After becoming one of R&B's most sought after production teams, L.A. Reid and Babyface founded LaFace Records in 1989. TLC's sassy attitude helped establish the imprint's clout, before debuts from Outkast and the Goodie Mob brought the Atlanta hip-hop scene to the world's attention. Later moves with P!NK and Ciara underscore the label's pop appeal in the aughts.