Instacart expands into new province, language | Chain Store Age

Instacart expands into new province, language

Dan Berthiaume
Senior Editor, Technology
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On-demand delivery platform Instacart is opening up in Quebec, with localized experiences that are fully accessible in French.

This marks the first time the company has translated its same-day online grocery delivery platform outside of English, developing French-language services for customers, Instacart shoppers, and retailers in Quebec. Customers in Montreal can now have goods delivered from the store to their door in as fast as an hour from nearly 25 Costco, Les Aliments M&M, and Walmart locations. 

Following the initial Montreal launch, Instacart plans to expand to Quebec City, Sherbrooke, and Gatineau over the coming months, and introduce more retailers including Pharmaprix and Sephora. With its June 15 launch in Quebec, Instacart is now accessible in all 10 Canadian provinces and available to more than 1 million households in Quebec.

Quebec consumers can begin shopping on Instacart by going to the company’s Canadian e-commerce site or opening the app on their mobile device, entering their address and navigating to the retailer of their choice. To access Instacart’s French-language experience, customers must have the preferred language on their web browser or phone set to French Canada. An Instacart shopper will pick, pack and deliver the order within the customer's designated timeframe – in as fast as an hour or scheduled in advance. 

In addition to the Instacart marketplace mobile app and website, Quebec residents will also have to access Instacart delivery via Costco and Les Aliments M&M’s web and mobile platforms in the coming days, both of which are powered by Instacart's Enterprise services.

“Over the last year, Instacart has served as a lifeline for millions of Canadians, delivering groceries and essentials from more than 1,800 stores across more than 35 retailers countrywide,” said Chris Rogers, VP of retail at Instacart. “With today’s launch, we’re taking another step toward deepening our commitment to Canada, creating a new way for Quebecers to connect with local brick-and-mortar retailers and seamlessly get the goods they need delivered. We’re proud to introduce Instacart’s first-ever French-language experience in Quebec, and look forward to finding more ways for customers to engage with the local retailers they know, love and trust.”

“Expanding our collaboration with Instacart to the Quebec market is an important milestone in our commitment to making Canadians’ lives easier, more convenient and better,” said Cyrille Ballereau, regional VP, Walmart Canada. “We’re looking forward to providing our Quebec customers with additional express delivery options of our in-store selection of groceries and goods.”

“We’re thrilled to expand same-day delivery of Costco products to Quebec,” said Pierre Riel, senior VP country manager at Costco Canada. “By expanding our relationship with Instacart, our members will have even more ways to get the most out of their membership.”

Instacart has partnered with more than 600 retailers to deliver from nearly 55,000 stores across more than 5,500 cities in North America.