Calaméo - THE BEST OF INTIMA February 2018
THE BEST OF INTIMA February 2018
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THE BEST OF INTIMA February 2018

by PISANI EDITORE srl

T he best of CELEBRITY Christina Hammer EXHIBITION Christian Dior WHAT SELLS NOW? 570 Boutiques Interviewed THE BEST OF INTIMA WARDS POST-EVENT AND NEW EDITION

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T he best of CELEBRITY Christina Hammer EXHIBITION Christian Dior WHAT SELLS NOW? 570 Boutiques Interviewed THE BEST OF INTIMA WARDS POST-EVENT AND NEW EDITION

FALL WINTER 2018 RÉVÈLE MOI

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CONTENTS THE BEST OF INTIMA N. 1/2018 FRONT COVER: FLORALE BY TRIUMPH 10 Editorial 192 The 2017 H.U.G. Awards 14 Useful Contacts FASHION EXHIBITION PHOTO SHOOT 248 Christian Dior STORES 158 Active Life 84 Me Time 130 Underground Story THE GUEST 194 Rinascente, Rome WORLDWIDE BOUTIQUES TRENDS INTERVIEW 18 Aurora Alba, China 32 Les Rituelles, 164 F/W18-19 Lingerie Trends 180 Chantelle Reimagined France 24 Live!, Brazil 30 Lua Luá, Brazil TALENT 184 The Felina Group is Growing 26 Lumiery, Russia 20 Pati Jò, Italy 137 Sabrina Peter, Madame Pierre SURVEY 16 Sirens at the Beach, USA 140 Focus On Talent 96 Bestselling Brands and Products 34 Sweetsss, Russia 22 Uplift Intimate BRAND NEW Apparel, USA 28 Vanity Fair, France STORE STORIES 144 Parfait, Empreinte, Hanky Panky 146 Triumph, Chantelle, OnGossamer BUSINESS 148 Calida, Guess, Parah 150 Leo, Saxx, BUSINESS NEWS 36 Rêve Rouge, Canada 44 Stole My 186 Bravado Designs, Aubade, Rago, Heart, Canada 40 Tom Tommasini, Italy Mey 152 TC Winning Edge, Anita Active Simone Pérèle, Century 21, Wacoal EXCLUSIVE NOTABLES 178 P.S. I Love You, Corin, Curvy Kate, Le CALENDAR 46 Survey to Service with Chantilly Lace 216 Major Events Around the World Mystère, Le Chat, Zimmerli of Switzerland THE BEST OF INTIMA AWARDS EXPO UPDATE 48 13th Anniversary Report 214 Eurovet Americas 60 Champion’s Award 62 Concept Store MAGAZINE FABRICS 64 European Flair 66 Personal Touch ANNIVERSARY 228 Brunet Introduces Nouveau Leavers 68 Reference 70 The Best of Intima’s 190 The Underfashion Club’s 60th 236 Iluna Group: From Sustainability to Editorial Choice 72 Hanky Panky’s 40th Anniversary Cradle-to-Cradle 238 Not to Miss CELEBRITY 230 Texco: Tiny Parts, Big Volumes Anniversary Sisterhood Award 74 Saxx’s 154 Christina Hammer 234 The First 40 Years of Embrex Best Men’s Underwear Retailer Award EVENT IN STOCK 76 Lifetime Achievement Award 200 The Latvian Lingerie Forum 220 Brands Present Their Ready to Order 78 The Best of Intima Awards 2018 204 Network News Items INDEX AJOUR 171 CURVY COUTURE 117 LEONISA 101 RAGO 113 ANITA 4, 5 COTTON CLUB 153 LE CHAT 27 SAKAE LACE 241 AXAMI 185 EMPREINTE 55 LE MYSTERE 59 SAXX 6, 7 B. TEMPT'D 11 EUCALAN 157 MIRACLESUIT 109 SKARLETT BLUE 33 BRAVADO DESIGN INSERT 128 ERMANNO SCERVINO 19 MODE LINGERIE TAUBERT 245 BRUNET IV COV FELINA 2, 3 & SWIM MOSCOW 219 TC INTIMATES 105 CALIDA 31 FEMMY AWARDS 77 NASTROTEX 243 TEXCO 232, 233 CHANTELLE II COV, 1 FIORE 125 NILIT 235 THE CHATWAL N.Y. 199 CHRISTIES 43 HANKY PANKY 73 ON GOSSAMER 39 TMC 227 COAST SOCIETY 143 ILUNA 237 PARFAIT 82, 83 TRIUMPH I COV CORIN 189 JANIRA 121 PASSIONATA 9 WACOAL 12, 13 CURVEXPO 215 LEO 75 P.S. I LOVE YOU 175 ZIMMERLI 23 EDITORIAL DIRECTOR Francesca Spinetta EDITORIAL Rebecca Anderson ADVERTISING Mara Ursu, Vanessa Brivet, Rebecca Anderson GRAPHICS AND PRODUCTION Costantino Caccavale, Massimiliano Griandi, Anne-Valérie Tragarz COLLABORATORS Laura Achilli, Géraldine Ohrt, Ksenia Tsareva, Deshna Banerjee, Anna Maissen EDITORIAL OFFICE INTIMA France Immeuble Le Forum - 27 Rue Maurice Flandin 69444 LYON CEDEX 03 Tel: +33(0)4 26 68 7011 - Fax: +33 (0)4 26 68 7099 ADVERTISING boi@intimagroup.com - Tel: +39 02.89.12.22.88- Fax: +39 02.89.12.30.24 ISSN: 1120-5644 - Taxe perçue (Tassa Riscossa) Ufficio CMP (2 Roserio - Milan) Linea Intima France est enregistrée au Tribunal de Milan, dossier n.429 du 19 Juin 1990. Expedition en abonnement postal 70%. Linea Intima France est editée par Pisani Editore srl. Directeur Responsable Marco B. Pisani. Nos rubriques et services rédactionnels sont libres de toute publicité. Tout reproduction partielle ou totale d’articles ou d’illustrations doit faire l’objet d’une demande auprès de l’administration de la revue. Les documents reçus ne sont pas renvoyés. Linea Intima France est la propriété de Sonora srl - 20123 Milan Via A. Saffi 12. Imprimée par LITOSTAMPA ISTITUTO GRAFICO Bergamo - Italie Linea Intima France é edita da Pisani Editore srl - Registrazione Tribunale di Milano n. 429 del 19 giugno 1990. Spedizione in abbonamento postale P.I. 45% Direttore Responsabile Marco B. Pisani Stampato in Italia. Nos Rubriques Boite à idées, Best Seller, La Pub ça Marche, Attention Talent, Shopping, Avant Garde ainsi que tous les défiles Les Service Mode, sont entièrement libres de toute forme publicitaire ou collaboration publicitaire ou pub- lireportage. Idem pour les rèdactionnels consacrés aux collections et au marché. A titre de preuve l’éditeur peut faire valoir les contrats remis par la regie au siège de la maison d’edition. Seulement les pages reportant les “logos” des annonceurs sont considéreés comme des pages publicitaires. 8 FEBRUARY 2018

Becca, London

editorial CANADA ON TOP J ust like you, listening to our customer is key to us. We have heard the concerns about Canada’s visibility in our retail contest and magazine’s contests… and we’ve changed them! As you will see, there is quite a lot from Canada in this edition, namely very interesting interviews with stores as well as some big news concerning the Best of Intima Awards 2018. This year we will include two separate “Store of the Year” prizes, based on the highest number of votes received by nominees in the USA and Canada! As for the other stories inside this edition, we chose to feature a very interesting exclusive interview with Chantelle’s new creative director, explaining the new strategy of the famous French company, alongside an in-depth article on, Italian Department Store, Rinascente’s newest flagship store and a breath-taking expo on Christian Dior. Our annual international survey provides you with useful market insights and you can also discover our latest award winners and their success stories. I’m happy to tell you that more and more of you are reading our blog on thebestofintima.com and providing us with topic suggestions. Thank you! Francesca Spinetta Co-founder and Editor-in-Chief INTIMA magazines PS Let the fresh news fly to you. Be sure you sign up to our weekly newsletter on thebestofintima.com 10 FEBRUARY 2018

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useful contacts AJOUR mario.pace@bravadodesigns.com CURVY COUTURE AJOUR USA LLC Tel: +1 416 466 8652 ext. 123 USA Sales Department / USA Sales Department / +1 800 590 7802  International Sales International Sales Department Department CALIDA Evora Russell ajour.us@gmail.com; CALIDA AG evora@curvycouture.com info@ajour.us USA Sales Department Tel: +1 213 626 6800 Tel: +1 212 779 9500 Claudia Driggs +1 212 779 9502 claudia.driggs@comcast.net EMPREINTE Mob: +1 646 549 1902 EMPREINTE NORTH Tel: +1 303 952 9282  +1 917 794 0944 AMERICA International Sales Department Jessica Weatherall ANITA j.weatherall@empreinte.eu ANITA USA Simone Willeke Tel : +1 514 363 6330 USA Sales Department simone.willeke@calida.com Mariana Mayes Tel: +41 41 925 4401 mariana.mayes@anita.net EUCALAN DELICATE WASH ANITA CANADA CHANTELLE EUCALAN INC. Canada Sales Department USA Account Executive info@eucalan.com Olivia Leroux Madeeha Khan Tel: +1 800 561 9731 olivia.leroux@anita.net madeeha.khan@groupechantelle.com +1 519 442 2988 Tel: +1 800 465 42 72 AXAMI COAST SOCIETY FELINA USA USA Sales Department / sales@coastsociety.com  USA Sales Department / International Sales International Sales Department CORIN Department Karolina Marciszewska, Marta Rob Gardner Distributor USA Ciesnowska, Karina Pajołek, robg@felinausa.com VALENS GROUP Anna Łos Tel: +1 412 841 7216 info@valenslingerie.com info@axami.pl Tel: +48 857431928 Tel: +1 610 400 8460 (O) FIORE +48 856754954 +1 703 909 3148 (M) USA Sales Department / Distributor Canada International Sales B.TEMPT’D GORDON BATTAH INC. Department See Wacoal tinas@gordonbattahinc.com Krzysztof Gernand Tel: +1 888 355 4994 easyfiore@fiore.pl BRAVADO Tel: +48 603 635 565 DESIGNS COTTON CLUB USA Sales Department / HANKY PANKY International Sales COTTON CLUB USA USA Sales Department Department USA Sales Department Valerie Koehler Mario Pace – Senior fortknoxlingerie@comcast.net valeriek@hankypanky.com Director, Sales Tel: +1 561 625 9594 Tel: +1 212 725 4996 Find out more on the Partner Brands section of thebestofintima.com Should you have any difficulty contacting the brands above, please write to: boi@intimagroup.com 14 FEBRUARY 2018

useful contacts International Sales MIRACLESUIT SKARLETT BLUE Department See TC Fine Intimates USA Sales Department / Camille Millot International Sales camille@hankypanky.com ON GOSSAMER Department USA Sales Department / Kaleena Figaro JANIRA International Sales Department STIVELL DIFFUSION.INC kaleena.figaro@dana-co.com Lauren Borish Sodowick Mob: +1 347 866 16 87 USA Sales Department lauren.borish@carolehochman.com Morgan Delisle Tel: +1 212 725 1500 (Ext 4536) morgan@stivell.ca TC FINE Tel: +1 514 844 1942 (Ext. 22) INTIMATES International Sales P.S. I LOVE YOU USA Sales Department / Department info@psiloveyoudirect.com International Sales Gloria MUÑOZ TEL : +1 877 777 4910 / +1 Department gloriam@janira.es 661 254 4700 Tom Richardson Tel: +3400 93 586 24 00 PARFAIT trich@cshape.com LE CHAT USA Sales Manager Tel: +1 580 363 5905 EASTON Gihan Gabor INTERNATIONAL, INC. gihan@parfaitlingerie.com TRIUMPH USA Sales Department USA and CANADA Sales Russell J. Klein PASSIONATA Hsin-Yi Shieh Tel: +1 201 391 3492 See Chantelle hsin-yi.shieh@triumph.com Mob: +1 201 819 9158 Tel: +1 917 656 9928 russ@eastoninternational.com ROSA FAIA LE MYSTERE See Anita WACOAL USA Sales Department / USA Sales Director RAGO Joe Smith International Sales SHAPEWEAR jsmith@wacoal-america.com Department RAGO FOUNDATIONS LLC Jessica Pfister Tel: +1 212 743 9713 USA & International Sales jessica.pfister@komarbrands.com Department Tel: +1 212 725 1500 (Ext 4461) Steve Chernoff ZIMMERLI Kerry Dineen ZIMMERLI TEXTIL AG kerry.dineen@komarbrands.com steve@ragoshapewear.com USA Sales Department Tel: +1 718 728 8436 (Ext 230) Andrea S. Perrone LEO a.perrone@zimmerli.com See Leonisa SAXX UNDERWEAR Tel: +1 917 442 0803 LEONISA USA Sales Director Canada Sales Department USA Sales Department Erik Darby Joyce Douek wholesale@leonisa.com erik@saxxunderwear.com jdouek@bellnet.ca  Tel: +1 678 736 5763 Tel: +1 949 554 9836 Tel: +1 514 271 18 81 Find out more on the Partner Brands section of thebestofintima.com Should you have any difficulty contacting the brands above, please write to: boi@intimagroup.com 15 FEBRUARY 2018

