New clues, fake alibis, deadly motives - Ronit Roy plays a cop to uncover it all in this new Spotify Original

New clues, fake alibis, deadly motives - Ronit Roy plays a cop to uncover it all in this new Spotify Original

Sep 23 2021

 

 

 Bollywood and TV actor Ronit Roy debuts in the audio space as the protagonist in ACP Gautam, a new Spotify Original podcast. The 10-episode audio crime thriller centres around a legendary cop who takes the listeners on a journey through his long and illustrious career. Each episode will lure you with mysterious murders, robberies, kidnapping, extortion, terror investigations, and more. Although the story revolves around ACP Gautam (Ronit Roy), it is also the other compelling characters and sinister twists that bring the show to life.

 

Many of us harbour a fascination with thrilling, nail-biting content - whether books, movies, or TV shows. We’ve grown up watching and reading crime stories. And now, even on-the-go, you can take the excitement of discovering who committed the crime and why, with this new podcast.

 

“Performing a variety of roles in front of the camera comes naturally to me. However, taking a character as interesting as ACP Gautam to a podcast was a whole new experience.  To emote through the mic, to convert expressions into some kind of sound or pause and conveying a variety of emotions just through voice and intonation- it’s all been good fun! I am eager for listeners to become a part of ACP’s Gautam life, just as I have.”, said Ronit Roy

Tune into the fiction audio thriller that’s sure to keep you coming back for more - ACP Gautam with Ronit Roy, out now on Spotify. For those of you who cannot stop at just one, Spotify has an entire line-up of crime & fiction podcasts, such as Virus 2062, Bhaskar Bose, Horror Time, I Hear You, and Darr Ka Raaz with Dr. Phobia. Go binge-listen today.


