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DEFLATING THE ELEPHANT: FRAMED MESSAGES BEHIND CONSERVATIVE DIALOGUE teaches us how language impacts our lives and more significantly, our political discourse. Language is influenced by what is known as framing, meaning every word is connected to a concept. How those concepts are used and repeated have proven to shape ideology, behavior and thought-process. George Lakoff, author of Moral Politics: What Conservatives Know and Liberals Don't and Don t Think of an Elephant: Know Your Values and Frame the Debate, dissects the conservative dialogue and provides explanations and examples on how they have spent the last 35 years perfecting their ideas and their language. Framed messages is a system and strategy that works. The key is to understand why it works. Also featuring Academy Award?? Winner, Sean Penn.
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5.0 out of 5 starsthis is a truly outstanding video.
Reviewed in the United States on July 1, 2013
Verified Purchase
Anyone interested in preserving American democracy should consider viewing it. It explains in detail the deceits that have brought us to our current position like no other presentation on the subject.