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USA SIRENS AT THE BEACH When it came to naming her boutique, owner, Darcy Pentel was inspired by ancient Greek mythology’s beautiful and alluring Sirens who distracted sailors with their enchanting songs. Full busted from a young age, Sirens at the Beach was born as much out of necessity as it was from Darcy’s secret dream of opening a fine lingerie boutique. The store opened in 2011 with the original concept of featuring fine lingerie and loungewear, with an emphasis on catering to brides “after I do.” However, being located in a beach resort, when the store moved to its current location in 2014, Darcy decided to add WE LOVE the chic environment created by the clever mix of swimwear to the mix. antiques that add, not just style but also function. Headboards from antique beds are used as the stores main displays, just one of the many ways that visual merchandising is used throughout the store to create a memorable shopping experience. The back of the store houses an antique sofa where clients can sit and sip sparkling wine, which is always kept chilled and on offer. The smaller sales floor filled with quality selections transports clients back to an old world style of shopping where staff take time to talk with everyone who stops by. Flowers and plants have been cleverly incorporated into the store to create a boutique boudoir theme. What’s more, Darcy has created an inclusive shopping environment by showcasing the variety of items she has in stock including items from a local pearl jewelry designer. SALES AREA: 650 SQ. FT. AMONG THE BRANDS OFFERED LINGERIE: SIMONE PÉRÈLE, MIMI HOLLIDAY, ONGOSSAMER, FORTNIGHT NIGHTWEAR: SHELL BELLE COUTURE, NK IMODE, CHRISTINE, ELISE ANDEREGG LOUNGEWEAR: FLEUR’T, B*UP, EBERJEY SWIMWEAR: SUNSETS, RED CARTER, TOUCHE, GOTTEX READY-TO-WEAR: FEATHERS & FIND, POOL TO PARTY 17 FEBRUARY 2018

world wide boutiques China AURORA ALBA Although online shopping is quite popular among Chinese consumers, especially the younger generation, the Aurora Alba team believes that lingerie is a special category that is much better suited to a more traditional approach. The store is located in the lingerie section of a Cheng Du department store, renovation began in December 2016 and the store was opened to customers in April 2017! WE LOVE the delicate color palette. Light pink is used to soften the atmosphere inside the store while pale grey and cream add a contemporary twist. Champagne colored hangers and racks mirror the boutique’s logo while also bringing a touch of sophistication and glamor to the decor. A spacious fitting room is at clients’ disposal, featuring a tall stand-up mirror and cozy decorations to encourage customers to relax. This intimate and romantic atmosphere makes customers feel so at home that it is like they are browsing through their own closet. Their “wardrobe-like” shopping experience is part of a wider project to create a new lingerie shopping concept, not just selling products but also creating connections with their customers. On this front, Aurora Alba also regularly plans events for their clientele such as collection previews or fashion shows, while their staff have experience working with luxury brands in order to offer clients optimal service suited to their needs. SALES AREA: 506 SQ. FT. 18 FEBRUARY 2018

world wide boutiques Italy PATI JÒ In 2011, Patrycja Lewicka and Joanna Grunt opened their first “boutique-atelier” dedicated to bra fitting in Rome. In 2017, the concept came to Italy’s fashion capital, Milan! Pati is a violinist and fashion designer, while Jò is a graduate in International Economics. The pair has more than just their Polish origins in common as what they share above all is a passion for fashion. Introduced to bra fitting in the UK, the friends were sure they had discovered something with business potential in Italy and attended Lindsey Brown’s internationally recognized bra fitting course. Their first store was a darling of the press and became a WE LOVE the cosmopolitan elegance. In the new Milanese space, softer pink nuances and destination for locals and visitors to the city alike. wood prevail. The store is subdivided into two areas: at the entrance, there is the showroom and welcoming lounge, while curtains section off the fitting room creating a peaceful space for personalized bra fitting advice. 150 styles in more than 200 sizes, with a focus on international brands selected for their ratio between quality, fit, style and price are stored in wooden drawers with a retro feel. With articles featuring the store appearing in magazines and fashion blogs, a website targeted towards women and more than 35,000 followers on Facebook, Pati Jò uses new and traditional media to promote lingerie culture and bra fitting in Italy. The result? Doubled turnover in the last two years and 2,500 returning clients. SALES AREA: 1076 SQ. FT. AMONGST THE BRANDS OFFERED LINGERIE: ESOTIQ, FREYA, ROYCE, KRIS LINE SWIMWEAR: FREYA, MOONTIDE 20 FEBRUARY 2018

21 FEBRUARY 2018

world wide boutiques Carla had her very first professional bra fitting fourteen years ago, it was a milestone experience in her life as for the first time, she felt good in her own body. Two years later, she went to work for that very same store, tasked with business development. While as a little girl she loved to play store owner, she made this dream come true in May 2017, with WE LOVE the understated elegance throughout the opening of her first lingerie store! the whole store. From the soft gray tones, the gently USA curved display wall, to the wood plank laminated floors, everything in the store has been chosen with care in order to create an environment that is UPLIFT welcoming to women without being intimidating for men. Store design has been thought out to be peaceful and calming. Carla and her team strive to be INTIMATE a catalyst for women to feel comfortable in their own skin and to help them explore who they really are. APPAREL Recognising that lingerie is first and foremost for women, they have purposefully created a warm and inviting atmosphere which can nurture this growth. After more than a decade in the To that end, the floor plan is open and inviting and lingerie industry, Carla Mackie the store is filled with natural light from floor to ceiling windows. The wide variety of products are opened the doors to her very own store displayed tastefully with less is more in mind so that in May 2017. individual product designs have the space to shine. SALES AREA: 1,100 SQ. FT. AMONG THE BRANDS OFFERED LINGERIE: ANITA, CONTURELLE, JOLIDON, LISE CHARMEL, MARLIES DEKKERS, TRIUMPH NIGHTWEAR: FLEUR’T, JANE WOOLRICH, WRAP UP BY VP SWIMWEAR: JOLIDON, LISE CHARMEL MARLIES DEKKERS, SHAN ACCESSORIES: BRAZA, THE LAUNDRESS READY-TO-WEAR: MORETTA MENS UNDERWEAR & SPORTSWEAR: SAXX 22 FEBRUARY 2018

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Brazil LIVE! Born in 2002, the Brazilian brand Live! has become a reference in the world of sport with its vast selection of fitness, beach and casual wear for women. Discover their magnificent flagship store. Thanks to their high-tech products focused on comfort, performance and style, Live! quickly made a name for itself in Brazil. In 2015, the brand added another string to its bow with the opening of its flagship store in WE LOVE the environment inside! Just like a Pilates studio, the Balneàrio Camboriù... southern Brazil’s most charming beach resort. relaxed atmosphere designed by FAL Design Estratégico boasts high ceilings, a stripped back color palette and a mix of wood and metal. The various design elements are cleverly balanced by bringing together sporty accents with a more feminine side, while, in order to facilitate a buying experience for a clientele who are in love with physical activity and an outdoor lifestyle, products are displayed by type of use with the fitness collections on one side and a more casual product offer on the other. When it comes to lighting, the boutique has an intimate ambiance where emphasis is placed on products. The boutique also uses the space strategically in order to display latest advertising or celebrity campaigns. The success of this concept has allowed Live! to kick off the creation of a true network which today boasts four owned boutiques and fifteen franchised throughout Brazil. However, their success has not stopped there, surpassing national borders the brand has also begun to conquer the USA with the opening of two boutiques. SALES AREA: 861 SQ. FT. 25 FEBRUARY 2018

world wide boutiques SALES AREA: 3229 SQ FT. AMONG THE BRANDS OFFERED: LINGERIE: PALMETTA, GORSENIA, MILENA, GRANDISSIMA, FELINA NIGHTWEAR: MIA-MIA, MEY, FEST SWIMWEAR: PALMETTA, GORSENIA MENS UNDERWEAR: MEY, CECEBA Russia LUMIERY The “Milady, Lumiery and Palmetta” group has been working in the lingerie market since 1996, offering a wide range of European brands to the inhabitants of the Siberian region. The Lumiery store, owned by Svetlana Vladimirovna Zaychuk, opened on March 3, 2013 in Irkutsk and became one of the largest lingerie stores in Siberia. Today, the Lumiery store chain includes five stores: four are located in h WE LOVE the luxurious and cozy 3229 sq ft. sales room. The store is Irkutsk and one store in Angarsk. divided into men’s and women’s areas. The section dedicated to women’s lingerie is decorated in a classical style with warm shades of beige, gold and red, while the men’s underwear zone is in a modern minimalist style, with a contemporary stripped-back color palette. Great care has been taken with the furnishings as the elegant furniture has been custom made! The boutique is filled with light due to both the strategic placement of lighting in-store and the large, panoramic windows. Perhaps the most noteworthy of the many surprises waiting for customers inside is a bar where clients can unwind after an intensive day of shopping! 26 FEBRUARY 2018

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France VANITY FAIR In Paris, two steps from the famous Place Vendôme, the first mono-brand Vanity Fair lingerie and swim boutique opened on September 2nd, 2017. To create this new space, Joëlle Pellegrin, President of the Vanity Fair Brands Europe group, called upon renowned architect Didier Lefort. WE LOVE the minimalist and contemporary decor, just like that found in big-name luxury boutiques. The store is spread across two levels of 430 sq. ft. where the spirit of Vanity Fair is brought to life. On the first floor, the latest collections are carefully displayed by color on modern hanging rails. In this way, clients are able to visualize the entire season’s collection together. As far as drawers go, an almost essential part of every lingerie store, they have been discreetly integrated into the store’s interior design. Two changing rooms can be found on the floor below, alongside the basic and invisible collections and swim items during winter. Not to forget, that this floor also hosts a VIP space where clients can relax with a coffee and a magazine! Amongst the numerous interesting services offered by the store, the exclusive concierge service is worth noting. Here, Vanity Fair brings a curated selection of lingerie to a customer’s hotel room for an intimate and private fitting session. This new concept is also available in the beautiful space on the sixth floor of the Printemps Haussmann department store, as well as in other Vanity Fair points of sale which will be opening throughout 2018 in Zurich, Geneva and London. SALES AREA: 861 SQ. FT. 29 FEBRUARY 2018

world wide boutiques Brazil LUA LUÁ Present for the last ten years in the Brazilian market, the brand Lua Luá has forged their success thanks to their creative offer of sleepwear and loungewear for the whole family! In November 2014, Michele and Daniela, the two sisters behind the brand, unveiled their first concept Lua Luá boutique. The store was designed by architect Tamara Gevaerd Gomides in the heart of the Balneário Camboriù shopping complex in Santa Catarina. A symbol of contemporary architecture, the storefront’s windows and doors are bordered by impressively large wooden “frames” (measuring 23 ft high!) surrounded by laser-cut copper accents in an art-deco style. Inside, clients are welcomed into a warm and inviting environment WE LOVE the store’s magical ambience, stepping inside is like floating into a dreamland. which is filled with soothing blue nuances. Characterized by its wooden furniture, metallic, copper details and corten steel flooring, if you look up inside the store, you are in for a nice surprise, as the LED lights on the ceiling are like a nighttime sky lit up by stars! Custom made for the brand, a midnight blue covers the walls, lacquered furniture, padded counter and the two fitting rooms’ velvet curtains. The lighting, while of course displaying products in their best light, has a cinematographic touch that does not take anything away from the store’s dreamy atmosphere. An exclusive fragrance, playlist and attentive customer service complete the in-store buying experience. Lua Luá’s production site spreads across 30139 sq. ft. and is the base for their 100 employees; here the brand is able to carry out every stage of production and has succeeded in being present in 900 multi brand boutiques across Brazil. A second store opened recently in the heart of the Neumarkt Shopping center in Blumenau and the brand has set its sights on São Paulo for 2018... SALES AREA: 753 SQ. FT. 30 FEBRUARY 2018

DAILY LOUNGEWEAR FOR LOVERS OF LIFE. 26. – 28. 02. 2018 Curve, New York, Booth 417 ELEGANCE BORN IN SWITZERL AND

world wide boutiques France LES RITUELLES Just minutes away from the Moulin Rouge, Paris’ sensual Pigalle district had a new addition in November 2016. Much more than just a simple boutique, Les Rituelles PHOTO : COLINE MANGOLD has succeeded in creating a cultural space. Opened under the guidance of Aline, who has trained in fashion design and art history, and Lobbiaz, Les Rituelles is just as much a designer lingerie and accessories store as it is a vibrant WE LOVE this unique space. Designed as a living space, the store has become a center of center of erotic culture. meeting and exchange. Inside, the atmosphere succeeds in being both warm and inviting in a new way, free of the classic boudoir style. The floor, chandeliers, furniture and vintage dècor give the store a lounge vibe, which is at once new and lived in. In short, the entire atmosphere makes shoppers feel immediately at home. There are two distinct parts to the store; one is dedicated to lingerie with a range of designer brands offering a mix of chic, cute, daring and even erotic styles that make good use of leather or lace. The store’s other side is a reading space which hosts an assortment of magazines, artist fanzines, prints, postcards and original photographic prints. What’s more, in order to always have an exhibition in-store, the boutique hosts a number of events including art shows, launches, literary signings and even “flash tattoo sessions” in the store’s window. All of the store’s vibrant events are united by their common theme: the body and the erotic. Last but not least, in February 2017 Les Rituelles unveiled an online store! SALES AREA: 323 SQ. FT. AMONG THE BRANDS OFFERED LINGERIE: ESQUISSE, OPAAK, LES ULTRAVIOLETTES, HOPELESS LINGERIE, SUPERBE PARIS, PALOMA CASILE, TATU COUTURE, LOVEDAY LONDON, LASCIVIOUS, STUDIO PIA READY-TO-WEAR AND NIGHTWEAR: ELISE ANDEREGG, MURMUR, LOVEDAY LONDON ACCESSORIES: ABSIDEM, HOPELESS LINGERIE, TATU COUTURE, PALOMA CASILE LEGWEAR: GERBE SWIMWEAR: LEAH SHLEAR, OPAAK, ESQUISSE 32 FEBRUARY 2018