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Urban Company announces 12 point program to improve partner earnings and livelihood
Oct 15 2021 By Admin
      In our previous article, we had shared detailed data points and illustrations around partner earnings, benefits and payout processes to bring in transparency and clarity to all stakeholders. In the last few days, our team has met hundreds of partners across cities. We also wanted to use this as an opportunity to take a step back and bring positive improvement in two key areas of partner experience - partner earnings and partner livelihood.   Today, we are announcing a 12 point program, which we believe will significantly improve partner earnings and livelihood for all partners on our platform in India.   Partner earnings: There are 6 key actions which we are undertaking over the next few days to improve partner earnings.   1.               Removing temporary blocks on partners: Today, partners are algorithmically blocked for a wide variety of reasons from working on the platform for short intervals of time. We have made a decision to remove all such algorithmic blocks apart from quality blocks. This simple change will reduce overall blocks by 80% and ensure our partners do not lose out on available time on the platform. Simultaneously, we will increase focus on continuous training to improve their service quality.   2.               Service pricing changes: For better take home earnings for our partners, we are marginally increasing prices of several high demand services across categories.   3.               Commissions: For Beauty categories (in which almost all our women partners work), given the impact of COVID-19 and other factors, we are reducing the highest commission slab from 30% to 25%. Earlier, commissions ranged from 8.5% for small orders to 30% for high-ticket orders. Commissions will now range from 8.5% to 25%. The highest slab currently applies to high value orders and this change will now help partners earn more on these high value orders (shown below is the commission graph for one of our beauty categories - Salon at home for women). Average commissions after this change come out in the range of 20-22%. Illustration: Commission structure for Salon at Home for women category   4.               Reducing monetary penalties significantly: We want to minimize penalties as much as possible and envisage a platform where no penalties are needed over time. Earlier, there was no cap on penalties charged per month per partner, which was recently changed to put a maximum cap of Rs 3,000 on monthly penalties charged per partner. We are further reducing the maximum cap on monthly penalties per partner per month to Rs 1,500.   5.               Product pricing and deductions: Moving forward, for any new product launches, deductions will be made after the products are delivered to partners and post their consent. Additionally, we have reduced product prices of select high demand products by almost 10%. It is important to iterate that we sell genuine, high-quality products to our partners, and pass on almost all benefits of bulk procurement to them (In FY21, we made a small net loss on our product sales business).   6.               Last-minute cancellation by customers: We have recently introduced a cancellation fee to deter customers from making last-minute cancellations. To compensate for the travel cost borne by partners whenever last-minute cancellations happen, the entire amount collected from customers for cancellations will be transferred to partners. This was so far being done for UC Plus partners, and will now be done for all partners.     Partner livelihood: We believe that our responsibility does not end at just partner earnings. Enabling our partners through skilling, providing them with a support ecosystem through vaccination support, insurance, loans etc have been core to our business philosophy and strategy. Going forward too, we will continue to evaluate areas where we can do more. Some of the actions which we are evaluating right away are on the following streams:   7.               Women safety & SOS helpline: Building on our efforts towards focussed initiatives of our 40% female partner population base, we will carve out a dedicated SOS helpline for women partners (from our existing common SOS desk for all partners) to further enable women specific focus and immediate resolution.   8.                Skilling and partner rating mechanism: We will be modifying our logic of partner ratings to not just focus on very recent order feedback but also incorporate ratings from older orders. This will ensure due weightage is given to partners for their past association and performance on the platform and also reduce drastic movements in average rating because of a few bad orders. Simultaneously, we will double our efforts to ensure effective skilling and retraining is done from time to time. These investments will allow us to improve our customer experience, while simultaneously ensuring that our partners continue to learn and grow. This has been a place we have historically invested heavily, today UC has more than 200 full time trainers who are focused on training and building up the skills of our partners. We will talk more in detail on this area in the subsequent blog on our approach towards skilling and also our learnings on how to build strong quality through focused training and technology adoption.   9.                Dignity of work: To ensure all partners are treated fairly, we will start sensitizing our customers on the app to provide both water and usage of the bathroom for partners. Additionally, the system will ensure customers who are rated low by a partner will not be assigned back to the partner for overall improved experience on both sides. Furthermore, customers who mistreat partners will be blocked from using the Urban Company platform.   10.        Vaccination support: Currently 93% of the base is one dose vaccinated and > 50%+ is two doses vaccinated. The cost of these vaccinations have been borne by UC. The current reimbursement program for vaccination is further extended from Oct 15th to Dec 31st to ensure that all UC partners get both doses of vaccination.   11.        Insurance: We will be simplifying the claims process for life and accidental insurance available to all partners, and the health insurance available to our UC Plus partners. Furthermore, we will be setting up a dedicated helpdesk at our end to facilitate claim filing and reimbursement.   12.          Automatic credit recharges deduction from payout optional: To ensure partners are able to manage their money better - we are removing the automatic credit deduction and making it optional for all. This will ensure more liquidity for our partner at times when they require it.   We believe that the above 12 point program is a needle mover and will help the UC Family as a whole to take a step forward from where it is today. It will simplify our systems and processes, and make them more transparent and partner friendly. We will continue on this journey of continuous improvement and not stop at just these 12 action points.   The urgency with which we are moving is because it is the right thing to do and not under business pressure. (In the last 7 days, the Urban Company platform has done more business and delivered more orders than in any 7 day period in its history). In the subsequent weeks, we will talk more on partner ecosystem topics such as insurance and training. We are committed to working hard over the next months to actualize the above and make our times ahead significantly better for everyone in the UC Family. UC Earnings Index   Today, we are publishing the UC Earnings Index, a simple yet powerful index which will transparently show how much Urban Company partners earn, net of commissions, fee and other associated costs. We will also show how average utilization on the platform has trended, for both beauty and home service categories. The earnings index for the JAS quarter is shown below:   1. UC India: All categories     All figures in INR unless specified All partners1 All partners with > 30 orders in the month Top 20% of partners by orders UC India all cities (All categories) Total number of partners (#) 27,577 14,299 5,971     Total Gross Earnings 34,657 47,745 60,024 UC commissions and fees 7,622 10,174 12,244 % UC commissions and fee 22% 21% 20% Earnings net of commissions and fee 27,035 37,571 47,780 Travel costs 1,880 2,739 3,352 Product costs 5,354 7,378 9,278 Net earnings per month 19,800 27,455 35,150 Total hours spent on the platform 69 102 121 Net earnings per hour 277 259 280     UC India Tier I cities6 (All categories) Total number of partners (#) 24,100 12,621 5,381 Total Gross Earnings 35,691 48,885 60,869 UC commissions and fees 7,898 10,467 12,441 % UC commissions and fee 22% 21% 20% Earnings net of commissions and fee 27,793 38,418 48,428 Travel costs 1,910 2,765 3,361 Product costs 5,532 7,577 9,435 Net earnings per month 20,351 28,076 35,632 Total hours spent on the platform 70 103 122 Net earnings per hour 281 263 281     UC India Tier II cities (All categories) Total number of partners (#) 3,477 1,678 590 Total Gross Earnings 27,490 39,168 52,315 UC commissions and fees 5,711 7,969 10,444 % UC commissions and fee 21% 20% 20% Earnings net of commissions and fee 21,780 31,199 41,872 Travel costs 1,674 2,543 3,275 Product costs 4,124 5,875 7,847 Net earnings per month 15,982 22,780 30,750 Total hours spent on the platform 62 93 110 Net earnings per hour 246 234 268     2. UC India : Salon and Spa categories     All figures in INR unless specified All partners1 All partners with > 30 orders in the month Top 20% of partners by orders UC India all cities (Salon and Spa) Total number of partners (#) 10,770 5,335 2,281 Total Gross Earnings 37,899 53,268 65,184 UC commissions and fees 8,654 12,052 14,611 % UC commissions and fee 23% 23% 22% Earnings net of commissions and fee 29,245 41,216 50,574 Travel costs 3,018 4,346 5,409 Product costs 6,440 9,057 11,070 Net earnings per month 19,787 27,813 34,094 Total hours spent on the platform 67 97 120 Net earnings per hour 295 287 285     UC India Tier I cities6 (Salon and Spa) Total number of partners (#) 9,579 4,714 2,025 Total Gross Earnings 38,049 53,731 65,750 UC commissions and fees 8,691 12,169 14,756 % UC commissions and fee 23% 23% 22% Earnings net of commissions and fee 29,358 41,562 50,994 Travel costs 3,008 4,352 5,414 Product costs 6,465 9,136 11,165 Net earnings per month 19,885 28,074 34,415 Total hours spent on the platform 67 97 119 Net earnings per hour 298 291 289     UC Tier II cities (Salon and Spa) Total number of partners (#) 1,191 621 256 Total Gross Earnings 36,861 49,787 60,027 UC commissions and fees 8,397 11,175 13,282 % UC commissions and fee 23% 22% 22%  
Revolutionizes the online and physical retail shopping experience in a disruptive AI offering
Oct 15 2021 By Admin
