| Audio | Visual |
| slow, gentle music notes | The words ‘Inside every piece of Le Creuset cookware, there’s more than a wonderful meal’ appear on screen over Le Creuset’s iconic three rings shown in black and white. |
| staccato violin quickens the pace of the music | A spinning Le Creuset lid is shown with the words ‘More than the memories made around them. There’s a story.’ revealing a French countryside. |
| Historic footage of busy French markets and chefs working is shown with the words ‘A story of authentic French heritage. Of colorful culinary culture.’ displayed over. | |
| stringed instruments swell | A video montage of the Le Creuset factory in Fresnoy-le-Grand, France begins with the text ‘Of generations of passion in kitchens and beyond. A story steeped in history. since 1925. Cast in molten iron.’ |
| Footage shifts from black and white to color showing Le Creuset iconic color samples with the words ‘The first colorful cookware brand brought to life in a spectrum of rich hues.’ | |
| Black and white scenes of Le Creuset’s cast-iron production process with the words ‘Born in Fresnoy-le-Grand, France. Crafted by skilled artisans. Refined for function and feel.’ | |
| Le Creuset’s iconic, orange Flame color is sprayed on a pot with the text ‘Every piece, a unique creation.’ | |
| The words ‘Held to the highest standards for the finest quality and design.’ are shown on screen as footage follows the final production steps of the Le Creuset Dutch oven ending with it packaged in a box. | |
| music crescendos into layers of stringed instruments | The video cuts from the Le Creuset factory to a grandmother opening the Le Creuset box with the words ‘Each one, a special heirloom’ on screen. |
| ‘A true favorite for generations. Shared with joy.’ appears on screen as grandmother and grandson cook with the Le Creuset Dutch oven together. | |
| A younger woman lifts and wipes the Flame Dutch Oven as ‘Used with confidence. Cherished year after year.’ appears on screen. She then places the Flame Dutch Oven on an open shelf in her kitchen among other Le Creuset products. | |
| Le Creuset’s signature three rings are shown with the words ‘First, Finest, Favorite’. | |
| The Le Creuset logo appears with the words 'France 1925' below it. |
About Le Creuset
First. Finest. Favorite.
The Story of a True Original
With an unrivaled selection of bold, rich colors in a range of finishes and materials, Le Creuset is the leader in highly-durable, chip-resistant enameled cast iron.
The First in Colorful Cookware
Le Creuset is a pioneer in color development and the leader in highly-durable, chip-resistant enameled cast iron. Although others now offer their own interpretations of our signature craft, our visionary enamel expertise spans nearly a century and gives our brand the edge in quality and innovation. From the pure, rich tones of our colors to the fine quality of our distinct gradient and finishes, Le Creuset’s leadership in color is unmistakable.
Since the introduction of our signature Flame color in 1925, Le Creuset has been known for high-quality, colorful cookware. Our early artisans transformed the industry by bringing bold, true color to the kitchen. That legacy continues and the brand now offers an unmatched range of vibrant, durable hues and finishes on a spectrum of materials like cast iron, stoneware, silicone, enamel on steel and more.
Le Creuset’s palette of classic colors and trend-leading hues demonstrates our unique perspective on color. Our design-forward approach has resulted in the release of some of the world’s most sought-after shades, often turning Le Creuset cookware into powerful style statements and cherished collections. As Le Creuset continues to captivate customers with timeless colors and inspire trends with visionary new hues, our bold commitment to color sets us apart — just as it did in 1925.
The Finest in Quality and Design
Handcrafted in France with only premium materials, our legendary enameled cast iron provides even heat and moisture distribution for dishes with consistently superior texture and flavor.
For almost a century, Le Creuset cookware’s unrivaled performance has fueled food lovers’ passions and earned customers’ trust. We continually perfect our craftsmanship and optimize our product design for beauty, durability and superior results so our customers can experience the joy of inspiring cookware and better-tasting food. Our full product range includes enameled cast iron, stoneware, stainless steel, nonstick, silicone and much more, and every product is crafted with only the highest quality raw materials.
Le Creuset’s emphasis on craftsmanship has held fast since 1925, and we collaborate with artisans who share our commitment to heritage, skill and authenticity. In fact, Le Creuset enameled cast iron is still manufactured in our Fresnoy-le-Grand foundry, where each piece passes through the hands of at least 15 artisans to ensure quality and innovation. Over the years, our design innovations have included optimized heat retention, improved enamel, optimal lid closure angles, better moisture retention and ergonomic handles — thoughtful details that make the process and the final result better.
Our focus on the finest quality and design has prompted culinary leaders such America’s Test Kitchen, Cooking Light, Epicurious and hundreds of renowned chefs to use Le Creuset cookware for a performance they can trust every time and recommend it as the best choice.
The Favorite for Generations
Beloved for the performance it delivers and the personal statement it makes, Le Creuset has been trusted by home cooks and master chefs for generations — it is the backbone of kitchens around the world, now and for years to come.
Some brands are trusted and some brands are loved. The Le Creuset brand is both. Our cookware is beloved for the empowering performance it delivers, the personal style it expresses and the rich memories it helps make. Le Creuset cookware isn’t the kind to gather dust in a cabinet — cooks turn to it regularly, folding it into their everyday rhythm in the kitchen.
For many, Le Creuset cookware never gets put in the cabinet at all; instead, it earns a place of pride on constant display. Our signature colors and authentic designs add distinct style to kitchens and tables, prompting customers to view their Le Creuset cookware as an individual expression of personality, fashion and design. And whether a customer wants to complement colors, contrast them or collect one hue exclusively, Le Creuset has a full spectrum of vibrant colors to satisfy any exploration or expression. Joyful, colorful Le Creuset then becomes something to cherish, collect, pass down, show off and inspire.
Today, you can find devoted Le Creuset customers all around the world, from world-renowned chefs cooking in Michelin-starred restaurants to young home cooks trying their hand at something new. International followers have often clustered around Le Creuset’s specific cookware pieces and the rich culture they celebrate — and all share an uncommon love for the brand.
Le Creuset cookware’s beauty and performance also continue to earn love as a favorite of editors, readers and all who appreciate beautiful design, appearing in the pages of design magazines, in the dining rooms of celebrated restaurants and in the kitchens of culinary experts.
Dealer Authentication
Since 1925 Le Creuset has been renowned as the pioneer of colourful cookware. Creativity and originality are values that have been fundamental to our design and manufacturing processes for nearly 100 years. We want all our customers to share in an authentic Le Creuset experience, which can only be found in our stores or at one of our authorised retail partners.
Please be aware of websites that try to imitate our brand, by either copying our products or portraying themselves as an authorised Le Creuset retailer by displaying our logo or copyrighted imagery.
When purchasing a Le Creuset product, please pay careful attention to the website you are buying it from. For example, if the value seems extraordinary and you are unsure as to the authenticity of the retailer selling our products, please reach out to us at consumer.service.us@lecreuset.com or at one of the options found in contact us.