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Russia SWEETSSS After the opening of the mono-brand franchise store Opium, Julia Serdyuk decided to embark on a new project. Welcome Sweetsss, a completely new concept store where the entire range and atmosphere is shaped by a unique idea. Bringing new ideas and her experience together, this time Julia set her sights on a higher market segment. While the boutique opened in one of Novorossiysk’s shopping centers in August 2016, less than a year later it moved to an independent location in a residential building along WE LOVE the layout of the store. Women’s and men’s products are the city’s main street. displayed opposite each other but in two distinct universes that eventually come together in an intimate space. This section, away from the main sales floor, is home to an exceptional range of products that cannot be found in most lingerie stores. The store’s goals are: to educate consumers on lingerie culture, develop a bra fitting technique and setting the client free by helping them adopt a sex-positive attitude through loving themselves and their uniqueness. To this aim, the store’s design elements come together to form a unique atmosphere: Orchids, Sweetsss’ symbol, are used to decorate the boutique while an exquisite perfume is sprayed in the shopping area by a professional dispenser, and last but not least, specially selected melodic music creates a romantic mood. In conclusion, the boutique has a truly rich and unique range of products, 90% of which are exclusive to the store within Novorossiysk! SALES AREA: 12658 SQ. FT. AMONG THE BRANDS OFFERED LINGERIE: RITRATTI, PARAH, ROSY, PLAYBOY, WONDERBRA, MAIDENFORM, SELMARK, SAPPH, DITA VON TEESE, LA DEA, BARBARA, ORYADES, PASSIONATA, DKNY, CURVY KATE, SCANTILLY BY CURVY KATE, FELINA, PLAYTEX, BALI, BLACKSPADE NIGHTWEAR AND LOUNGEWEAR: LAETE, DKNY, BONA DEA, LIKE IT LEGWEAR: FRANZONI, LE BOURGET, OPIUM, PRETTY POLLY BEACHWEAR: SEAFOLLY, RITRATTI, PARAH, SAPPH, JOLIDON, VANDA CATUCCI DAYWEAR: BONA DEA, JANIRA MENS: JOCKEY, CACHAREL, BALDESSARINI, BRUNO BANANI, MEY, TOMMY HILFIGER, MARC O’POLO, HAPPY SOCKS, EMPORIO ARMANI ACCESSORIES, JEWELLERY, PERFUME: PETITE PAS, KAMOA, SEAFOLLY, MAISON CLOSE, LEG AVENUE, ALLURE, SHUNGA, ROSPARFUM, BIORITM, PIPEDREAM, BIJOUX INDISCRETS, OBSESSIVE, LOVE WEDDING COUTURE, ANNA SLAVUTINA, SIMONAB, TO BE BRIDE 35 FEBRUARY 2018

store stories SALES AREA: 821 SQ.FT. Canada Rêve Rouge You may already know Liliana Mann as the owner of lingerie chain Linea Intima, Best of Intima Award winner in 2004 and a finalist in our 2017 Champions Edition! While Linea Intima now counts five stores and its own e-commerce site, on the 24th of June 2017 (Liliana’s birthday!) she opened a brand new store complete with its own unique e-commerce platform, under a new name and new concept. Rêve Rouge is one of the first of its kind: a lingerie store for the Millennial market, a store for the wireless generation. Who are your top selling brands? came from the dream so this is a “fitting” name (in Oh, there are so many! Eberjey, Juana de Arco, more ways than one!) and the colour rouge, which Bluebella, Else, Commando, Alo and Gold Hawk. is red in English, symbolizes empowerment – which is a quality we feel speaks to the new Millennial What is your average price point? generation. When a customer wears Rêve Rouge Under 100$ (CAD) average. We see a tendency for intimates we want them to feel empowered, to the Rêve Rouge customer to be cost conscious but believe in their strength, their self-worth, their also they accept spending more for irresistible items! happiness and also that of our planet! Rêve means dream in French, is this where You say your store is for the “wireless your inspiration to open your store came from? generation”, what does this mean? This is a true story: I actually dreamt about the It’s somewhat of a play on words because store a few years ago, so indeed my inspiration Millennials live and breathe technology (wireless 36 FEBRUARY 2018

communication) and they also embrace “barely there” styles like wireless bras and soft bralettes.  They expect comfort and don’t subscribe to the notion that artificial padding is needed to enhance their body. They dress for themselves, not to impress! Your store’s target generation in terms of audience is Millennials, do you see different views and approaches to lingerie and lingerie shopping between Rêve Rouge’s clientele and Linea Intima’s? Is this a sign of how attitudes to lingerie itself are developing and evolving? You are touching on an interesting topic: are Which of your store concepts (Rêve Rouge women different? Is there a specific age when or Linea Intima) are you planning on values and personal style/taste change? I don’t developing the most? think there is a line you cross or any definite rules. I have plans to develop both of them. I believe We have younger customers who love Linea Intima that you have to react to opportunities and be and we have “young at heart” customers that willing to try new things in order to change and to embrace Rêve Rouge and its vibe as their grow. Linea Intima is about fit and function - preferred store. Attitudes toward lingerie of teaching the love of lingerie and the benefits of course change and evolve but the true love of the right size and proper fit of a bra - hence its lingerie and the feeling that comes from wearing tagline ‘Changing women’s lives one bra at a beautiful intimates that fit properly are forever time.’Rêve Rouge is about fashion, self-expression appreciated, at any age! through personal style, plus accepting and loving 37 FEBRUARY 2018

store stories yourself – hence its tagline ‘For the love of me.’ They are both “my love” and I look forward to being part of the exciting growth of each one. Have you had any unexpected crossover of customers? Not surprisingly we have, given the nature of their close proximity. Both are located in Bayview Village, one of Toronto’s premium high-end shopping centers. Linea Intima has been in the engaging social media platforms to promote the mall for fifteen years – so it’s logical we see loyal store’s brand and to develop relationships with customers coming to visit and support Linea customers in their social communities, while Intima’s new and exciting younger sister. harnessing the power of social media as a sales tool by encouraging Rêve Rouge lingerie stylists Have you taken a new approach to marketing? to wear/post their favourite items and directly Indeed, Rêve Rouge is targeted to an audience sell from those posts. We have also created a that does not respond to, or care much about, fresh, youthful and user-friendly digital “old fashioned” or traditional media marketing. environment for our e-commerce site that Even Facebook sometimes feels “passé” to them. enhances and supports our ‘brick and mortar’ In their world it is all about Instagram and Stories retail environment and we also develop and Boomerang and Pinterest. They care about interesting and informative blog content  authenticity, sharing and engagement and identify with influencers, bloggers and their What are your plans for the future? friends!  In the foreseeable future, I’m looking at the optics of expanding Rêve Rouge to other key In terms of décor, how have you created Canadian markets like Vancouver and Montreal a “Millennial vibe” inside the store? and even perhaps to the US - we’ll see. This is This was such an amazing design process, as such a unique new retail lingerie concept – I feel we worked to understand the “Millennial vibe” we pretty much hit the nail on the head. The and to figure out what appeals to this customer. reaction has been extremely positive, so I won’t We discovered their “likes” - simplicity and take the next step unless all of the elements are minimalism, Instagram walls and photo- perfect. I went through such an interesting year compelling “selfie” areas. Planet-friendly elements and a steep learning curve which has helped me resonate with them like recyclable materials and to grow not only as a retailer but as a person. Eco-conscious programs.  The experience of launching Rêve Rouge has Our store is edgy but feminine, modern but given me a more youthful perspective – in so romantic, minimalist but with a curated collection many ways (grin).  of “chotchkas” or impulse items. Lingerie has always been my passion. It’s my 20th year in the business and I feel I still have Millennials are known for their so much to give and to teach – this is a new appreciation and passion for all things digital, beginning in some respects - and I am ready to have you found a way to harness this? explore any and all opportunities that result We have, in a number of ways, by creating from it. 38 FEBRUARY 2018

store stories TOTAL SALES SURFACE AREA: 172,223 SQ. FT. OF WHICH 2691 SQ. FT. ARE DEDICATED TO INTIMATES AND 1076 SQ. FT. TO SWIMWEAR Italy TOM Tommasini One of Italy’s biggest fashion retailers, the store stretches across 2 floors and 7 departments (Mens, Womens, Kids, Sport, Home, Floor One & T-Style). Managed by the Tommasini family from 1949, Dubai Holding S.r.l. bought the store in 2016. With the new look being launched from the new TOM Underwear & Beachwear Space (inaugurated June 24th, 2017), the store looks towards the future with a development plan, supported by important industrial partners, geared towards adding an international dimension. General Director, Pietro Tanduo, tells us more. TOM Tommasini has presented a brand store and renovated. This new look was carried new lingerie section, how was this out using the concept of corner solutions but with important project born? a more versatile and modern touch. The new TOM Underwear & Beachwear came from a strategy to revise the entire store’s layout - You touched on the atmosphere inside the taking intimates as a starting point, reviewing the store. How would you define the concept entire women’s section and then following this from a design point of view? with all of the other product categories. Apart Innovative, visual and impactful. For clients, from menswear, which was present in the old the layout is easy to understand and use and the intimates department, the women’s lingerie and space has its own particular stamp. The focal beachwear space has been repositioned inside the point of the store is the “fashion garden”, this 40 FEBRUARY 2018

suspended installation features mannequins seated in the air amongst flowers and plants. Needless to say, this is eye- catching and invites clients to take a closer look. In a multi sensual space, the two intimates and swim sections are identified by different fragrances and lighting. The latter is finely balanced between areas and was redesigned using advanced lighting technology; LED lights with different quantities of phosphorous enhance viewers perception of a single color in order to make products look their best. Thanks to touched. In terms of atmosphere and new materials, created under a Swedish patent, merchandising, the lingerie section has soft and even the floor has been updated in order to feminine colors and even has its own dedicated accentuate the intimates area with silent and flooring. Both areas include central strands and comfortable solutions. Wooden furnishings, walls wall mounted branded structures, which are covered with a special coating which give them a varied according to brand and product type. fabric effect and the burnished, coppery metal Brands with mixed offerings are on show in both structures come together to create an interesting “universes”. The general layout is completed by contrast that gives the products center stage. mannequins on platforms, showing off key themes and total looks. And last but not least, In terms of merchandising, how are the there is a small but versatile legwear corner, products organized inside the space? complete with a dedicated unit, in order to make The store unfolds across two distinct universes a compact, clear and accessible display. (2691 sq. ft. for intimates and 1076 sq. ft. for swimwear), organized by brand and subdivided Can you describe the changing room area? by typology and function. The whole section, We have totally redesigned this section and the presented on mannequins, shelves and hangers, fitting rooms are one of the gems of the store’s is on display and every item can be seen and new look. Away from the bustle of the store in a 41 FEBRUARY 2018

store stories our price segmentation is well researched and we have a selection of quality brands, which are well balanced between fashion, function and fit. In the future, we are planning to add to our brand mix with offers in line with our new image. In both swim and intimates, the new FW17-18 and SS18 entries are targeted more and more towards younger consumers with labels, fashion quiet location, the area is furnished like a lounge brands and those with a strong social media and even has armchairs for shopping companions presence. and clients who are waiting. The eight changing rooms are both spacious and functional. What are your current top selling brands Equipped with flattering lights they have been and why? designed to offer a modern and comfortable Our best sellers closely reflect the profile of our fitting experience. clients, who are up to date and trust our services. In the adult range, shoppers trust our staff’s What has been the first feedback from advice on bra construction and fitting. On this your clientele? front, plus size cups are sure to sell for us, while, We have around 80,000 loyal clients, who are running parallel to this, price point and a young, profiled and constantly kept up to date through up-to-date feel have also proved to be an our newsletter, facebook page and SMS updates. important driver, above all, for swim. In the For the new opening, we created a sense of corsetry segment, the most sought after brands anticipation with a real countdown. On the day of are Chantelle and Verdissima, followed by the inauguration, participation was exceptional Passionata and Twin-Set, while in lingerie it has and the store’s new look was welcomed proved to be Twin-Set, Verdissima, Paladini, enthusiastically. The perception of the store in Giada and Pepita. Pierre Mantoux and Max Mara terms of image has been raised but it hasn’t lead the way for style in the legwear category but disorientated our clients as inside the store they Philippe Matignon drives sales with a good found the brands, products and services that combination of quality, style and price. When it they know well, just offered within a more comes to swim, Twin-Set, Verdissima, Chantelle, modern and appealing environment. This F**K, Mc2 Saint Barth come out on top. Other feedback confirms the positives of restructuring brands like Valery, Raffaela D’Angelo, Roidal, gradually; you can communicate your desire to Imec, Renata Malè and Rosa Faia are still very stay up to date while staying in line with your much appreciated for their versatility. market position. The fact that the store’s new look took off from the intimates section was no You have so many loyal customers, what is accident. The Underwear & Beachwear concept your secret? will drive our new approach to femininity in the One of the things that we are known for is the world of TOM and will be used to guide the skill and professional training of our staff, redesign of the whole women’s area. accompanied by a wide range of extra services, from professional bra fitting and in-house How have you worked on your offer? tailoring to personal shopping for loyal clients Positioned towards the medium to high range, (and, if they have certain needs, even at home). 42 FEBRUARY 2018

store stories SALES SURFACE AREA: 700 SQ. FT. Canada Stole My Heart On November 1st, 2016, Amy Pearson and Ashley Holden opened Stole My Heart, a lingerie boutique featuring sleepwear, and loungewear. Located in Toronto’s oh so trendy West End, the pair have set out to create a space where women can celebrate their right to relish in the bodies they were born with. The Best of Intima caught up with Amy and Ashley for a rare insight into the life of new boutique owners! Your store opened in November 2016, what is positive space where women can explore their the biggest lesson you have learnt in your first personal tastes and feel damn good while doing it! year in business? To be flexible! We’re both planners and that really Inside your store is… helped us get to where we are, but it’s just as The store’s décor centres around our graphic floral important to be flexible and roll with things when feature wall and seating area. It is designed to feel they don’t go according to plan. more like your stylish girlfriend’s home than a traditional retail space. A mix of new and antique How did it all start? furniture, plush seating and soft lighting puts our It all started 3 years ago as we were shopping for clients immediately at ease. Ashley’s wedding lingerie and could not find a spot in the city that had a beautiful, diverse collection suitable What has been the biggest challenge you’ve for different definitions of femininity combined with a had to overcome so far? warm and welcoming atmosphere. From that It’s so important to us that Stole My Heart be moment, we set out to create a judgement-free, body inclusive. Our mission is to provide beautiful, 44 FEBRUARY 2018