      ITC’s Engage,  today announced the launch of an AI tool, Fragrance Finder, a technology enabled experience which aids selection of fragrances based onI the consumer’s responses provided on personality, gender identity and occasion of usage. A potentially industry disruptive initiative, the current retail landscape for fragrance shopping requires testing and trying on perfumes before making a purchase decision. The tool re-imagines the shopping experience for the fragrance category to bring in dimensions of one’s lifestyle and occasion of use as a part of the purchase decision. The algorithm of the Fragrance Finder maps the responses given by the consumer on gender identity, the personality, preferences and usage occasion to determine a fragrance that the consumer may like. The Fragrance Finder will be available both at retail and ecommerce stores across India.    Engage’s Fragrance Finder, developed by ITC Life Sciences and Technology Centre utilizes a technology interface to match a fragrance to the consumer. Once the QR code is scanned or the following link is clicked (https://www.engagedeo.com/search/) by the consumer, it leads the consumer to a finder platform to respond to a few questions. Responses tracked accordingly provide a selection of fragrance options which the consumer may like. Sitting on the cusp of technology and personal care product choices, the new AI tool offers a personalised shopping experience aimed at potentially reinventing the fragrance category in India.     Commenting on the launch, Mr Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “Consumer choices have changed manifold with the growth of ecommerce and large format stores. With the plethora of choices available, consumers often find it difficult to purchase the right fragrance specially in ecommerce led marketplaces. Engage Fragrance Finder is an AI powered tool to recommend the best choice to the consumer and aid in making an informed decision.”   Experience fragrance finder: https://www.engagedeo.com/search/   “Engage continues its journey on innovation in the fragrance category with the launch of the Fragrance Finder. AI is the name of the game and Engage has attempted to make shopping for fragrances fun, easy and engaging. Being a consumer, I could have never imagined that we could actually depend on technology to recommend fragrances for us basis our lifestyle choices! I am very excited about this latest offering and sure that the consumers will enjoy this too.” said Brand Ambassador and youth icon, Kartik Aaryan.   “It is really exciting to see Engage evolving continuously bringing to us this exciting Fragrance Finder. The tool is easy to navigate and I often find myself checking the tool when looking to purchase my next fragrance! Engage has upped their ‘engage’-ment quotient with the tool and I enjoyed the process of being recommended a scent basis beyond just a sense of smell! I really hope consumers enjoy the journey of choosing a fragrance as much as I did.” Said Brand Ambassador and Youth icon, Tara Sutaria. The algorithm is proprietary to ITC and has been developed basis extensive research and technology. Engage Fragrance Finder technology is a combination of two principles gamification & personalization, the tool uses technology to bring the fragrance expertise of the Brand straight to the consumer through a few clicks. Hence, the Fragrance finder enables and gives the consumer more power to make choices in the increasingly digital world of shopping.   For more information visit https://www.instagram.com/engagebyitc/| @Engagebyitc  
Amazon.in Great Indian Festival celebrates ‘Happiness Upgrade Days’
Oct 14 2021 By Admin
        As a part of its month-long festive celebrations – Great Indian Festival (GIF) that started on 3 October, Amazon.in today announced ‘Happiness Upgrade Days’. Starting today, customers will have an amazing opportunity to upgrade to the latest products across categories from top brands until 17 October. The Great Indian Festival – ‘Happiness Upgrade Days’ brings special deals and offers from sellers on the widest selection of smartphones, large appliances, TVs, home & kitchen products, consumer electronics, fashion & beauty and more. Customers will get special offers on a wide range of products from Samsung, LG, boAt, Bajaj Appliances, Allen Solly, Lakme, Adidas, Eureka Forbes among others.   Customers can save more with 10% instant discount on Axis Bank, Citibank and Rupay Credit & Debit Cards and EMI transactions. Customers can also stretch their budget with no-Cost EMI available on leading credit cards, debit cards, Bajaj Finserv and Amazon Pay Later. Customers will be able to upgrade their budget during the Amazon Great Indian Festival by getting 5% Reward points on shopping using the Amazon Pay ICICI Bank credit card, and choosing Amazon Pay Later to avail 3 months no-cost EMI. Customers who add INR 2,000 or more to their Pay Balance will get INR 200 cashback, while those who pay with Amazon Pay UPI will also get 10% up to INR 100 cashback on shopping.   Apart from top brands, the ‘Happiness Upgrade Days’ will also offer customers the opportunity to shop for unique products from thousands of Amazon sellers under various programs such as Local Shops, Amazon Launchpad, Amazon Saheli, Amazon Karigar, and enjoy deals & offers extended by lakhs of small businesses.   Here are some top deals & offers by participating sellers this ‘Happiness Upgrade Days’:   Smartphones and Mobile Accessories Up to 40% off on smartphones and Accessories Total Damage Protection (TDP) Plans on a wide range of mobile phones at INR 49/- Exciting offers on OnePlus smartphones with savings of up to INR 10,000 on OnePlus 9 | INR 7,000 off on select bank cards Extra INR 3,000 off on exchange of select smartphones also available Flat INR 2,000 off on OnePlus Nord CE Recently launched Redmi 9 Activ 6+128GB variant available at INR 8,900 including INR 1,000 off on prepaid transactions and 10% off on Bank Cards Xiaomi 11 Lite 5G NE will also see offers including Extra INR 3,000 off on Exchange | Flat INR 2,000 off on Bank Cards | Extra INR 1,500 off with Coupons Flat INR 2,000 off on iQOO Z5 5G on bank cards| INR 3,000 extra off on exchange of old smartphone Prime Members will  continue to get 6-month Free Screen replacement and extra 3-month No Cost EMI tenure on select bank cards on eligible smartphones   Appliances & TVs Up to 55% off on TVs, 1 Year Extended Warranty at just INR 99/- Upgrade to 4K TVs starting at just INR 23,999 Offers from top TV brands including Redmi, Mi, OnePlus, Samsung, LG, Sony and more Get free bezels / Soundbars on Selected range of Samsung Television Get complimentary 3 months Prime subscription on purchase of TVs* Upgrade to premium appliances at just INR 391 per month | Up to 55% off on home appliances | Extended Warranty starting INR 99 | Exchange offers up to INR 18,000 4 and 5 star Refrigerators starting INR 12,190 Double door Refrigerators starting INR 16,290 Inverter ACs starting INR 20,990 | 4 and 5 star ACs starting INR 27,990 Inverter technology washing machines starting INR 14,990 Dishwashers starting INR 18,999   Consumer Electronics Laptops - Up to 50% off on Laptops | Additional 6 month No Cost EMI | Additional Exchange sweeteners of INR 1,000 Audio - Upgrade to truly wireless headphones from Boat, Sony, Boult, Bose, Noise, and others starting at just INR 999 Wearables - Upgrade to a healthy lifestyle | Up to 50% off on smartwatches | No Cost EMI up to 9 months Networking - Get up to 10% Additional Discount to Upgrade your routers Musical Instruments - Upgrade your Hobby level, Get up to 70% off on Guitars, Keyboards, Microphones & more Components - Upgrade your Performance | Up to 50% off on PC components   Amazon Devices and Alexa Upgrade your home to a smart home – get smart home combos of Echo and Alexa compatible bulbs, plugs, TVs, ACs and much more, starting INR 1,999 Upgrade your TV experience with Fire TV Stick – get minimum 50% off on Fire TV stick (3rd Gen) and Fire TV stick lite, starting INR 1,799 Upgrade to a hands-free music experience with the best-selling Echo Dot (3rd Gen) smart speaker with Alexa, at INR 1,949 Upgrade to Amazon Prime with Alexa devices - get 100% cashback on 3-month Prime subscription, when purchasing it along with Amazon Echo or Fire TV Stick Upgrade to a stunning smart TV experience – get up to 40% off, and 1-year extended warranty at no additional cost on AmazonBasics Fire TVs Get 15-month extended warranty at INR 99 for selected Alexa, Fire TV Stick and Kindle devices, and stay assured till 2024   Amazon Fashion and Beauty Up to 70% off with over 80,000 styles on deals Buy More, Save More in Fashion and Beauty: Buy 2 or more products, get extra up to 30% off Use coupons to save extra on 3lac+ styles Avail Steal Deals with up to 70% off on Clothing from brands like USPA, Allen Solly, Biba & Levi's Upgrade Deals: Shop travel luggage at up to 80% Off + Additional 3 month No cost EMI Upgrade Deals: Shop watches from top brands like Fossil, Titan & more at up to 60% off, with no cost EMI up to 12 months on smart watches Get flat 50% off + freebies from top makeup brands like Maybelline, Lakme and more Shop footwear for under INR 1299 from brands like Adidas, Puma & more Get premium 925 Silver Jewellery at min 40-70% off from brands like Giva, Clara & more   Home and Kitchen Upgrade your Home| Up to 70% off on Kitchen & home appliances | Top brands | 1000+ deals | No Cost EMI up to 18 months | Get up to INR 100 cashback with Amazon Pay coupons on first order Prime members Offer - Get up to INR 400 Cashback with Amazon Pay coupons on first order Up to 60% off on premium Vacuum Cleaners from top brands like Dyson, Mi & more | No Cost EMI up to 18 months Upgrade to 750W+ Mixer Grinders| Up to 40% off across top brands like Prestige, Bajaj, Phillips, Bosch Upgrade your Purifier at Home| Up to 70% off on Water Purifiers | Top brands | Exchange offers of minimum INR 850 off* | Free Installation*| No Cost EMI starting INR 800* | Air Purifiers| Up to 50% off For a Safer Home | Up to 50% off: Safety & locks from top brands like Godrej, Amazon Basics, Yale Tools for all | Up to 60% off Power & hand tools from top brands like Bosch, Black & Decker, iBell | 30,000+ products Make your Home Smarter | Up to 60% off on smart plugs, universal remote and locks from Wipro, Oakter, Yale | 1000+ products Up to 70% off on Furniture & Mattresses| 350K+ selection, 2000+ deals, Lowest prices of the year, No Cost EMI up to 24 months | Up to 70% off on Work from Home furniture| No Cost EMI starting INR 145/month Upgrade your Furnishings | Up to 70% off on Bedsheets, Pillows, Curtains, Cushion covers and more Up to 80% off | Upgrade your fitness routine & home gym with premium treadmills, dumbbells, weights, yoga & more | 2000+ deals, buy more & save up to 5% | Own a treadmill @ INR 1,540/month on No-Cost EMI Starting INR 99: Masks, Safety & Cleaning supplies from top brands 3M, Pidilite, Kimberly Clark & Careview   One Grocery Grocery deals starting INR 1/- Flat INR 200 back on every order Cooking essentials during festive season | Up to 50% off   Books, Hobbies, Gaming and Toys Upgrade your library| Up to 50% off on Books Step up your gaming | Up to 55% off on Gaming Optimize your performance | Up to 70% off on Anti-virus, Office Software & more Redefine playtime | Up to 70% off on Toys Transform your looks | Up to 70% off on grooming devices Redefine health-monitoring | Up to 70% off on health care devices   Amazon Pay Customers can save more with 10% instant discount on Axis Bank, Citibank and Rupay Credit & Debit Cards and EMI transactions. Customers can also stretch their budget with no-Cost EMI available on leading credit cards, debit cards, Bajaj Finserv and Amazon Pay Later. Customers will be able to upgrade their budget during the Amazon Great Indian Festival by getting 5% Reward points on shopping using the Amazon Pay ICICI Bank credit card, and choosing Amazon Pay Later to avail 3 months no-cost EMI Customers who add INR 2,000 or more to their Pay Balance will get INR 200 cashback, while those who pay with Amazon Pay UPI will also get 10% up to INR 100 cashback on shopping   Click here to check out exciting deals and offers during the Amazon Great Indian Festival ‘Happiness Upgrade Days’. Get latest news and updates on Amazon’s Great Indian Festival Blog. For press releases, images and more, please visit our Press Centre.
AirAsia India returns to Terminal 1 in Mumbai from 16th October
Oct 14 2021 By Admin
      AirAsia India will return to Terminal 1 at Chhatrapati Shivaji Maharaj International Airport in Mumbai, from 16th October, 2021. The movement of domestic operations to Terminal 1 will take place as per the directives laid out by Mumbai International Airport. AirAsia India operates from Mumbai as one of its 4 hubs along with Bengaluru, New Delhi and Kolkata. From Mumbai the airline offers direct flights to Bengaluru, Delhi, Kolkata, Chennai, Hyderabad, Bagdogra, Bhubaneswar, Goa, Kochi, Jaipur and Ranchi, as well as connecting flights to Guwahati, Imphal, Srinagar and Visakhapatnam. AirAsia India’s winter schedule offers 168 weekly flights connecting Mumbai to the rest of India with a capacity to fly over 130,000 guests per month.     AirAsia India has 10 dedicated check-in counters including Priority Check-In for its Red Carpet guests and two self-baggage drop counters. The Boarding Gates and Security Hold Area at Terminal 1, where AirAsia India operated from prior to April 2021 as well, are located closer to the airline’s check-in counters, resulting in quicker turnaround times and shorter walking distances for guests. Vehicle pick-up and drop is also closer to the exit gates at Terminal 1, enabling a faster and more efficient exit, especially for guests travelling to Nariman Point, Bandra-Kurla Complex and other key business districts in Mumbai.    

