Kuwait to Palestinian parents. Decades earlier, Abdullah's father, the late King Hussein, sealed his vows in the same garden with his second wife, the British citizen Antoinette Gardiner.

An array of foreign aristocrats and dignitaries, including senior royals from Europe and Asia, as well as First Lady Jill Biden and U.S. climate envoy John Kerry have confirmed attendance. The guest list is also expected to include Saudi aristocrats, as Alseif’s mother traces her roots to the influential wife of Saudi Arabia’s founder, King Abdul-Aziz Al Saud, Her billionaire father owns a major construction firm in the kingdom.

Jordan’s Al Mamlaka TV says Britain’s Prince William and his wife Kate have arrived in Jordan to attend the highly anticipated wedding of Jordan’s crown prince and a Saudi architect. Jordan’s royal court had been mum about whether Britain’s heir to the throne and his wife would attend Thursday’s ceremony. The report by the TV station, which is see as close to the court, marks the first confirmation.

After the ceremony, the wedding party will move to Al Husseiniya Palace, a 30-minute drive away, for a reception, entertainment and a state banquet. The royals are expected to greet more than 1,700 guests at the reception.