comfortable pieces for women of all sizes and styles visit Stole My Heart from seeing relatable women’s in a welcoming, safe shopping environment. Since bodies on our social channels. And, it’s just such a so many brands are specialized towards a specific great way for us to keep in touch with our growing size range, one of our biggest challenges is finding community. other comparable styles without compromising fit or comfort so that none of our clients feel like You have an impressive website alongside they’re missing out on any of the beautiful pieces your brick and mortar store, do you think that we carry. it is key that stores can now provide an offline to online experience? What was the best piece of advice you Yes! There was never any question about whether received? we would have an online presence. In addition to To stay true to our mission! It’s easy to be tempted online sales, our website also serves as a reference for by a fad or to bring in a popular brand that doesn’t new and existing shoppers and inspires them to visit quite align with Stole My Heart’s mission and values. our brick and mortar store. But we remind ourselves that we’ve set out to create something different and that’s what’s working for us. How do you navigate bra sizing and online shopping? When your store was opening, how did you Lingerie can be so tricky to buy online! Every brand spread the word about? fits differently, so we make sure to include as much We planned multiple opening parties and partnered information on fit as possible in our descriptions. with local influencers to spread the word. We were We’re also always available to answer questions and lucky to have some great traditional media coverage make sizing recommendations from our online clients as well and, in this past year, we’ve been included in on instagram, live web chat or email. So far, we’ve had multiple ‘Best of Toronto’ lists. no returns from online purchases! Does social media continue to be an How have you selected brands over the last important tool for you as new boutique year, not just from a design point of view but owners? also in terms of brand partnership? Absolutely. It’s where we’re able to show the We select brands based on quality and design above brand’s personality and values. We re-shoot a lot of all else! And, of course, as a new business, we the styles we carry on a variety of women (not negotiate minimums to allow us to test out different models). Many of our clients were first encouraged to brands and new styles. It’s also extremely important for us to support independent brands that are run and/or designed by women. Can you give us an insight into which brands you have on offer? Stole My Heart also carries an impressive range of brands – many of which are new to the country, including a couple of exclusives – Le Petit Trou (from Poland) and Hopeless Lingerie (from Australia). For lingerie we also have Fleur of England, Clo Intimo, Else Lingerie, Lonely, and Paloma Casile. In the nightwear – loungewear segment, Julianna Rae and Eberjey also do well. Do you have any advice for people who dream of opening their own lingerie store? Always remember that lingerie shopping is an extremely intimate experience for women. Making your client feel comfortable at her most vulnerable should be at the forefront of your mind at all times. 45 FEBRUARY 2018

exclusive C Survey to Service with hantilly Lace BRICK AND MORTAR STORES CAN OFTEN FEEL THAT THEY HAVE COMPETITION ON ALL SIDES RANGING FROM GIGANTIC ONLINE RETAILERS TO DEPARTMENT STORES TO BRAND’S OWN MONO BRAND STORES…THE LIST GOES ON. NEVERTHELESS, THIS DYNAMIC GROUP OF RETAILERS HAS A DISTINCT AND UNFORGETTABLE ADVANTAGE WHEN IT COMES TO CUSTOMER SERVICE AND RELATIONSHIPS. STORE OWNERS FIND THEIR OWN UNIQUE WAYS TO CAPITALIZE ON THIS, SOME CREATE ENGAGING LARISA OLSON NEWSLETTERS, OTHERS LAUNCH SAVVY SOCIAL MEDIA CAMPAIGNS, WHILE YET MORE HOST NEW AND INNOVATIVE IN- STORE EVENTS, IN SHORT, EACH UNIQUE STORE FINDS ITS OWN SPECIAL WAY TO BUILD LASTING RELATIONSHIPS WITH ITS CLIENTS. CHANTILLY LACE IS ALREADY VERY MUCH AT THE HEART OF ITS COMMUNITY, FONDLY REFERRED TO AS BOTH THE “CHEERS” OF LINGERIE STORES AS IT’S THE STORE WHERE “EVERYONE KNOWS YOUR NAME” AND THE HARDWARE STORE OF LINGERIE AS CUSTOMERS RUN IN TO FIND IMPORTANT SOLUTIONS. IMPRESSIVELY, THEY’VE HAD THE SAME FITTER, BELLA, FOR THE LAST 22 YEARS! BUILDING ON THIS, OWNER LARISA OLSON, WHO TOOK OVER THE STORE TWO YEARS AGO, MOVING IT TO A NEW LOCATION LAST FALL, HAS TAKEN A SLIGHTLY DIFFERENT APPROACH WHEN IT COMES TO INTERACTING WITH CUSTOMERS BY STARTING A SURVEY. THE BEST OF INTIMA TAKES YOU THROUGH THE WHO, WHAT, WHERE AND WHY OF THIS FRESH NEW LOOK AT CUSTOMER SERVICE. 46 FEBRUARY 2018

store. Finally, after seeing that shoppers were often in a hurry, whether they had came in with kids or they had popped in right before an event with a specific purchase in mind, Larisa wanted to know if laying out the store by size would make shopping easier and 30% of respondents agreed! Where will changes be implemented In Fall 2017 Chantilly Lace moved to a new location, after seeing the survey results, the biggest change that has been implemented is organizing the store by size. She has built custom display units, fondly referred to as motherships to remove the frustration from shopping. Customers will Who took part in the survey and how does this relate to the store’s sales no longer have to hunt through a display only to feel disappointed when something doesn’t come in their size and Larisa and her team won’t have to worry about Out of the 116 people who responded Generation X “stragglers” as when all of the store’s small sizes are and Baby Boomers were the demographic that together, nothing will look like a leftover when the responded the most to Chantilly Lace’s Survey. other sizes are gone. However, when it comes to translating this to percentage of sales, Baby Boomers would be Chantilly Lace’s principal customer demographic. Larisa comments that this group have “time and money” and importantly “don’t care about getting deals online.” At Why have a survey In winter 2016 Larisa started a newsletter with just 250 subscribers, the other end of the spectrum are Millennials. when the list went up to 500 in Spring 2017 she had her Representing just 1 percent of sales volume, they first survey with 45 responses. The store places great made up 7 percent of the survey’s responses. In the importance in standing out from department stores, middle of these two extremes we find Generation X and to this end, a survey is a great way to do this. Other who represent 25 percent of sales. Larisa adds that ways the store distinguishes itself is through making they are trending similarly to Millennials but “they hit lasting connections with customers through seemingly a wall with lingerie and they really need us to help simple yet meaningful ways such as learning their shift their lingerie wardrobe and mentality.” She names and spending time during fittings. The store also guesses that after coming in store some of this has unusual brands and styles including boutique only demographic are more likely to re-purchase items on brands like Marie Jo and Empriente. They want to Amazon rather than come back to the store. That provide customers with options that they can’t find being said, she does have very loyal Gen X customers online and have found that a brand has to be who “would never do that” and customers who send “supremely comfortable” in order to get people hooked. their daughters into store. The difference between a loyal customer and an Read our interview with Larisa on infrequent one at Chantilly Lace seems to be closely thebestofintima.com! linked to not just online shopping, but in Larisa’s experience mobile phones. She explains that, “phones are conditioning customers to be apathetic boutique shoppers.” WE’RE KIND What were the key findings Three central themes came out of the survey. First, 35% of OF LIKE A LINGERIE HARDWARE SHOP IN THE shoppers indicated that they would shop more if there were more affordable options. The second, NEIGHBORHOOD clients felt “shuffled around” between staff Larisa Olson members and would feel better with extra help in 47 FEBRUARY 2018

THE BEST OF INTIMA WARDSThe Champions 2017 Edition THE BEST OF INTIMA CELEBRATED THE 60TH ANNIVERSARY OF INTIMA MEDIA GROUP WITH THE CHAMPIONS EDITION ON AUGUST 6TH IN THE HEART OF NEW YORK CITY AT TRIBECA 360°. SOME 300 GUESTS WERE TREATED TO BREATHTAKING VIEWS OF THE ICONIC HUDSON RIVER AT SUNSET AS THEY NETWORKED WITH OTHER INDUSTRY LEADERS. TWENTY PRESTIGIOUS BRANDS CAME TOGETHER TO FORM THE 2017 JURY, SPECIALLY FOR OUR CHAMPIONS EDITION, BRANDS COULD PUT FORWARD PAST WINNERS TO RUN AGAIN FOR THE FIRST TIME EVER. THE QUALITY OF NOMINATIONS WAS OUTSTANDING AND FROM THE 300 NOMINEES, 36 WERE SINGLED OUT AS FINALISTS, INCLUDING TWELVE FINALISTS IN THE REFERENCE CATEGORY AND SIX ACROSS THE FOUR OTHER EXCLUSIVE CATEGORIES. ONE OF THE EVENING’S HIGHLIGHTS HAD TO BE THE SURPRISE UNVEILING OF A SIXTH AWARD – THE CHAMPION’S AWARD.

WITH THE PARTICIPATION OF THE 2017 JURY MEMBERS ® With the special Sponsored by participation of 49 FEBRUARY 2018

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An Evening of Champions With its awe inspiring views of New York City’s skyline, Tribeca 360° was the ideal setting for a truly unforgettable evening. Some 300 guests from the intimate apparel industry joined The Best of Intima in honoring the crème de la crème of North America’s independent retailers. Guests enjoyed a sophisticated networking hour accompanied by live music and cocktails before moving onto a seated three-course gourmet dinner, followed by an anniversary cake from Hanky Panky. 51 FEBRUARY 2018

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CURVENY - Booth #244 - February 26-28, 2018

AND THE WINNER IS… T he evening began with an animated video presentation before Francesca Spinetta, Co- owner and Editorial Director of Intima Media Group, after making her opening speech, invited Zvi Ertel, CEO of Dana-Co, on stage to officially open the 2017 edition. Guests were introduced to the finalists for each of the award categories: Concept, a store with a strong theme reflected in its décor and unique product offer; European Flair, a boutique with a continental feel and strong offer of imported brands; Personal Touch, a retail space that reflects the individuality of the owner and has a strong emphasis on customer FRANCESCA SPINETTA service; Reference, a store with a large, comprehensive product offer; and The Best of Intima’s Choice, a store that captured the hearts of our editorial team, before each winner took to the stage to receive their award from a member of the jury. As part of Intima Media Group’s 60th anniversary celebrations, a surprise award was unveiled this year! The Champion’s Award was given to a store that shone as the best of the best with the highest amount of nominations across any category. One of the evening’s highlights was a touching tribute from Dow Hickam Sr. of Top Drawer Lingerie to our very own Francesca Spinetta. Calling her the “glue” that holds the lingerie business together, his words were met with a standing ovation, a true honor from such a respected and ZVI ERTEL successful store. New for this year, Iluna Group sponsored the event. 00 FEBRUARY 2018

THE 2017 BEST OF INTIMA AWARDS WINNERS Champion’s Award Town Shop, presented by Sonja Winther, President North America, Chantelle Lingerie Inc Concept Jenette Bras, presented by Paul Fabrizio, Managing Director, Empreinte North America European Flair Giorgia, presented by Jan Snodgrass, President, Hanro USA Personal Touch The Pencil Test, presented by Steve Hudson, Managing Director & Owner, Curvy Kate Reference Top Drawer Lingerie, Presented by David Komar, Principal of Komar The Best of Intima’s Editorial Choice I.C. London, presented by Francesca Spinetta, Co-owner & Editorial Director, Intima Media Group

Extra Category Prizes H anky Panky’s 40th Anniversary Sisterhood Award – The Dain Shoppe, presented by Lida Orzeck, CEO, and Gale Epstein, President / Creative Director, Hanky Panky Saxx’s Best Men’s Underwear Retailer – Bra Necessities, presented by Erik Darby, US Sales Director, Saxx Lifetime Achievement Award – Blum’s, presented by Bob Vitale, Wacoal America President & CEO 58 FEBRUARY 2018

THE BEST OF INTIMA AWARDS 2017 TOWN SHOP SONJA WINTHER, PRESIDENT OF CHANTELLE NORTH AMERICA, AWARDING DANNY & NICOLE KOCH W opened Town Shop in 1888 in the CHAMPION’S AWARD hile the Champion’s Award itself may have been an unexpected surprise, we’re sure that its winner was not! Danny Koch’s great-grandfather heart of New York City, on Broadway. Today the store’s key focus is customer experience, and in fact, is selection of premium brands and services caters to trends and customers’ needs while knowledge and care from staff mean that this is a store with a contemporary assortment that, nonetheless, stays true to its roots. This plays an important role in the vibe of the store, as despite its known as being one of the USA’s size, vast selection and high-traffic premiere bra fitting locations. Each location, there is a distinct day at the store they try to make the neighborhood feel inside. This was the delicate art of fitting bras an easy task, first year that Town Shop entered the that is accomplished by their competition, and Danny particularly knowledgeable and patient sales team. enjoyed “the spirit and camaraderie But it doesn’t stop there as they have that our industry displayed that also invested much time and effort night.” into their web sales, Facebook and Instagram allowing them to maintain their edge in an otherwise ruthless retail environment. To this aim, Town Shop recently launched a brand new website so their customer’s could shop from the comfort of their own home as well! Inside the store itself the décor is classic and minimalist, drawing shoppers’ eyes to the products on display. An extensive 60 FEBRUARY 2018

BEING THE FOURTH GENERATION TO RUN THE STORE, I PAY HOMAGE TO MY FAMILY MEMBERS THAT BUILT SUCH A WONDERFUL BASE. 61 FEBRUARY 2018