Digital

Urban Company announces 12 point program to improve partner earnings and livelihood
Oct 15 2021 By Admin
      In our previous article, we had shared detailed data points and illustrations around partner earnings, benefits and payout processes to bring in transparency and clarity to all stakeholders. In the last few days, our team has met hundreds of partners across cities. We also wanted to use this as an opportunity to take a step back and bring positive improvement in two key areas of partner experience - partner earnings and partner livelihood.   Today, we are announcing a 12 point program, which we believe will significantly improve partner earnings and livelihood for all partners on our platform in India.   Partner earnings: There are 6 key actions which we are undertaking over the next few days to improve partner earnings.   1.               Removing temporary blocks on partners: Today, partners are algorithmically blocked for a wide variety of reasons from working on the platform for short intervals of time. We have made a decision to remove all such algorithmic blocks apart from quality blocks. This simple change will reduce overall blocks by 80% and ensure our partners do not lose out on available time on the platform. Simultaneously, we will increase focus on continuous training to improve their service quality.   2.               Service pricing changes: For better take home earnings for our partners, we are marginally increasing prices of several high demand services across categories.   3.               Commissions: For Beauty categories (in which almost all our women partners work), given the impact of COVID-19 and other factors, we are reducing the highest commission slab from 30% to 25%. Earlier, commissions ranged from 8.5% for small orders to 30% for high-ticket orders. Commissions will now range from 8.5% to 25%. The highest slab currently applies to high value orders and this change will now help partners earn more on these high value orders (shown below is the commission graph for one of our beauty categories - Salon at home for women). Average commissions after this change come out in the range of 20-22%. Illustration: Commission structure for Salon at Home for women category   4.               Reducing monetary penalties significantly: We want to minimize penalties as much as possible and envisage a platform where no penalties are needed over time. Earlier, there was no cap on penalties charged per month per partner, which was recently changed to put a maximum cap of Rs 3,000 on monthly penalties charged per partner. We are further reducing the maximum cap on monthly penalties per partner per month to Rs 1,500.   5.               Product pricing and deductions: Moving forward, for any new product launches, deductions will be made after the products are delivered to partners and post their consent. Additionally, we have reduced product prices of select high demand products by almost 10%. It is important to iterate that we sell genuine, high-quality products to our partners, and pass on almost all benefits of bulk procurement to them (In FY21, we made a small net loss on our product sales business).   6.               Last-minute cancellation by customers: We have recently introduced a cancellation fee to deter customers from making last-minute cancellations. To compensate for the travel cost borne by partners whenever last-minute cancellations happen, the entire amount collected from customers for cancellations will be transferred to partners. This was so far being done for UC Plus partners, and will now be done for all partners.     Partner livelihood: We believe that our responsibility does not end at just partner earnings. Enabling our partners through skilling, providing them with a support ecosystem through vaccination support, insurance, loans etc have been core to our business philosophy and strategy. Going forward too, we will continue to evaluate areas where we can do more. Some of the actions which we are evaluating right away are on the following streams:   7.               Women safety & SOS helpline: Building on our efforts towards focussed initiatives of our 40% female partner population base, we will carve out a dedicated SOS helpline for women partners (from our existing common SOS desk for all partners) to further enable women specific focus and immediate resolution.   8.                Skilling and partner rating mechanism: We will be modifying our logic of partner ratings to not just focus on very recent order feedback but also incorporate ratings from older orders. This will ensure due weightage is given to partners for their past association and performance on the platform and also reduce drastic movements in average rating because of a few bad orders. Simultaneously, we will double our efforts to ensure effective skilling and retraining is done from time to time. These investments will allow us to improve our customer experience, while simultaneously ensuring that our partners continue to learn and grow. This has been a place we have historically invested heavily, today UC has more than 200 full time trainers who are focused on training and building up the skills of our partners. We will talk more in detail on this area in the subsequent blog on our approach towards skilling and also our learnings on how to build strong quality through focused training and technology adoption.   9.                Dignity of work: To ensure all partners are treated fairly, we will start sensitizing our customers on the app to provide both water and usage of the bathroom for partners. Additionally, the system will ensure customers who are rated low by a partner will not be assigned back to the partner for overall improved experience on both sides. Furthermore, customers who mistreat partners will be blocked from using the Urban Company platform.   10.        Vaccination support: Currently 93% of the base is one dose vaccinated and > 50%+ is two doses vaccinated. The cost of these vaccinations have been borne by UC. The current reimbursement program for vaccination is further extended from Oct 15th to Dec 31st to ensure that all UC partners get both doses of vaccination.   11.        Insurance: We will be simplifying the claims process for life and accidental insurance available to all partners, and the health insurance available to our UC Plus partners. Furthermore, we will be setting up a dedicated helpdesk at our end to facilitate claim filing and reimbursement.   12.          Automatic credit recharges deduction from payout optional: To ensure partners are able to manage their money better - we are removing the automatic credit deduction and making it optional for all. This will ensure more liquidity for our partner at times when they require it.   We believe that the above 12 point program is a needle mover and will help the UC Family as a whole to take a step forward from where it is today. It will simplify our systems and processes, and make them more transparent and partner friendly. We will continue on this journey of continuous improvement and not stop at just these 12 action points.   The urgency with which we are moving is because it is the right thing to do and not under business pressure. (In the last 7 days, the Urban Company platform has done more business and delivered more orders than in any 7 day period in its history). In the subsequent weeks, we will talk more on partner ecosystem topics such as insurance and training. We are committed to working hard over the next months to actualize the above and make our times ahead significantly better for everyone in the UC Family. UC Earnings Index   Today, we are publishing the UC Earnings Index, a simple yet powerful index which will transparently show how much Urban Company partners earn, net of commissions, fee and other associated costs. We will also show how average utilization on the platform has trended, for both beauty and home service categories. The earnings index for the JAS quarter is shown below:   1. UC India: All categories     All figures in INR unless specified All partners1 All partners with > 30 orders in the month Top 20% of partners by orders UC India all cities (All categories) Total number of partners (#) 27,577 14,299 5,971     Total Gross Earnings 34,657 47,745 60,024 UC commissions and fees 7,622 10,174 12,244 % UC commissions and fee 22% 21% 20% Earnings net of commissions and fee 27,035 37,571 47,780 Travel costs 1,880 2,739 3,352 Product costs 5,354 7,378 9,278 Net earnings per month 19,800 27,455 35,150 Total hours spent on the platform 69 102 121 Net earnings per hour 277 259 280     UC India Tier I cities6 (All categories) Total number of partners (#) 24,100 12,621 5,381 Total Gross Earnings 35,691 48,885 60,869 UC commissions and fees 7,898 10,467 12,441 % UC commissions and fee 22% 21% 20% Earnings net of commissions and fee 27,793 38,418 48,428 Travel costs 1,910 2,765 3,361 Product costs 5,532 7,577 9,435 Net earnings per month 20,351 28,076 35,632 Total hours spent on the platform 70 103 122 Net earnings per hour 281 263 281     UC India Tier II cities (All categories) Total number of partners (#) 3,477 1,678 590 Total Gross Earnings 27,490 39,168 52,315 UC commissions and fees 5,711 7,969 10,444 % UC commissions and fee 21% 20% 20% Earnings net of commissions and fee 21,780 31,199 41,872 Travel costs 1,674 2,543 3,275 Product costs 4,124 5,875 7,847 Net earnings per month 15,982 22,780 30,750 Total hours spent on the platform 62 93 110 Net earnings per hour 246 234 268     2. UC India : Salon and Spa categories     All figures in INR unless specified All partners1 All partners with > 30 orders in the month Top 20% of partners by orders UC India all cities (Salon and Spa) Total number of partners (#) 10,770 5,335 2,281 Total Gross Earnings 37,899 53,268 65,184 UC commissions and fees 8,654 12,052 14,611 % UC commissions and fee 23% 23% 22% Earnings net of commissions and fee 29,245 41,216 50,574 Travel costs 3,018 4,346 5,409 Product costs 6,440 9,057 11,070 Net earnings per month 19,787 27,813 34,094 Total hours spent on the platform 67 97 120 Net earnings per hour 295 287 285     UC India Tier I cities6 (Salon and Spa) Total number of partners (#) 9,579 4,714 2,025 Total Gross Earnings 38,049 53,731 65,750 UC commissions and fees 8,691 12,169 14,756 % UC commissions and fee 23% 23% 22% Earnings net of commissions and fee 29,358 41,562 50,994 Travel costs 3,008 4,352 5,414 Product costs 6,465 9,136 11,165 Net earnings per month 19,885 28,074 34,415 Total hours spent on the platform 67 97 119 Net earnings per hour 298 291 289     UC Tier II cities (Salon and Spa) Total number of partners (#) 1,191 621 256 Total Gross Earnings 36,861 49,787 60,027 UC commissions and fees 8,397 11,175 13,282 % UC commissions and fee 23% 22% 22%  
Revolutionizes the online and physical retail shopping experience in a disruptive AI offering
Oct 15 2021 By Admin
