03.29.23
Playground, a new sexual wellness brand, has recruited Christina Aguilera as its co-founder and chief brand advisor.
The Grammy Award-winning singer-songwriter will help champion the brand's mission to shift the narrative around female sexuality, while creating an open dialogue around sexual wellness.
Aguilera joins Catherine Magee, co-founder and CEO and Sandy Vukovic, co-founder and chief product officer, shown above.
Playground's line of lubricants are made with clean ingredients—in pretty packaging that's also eco-friendly.
Talking about sexual wellness products, Aguilera says, "The category has largely been driven by a male dominated business model, with few products designed from inception for female- specific sexual pleasure and health needs."
She adds, "I'm thrilled to be part of a woman-owned business, and building a brand where women can recognize Playground as a product that is speaking to them with an informed perspective."
Magee comments, Christina has always proudly embraced her sexuality and has been unafraid to share it with her fans through her music or her own voice...to empower women to fully prioritize their sexual wellness."
More About Playground's Products
Playground's aim is to market sexual wellness and intimate care products for women, which is a fast-growing off-shoot of beauty.Playground's debut collection of clean and vegan personal lubricants include the unscented Love Sesh—plus three fragrance options—After Hours (Musk and Oud Wood), Mini Escape (Coconut & Sandalwood), and Date Night (champagne and vanilla).
Playground states, "Most competitive brands use ingredients you wouldn't necessarily put on your face, much less your most delicate parts. Our products hydrate, soothe, and spark the libido with plant-based ingredients that are clean, vegan and free of harmful ingredients – it's like premium skincare for the vagina."
The packaging is not only pretty, it's eco-friendly and sustainable by design. Playground's bottles and caps are made of 50% post-consumer recycled plastic. Boxes made from 30% post-consumer waste.