THE BEST OF INTIMA AWARDS 2017 JENETTE BRAS JENETTE GOLDSTEIN AND AARON NOBLE BEING AWARDED BY PAUL FABRIZIO, MANAGING DIRECTOR OF EMPREINTE NORTH AMERICA T his store is one of our returning champions as they had already been awarded with a Special Recognition Prize in 2014, the first year that they took part. After being personally frustrated by LA’s lack of chic, modern bra fitting boutiques with full cup sizes, Jenette, along with her husband, CONCEPT boutique and Jenette herself “bows” to his every “design whim.” Of course, this unique artistic approach to the store gives them an unbeatable edge when it comes to visual presentation and brings a hip and sassy touch to the bra shopping experience. Customers entering the store are Aaron, decided to open their first greeted by an open, airy and store in 2009. Now with three stores, professional environment, which all of the boutiques remain true to above all is well organized (“you can’t Jenette’s original dream and are well sell a bra you can’t find!”). Always the known for the catchy slogan, “the dynamic duo, throughout the awards alphabet starts at D.” This clever ceremony the pair live-tweeted and slogan alludes to their “core mission” Instagrammed the whole event to of “excellent service and high quality their followers to bring them even for the large cup market.” Their goal is closer to what they do. Jennette and to provide “the most knowledgeable Aaron explain that their win meant so and compassionate bra fitting much to them as it was recognition experience anywhere” and to this end, from their peers who know and the training offered to their bra fitters understand the “day-to-day is constantly being refined. Inside the challenges and rewards of our store, the atmosphere is open and airy profession.” Both of their awards are with special touches added by Aaron on display at their flagship store and who is an artist by trade. His flair for the pair are “absolutely making sure all things artistic is put to good use everyone knows about it!” inside the mid-century styled 62 FEBRUARY 2018

TO BE RECOGNIZED BY ONE’S PEERS WHO KNOW THE DAY-TO-DAY CHALLENGES AND REWARDS OF OUR PROFESSION MEANS THE WORLD 63 FEBRUARY 2018

THE BEST OF INTIMA AWARDS 2017 GIORGIA MARINA GRAZIANI BEING AWARDED BY JAN SNODGRASS, PRESIDENT OF HANRO USA M EUROPEAN FLAIR arina Graziani only opened the doors to Giorgia in New York’s Manhattan in the fall of 2016. The modern industrial store is located in a prominent Greenwich location where the area’s residents truly appreciate the luxury and quality waiting for them inside, a fact that is emphasized by Marina’s been used to create a business that truly reflects the heart and soul of its owner! The great quality selection of pieces, comprising some of Europe’s most iconic brands, is displayed in the window, which are changed weekly. In fact, window dressings are carried out without backdrops so that passersby clientele, three quarters of whom live focus on the products themselves. locally. On the evening of the gala The end result is a well-established itself, we were so close to Girogia that store with a clean and elegant “we could almost see it through the aesthetic, known not only for its window!” But despite its all American products but also for its excellent location, authentic European customer service. Marina is “very sensibility is displayed through the grateful” to be awarded and wanted to careful handpicked approach to décor thank not only her vendors and her and product selection, all geared family but also her “girls” at the store towards the modern and sophisticated who she called a “little family” that woman. While Marina’s store may be was currently “growing.” new, she has worked in the lingerie industry, at another store, for seventeen years! Throughout her career in the sector she had always wanted to own her lingerie store and the opening of Giorgia saw her dream become a reality. This expertise acquired over almost two decades has 64 FEBRUARY 2018

WE ARE A LITTLE FAMILY… WE ARE GROWING. THANK YOU 65 FEBRUARY 2018

THE BEST OF INTIMA AWARDS 2017 THE PENCIL TEST STEVE HUDSON, MANAGING DIRECTOR AND OWNER OF CURVY KATE AWARDING HOLLY POWELL H PERSONAL TOUCH olly Powell opened The Pencil Test in 2011. Before she lived in the UK in her 30s she had never been able to find a bra that had the right fit, when she returned to the US she couldn’t bear to be without bra sizing advice and a great selection to match so she opened her own store. The smallest avoid a crowded store. While displays are kept fairly simple in order to focus on the product, Holly and her team also like to feature fun, fashion bras in order to let their customers know that they aren’t going to end up with a “granny” bra. In fact, Holly uses her passion for her work to make sure she size anyone can find at The Pencil is always abreast of the latest Test is a D cup and the team is always intimates trends. The end result is a on the look out for brands that store with an urban edge that truly embrace larger cup sizes. However, has its own personality. When asked the term “plus size” is a firm taboo as what it meant to win, Holly confided Holly is proud to offer a massive that, “owning a small business means selection of sizes without the “stigma figuring a lot of stuff out on your own, of those sizes being ‘special.” This is and working very hard. Winning the part of a wider effort to create a bra- award was acknowledgment from the shopping environment that strives to industry that we are doing things right be “body positive and feminist forward and that the hard work is worth it. at all times.” Inside, the boutique has External validation can mean the an “inclusive vibe” and the casual world to the sometimes isolated small layout and attitude helps many business owner.” Watch this space as different kinds of shopper relax and The Pencil Test is planning to open feel comfortable in what can another shop in a nearby city soon sometimes be an intimidating and are planning on using their big shopping experience. On that note, win to make the new store’s PR really they also offer private fitting stand out. appointments for people who wish to 66 FEBRUARY 2018

EXTERNAL VALIDATION CAN MEAN THE WORLD TO THE SOMETIMES ISOLATED SMALL BUSINESS OWNER 67 FEBRUARY 2018

THE BEST OF INTIMA AWARDS 2017 TOP DRAWER LINGERIE DOW HICKAM SR., DOW HICKAM JR., HEATHER SKONBERG, AND MARY BATES BEING AWARDED BY DAVID KOMAR, PRINCIPAL OF KOMAR It’s often said that everything is bigger in Texas and when it comes to this Houston stalwart that has proved to be 100% accurate! Top Drawer Lingerie was not only a winner in 2005 but came out on top again in the Reference category during our competitive Champions Edition. Along REFERENCE catches their eye. Interestignly, the Hickam like to visualize their store as a blank canvas, seeing their merchandize as paint which is kept fresh and up to date by their buyers. Always the innovators, the store also recently reached out to their clients with a touching video which featured with an impressively sized store, they their award! Their fresh approach is have an amazing selection of brands, certaintly working as the store’s decor meaning customers have a wide coordinates beautifully with the choice when it comes to finding the luxury lingerie on display, giving perfect bra for them. Orginally, Dow customers a full shopping experience. Hickam Sr., “bored to death” of early They have also observed that “the retirement, invested in the store as a most important factor in success of a silent partner before finally going on store is the quality and the happiness to buy the store outright. Joined by of the associates.” his son ten years ago, the boutique is now known for its focus on fit, excellent customer service and for having the friendliest store dog in all of Houston. Inside, the store is light, colorful and stylish and their team are friendly and helpful. Great care and attention is paid to their windows and they find that 10% of new customers enter the store after something 68 FEBRUARY 2018

IT WAS SUCH AN HONOR TO WIN…IT’S REALLY A WHO’S WHO OF THE INDUSTRY IN BOUTIQUES. 69 FEBRUARY 2018

THE BEST OF INTIMA AWARDS 2017 I.C. LONDON FRANCESCA SPINETTA, EDITORAL DIRECTOR AND CO-OWNER OF INTIMA MEDIA GROUP AWARDING SHELLY DOMENECH I THE BEST OF INTIMA’S CHOICE .C. London found the old saying “the third time’s the charm” to be true! Nominated and chosen as finalists in both 2015 and 2016; 2017 was their year to shine. Shelly Domenech, the store’s owner, has truly made lingerie her career. In 1987 after graduating from high school, she needed a part- in its newest incarnation, I.C. London is a store with a deep commitment to all sizes and shapes of woman where customers of all ages can come and treat themselves to unique items. Inside the store the hot pink décor creates a fun and unique shopping environment that helps customers time job while she was in college and relax. The owner’s passion for fit truly started working in a small, newly shows as there is a wide selection opened lingerie boutique. Fast when it comes to size and bras can be forward two years and Shelly found found all the way up to a P cup herself manager of that very same including both basics and fashion store, which was now owned by her forward items. With her “prestigious” parents, at just twenty years old. award now prominently displayed in When she later moved to attend store, Shelly is planning to include her graduate school, she was surprised to win in a press release, destined for find that her new home, Charlotte, local news teams, which will also was missing a full service lingerie announce her Charlotte anniversary. store and began working on a business plan to relocate her family’s business! While Shelly is no longer in that first Charlotte store but is instead located in a dynamic, high traffic shopping center, the summer of 2017 marked her 30th year selling lingerie and her silver anniversary in Charlotte. Today, 70 FEBRUARY 2018

IT WAS REALLY SPECIAL TO HAVE THE VENDORS AND YOUR ORGANIZATION ACKNOWLEDGE MY EFFORTS OVER THESE PAST 25 YEARS. 71 FEBRUARY 2018

THE BEST OF INTIMA AWARDS 2017 HANKY PANKY’S Sisterhood Award TO CELEBRATE ITS RUBY ANNIVERSARY, US BRAND HANKY PANKY CHOSE THE DAIN SHOPPE TO RECEIVE THEIR SPECIAL PRIZE. his year Hanky Panky celebrated its 40th T anniversary at The Best of Intima Awards with their very own Sisterhood Award. Back when it all began, in 1977, Gale Epstein, currently Hanky Panky’s Creative Director and President, created a unique set of lingerie for her best friend Lida Orzeck, now the company’s CEO, from hand-embroidered cotton handkerchiefs. The rest of Hanky Panky’s story is rooted in sisterhood, girl power and best friendship. Lida saw how special her new set of lingerie was and the pair decided to go into business together. Their first workspace was a 475 sq. ft. studio in downtown Manhattan with a foldout table for order writing by day and lingerie creation by night. That same year, they made their very first wholesale delivery to the impressive Lord & Taylor department store where Lida delivered the order herself in her own car! Over the last four decades Hanky Panky has grown immensely and have now trademarked the “World’s Most Comfortable Thong”, the first of which was designed in 1986. One of the original versions is even part of the Metropolitan Museum’s permanent collection! Historically, their products have always been manufactured on the Northeast coast and they are still a 100% “Made in the USA” brand. What’s more, while Gale and Lida’s brand’s logo may be purple on the outside, it is surely green on the inside as the pair have always taken great care to grow their brand in an environmentally sustainable direction, using recycled paper and board for packaging and donating 100% of their fabric fallout to arts and crafts groups. Their unique Sisterhood Award was inspired by the bonds of sisterhood between best friends that has been the foundation of Hanky Panky itself over the last forty years. The award lauded the loyalty and appreciation of the women who have supported Hanky Panky throughout the years and have joined the sisterhood. To this end, they awarded The Dain Shoppe, one of the brand’s long-term retailers. In fact, Cathy, owner of the store, has been buying Hanky Panky since 1982! Who, to the great delight of our guests, was so happy to receive an award that she accepted with an impromptu “strip tease” of sorts, stripping down to a vintage Hanky Panky lace stretch dress. Hanky Panky enjoyed taking part in the gala as they found it a “wonderful evening where vendors can relax and spend time enjoying the company of their buyers as friends, not only business partners.” Attendees were also treated to a beautiful purple birthday cake with Hanky Panky’s logo so that the whole industry could celebrate their ruby milestone together. CATHY EARNHARDT BEING AWARDED BY LIDA ORZECK, CEO OF HANKY PANKY AND GALE EPSTEIN, HANKY PANKY’S PRESIDENT AND CREATIVE DIRECTOR

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THE BEST OF INTIMA AWARDS 2017 SAXX’S Best Men’s Underwear Retailer Award BRA NECESSITIES IS SAXX’S COMPANY OF CHOICE TO RECEIVE THIS ESTEEMED HONOR. THE RECIPIENT HAS BEEN DEEMED DESERVING DUE TO THEIR RELATIONSHIP WITH THE FIRM AND THEIR INCONTESTABLE EFFORTS WITHIN THE INDUSTRY. ra Necessities began in February 2010 and B opened a second location less than a year ago in July 2017. Owned by mother-daughter duo, Kim Lindballe and Connie Turre, their mission has always been to “make a difference in the lives of clients and empower confidence.” Kim herself compares the experience men get from wearing Saxx to that of a correctly fitting bra in order to highlight how important the brand is in the world of intimates. The first store has truly thrived in the shopping district of Downtown Camrose over the last eight years and aims to attract not just those on a “mission” but also searching for a unique and thoughtful gift. To that end, colors are neutral to allow products to take center stage and floor to ceiling windows fill the space with natural light. Fitting rooms are housed at the back of the store in order to allow the expert fitters and their clients a moment of privacy. Various antique furniture pieces have been incorporated into the store to bring personality and that oh so important touch of “pizzazz.” This has been duplicated in their newer second location! Another thing that both locations have in common is a team dedicated to customer service. In Kim’s own words, “we are real people with real stories… We take time to connect with our clients, to listen to their stories and go the distance to ensure that they leave happy.” On top of their vibrant stores, Kim believes that an important part of business is to “be active in your community and make an effort to get involved and give back.” With this in mind Bra Necessities have inspiring partnerships with a whole host of organizations such as AJHL Hockey Team, Community College, Women’s Shelter, Dance Academy, Downtown Business Revitalization Zone, and many more. They also travel around the area doing trunk shows in under-serviced communities! CONNIE TURRE AND KIM LINDBALLE BEING US Sales Director, Erik Darby explains that Bra AWARDED BY ERIK DARBY, US SALES Necessities is a truly special store that merited this DIRECTOR, SAXX recognition as its owners are “truly passionate about the brands they sell and pass this passion on to their customers.” He explained that this particular store has “surpassed our expectations selling Saxx. Their passion for the brand was evident from the day they started selling it.” What’s more they have “excelled” when it comes to marketing in various formats including through social media, in store and even on the road events. The Saxx team enjoyed the awards, as in the words of Erik himself, “it’s easy to see how significant and excited each retailer feels when they’re recognized in front of their peers.”