      ITC’s Engage,  today announced the launch of an AI tool, Fragrance Finder, a technology enabled experience which aids selection of fragrances based onI the consumer’s responses provided on personality, gender identity and occasion of usage. A potentially industry disruptive initiative, the current retail landscape for fragrance shopping requires testing and trying on perfumes before making a purchase decision. The tool re-imagines the shopping experience for the fragrance category to bring in dimensions of one’s lifestyle and occasion of use as a part of the purchase decision. The algorithm of the Fragrance Finder maps the responses given by the consumer on gender identity, the personality, preferences and usage occasion to determine a fragrance that the consumer may like. The Fragrance Finder will be available both at retail and ecommerce stores across India.    Engage’s Fragrance Finder, developed by ITC Life Sciences and Technology Centre utilizes a technology interface to match a fragrance to the consumer. Once the QR code is scanned or the following link is clicked (https://www.engagedeo.com/search/) by the consumer, it leads the consumer to a finder platform to respond to a few questions. Responses tracked accordingly provide a selection of fragrance options which the consumer may like. Sitting on the cusp of technology and personal care product choices, the new AI tool offers a personalised shopping experience aimed at potentially reinventing the fragrance category in India.     Commenting on the launch, Mr Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “Consumer choices have changed manifold with the growth of ecommerce and large format stores. With the plethora of choices available, consumers often find it difficult to purchase the right fragrance specially in ecommerce led marketplaces. Engage Fragrance Finder is an AI powered tool to recommend the best choice to the consumer and aid in making an informed decision.”   Experience fragrance finder: https://www.engagedeo.com/search/   “Engage continues its journey on innovation in the fragrance category with the launch of the Fragrance Finder. AI is the name of the game and Engage has attempted to make shopping for fragrances fun, easy and engaging. Being a consumer, I could have never imagined that we could actually depend on technology to recommend fragrances for us basis our lifestyle choices! I am very excited about this latest offering and sure that the consumers will enjoy this too.” said Brand Ambassador and youth icon, Kartik Aaryan.   “It is really exciting to see Engage evolving continuously bringing to us this exciting Fragrance Finder. The tool is easy to navigate and I often find myself checking the tool when looking to purchase my next fragrance! Engage has upped their ‘engage’-ment quotient with the tool and I enjoyed the process of being recommended a scent basis beyond just a sense of smell! I really hope consumers enjoy the journey of choosing a fragrance as much as I did.” Said Brand Ambassador and Youth icon, Tara Sutaria. The algorithm is proprietary to ITC and has been developed basis extensive research and technology. Engage Fragrance Finder technology is a combination of two principles gamification & personalization, the tool uses technology to bring the fragrance expertise of the Brand straight to the consumer through a few clicks. Hence, the Fragrance finder enables and gives the consumer more power to make choices in the increasingly digital world of shopping.   For more information visit https://www.instagram.com/engagebyitc/| @Engagebyitc  
Amazon.in Great Indian Festival celebrates ‘Happiness Upgrade Days’
Oct 14 2021 By Admin
        As a part of its month-long festive celebrations – Great Indian Festival (GIF) that started on 3 October, Amazon.in today announced ‘Happiness Upgrade Days’. Starting today, customers will have an amazing opportunity to upgrade to the latest products across categories from top brands until 17 October. The Great Indian Festival – ‘Happiness Upgrade Days’ brings special deals and offers from sellers on the widest selection of smartphones, large appliances, TVs, home & kitchen products, consumer electronics, fashion & beauty and more. Customers will get special offers on a wide range of products from Samsung, LG, boAt, Bajaj Appliances, Allen Solly, Lakme, Adidas, Eureka Forbes among others.   Customers can save more with 10% instant discount on Axis Bank, Citibank and Rupay Credit & Debit Cards and EMI transactions. Customers can also stretch their budget with no-Cost EMI available on leading credit cards, debit cards, Bajaj Finserv and Amazon Pay Later. Customers will be able to upgrade their budget during the Amazon Great Indian Festival by getting 5% Reward points on shopping using the Amazon Pay ICICI Bank credit card, and choosing Amazon Pay Later to avail 3 months no-cost EMI. Customers who add INR 2,000 or more to their Pay Balance will get INR 200 cashback, while those who pay with Amazon Pay UPI will also get 10% up to INR 100 cashback on shopping.   Apart from top brands, the ‘Happiness Upgrade Days’ will also offer customers the opportunity to shop for unique products from thousands of Amazon sellers under various programs such as Local Shops, Amazon Launchpad, Amazon Saheli, Amazon Karigar, and enjoy deals & offers extended by lakhs of small businesses.   Here are some top deals & offers by participating sellers this ‘Happiness Upgrade Days’:   Smartphones and Mobile Accessories Up to 40% off on smartphones and Accessories Total Damage Protection (TDP) Plans on a wide range of mobile phones at INR 49/- Exciting offers on OnePlus smartphones with savings of up to INR 10,000 on OnePlus 9 | INR 7,000 off on select bank cards Extra INR 3,000 off on exchange of select smartphones also available Flat INR 2,000 off on OnePlus Nord CE Recently launched Redmi 9 Activ 6+128GB variant available at INR 8,900 including INR 1,000 off on prepaid transactions and 10% off on Bank Cards Xiaomi 11 Lite 5G NE will also see offers including Extra INR 3,000 off on Exchange | Flat INR 2,000 off on Bank Cards | Extra INR 1,500 off with Coupons Flat INR 2,000 off on iQOO Z5 5G on bank cards| INR 3,000 extra off on exchange of old smartphone Prime Members will  continue to get 6-month Free Screen replacement and extra 3-month No Cost EMI tenure on select bank cards on eligible smartphones   Appliances & TVs Up to 55% off on TVs, 1 Year Extended Warranty at just INR 99/- Upgrade to 4K TVs starting at just INR 23,999 Offers from top TV brands including Redmi, Mi, OnePlus, Samsung, LG, Sony and more Get free bezels / Soundbars on Selected range of Samsung Television Get complimentary 3 months Prime subscription on purchase of TVs* Upgrade to premium appliances at just INR 391 per month | Up to 55% off on home appliances | Extended Warranty starting INR 99 | Exchange offers up to INR 18,000 4 and 5 star Refrigerators starting INR 12,190 Double door Refrigerators starting INR 16,290 Inverter ACs starting INR 20,990 | 4 and 5 star ACs starting INR 27,990 Inverter technology washing machines starting INR 14,990 Dishwashers starting INR 18,999   Consumer Electronics Laptops - Up to 50% off on Laptops | Additional 6 month No Cost EMI | Additional Exchange sweeteners of INR 1,000 Audio - Upgrade to truly wireless headphones from Boat, Sony, Boult, Bose, Noise, and others starting at just INR 999 Wearables - Upgrade to a healthy lifestyle | Up to 50% off on smartwatches | No Cost EMI up to 9 months Networking - Get up to 10% Additional Discount to Upgrade your routers Musical Instruments - Upgrade your Hobby level, Get up to 70% off on Guitars, Keyboards, Microphones & more Components - Upgrade your Performance | Up to 50% off on PC components   Amazon Devices and Alexa Upgrade your home to a smart home – get smart home combos of Echo and Alexa compatible bulbs, plugs, TVs, ACs and much more, starting INR 1,999 Upgrade your TV experience with Fire TV Stick – get minimum 50% off on Fire TV stick (3rd Gen) and Fire TV stick lite, starting INR 1,799 Upgrade to a hands-free music experience with the best-selling Echo Dot (3rd Gen) smart speaker with Alexa, at INR 1,949 Upgrade to Amazon Prime with Alexa devices - get 100% cashback on 3-month Prime subscription, when purchasing it along with Amazon Echo or Fire TV Stick Upgrade to a stunning smart TV experience – get up to 40% off, and 1-year extended warranty at no additional cost on AmazonBasics Fire TVs Get 15-month extended warranty at INR 99 for selected Alexa, Fire TV Stick and Kindle devices, and stay assured till 2024   Amazon Fashion and Beauty Up to 70% off with over 80,000 styles on deals Buy More, Save More in Fashion and Beauty: Buy 2 or more products, get extra up to 30% off Use coupons to save extra on 3lac+ styles Avail Steal Deals with up to 70% off on Clothing from brands like USPA, Allen Solly, Biba & Levi's Upgrade Deals: Shop travel luggage at up to 80% Off + Additional 3 month No cost EMI Upgrade Deals: Shop watches from top brands like Fossil, Titan & more at up to 60% off, with no cost EMI up to 12 months on smart watches Get flat 50% off + freebies from top makeup brands like Maybelline, Lakme and more Shop footwear for under INR 1299 from brands like Adidas, Puma & more Get premium 925 Silver Jewellery at min 40-70% off from brands like Giva, Clara & more   Home and Kitchen Upgrade your Home| Up to 70% off on Kitchen & home appliances | Top brands | 1000+ deals | No Cost EMI up to 18 months | Get up to INR 100 cashback with Amazon Pay coupons on first order Prime members Offer - Get up to INR 400 Cashback with Amazon Pay coupons on first order Up to 60% off on premium Vacuum Cleaners from top brands like Dyson, Mi & more | No Cost EMI up to 18 months Upgrade to 750W+ Mixer Grinders| Up to 40% off across top brands like Prestige, Bajaj, Phillips, Bosch Upgrade your Purifier at Home| Up to 70% off on Water Purifiers | Top brands | Exchange offers of minimum INR 850 off* | Free Installation*| No Cost EMI starting INR 800* | Air Purifiers| Up to 50% off For a Safer Home | Up to 50% off: Safety & locks from top brands like Godrej, Amazon Basics, Yale Tools for all | Up to 60% off Power & hand tools from top brands like Bosch, Black & Decker, iBell | 30,000+ products Make your Home Smarter | Up to 60% off on smart plugs, universal remote and locks from Wipro, Oakter, Yale | 1000+ products Up to 70% off on Furniture & Mattresses| 350K+ selection, 2000+ deals, Lowest prices of the year, No Cost EMI up to 24 months | Up to 70% off on Work from Home furniture| No Cost EMI starting INR 145/month Upgrade your Furnishings | Up to 70% off on Bedsheets, Pillows, Curtains, Cushion covers and more Up to 80% off | Upgrade your fitness routine & home gym with premium treadmills, dumbbells, weights, yoga & more | 2000+ deals, buy more & save up to 5% | Own a treadmill @ INR 1,540/month on No-Cost EMI Starting INR 99: Masks, Safety & Cleaning supplies from top brands 3M, Pidilite, Kimberly Clark & Careview   One Grocery Grocery deals starting INR 1/- Flat INR 200 back on every order Cooking essentials during festive season | Up to 50% off   Books, Hobbies, Gaming and Toys Upgrade your library| Up to 50% off on Books Step up your gaming | Up to 55% off on Gaming Optimize your performance | Up to 70% off on Anti-virus, Office Software & more Redefine playtime | Up to 70% off on Toys Transform your looks | Up to 70% off on grooming devices Redefine health-monitoring | Up to 70% off on health care devices   Amazon Pay Customers can save more with 10% instant discount on Axis Bank, Citibank and Rupay Credit & Debit Cards and EMI transactions. Customers can also stretch their budget with no-Cost EMI available on leading credit cards, debit cards, Bajaj Finserv and Amazon Pay Later. Customers will be able to upgrade their budget during the Amazon Great Indian Festival by getting 5% Reward points on shopping using the Amazon Pay ICICI Bank credit card, and choosing Amazon Pay Later to avail 3 months no-cost EMI Customers who add INR 2,000 or more to their Pay Balance will get INR 200 cashback, while those who pay with Amazon Pay UPI will also get 10% up to INR 100 cashback on shopping   Click here to check out exciting deals and offers during the Amazon Great Indian Festival ‘Happiness Upgrade Days’. Get latest news and updates on Amazon’s Great Indian Festival Blog. For press releases, images and more, please visit our Press Centre.
AirAsia India returns to Terminal 1 in Mumbai from 16th October
Oct 14 2021 By Admin
      AirAsia India will return to Terminal 1 at Chhatrapati Shivaji Maharaj International Airport in Mumbai, from 16th October, 2021. The movement of domestic operations to Terminal 1 will take place as per the directives laid out by Mumbai International Airport. AirAsia India operates from Mumbai as one of its 4 hubs along with Bengaluru, New Delhi and Kolkata. From Mumbai the airline offers direct flights to Bengaluru, Delhi, Kolkata, Chennai, Hyderabad, Bagdogra, Bhubaneswar, Goa, Kochi, Jaipur and Ranchi, as well as connecting flights to Guwahati, Imphal, Srinagar and Visakhapatnam. AirAsia India’s winter schedule offers 168 weekly flights connecting Mumbai to the rest of India with a capacity to fly over 130,000 guests per month.     AirAsia India has 10 dedicated check-in counters including Priority Check-In for its Red Carpet guests and two self-baggage drop counters. The Boarding Gates and Security Hold Area at Terminal 1, where AirAsia India operated from prior to April 2021 as well, are located closer to the airline’s check-in counters, resulting in quicker turnaround times and shorter walking distances for guests. Vehicle pick-up and drop is also closer to the exit gates at Terminal 1, enabling a faster and more efficient exit, especially for guests travelling to Nariman Point, Bandra-Kurla Complex and other key business districts in Mumbai.    

