American music artist, actor, record producer, DJ, media personality and business mogul Snoop Dogg recently appointed his wife, Shante Broadus, to his executive team.
She’ll serve as his official manager, which is not a new role for her. She started her career by managing her husband during his early days. Broadus is also a serial entrepreneur and philanthropist who oversees Boss Lady Entertainment (BLE).
In this new role, Broadus will work to expand Snoop Dogg’s existing ventures as well as future partnerships in a range of various industries. She’ll also oversee the media arm of Snoop Dogg’s empire, diGGital doGG.
“The industry at large is seeing a major shift in more representation of Black women in key executive roles. I am excited to enter this official position, helping to further expand Snoop’s wide-ranging empire,” Broadus says. “I have been by Snoop’s side for over two so together with the rest of the team, our goal is to strengthen Snoop’s legacy as a brand with the loyalty and trust of our guidance that has made Snoop who he is today.”
“Shante has been guiding my career behind the scenes from day one,” Snoop explains. “She has always been my final gut check with all my decisions, and I wouldn’t be where I am today without her. I am grateful to have her as my official manager, helping to build the Snoop Dogg empire together.”
In addition to these roles, Broadus will also be working on her very first book, “Paid the Cost to be the Boss Lady,” with an established NYT-bestselling author as her mentor. The book will showcase her life in the public eye as well as the lessons she’s learned along the way. We’ll bring you more on that as we have it.