Why Leo • Over 60 years of excellence in manuufacturing intimate apparel • A vertically-integrated company pproducing 90% of its own production materials • State-of-the-art State of the art technology te hnol g used sed to ddesign our signature, body-enhancing fabrics • A variety of top-of-the-line fitted underwear and shapewear Our fabrics make the difference: • SkinFuse®: Seamless compression technology made with very few cuts aand seams. • DuraFit®: An ultra-light, intelligennt fit fabric. • PowerSlim®: A powerful comprression fabric with a hexagonal thread patte rn. • BreatheFiber: Porous fibers with an ultra-light, yet durable design. • Advanced Microfiber: Light and ffast-drying t d i with ith impeccable i bl fit. fit wholesale@leonisa.com I www.LeonisaWhollesale.com

THE BEST OF INTIMA AWARDS 2017 LIFETIME ACHIEVEMENT AWARD 2017 SEEMS TO HAVE BEEN A VERY FASHIONABLE YEAR FOR ANNIVERSARIES BUT THIS ONE IS THE BIGGEST OF THEM ALL. THE BEST OF INTIMA TEAM WANTED TO REWARD BLUM’S FOR THEIR LONG-TERM SERVICE, PASSION AND DETERMINATION IN OUR INDUSTRY WITH A LIFETIME ACHIEVEMENT AWARD. fter ninety years of service in the industry we A couldn’t think of a store more deserving of our Lifetime Achievement Award. Molly and Arthur Blum opened Blum’s of Patchogue all the way back in 1927 as a corset shop. Today Blum's is known throughout the Long Island area as one of the leading experts in swimwear and intimate apparel and more recently Blum has played an amazing part in Patchogue’s renaissance. In 2002, they expanded into Williamsville, New York to continue to bring the knowledge and their expertise, honed and perfected over the years, to the Western New York and Greater Niagara area. Even though the store is celebrating such a big birthday, their offer stays up to date as they are always modifying and evolving their product offer to meet their customer’s needs. Carrying a wide selection from cup A up to M and band size 30 to 54, Blum’s is ready to help women of all shapes and sizes find that something special. This passion and commitment to serving women must be one of their secrets to success. Cherie Alleyne, one of Blum’s co-owners, comments that, “We look forward to the event because it is a great time to chat and mingle with our peers on both ends of the business in a very relaxed environment,” adding, “We were honored to be recognized for our 90 years in the lingerie and swimwear industry and what made it even more special was the fact that it was presented by Bob Vitale of Wacoal America.” While on the night Lynn Siegal, co-owner, paid tribute not only to her mother and grandmother but also Terri Nylund, the store’s Intimates Manager who has been with them for the last thirty years! With such a big anniversary as this one, celebrations were in full swing this summer and Blum’s also hosted a fabulous anniversary party for their loyal customers and friends. BOB VITALE, WACOAL AMERICA PRESIDENT & CEO AWARDING CHERIE ALLEYNE, ASHLEY DOLL, LYNN SIEGAL, AND TERRI NYLUND

Panache, Simone Pérèle, Skarlett Blue, Triumph The 2018 and Wacoal come together to reward their top retail accounts by nominating them at The Best of Intima Awards. In 2017, we welcomed Curvy Kate and Montelle to our jury and we are thrilled to report that BY THE TIME SUMMER ISSUEEdition YOU OPEN YOUR OF THE BEST OF INTIMA, THE NEXT EDITION OF THE BEST OF they are joining us once again in 2018. AND A BIG WELCOME TO… Every edition of the award brings with it new jury members and we know you’ll join us in INTIMA AWARDS WILL ALREADY BE UPON US. welcoming the Elomi, Felina and TC this year. WHILE IT SEEMS LIKE JUST YESTERDAY WE Bravado Designs, a maternity specialist, is also WERE ALL TOGETHER IN NEW YORK, debuting for the first time this year with a Special CELEBRATING EXCELLENCE THROUGH Category Award: Bravado’s Best Nursing Bra RETAIL, WORK FOR THE 2018 EDITION IS IN Retailer Award. FULL FLOW AND NOMINATIONS FROM ALL OVER THE USA AND CANADA ARE ARRIVING NEW FOR 2018: CANADA ON THE DAILY FROM OUR JURY OF LEADING BRANDS. FRONT STAGE Looking back on the past few editions, we realized there were less Canadian stores than in the past. Some of them won in the past – and could WITH THANKS TO THE LONG therefore not run again – but, still, we thought this STANDING SUPPORT OF… was a little unbalanced and wanted to give the Without our panel of the biggest names in the store’s representing Canada the space they industry, the awards simply would not exist. We deserve. Therefore, we proudly announce for 2018 are both pleased and honored to welcome back two Best Lingerie Store of the Year awards: one for the long-standing supporters of our premium the US and one for Canada, based, as always on the retail event. Every year brands including Anita highest number of votes and scores given by the USA, B. Tempt’d, Chantelle, Commando, jury brands. More exiting new additions to come Cosabella, Empreinte, Freya, Hanky Panky, this edition, so, stay tuned by signing up to our Hanro, Leonisa, Le Mystère, Lise Charmel, newsletter at thebestofintima.com JURY AS OF THE 01/10/2018 With the special Sponsored by participation of 78 FEBRUARY 2018

FROM THE BRANDS’ POINT OF VIEW PART ONE Bob Vitale President and CEO of Wacoal Americas “The Best of Intima Awards is a unique and fabulous program that has become iconic within our industry. It is the perfect opportunity for Wacoal and our fellow sponsors to recognize and provide our thanks for the outstanding efforts of our specialty store partners. With amazing dedication, these store proprietors and their staff provide customers with unparalleled service helping them look and feel their BOB VITALE very best.  In the process, they make our brands successful and push us to innovate and be our very best.  With quality and service at the very heart of our brand, it is an honor and pleasure to be associated with, spend time with, and celebrate the achievements of a group of individuals who share these same values.  We are appreciative of and thank The Best of Intima team for providing the forum to do so.” Kerry O’Brien Commando Founder, Designer, and CEO “Boutiques and specialty stores are where Commando started. It was these retailers that gave me some of my earliest and best advice when starting the brand, and many of them are still customers today. They know their customers, know their product, and are great advocates for women and their intimate apparel needs.” KERRY O’BRIEN Joy Haizen Managing Director of Anita Usa “The Best of Intima Awards represent to Anita the ability to highlight excellence within a variety of different categories and give recognition to our outstanding independent retailers and specialty boutiques. We admire such creative, committed and talented retailers and are proud to honor them and be part of this special night. Independent retailers and specialty boutiques are the heart and soul of the Anita JOY HAIZEN brand and continue to be a great channel and effective showcase for our brand.” Guido Campello CEO “The Cosabella family celebrates your passion and your work! Together we make the world beautiful!” GUIDO CAMPELLO 79 FEBRUARY 2018

Tom Wolff President of Bravado Designs “We are absolutely thrilled to be participating in the 2018 Best of Intima Awards for the first time and sponsoring a distinct inaugural award for “Best Nursing Bra Lingerie Retailer.” For the past 25 years, we have designed lingerie for pregnant and nursing moms, and saw firsthand how important this segment is and how the category is changing. We have been working hard at expanding our TOM lineup of nursing bras and appreciate the WOLFF opportunities it provides us within this channel. The partnerships we have and continue to establish with our lingerie retailers are highly valued, along with the insight they bring around our category and consumer. We look forward to further collaboration and growth of our engagement with this very special audience.”  Paul Fabrizio Director “Empreinte is once again thrilled to be part of the Best of Intima Awards Jury. The Gala is a wonderful celebration of our industry and being a member of the jury gives us the chance to put in the spotlight the stores across USA and Canada who believed in our brand to help them accomplish their PAUL FABRIZIO mission and make women feel beautiful, confident and supported.” Robert Zarabi President/CEO of the Felina Group “The Felina Group takes great pride in its Specialty Store business and the relationships that have grown over the decades.  Our Specialty retailers can be counted on for the most informed, experienced, and frank input regarding fit, styling, and innovation. Whether it’s our well-established specialty bras or our emerging loungewear business, we ROBERT ZARABI appreciate the channel’s loyalty and willingness to embrace new trends and categories. The Best of Intima event gives us the opportunity to say Thank You in a fun and relaxed collegial setting.” 80 FEBRUARY 2018

Jan Snodgrass USA President Hanro “Hanro is excited to support the Best of Intima Awards.  It’s a great opportunity to recognize the efforts of the individual boutiques that play such an important role working directly with our consumers.” JAN SNODGRASS Jessica Pfister Vice President of Le Mystère “Le Mystère is thrilled to be participating in the 2018 Best of Intima Awards. We are looking forward to sharing an unforgettable evening celebrating the people with passion that makes our industry so special.” JESSICA PFISTER Sandra Jones US Manager “Lise Charmel is delighted to honor Boutiques who have for mission to emphasize women beauty and confidence with passion and professionalism!” William Haddad SANDRA JONES President “Today’s marketing place poses new challenges on a daily basis for retailers and it is an honor to celebrate stores that use their initiative and creativity to thrive in an ever-changing landscape.  We deeply value our partnerships with these boutiques and appreciate all that they do to create an intimate in-store WILLIAM HADDAD customer experience that enhances the connection to our brands.”  Denise Shepherd Global Sales Director “ Panache is thrilled to continue our partnership  with Best of Intima Awards  to honor and celebrate all the independent retailers that have supported our brands and our shared passion for offering best fit and excellent service!” DENISE SHEPHERD 81 FEBRUARY 2018

Exciting new styles mark MOD’s AW18 collection offering quality, comfortable, and fashion forward styles in A to F cup sizes. PREVIEW OUR AW18 COLLECTION TODAY! MODBYPARFAIT.com/AW18

WWW.PARFAITLINGERIE.COM SALES@PARFAITLINGERIE.COM This season offers a range of stylish collections in exciting new silhouettes, including a Wireless Bralette and a new Sports Bra. Parfait also introduces its rst ever nursing bra with a one handed detachment feature. PREVIEW OUR AW18 COLLECTION TODAY! parfaitlingerie.com/AW18

F/W 2018-19

ON GOSSAMER

LE MYSTÈRE

TRIUMPH

TC WINNING EDGE

HANKY PANKY

CHANTELLE

RAGO

LEONISA

NATORI

MOD BY PARFAIT

Photographer: Alessandro Russino Model Shelby @ State Management Location: Chatwal Hotel New York SKARLETT BLUE

survey brands and products est sellers specialty retailers interviewed 570 THE RESULTS OF INTIMA MEDIA GROUP'S SOUGHT AFTER ANNUAL SURVEY ARE IN! A UNIQUE TOOL, PROVIDING YOU WITH AN ACCURATE AND TRUSTED OVERVIEW ON SELL OUT RESULTS, TOP SELLING BRANDS, BEST PERFORMING CATEGORIES AND SALES PREDICTIONS FOR 2018 FOR SOME OF THE KEY PREMIUM WHOLESALE MARKETS WORLDWIDE. ENJOY YOUR READING! 96 FEBRUARY 2018