Radio

Mirchi launches a new campaign ‘Proudly Local’; nudges marketers to speak the language of India
Oct 14 2021 By Admin
    Mirchi, launched its latest campaign—Proudly Local—with an aim to build awareness around and underline the importance of being massively multi-local amongst brands and marketers. According to the last government census (2011), over 500 million people in India do not speak Hindi and over 1 billion people do not speak English. Thus, through this campaign, Mirchi aims to create awareness about India’s linguistic diversity and the need for brands to communicate with the locals, in their local language.    In order to truly connect with their audience, brands must integrate local language, insights & nuances in their communication across platforms like radio, print digital and social media.    To highlight and demonstrate this, Mirchi took to print and digital formats, releasing 12 advertisements across 3 cities, in foreign languages like Amharic, Chinese and Korean. This was cheekily done to put marketers in the shoes of local consumers, who do not connect with the Hindi or English marketing initiatives targeted towards them. Through these unique, incomprehensible ad copies, Mirchi aims to pique the interest of marketers across India. To satiate their intrigue and help them join the dots, the brand redirected them to their microsite which highlighted the diversity of India’s lingual ecosystem and the need for multi-localization. Moreover, it also provides access to a white paper on “Marketing to the real India in post-pandemic times”, which delves into the intricacies of strategizing for Indian markets in the new normal, shares case studies and provides an understanding of impactful hyperlocal solutions.   Talking about the campaign, Nandan Srinath, Executive President, Mirchi said, “We are the largest hyperlocal music and entertainment brands in the country. Over the years we have grown to cater to numerous markets within India, in their local language, through a multitude of our offerings—radio, digital content, original content and on-ground activations. We understand the importance of speaking in the consumers’ language and the power it holds to connect with them. Thus, through the launch of our campaign, Proudly Local, we want to create awareness about not just the language barriers that are still prevalent in the marketing community, but also the need to examine local nuance and insights, local knowledge, local mediums and local action. Our client’s brands perform differently in each of their markets, and we help craft solutions across multiple media based on our local teams’ local insights.”   Throughout the course of the campaign, Mirchi aims to share their insights, platforms, content, and other curations with brands across India to help them connect and engage with their target audience.   Click the link https://www.youtube.com/watch?v=RGCXny2_3lk to view Mirchi’s big reveal and check out Mirchi.in and learn how to be ‘Proudly Local.’ Sign up to receive a white paper on “Marketing to the real India in post-pandemic times.”  
Pocket FM becomes the leading app on the Play Store
Oct 13 2021 By Admin
       Pocket FM,  has surpassed 40 million downloads and has become top-ranking app in the music & audio category. Pocket FM is entertaining the listeners with over 100,000+ hours of enriching content via long-format content, audiobooks, stories, novels, and podcasts. With the highest engagement time of 110 minutes per listening user daily, it plans to ascend the success ladder by strengthening its position in newer geographies. Within three years of its inception, Pocket FM has established itself as one of the most preferred audio entertainment platforms in top metros and Tier I & Tier II cities. The platform has witnessed 5x growth in the last six months and has been consistently topping the charts in the Music & Audio category on the Play store for straight four months, surpassing some of the leading audio and video platforms. Also, the application is amongst the top five Indian apps in the general category. Among the most tuned genres, it includes Romance & Drama, Horror, Fantasy, Crime & Thriller, and Self-Help. The brand has an extensive base of writers who create compelling content to intrigue the listeners. Some of the most demanded and popular content includes Yakshini, Ye Rishta Kaisa Hai, Humari Chhoti Bahu, Kitni Mohabbat Hai and Shoorveer to name a few.   Commenting on the development, Rohan Nayak, Co-Founder, and CEO at Pocket FM said, “Our creator community has been instrumental in our growth by creating high quality audio shows, which are reaching a similar scale to top video OTT shows. And this has helped us become the top-ranking app. The Audio OTT industry in India is penetrating every day and is expecting to strengthen its footprint in the coming times. We are focused to offer a plethora of intriguing content in various genres, categories, and languages. It is one of the reasons why Pocket FM is on the top of the charts.” Pocket FM has aggressive plans to scale rapidly in overseas and south Indian markets. It intends to achieve 20M monthly active users and introduce more genres on the platform in the coming months. The brand envisions building the largest community of writers and artists, homegrown authors through its platform. 
‘Radio City Super Singer’ returns with the 13th Season
Aug 25 2021 By Admin
  Radio City announces the 13th season of its flagship property, Radio City Super Singer, a singing talent hunt that has over a decade entertained millions of Indians. The show will provide one of the biggest podiums to aspiring singers across 39 cities, with auditions kick-starting from 25th August to 12th September. Returning with a bang, with the tagline ‘Ab lagega singing ka naya dose’, the legacy of the superhit property continues, with an audition process through IVRS, social media platforms, and the Radio City microsite. The finale of Radio City Super Singer 13 is slated to happen virtually on 26th September 2021 on radiocity.in. Sensational singer Kailash Kher is all set to return as a judge for the second consecutive season, and mentor yet another set of budding singing talent in the country, preparing them for stardom through the show. The audition process is set to shortlist 5 talented candidates from the Hindi, Tamil, Telegu and Kannada speaking regions respectively this year, to make way for a super grand finale that will be streamed on 26th September on radiocity.in, post which the final winner will be selected by Kailash Kher and through public voting.   Commenting on the launch of the 13th edition of Radio City Super Singer, Radio City's Chief Executive Officer, Ashit Kukian, said, At Radio City, we have always managed to captivate the pulse of our audiences with innovative content that’s capture the nation’s imagination through radio’s creativity. With Radio City Super Singer, we have committed ourselves to presenting the best singing talent in India who we believe will create a mark in the music industry, as demonstrated by our past winners. With a reach of millions through the years, Radio City Super Singer remains one of our most successful properties, and a national benchmark for talent shows and we are elated to uphold its glorious legacy with yet another stellar season. This year, we have strategically grown in the virtual domain amidst the pandemic, as a brand that believes in constantly evolving and adopting to do what it does best – entertain our countless loyal listeners. Season 13 is all set to be grander than ever, and a celebration of good music, staying true to its tagline, 'Ab lagega singing ka naya dose, Radio City Super Singer 13 par'. We remain grateful to our listeners across the country, our sponsors for their faith in our tent pole property.”   Speaking about his excitement to judge yet another season of Radio City Super Singer, Kailash Kher said, “It is an absolute pleasure to return once again as a judge on Radio City Super Singer, a show that truly celebrates the love of good music. I had a great experience mentoring the best budding talents in India, in season 12 and am thrilled to help in the discovery of sensational new voices yet again. The talent that we have nurtured and encouraged through this podium is as diverse as India itself! I look forward to interacting with the immensely gifted singers of young India once more, as I reunite with Radio City to ring in Season 13 of the superhit show, for our countless loving fans.”   It is one of the country’s most successful radio property and has served as launchpad for several singing superstars over the years, such as Harjot Kaur, Bharti Gupta, Manya Narang, Juilee Joglekar among others. The most awarded activity executed by a network of radio stations, the property, is the recipient of the prestigious national and international awards. Radio City Super Singer 13 will promoted extensively across print, radio and Radio City’s social media handles. Auditions are now open for all and aspiring contestants can log on to https://www.radiocity.in/radiocitysupersinger to register and participate.
Ooka Radio Now Present in 5600 Retail Stores in India
Feb 08 2021 By Admin
Ooka Radio, a leading in-store radio management company has achieved a special feat of 5600 retail stores in a span of just five years. New stores have opened up in cities like Pune, Ahmedabad, Chennai, Srinagar, Jodhpur etc in January 2021. The brand has reached 5600 retail stores across 373 Indian cities. Brands like Sports Station, Golds Gym, Lakme, Bharat Petroleum, One India Mart, DLF, RayBan, Cantabil, Meena Bazaar, Anytime Fitness are using Ooka for their in-store radio. Mr. Amit Chawla, Founder - Ooka Radio on the Achievement said, “The world of retail is highly competitive and extremely sensitive to external circumstances. Over the years, our next door retailer has suffered more than he can bear. OOKA Radio is a friend who understands him and will leave no stone unturned to bring back smiles and customers to him in innovative and creative ways.”  

