When leaks of the forthcoming Nike x Tiffany & Co. sneaker surfaced online last week, Tiffany executive Alexandre Arnault, the son of the world’s richest man, LVMH CEO Bernard Arnault, was quick to clarify on Instagram โ and in an ad taken out in the New York Times โ that there was indeed a collaboration on its way, albeit a mystery still, obscured by a bright, Tiffany Blue box.
Inside are an all-black, mostly suede Air Force 1, with a Tiffany Blue swoosh, .925 sterling silver heel tabs and Tiffany script sewn onto the tongue tag, confirmed by photos and videos previously shared on Twitter, Instagram and TikTok. But, why were folks disappointed? And, will people still buy them? Plus, have the two collaborated before?
The Tiffany x Nike Air Force 1 1837, Explained
The Nike x Tiffany Air Force 1 1837 is a nod to Tiffany’s “humble” origins as a “luxury goods emporium,” where silver took center stage. But it’s also a showcase of its signature color, which was picked out by its founder, Charles Lewis Tiffany, in 1845 for its annual Blue Book, a catalog from which wealthy shoppers could place orders and preview future products.
Today, Tiffany products fill a 5th Avenue flagship store, but 300+ more retail outposts worldwide. And since its acquisition by LVMH in 2021, it has helped the luxury conglomerate grow more than 18 percent. Tiffany, LVMH execs say, is growing faster than ever, thanks to its “increasing desirability.” This Nike collab, I’d argue, is just one part of Arnault’s plan to turn Tiffany into a multi-armed operation that extends beyond jewelry and accessories and further into the “fashion” sphere, where other LVMH brands โ Louis Vuitton, LOEWE, Rimowa โ have found success.
Whether this Nike sneaker serves as a catalyst or a time capsule of the Alexandre Arnault era remains to be seen, but this sneaker will be plenty popular, even at its retail price: $400.