THIS SURVEY WOULD HAVE BEEN IMPOSSIBLE WITHOUT THE PARTICIPATION OF THE FOLLOWING STORES. WE WOULD LIKE TO THANK THEM FOR THEIR TIME AND THEIR HIGH QUALITY CONTRIBUTIONS. NORTH AMERICA A La Mode Intimates • Amour • Anna Bella’s Fine Lingerie • Barbara’s New Beginnings • Bellefleur Lingerie • Be- neath It All • Bertha Church • Bits Of Lace • Bloomers • Blum’s • Bra & Girdle Factory • Bra Genie - Expert Bra Fitting • Bra La La • Bra La Vie • C’est Privee • Chantilly Lace • Corset Shop Intimates • Coup de Foudre Lingerie • Donna Bella Lingerie • Embrasse-Moi • Etain Boutique • Forty Winks • Freudian Slip • Galatea Lingerie • Gena Lisa Lingerie • Giorgia • Glamour House Intimate Apparel • Harp’s Lingerie • I.C. London • Jenette Bras • JOY All Things Underthings • Just Like a Woman • Knickers • La Petite Coquette • Lace & Day • Lace Silhouettes • Ladybird Lingerie • Le Boustiere Boutique • Le Soutien • Les Boudoirs Boutique • Lilies & Lace • Lingerie Lingerie • Lingerie on Lex • Livirae Lingerie • Maison Jolie • Necessary Secrets • Necessities By Sherrie • Petticoat Fair • Petticoat Lane • Rebecka’s Lingerie • Suelto Boutique • Sugar Cookies • Sweet Blossoms • Sweetest Sin Boutique • Sylene of Washington • The Dain Shoppe • The Fitting Touch • The Pencil Test • The Rack Shack • Top Drawer Lingerie • Town Shop • Trousseau • Trousseau II • Underthings • Underwear • Wigs & More • Zoe & Co.• Zovo Lingerie • Zsofia’s Fine Lingerie • Amazing Assets • Beestung Lingerie • Bella Ragazza • Bliss Bras • Bra Bar • Brachic • BraTopia • Collange • DEBra Lingerie • Diva Lingerie • Essentials Lingerie • Fashion Founda- tions • Friday’s Image • Le Boudoir Inc.• Legs Plus • Les Tiroirs Secrets • Linea Intima • Lingerie Emma • Lingerie Flirt • Lingerie Si- lhouette • Little Black Bow Lingerie • Lyla Collection • My Top Drawer • Night Owl Lingerie Designer • Prima Deanna • Secrets From Your Sister Inc • Sheer Essentials • The Lingerie Shoppe • Thee Lingerie Shoppe • Vicanies UNITED KINGDOM & IRELAND Almacare • Amazing Grace • Amelie’s Follies • Bare Necessities • Barkers • Beach & Body • Belle Femme Lingerie • Boschen • Box of Gorgeous • Bustles Boutique • Butterflies Lingerie • Cabana • Caroline Randell • Carols of Bishops Stortford • C’est la Vie Designer Boutique • Chan- tilly • Contour • Embrace • Frillies • Gardenia • Grace Lily Lingerie • Guilt Lingerie Ltd • Harts of Monmouth • Jolie Lingerie of West Bridgford • Jolie Lingerie of Yarm • Keress • Kinari • La Belle Boudoir • Lace • Lace Lingerie • Lincoln Bra Lady • Linda Rose • Louby Lou • Luxury Legs • Mabel & Jacks • Maison SL • Mimi & You • Mirari • Mish • Mystique • Odette • Odyssey Boutique • Olivia’s Lingerie • Ouh La La • Peaches & Cream • Perfect Fit (Bristol) • Perfect Fit by Carol • Pretty Lovely • Pretty Things (Cockfosters) • Pretty Things (Buckhurst Hill) • Pretty Woman • Prohibido • Rumour Lingerie • Sassy Nix • See-Saw • Sheen Uncovered • Sheer Delight • Shirley Allum • Silks • Sixty Six Lingerie • Sugar & Spice • Sweet Dreams • Tallulah Lingerie • Temptations • The Bra Shop • The Fit- ting Room • The Lingerie Room • The Little Big Bra Shop • True Love • Turnbulls FRANCE 12 Saint Agricol • A Fleur de Peau • A la tentation • Ambria • Any • Ariane Lingerie • Au Bonheur des Anges • Aux Dames du Faubourg • Boutique Déborah • Brin de Soie • Caboche By Caro • Caprices • Capucine • Caroll • Cœur de Soie • Colombine • Corolles Lingerie • Couderc lingerie • Coup de Foudre • Cupidon Lingerie • D’autres Songes • Daniela in Love • Daudé Lingerie • De Douceur et de Soie • Différence Plus • Divine for Love • E Cosi • Eléonore Lingerie • Elisa Lingerie • Eve • Eve boutique • Fleur d’Eden • Fonteyne • Iona • Jalouse • Jardin Secret Lingerie • Jouin Lingerie • La Guêpière • Le Boudoir – Alice Lange • Les Dessous de Virginie • Les Dessous des Arcades • Les Saintes Chéries • Lethu Lingerie • Libertine • Lilou Lingerie • Lingerie Caroline • Lingerie Dentelle • Lingerie Sauret • Lingerie Sophie M • Margaux • Marizia Lingerie • Mille et une Excuses • Nuits Blanches • Octobre Bleu • Orphélie • Passion de Femmes • Pétillante Lingerie • Plaisir en Soie • Présent’s • Rebecca Lingerie • Rêve Ligne • Sidiot Lingerie • Soie sur Soi • Soizic Lingerie • Sous Ligne • Sybele Lingerie • Tamiris • Tendance Bleuet • Tendresse • Un Amour de Soie • Valentin’e Lingerie GERMANY A.Pöpperl • Achatz Wäsche + Dessous • B.Sweet • Baeumcher • Barbara Dessous & mehr • Behrens & Haltermann • Bekleidungshaus Bredl • Bella Donna Dessous • Calida by Eder • City Kaufhaus • Damenwahl • Der Nähkasten • Dessous von Bous • Dessous-Perle • Dessous-Wäsche-Bademoden Inge Tschet- schel • Die Linie • Doppel D • Echter Mode • Elegance Feine Damenwäsche • Exquisit Moden by Nicole • Feine Wäsche Jacobs • Fer- dinand Meislahn • Grabein Strumpf & Wäsche Galerie • Graf Jurowski Wäsche + Dessous • Haus der Wäsche • Hautnah (in Nordhorn) • Hautnah Bodyware & more • Hautnah Dessous (in Oberhausen) • Hautnah schöne Wäsche & feine Dessous • Heinrich Petzhold • Hilde Schönborn • Holzberg Dessous & Mehr • Höptner Lingerie Stlying und Meer • I.G. von der Linde • Jakob Jost (in Grünstadt) • Karstadt (in Dresden) • Kastner & Öhler (in Austria) • Kaufhaus Peters • Keimel Wäsche • Kokett Dessous • Krämer Mode & Dessous • Lady M • Lady’s Secret • Lingerie 37 • Lingerie Leptig • Malou Dessous • Maren Christine Dessous • Maute-Benger • Midas - Feine Wäsche • Mode Fabel • Modehaus Bullinger • Modehaus Ebbers • Modehaus Garhammer • Nusser Wäsche Mode • Passform • Pecht • Sauer Modehandel • Scharfe Spitzen • Sie Dessous & mehr • SiG feine Wäsche für Sie + Ihn • Sylvia A. Boehm Dessous und Wäsche zum Wohlfühlen • TC Buckenmaier • Venus-Moden • Viabella • Warnecke am Hochzeitshaus • Wäsche Graf • Wäsche-Mieder Göldner • Wäschetruhe Montermann • Wohlgeformt Dessous-Shop ITALY Abbiati Intimo Ortopedia • Airone • Anelise • Arianna Boutique • Ar- monia • Armony • Bottino • Boutique des Corsets • Brancacci • Chris & Barby • Cima • Confidenze • Cose di Sogno • Cose Mie • Creos • Criscuolo • Dama • Donna • ES Il Bello dell’Intimo • Elda Elegance • Filobus • Fiordipelle • Gaulis • Gaya Boutique • Gimò • Gioydea • Intimamente • Intim Chic • Intimo Gilda • Intimo Gnisci • L’Ape Operaia • La Bottega di Alice • La Calza • La Guepiere • La Femme • L’Intima • La Notte Boutique • La Primavera • Le Perle Monza • Le Perle • Lina Pace • Linea Intima • Linea Intima • Mancini • Maribelle • Marily Lingerie • Massimina • Mia Lingerie • Mineo Intimo • Minerva • Mirage di Fleana • Nara Intimo Donna • Nicla Ab- bigliamento • Paola Boutique • Paprika • Penserini Intimo • Ripani • Rubatscher • Saint Tropez • Salzano Umberto • Sary • Segreti Concept • Seta & Sale • Sogni nel cassetto • Sottosopra • Stirparo • Tentazioni • Torre • Vanità • Vittorio Torregrossa SPAIN Aldavo Dolors i Joana Roba íntima • Azahar Lencería • Bayon • Begoña Moda Intima • BodyLook • Carmen • Casa Pepito – Piccara • Castillo Mendía • Coco’ Lenceria • Corset • Corseteria Dayma • Cotilleria Bonet • Cotilleria M Teresa • Cotilleria Mercè • Cotilleria Roser • Dis- tince • Dora • Dos Rombos • Eva Lencería • Fajas Reina / Interiores de Mujer • Fémina • Font Intim • Hely corseteria • Janina • Joana • Kaprichos • La Dalia • La Silueta • Lenceria Alberola • Lencería Ascen • Lencería CAN-CAN • Lencería Clarita • Lencería Conchi • Lenceria Crisán • Lenceria Desiree • Lenceria Doliche • Lenceria Elena • Lencería Jacky • Lencería María García • Lenceria Montreal • Lencería Paula • Lenceria Soloisa • Lenceria y corseteria Novedades Tina • Lilas Lencería • Lola • Los deseos de Eva • Luxury linge- rie • Maite • Marian Linea Intima • Marta Blanca (Moda Intima) • Medias Isabel • Merce Nolla cotilleria llenceria • Minimum • Mitos • Moda Intima Natural • Módilan • Munch Lencería • Nereides • Neus Suarez • Novedades lucy • Pepi Guerra Lencería • Pilar García Moda • Plexmar • Pyrenees • Quintanilla • rosabel • Svelta • Vestal • Zubiri RUSSIA Alina • Anabel • Beletazh • Belio • Bell’ë • Blanche • Blu bird • Body Sharm • Boutique Flirt • Buro la femme • Butterfly • Caramel • Celebrity • Corsete • Decantel • Dimanche lingerie • Dimanche lingerie • Diola • Dita • Dolce Vita • Elitnoe belio • Emili • Feromone • Gornaya lavanda • Intima • Intimo • Jemini • Julia • Kapronoviy Mir • Kleo • Koketka • Korsazh • La Pasita • Lady’s Secret • Le Passion • Linen • Madame de Sharm • Magija Kann • Maidenform • Mary Bell • Milabel • Mir belia • Mir belia • Moe belio • Moon & Sun • My lady • Neglizhe • NezhnoeKruzhevo • Neznoe nizhnee • Nizhnee belie • Noviy Stil • One touch • Paloma • Preludio • Rich Dreams • Sdelai formu • Serge • Shik Madam • Si- gnora milanese • Strekoza • Sweetsss • Tet-a-tet • Tresor • Triumf • Triumf • Triumph • Turandot • Vela Moda Intima • Victoria’s Dream • Vishenka POLAND Aleksandra • Alza • Aszanti • Audrey • Balkonetka • Bella Rosa • Berkana • Bielizna Skrojona na Ciebie • Bielizniarka • Biustolandia • Biustoszyk • Biusty.pl • Bra-Shop • Brafi Comfort • Decolte • Dobrana • Dolce Vita • Fantazja • Frida • Galeria Bielizny 75B • Gracja • Helbra • Intimi • Intimo • Ismine • Iza-Bra • Kraina • Kobiecosci • Lejdis • Madame • Malavi • Manificco • Meri • Natalia • Nika • Noce i Dnie • Nosze biustonosze • Ola • Paula • Paris • Pokusa • Raj Biusciastyc • Rosa Lingerie • Sara • Se- krety Bielizny • Selene • Stanikobranie • Stokrotka • StudioBRA — Biust swiadomie ubrany • Tina • U Edyty • Venus 97 FEBRUARY 2018

survey orth America THE BEST OF INTIMA INVITED 100 STORES FROM BOTH THE US AND CANADA, ALL NOMINEES, FINALISTS AND WINNERS OF THE BEST OF INTIMA AWARDS TO TAKE PART IN OUR ANNUAL SURVEY. THESE STORES, THE CRÈME DE LA CRÈME OF NORTH AMERICA’S LINGERIE INDUSTRY, SHARED THEIR EXPERTISE WITH US TO PAINT A REGIONAL PICTURE OF SALES TRENDS IN THE WORLD OF INTIMATES. OVERVIEW typically between ten to fifteen brands, retailers We kick things off on a positive note as 57 percent report that for them fit and quality are the most of our North American interviewees report improved important factors. Taking a look at the continent as a sales results in 2017, a slight increase compared to whole, results place Chantelle and PrimaDonna at last year’s 53 percent and 13 percent of our panel the top of the podium (just like in 2016!), followed by report a two digit growth. While only 17 percent of Simone Pérèle in second place and Marie Jo very close stores in our panel, reported a drop in sales results, a behind. Interestingly, the bestselling brands differed number of our US stores expressed concern that big between each country: for the US we see Chantelle online retailers such as Amazon, especially those take the lead, with Simone Pérèle hot on its heels and offering click and collect services, were taking a toll. then Wacoal, whereas Canadian stores report PrimaDonna in the top spot, with Empreinte in LINGERIE second place and Marie Jo following closely behind. As always LINGERIE SETS, and particularly bras, PLUS SIZE is another must for North American are very important in North America. Offering stores. We see 80 percent of retailers with it on offer and with good reason too as 54% of them report increased sales! Elomi was undeniably the brand of How have your sales evolved choice for this segment, coming in first place yet again in 2017? in 2017. PrimaDonna does well too, making an appearance on the bestseller list at number two, 4% 13% followed by last year’s silver medalist, Empreinte, this 13% year coming in third place tied with Goddess. Anita and Hanky Panky also stand out among the bestsellers 12% in the United States. Another important category, stocked by 88 percent of North American boutiques, SHAPEWEAR sees Spanx keep the leading position with 26 percent of votes, and notable popularity in the 27% US. Janira, makes a new appearance in our top three, and is now in second place, partially thanks to its 31% popularity with Canadian retailers. Body Hush, also a shapewear specialist and new addition to the top three, comes in third. US stores also report Simone Pérèle and Yummie being well appreciated by their Very well (+10% and up) The same clientele. On the other hand, EROTIC LINGERIE was Much better (+5 to +10%) Not so good (down by 5%) only offered by 38 percent of stores across both the Better (up to +5%) Worse (-5% to -10%) US and Canada and the selection of brands on offer was rather fragmented with no true, clear winner 98 FEBRUARY 2018