TV

Amitabh Bachchan, Alia Bhat, Karan Johar, Sonakshi Sinha and other praise Genelia and Riteish Deshmukh’s new initiative
Oct 12 2021 By Admin
      Bollywood celebrities like Karan Johar, Sonakshi Sinha and Bhumi Pednekar have come forward to talk about Riteish and Genelia Deshmukh’s new venture, Imagine Meats. Taking to their social media, the stars shared about the brand’s delicious products and environmental consciousness. The couple even received best wishes from Alia Bhatt and Saqib Saleem following the launch last month.    Recently, Amitabh Bachchan was greeted with delight when Riteish and Genelia Deshmukh presented the megastar with a wholesome surprise. The Bollywood power-couple who recently appeared on Kaun Banega Crorepati’s Shaandaar Shukravaar episode, shared about their Imagine Meats and gifted Amitabh Bachchan with a unique hamper. Amitabh Bachchan took to Twitter to talk about Riteish and Genelia’s new food venture.   While talking about the brand, Amitabh Bachchan tweeted, “Imagine Meat… a plant based Meat Co has launched a variety of ready to eat meals .. 100% made from plants.” Link to the Tweet-  https://twitter.com/SrBachchan/status/1444273223135203328   Both Riteish and Genelia, are extremely delighted to have received such warm support from the fraternity. During the launch, Genelia mentioned that this new food start-up has been the couple’s dream and took over three years to come to life. “For over 3 years Riteish and I have nurtured a dream to work towards food choices that are good for you, the animals and our planet”, Genelia Deshmukh said. The brand was launched by Shah Rukh Khan on the auspicious occasion of Ganesh Chaturthi.   Imagine Meats seeks to reimagine the way we consume meat by giving them an equally tasty, juicy option of plant-based meat to indulge without the guilt of harming animals alongside being mindful of their health and wellbeing. Imagine Meats comes at a time when conscious eating, and the modern-day tussle between taste and sustainability is at its peak.  
The Q announces the World Television Premiere of critically acclaimed series Aashram
Sep 23 2021 By Admin
    The Q, continues to ride high on innovation and content. In an endeavor to place its viewers on the highest pedestal, The Q is all set to enthrall television audiences by bringing MX Players’ critically and commercially hit limited series Aashram to Indian homes. Directed by Prakash Jha, Aashram is a limited series and one of India’s most popular ones in thriller and crime genres, with Bobby Deol as Kashipur Waale Baba Nirala in lead role. Supported by a stellar cast, Aashram also features prominent personalities such as Tridha Choudhury, Aditi Sudhir Pohankar and Anupriya Goenka among others. The first season of Aashram will air exclusively on The Q starting Monday, October 11, 2021 at 8:30 pm and will air from Monday to Friday.   A crime fiction drama inspired by true events, Aashram was launched in 2020 and quickly became a topic of discussion in the virtual world. Aashram revolves around the story of Baba Nirala, an actual conman who ensures that his devotees or followers devote their wealth to him and stay attached to the Aashram. The story unfolds as SI Ujagar Singh (portrayed by Darshan Kumar), a police officer goes on to unravel and investigate more about the Aashram and Baba Nirala. With a gripping storyline, each episode is filled with mystery and is sure to keep viewers engaged and wanting for more.   Speaking on the synergies between digital and television and on bringing Aashram for linear TV viewers, Simran Hoon, CEO at The Q said, “Great content does wonders irrespective of its platform. Having understood the pulse of our viewers, we at The Q continue to make efforts in bringing content that is strong, and unique with a compelling and relevant plot and storyline. Airing Aashram on TV is in sync with our strategy to bring the best from digital to TV.  We will continue to pioneer with such initiatives to help strengthen The Q’s position in the industry while being the preferred entertainment destination for viewers across India.”   Adding to this, Tanya Shukla, Programming Head at The Q said, “Aashram unfolds a great story and given its relevance in today’s day and age, it is sure to strike the right chord with our viewers. The Q has constantly engaged viewers with fresh and unique concepts. Television is a medium that brings families together and by bringing a high end limited series on television, we aim to provide our viewers with the most engaging form of entertainment. We will continue bringing such compelling stories from the digital world for our discerning viewers.”   The Q will premiere the first season of Aashram on television exclusively on Monday, October 11, 2021 at 8:30 pm and will air from Monday to Friday followed by the telecast of the second season to keep the viewers engaged with entertaining content.   The Q India is an advertiser and influencer-marketing supported Hindi language content brand, channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. With a growing library of over 850 programs, the channel has reached an audience base of over 712 million via 100 million television homes with partners including DD Free Dish, D2H, TATA Sky, DISH TV, GTPL, Hathway, DEN and Siti Networks; 380 million OTT users via platforms including ShemarooMe, MX Player, and Dish Watcho; and 232 million users on mobile and digital platforms including Snap, JioTV, Amazon Fire TV, Chingari and Samsung TV Plus.
ZEE 24 TAAS YouTube Page Hits 100+ million views in August
Sep 13 2021 By Admin
 ZEE 24 TAAS recently crossed the mark of 100 Million views on YouTube as it recorded a total of 101.6 Million views in the month of August and counting. The channel managed to engage 3.1 Million Minutes of its total viewers for the month of August 2021, which is comparatively more than 2.5 times views with respect for 35.6 Million views which they received in the month of November 2020.   Keeping the current analytics of viewership in mind that an individual’s average social media usage is 2 hours per day, the channel focused their energy to create quality content in order to attract the attention of the audience through social media rather than going through mainstream methods.   Commenting on the achievement of the 100 Mn milestone Nilesh Khare, Editor and Business Head, ZEE 24 TAAS, said “It’s a clear indication that ZEE 24 TAAS content is directly connecting with the people as we are giving hyper local and unique original content to the audience on our various platforms. This is just a beginning and in the future, we will surely have many more milestones and records coming for ZEE 24 TAAS. Looking at the festive season ZEE 24 TAAS will bring in special programming on the channel starting with special Ganpati Aarti till Anant Chaturdashi and exclusive programming on Ganpati Aarti by Marathi Celebrities every day till the end Ganpati Festival. ZEE 24 TAAS shall continue to hold Vikas Maharashtracha series where Industry experts and stakeholders will gather on one platform to discuss various aspects of growth and development, across Maharashtra State in the month of September.”    ZEE 24 TAAS has taken digital entertainment to a different level in India with versatility in its shows and programmes and even after achieving the aforementioned milestone there is no stopping for the channel.
ABP News ropes in top sponsors for its special programming for the upcoming assembly election
Sep 09 2021 By Admin
    Upholding its commitment to keep the viewers informed about the developments of the upcoming assembly elections in India, ABP News has kick started its much anticipated election-special programming, ‘Kaun Banega Mukhyamantri’. This programming would be engaging as ever with the six months new programming lineup for the five upcoming assembly elections- Uttar Pradesh, Punjab, Uttarakhand, Goa and Manipur. Initiating the programming six months ahead of the polls indicates an in depth and informative content for the viewers.  During the programming, all eyes would be on the coverage of Uttar Pradesh and Punjab elections as Uttar Pradesh continues to play a crucial role in national party election plans as well as the larger political landscape and as for Punjab, much is to be expected due to the recent disruptions erupted in the light of the controversial farm laws. This aspect might play a key role in shaping the theme of the elections as well as its coverage.  ‘Kaun Banega Mukhyamantri’ is one of the biggest and oldest election property and for this year’s mega elections and political analysis, the programming includes live on-the-ground debate, carefully curated content on state politics and history, a travelogue, opinion surveys, exit polls, an extensive on air and on the ground programming plan and counting day coverage. The first opinion poll conducted across the five election bound states by ABP along with its research partner – CVoter (Centre for Voting Opinion & Trends in Election Research), has already been published, setting the ball rolling for this election season. To make matters more interesting, ABP News has been able to bag some power packed sponsors. The presenting sponsor of the programming will be Marvel Tea and it would be co-powered by Rajesh Masale and Signature Global.  Moreover, similar to the previous assembly elections, ABP Live and ABP News' Social Media Platforms will be extremely active during the polls in order to provide a thorough and unique coverage of the elections.  Sharing his thoughts, Mr. Avinash Pandey, CEO, ABP Network said “It is ABP’s aim is to keep our viewers well informed about every smallest details with regards to elections. We have directed our efforts to present a comprehensive programming in the election season that will cater to every segment of the electorate and our viewers across India. It is our long standing commitment to present our viewers with the best news and current affairs content and reportage. Unlike other channels, we have started the coverage and programming of the upcoming assembly elections well before time. This step will serve people in making conscious and well informed decisions on choosing their representatives. We remain dedicated to ensuring credible and fact based coverage of events and will highlight the real issues that affect people in the poll bound states.” Speaking on the sponsorship, Mr. Praveen Jain, Managing Director, Marvel Limited said “With assembly elections looming in five states, we're thrilled to collaborate with ABP News on their special programming initiatives. We keep innovating and moving forward by giving the highest quality and value for money to our customers, thus partnering with ABP News, who share our values, was essential. We are certain that partnering with ABP News would help the brand reach new heights in the digital world.”  

CSR

Smile Foundation celebrates Daan Utsav – Give a Smile Festival with its corporate partners
Oct 09 2021 By Admin
       Smile Foundation celebrates the first edition of Give a Smile Festival under the aegis of Daan Utsav. The festival has been especially curated to engage employees of corporate towards inculcating a sense of ‘Giving’.   The festival is an endeavor to encourage corporate employees to participate in activities and donate towards causes that makes a difference to the lives of people from the disadvantaged sections of the society.   This year Smile Foundation’s corporate partners for the Give a Smile Festival include companies like SBI Cards, Mastek Foundation, R1RCM Global, and Cosmos Maya Animations, who have chosen to support the Foundation’s effort to spread light in the lives of underprivileged children.   As part of the Give a Smile Festival, over 20 different engagements, competitions and workshops have been organized for corporate employees and their families. This year, the Give a Smile festival is raising funds for Smile Foundation's Shiksha Na Ruke campaign that aims to support the continued education of over 50,000 children who are currently enrolled at Smile Foundation's 201 Mission Education centers across 22 states of the country.   The initiative targets reaching out to another 50,000 children living in difficult circumstances across the country by enabling access to education through the blended learning approach. Talking about the festival, Mr. Santanu Mishra, Co-Founder & Executive Trustee of Smile Foundation, said, “We are honored to have the support of so many corporate partners for the Give a Smile festival and are truly humbled by their contributions. Covid-19 has been devastating for millions of our compatriots and we must all come together to lend a helping hand and give a healing touch to so many of them who continue to struggle to survive. We must remember that we are in this pandemic together and must do all we can to help each other emerge from its effects. Covid-19 will leave no victors, it will only leave survivors, and we must feel duty-bound to chip and help people come out of misery.”   Children are one of the worst affected victims of the pandemic. Children from financially weak backgrounds lack access to schools. These children are deprived of learning as they do not have computers or smart phones. These children battle challenges like poverty, child labor and many more to finally reach school. But the pandemic has put them out of schools. They can't afford smart phones and can't count on parental support for learning at home. Shiksha Na Ruke is Smile Foundation’s way of providing underprivileged children access to continuous learning.  
JBM Group organizes its 4th Blood Donation Camp as per the MoU signed with Indian Red Cross Society
Sep 29 2021 By Admin
       JBM Group organized its 4th blood donation camp at its plant in Sector 24, Faridabad wherein over 155 units of blood have been donated today. Inspector Sandeep Kumar, Mujesar Police Station graced the occasion with his presence at the event alongwith Shri. Dhiraj Mohan, President, JBM Group. The company had signed an MoU with the Indian Red Cross Society in August and has pledged to conduct 25 blood donation camps across its plants pan India this year. Today’s camp was the 4th in this year-long initiative, JBM having already donated over 500 units by way of the first 3 camps.   JBM Group’s CSR arm, Neel Foundation, has resolved to donate over 3500 units of blood this year to support the noble cause of helping Thalassaemic children. Today’s event witnessed enthusiastic participation from JBM Group’s employees, their families and friends, who came forward to contribute to this noble cause. Each donor went through detailed medical screening and blood investigations like testing for Haemoglobin, blood group, weight measurement, etc. before blood donation. The camp successfully created awareness about blood donation, its need and social responsibility among different stakeholders of the society.       Thalassemia is a serious inherited blood disorder. A child suffering from such a disease requires one unit of blood every two weeks. Survival of a Thalassemia depends upon repeated life-long blood transfusions and iron chelation. As red blood cell transfusion is the most common treatment, the blood banks play a pivotal role in this. Employees of JBM Group and their families have vowed to participate in these camps and donate blood to support the cause and help these children.   As an essential part of the JBM Group’s value ecosystem, the organisation looks forward to maintaining the highest standards towards enhancing the health and safety of its employees and communities as well as preserving and protecting the environment. The group executes a large gamut of activities through its corporate social responsibility arm - Neel Foundation. The organization believes in enriching the quality of life of the community and prevails to preserve its ecological balance as well as its cultural heritage.  
PayPal commits to rural development and sustainability with the launch of PayPal Dharma- a virtual forest project
Sep 23 2021 By Admin
       PayPal,  has collaborated with SankalpTaru Foundation to launch project PayPal Dharma- planting trees for an inclusive climate future. Through this partnership, the company will plant over 5000 trees of native and fruit-bearing species in Karnataka, Tamil Nadu, Haryana, and West Bengal.      Starting 2022, PayPal will also plant a tree for each employee’s work anniversary. The initiative is aimed at lending support to local farming communities through a rural livelihood model. It will also bolster PayPal’s desire to support an inclusive climate transition in India and improve the socio-economic conditions of the communities where it operates.   As part of the rural livelihood model, this project will enable a sustainable stream of income for the farmers by planting trees that will provide a variety of fruit, medicine, and shade. The benefitting communities were selected based on the projects ability to improve financial condition, mitigate climate change impact and reduce crop failure. Additionally, employees and donors will receive a digital tree gift hamper that includes customized E-tree certificates. Thanks to PayPal’s G-5 app developed by SankalpTaru’s R&D team, every tree planted will be geotagged, providing information about day of the planting, sapling pictures, tree species, and update reports for up to two years.   Commenting on the PayPal Dharma, Guru Bhat, VP, Customer Success Platform PayPal India said, “The ongoing COVID- 19 pandemic has disrupted the lives of many around the world, including farmers in rural India. In order to help lessen the impact on these farmers, PayPal has partnered with SankalpTaru for our virtual forest project – PayPal Dharma – to focus on sustainability and rural development. The program is another step towards our mission to improve societal wellbeing and our commitment to create inclusive communities while advancing our efforts to tackle climate change.”   The Virtual Forest Project aligns with PayPal’s global mission of responsible innovation and management of key environmental, social, and governance (ESG) impacts. PayPal has committed to reaching net-zero greenhouse gas (GHG) emissions across all operations and value chains by 2040, and to invest in four high-impact projects that are creating climate transition opportunities in financially underserved communities around the world.
Honda India Foundation organizes Community Vaccination drive & Health check-up camp for citizens
Sep 20 2021 By Admin
  Further mitigating the threat of COVID-19 while extending support to local communities, Honda India Foundation (the CSR arm of all Honda group companies in India) organised a 2-day Health Check-up Camp and Community Vaccination drive at Covid Isolation Centre, Naurangpur, Gurugram (Haryana). Earlier during the 2nd wave of Covid, Honda India Foundation set up, temporary COVID Care centers in Haryana and Rajasthan. Managed under expert supervision of trained Doctors and medical staff from Doctors for You (a pan India humanitarian organization), the camp was successfully executed as per health guidelines from district administration and Haryana government in the presence of Dr. Sandeep Gupta,  Chief Medical Officer, Primary Health Services, Kasan, Manesar, Gurugram (Haryana).   The 2-day health check-up & vaccination camp witnessed more than 900 individual walk-ins. While the health check-up facility was availed by more than 500 citizens living in the nearby localities, the vaccination drive covered close to 450 people during the programme.   As part of its ongoing efforts to facilitate healthcare and contribute towards nation’s fight against COVID-19, these centers have provided primary health services, free OPD consultation and medicines to over 1,200 residents of Naurangpur (Haryana) & Tapukara (Rajasthan).   Ensuring health & safety of citizens, COVID care centers, Community vaccination drive & health check-up camps by Honda India Foundation have extended healthcare & support to more than 2,100 patients till date. As a socially responsible corporate, Honda is determined to take every possible step for the safety and well-being of all stakeholders and community.