BESTSELLERS LINGERIE SETS Chantelle, PrimaDonna P.J. Salvage is the year’s hit brand, moving from PLUS SIZE second place in last year’s survey to first place! Elomi Cosabella also moves up a ranking, into second place and we see Christine and Natori tied for the bronze. NIGHTWEAR Eberjey saw particularly good results with US P.J. Salvage consumers, while Fleur’t proved to do well north of the border. Equally, LOUNGEWEAR is well SHAPEWEAR represented in stores, who typically tend to carry two Spanx to five brands with stable results. North American wide trends show P.J. Salvage moving from second DAYWEAR place in last year’s to first place, Eberjey in second Commando and Fleur’t in third. However, it’s worth noting that votes came in very close together. The continued LEGWEAR similarities between the loungewear and sleepwear Commando, Spanx markets show that these are versatile categories, supported by current trends for crossover products. MEN’S UNDERWEAR LEGWEAR remains stable as in 2016 and we observe Saxx the same three bands at the summit, but with different rankings. Combined results place Spanx and Commando tied in first place with Wolford taking shape. That being said, it is important to note coming next. Canadian stores also highlight positive Oh Là Là Chèri, Maison Close, and Bluebella were performances from Trasparenze and Dreamgirl. among the most cited. SPORTS BRAS are stocked by DAYWEAR is an interesting category and 2017 sees a high majority (76%) of our participants, 53 percent an increase in stores with it in stock, however, its sale of which find that this segment is performing better. figures are stable (according to 59% of our retailers). Looking at trends from both countries, we see The combined best sellers reveal Commando in pole Panache Sport in tied first place with Anita Active. position, Hanky Panky in second and then Hanro and Wacoal’s dynamic performance also deserves a Spanx joined in third place. US stores report Yummie mention here. MATERNITY and POST-SURGERY as doing well with their clients while Canadian LINGERIE were stable segments, offered by just 50 retailers indicate Arianne and Janira as firm favorites and 48 percent of retailers respectively. When it came with Montelle’s performance also standing out. to these specialist areas, one brand stood out above Swimwear is a growth category for North America, the rest with Anita Maternity and Anita Care doing particularly well. Bravado and Cake Maternity What are your bestselling categories? came in second and third position in the world of Men's Underwear nursing bras but at a Ready-to-wear considerable distance. On the other hand, it was a close call Swimwear that placed Amoena in second Daywear place in the post-surgery category. Legwear Loungewear OTHER CATEGORIES In our 2016 results, we saw Nightwear NIGHTWEAR as a category Lingerie Sets that was continuing to grow and our new results confirm 0 20 40 60 80 100 that it is now a staple category of stores, stocked by Worse Same Better 90% of respondents, 40% of which boast increased sales. 99 FEBRUARY 2018

survey orth America Which were your most dynamic segments? with several stores reporting Sex toys that they had started carrying it for the first time or now had Erotic Lingerie made it available all year Post-Surgery round. As proof we see over half of our stores (54%) Maternity reporting good sales. PrimaDonna is in the lead for Sports Bras this year with 23 percent of the votes from our panel, with Shapewear Fantasie very close behind and Plus Size Panache and Freya both taking third place. Again, regional 0 10 20 30 40 50 60 70 80 90 differences are at play as Canada reports Fantasie and Worse Same Better Elomi as joint leaders. There is not much to report on READY- TO-WEAR or SEX TOYS as North American stores typically don’t stock these Bodies and bralettes are very on trend right now but, categories, preferring to focus on their bread and according to our panel, they aren’t quite adapted to butter products. MEN’S UNDERWEAR remains a all body shapes yet. Candian retailers were complementary category, sold by less than half of our particularly won over by products featuring lace. stores, however, it is more popular with Canadian What’s more, in North America comfort is key and t- stores. That being said, for the 43 percent of retailers shirt bras remain very popular. Consumers are also who do have it, it does particularly well as the on the lookout for versatile products that can majority report growing sales results, especially in crossover from intimates to outerwear, a current fad Canada. As last year, Saxx reigns supreme in this for nightwear and loungewear brands. When asked segment. who stood out for value for money, Wacoal was the brand of choice. 2017’S MUST-HAVES From both sides of the border, retailers are united, OUTLOOK FOR 2018 fit is what counts for their clientele, more so than the Even if 40 percent of retailers feel confident with model. If they had to name one style in particular it their current brand portfolio and are planning on would be the Cassiopée by Empreinte, often cited by keeping the same mix, North American retailers are retailers on account of its comfort and refined style. open to new opportunities. Always on the lookout for the next big thing, 34 percent of our participants indicate that while they had What are your plans for 2018? found their magic number of brands to stock, they were open to changing the brands in store if they found the right Keep the same product. A particularly ambitious 15 15% brands percent have plans to increase their portfolio and a minority of just 11 Keep the same number but change percent are planning on streamlining 11% 40% brands things. As we move into 2018, one thing is for sure, North American retailers will Reduce the number continue to prioritize great fitting bras. of brands Increase the number 34% of brands 100 FEBRUARY 2018

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survey K & Ireland IN NOVEMBER 2017, UNDERLINES, OUR BRITISH PARTNER MAGAZINE, INTERVIEWED 70 REPRESENTATIVE INDEPENDENT LINGERIE STORES. EVEN THOUGH ONLINE SALES ARE IMPORTANT FOR THIS MARKET, THE PANEL CONSISTS EXCLUSIVELY OF BRICK AND MORTAR STORES IN ORDER TO PROVIDE COMPARABLE RESULTS TO THE OTHER COUNTRIES IN OUR INTERNATIONAL SURVEY. OVERVIEW LINGERIE According to the majority of professionals, LINGERIE SETS, (with offerings focused on the negative effects of Brexit persist and will large cups) are one of the best performing certainly take a toll for years to come. categories with 40 percent of stores reporting Shoppers remain cautious and shopping takes better sales results. Retailers were keen to place around special events, implying that emphasize that larger cup sizes were a very stores remain almost empty at other points of important part of British and Irish stores’ the year. offering(s). On average, 55 percent of total sales during this twelve-month period could be attributed to larger cup sized garments. For the first time in our survey history, the Van de Velde group has overtaken the Wacoal Europe group How have your sales evolved (Freya, Fantasie, Elomi) in the rankings. In fact, we see PrimaDonna come in as the overall in 2017? bestseller. Interestingly, Empreinte has risen steadily up the rankings and succeeded in 6% getting 14 percent of the total nominations this 20% year. Also a turn up for the books, Éprise by 13% Lise Charmel appears for the first time in the responses. PLUS SIZE lingerie was offered by 60 percent of respondents who report it to be 6% stable and Elomi was by far the best selling brand. In terms of SHAPEWEAR, Miraclesuit still leads the way followed by BodyWrap, 20% Spanx, Triumph and Maidenform. In the world 35% of SPORTS BRAS, Anita has overtaken its competitor and leads this segment, ahead of both Panache and Shock Absorber. Every member of our panel offered sports bras but stores’ reports do not indicate a pretty picture. Very well (+10% and up) The same 40 percent of stores say that results were worse Much better (+5 to +10%) Not so good (down by 5%) than the previous year and only 10 percent Better (up to +5%) Worse (-5% to -10%) indicate an increase. Anita is also leading in MATERNITY and POST-SURGERY followed by Royce and Amoena. Both of these specialist 102 FEBRUARY 2018

BESTSELLERS LINGERIE SETS PrimaDonna portion of stores (44% of them to be precise!) report stable sales with Falke coming out on PLUS SIZE top. On to a positive note, SWIMWEAR is seeing Elomi encouraging results with a happy 40 percent of retailers indicating sales are on the up. The NIGHTWEAR Maryan Beachwear Group is making a splash, Cyberjammies rising up the bestseller list from our early summer survey, to now sit in pole position. SHAPEWEAR Miraclesuit, Roidal, Anita, Sunflair and Moontide Miraclesuit are also all proving to be popular with retailers’ clientele. Swimwear was a must have category in LEGWEAR store and the vast majority of our participants Falke generally have it on offer all year round. British and Irish stores tend to focus on their key offering and none of our panel stocked sex toys, men’s underwear or ready-to-wear. segments were found in 70 percent of our 2017’S MUST HAVES stores, who report stable results. EROTIC 2017 was often described as a “rollercoaster” LINGERIE was not a popular category with due to its highs and lows. During a year stores in the UK and Ireland, and in fact, was seemingly ruled by uncertainty, it seems natural not offered by our panel. that stores saw variety when it came to their “it” product. T-shirt bras were very popular, in OTHER CATEGORIES particular the Empreinte Cassiopée in its spacer fabric variation. This was part of a general trend NIGHTWEAR is a category that is not which appreciated bras that catered for larger performing particularly well with 40 percent of cup sizes, with full cups also having many our respondents reporting falling sales results. That being said, stores cited British brand Cyberjammies the most often as their What are your bestselling categories? bestselling brand in this category. LOUNGEWEAR although stocked by the majority of participants Swimwear does not seem to Daywear stimulate new sales and every respondent Legwear reported sales results Loungewear that matched last years’. Rather than growing, it Nightwear seems to be merely a Lingerie Sets matter of stocking items to satisfy current 0 10 20 30 40 50 60 70 demand. LEGWEAR is generally seen as an underperforming category for 2017. Even Worse Same Better though 34 percent of stores did report falling sales results, the biggest 103 FEBRUARY 2018

survey K & Ireland Which were your most dynamic segments? Post-Surgery Maternity Sports Bras Shapewear Large Cups Plus size 0 10 20 30 40 50 60 70 Worse Same Better admirers. Bodies and bralettes really came into their current offer, and a third who want to their own during 2017, as did balconette styles. reduce. On the other hand, another third are Triangle styles are also on trend! determined to increase the number of brands in their portfolio in order to have more choice on OUTLOOK FOR 2018 offer for the coming season’s key moments. One The Brexit “hangover” continues to affect thing is sure, the year will be full of surprises… distribution at all levels and incertitude is felt with both consumers and retailers, who are struggling to take position in an ever-changing context. This means that plans for 2018 are varied, with a third of retailers wanting to keep What are your plans for 2018? Keep the same brands 31% 31% Keep the same number but change brands Reduce the number 7% of brands Increase the number 31% of brands 104 FEBRUARY 2018

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survey rance INTIMA MEDIA GROUP’S FRENCH-LANGUAGE MAGAZINE, INTIMA, FORMED ITS PANEL FROM 70 INDEPENDENT RETAILERS NOMINATED FOR THE NEXT EDITION OF ITS RETAIL CONTEST (TOP 100 - MEILLEURES BOUTIQUES DE FRANCE). EACH STORE SHARED THEIR LOCAL EXPERTISE WITH US IN ORDER TO COMPLETE OUR REPORT. OVERVIEW season. This has led to the number of unhappy We’re off to a good, perhaps even an excellent stores dropping from 58 percent in our 2016 start as after a gloomy 2016, lingerie sales have survey to 24.3 percent in 2017... a fact that is sure bounced back, carrying with them the morale of to lift the spirits of everyone in the lingerie their retailers! In fact, 45 percent of them industry. underline an improvement in sales in 2017 compared to the previous year, a result which LINGERIE includes a very encouraging 16 percent who At the heart of French stores’ product offer we report an increase of more than 10 percent, find “corsetry” and this is the driving force of something unheard of in recent years! Supported activity for all retailers. Often there is a choice of by dynamic activity in the first semester of 2017, six to ten brands, mainly made up of well-known above all in regards to lingerie sets, these great European brands who are intended to be a true results were equally boosted by a positive reference point in regards to support, style and performance from swimwear during the summer price-quality ratio. In terms of bestselling brands, Lise Charmel, the jewel of the eponymous French group, comes in first place. In 2017, they How have your sales evolved came first by a long way as 47 percent of stores quote them as being among their top-selling 4% in 2017? brands. Next, on the podium, we see PrimaDonna, 16% a brand from Belgian group Van de Velde, followed 10% by two unmissable French brands Aubade and Simone Pérèle. PLUS SIZE is undeniably one of 10% the segments most often offered by stores. It has 16% been a vehicle for growth for several years and now is an integral part of boutiques’ offer. This segment brings the best results of 2017, with 62 percent of stores indicating increased sales. PrimaDonna remains in the lead but the French 30% 14% brand Empreinte is often voted for by a clientele in search of support and a refined style. As far as SHAPEWEAR goes, this range of products finds Very well (+10% and up) Not so good (down by 5%) itself in store with stable sales thanks to a new Much better (+5 to +10%) Worse (-5% to -10%) generation of products that are even lighter and Better (up to +5%) Much worse (-10% and over) more invisible. Wacoal comes out on top yet The same again but it is important to note that Spanish brand, Janira, a shapewear specialist, is also 106 FEBRUARY 2018

BESTSELLERS OTHER CATEGORIES LINGERIE SETS Even though NIGHTWEAR is part of 99 percent of respondents’ product offer, like in previous Lise Charmel years, it yields mixed results, which vary by store. PLUS SIZE In the lead, we find Le Chat, who overtakes Canat PrimaDonna (last year they found themselves tied!), pushing it to second place, where they are equal with NIGHTWEAR Marjolaine and Ringella, whereas Anitgel Le Chat continues to grow in this segment. Sales figures for LOUNGEWEAR are more comforting and we SHAPEWEAR see Le Chat also take the lead here, followed by Wacoal Marjolaine, Twin-Set and Antigel (who all have equal votes). For LEGWEAR, we see Wolford DAYWEAR cited among the best sellers by a third of stores Oscalito who carry this category. It, therefore, remains a sure bet for clients and is followed at a distance by LEGWEAR Chantal Thomass and Le Bourget. Oscalito enjoys Wolford an overwhelming victory in DAYWEAR. This category is proposed by almost all of the stores MEN’S UNDERWEAR and 54 percent of them underline the positive Hom results yielded by the Italian brand. Italian brands are performing well here as Lisanza also saw dynamic results. SWIMWEAR is another driver of performing well. When it comes to EROTIC activity for retailers. Antigel consolidates their LINGERIE, clients are seduced by Aubade with great results from Intima’s 2017 swimwear survey, their famous “Boîtes à Désir” line and products which was carried out between the end of May and which are in fact more sensual and sexy than beginning of June, before both the sales and truly erotic. Even though there is strong restocking. Positive results are also seen from competition from specialist chains and now even Maryan Mehlhorn, Lise Charmel and PrimaDonna big ready-to-wear brands, who are setting about who also confirm their positive results. With an offering own-brand dedicated lines, retailers are offer that is rather fragmented and extends from still interested in SPORTS BRAS. Offered by 63 big label brands such as Ermanno Scervino and percent of stores, sports bra sales are not going Max Mara, to new products offered by lingerie badly at all and we see Anita take gold in this specialists, READY-TO-WEAR is offered by more category. The German brand boosts sales thanks than half of stores, and Oscalito takes the crown to bras which bring together performance and style, sophisticated through their Anita What are your bestselling categories? Active line. We also see Triaction by Triumph, Men's Underwear PrimaDonna Sport, and Freya Active doing well. Ready-to-wear A specialist in technical Swimwear lingerie, it’s no surprise that Anita also stands Daywear out for its MATERNITY Legwear and POST-SURGERY lingerie. These two last Loungewear segments have a small Nightwear penetration in this market and are offered by less Lingerie Sets than a third of boutiques, however, they can make a 0 10 20 30 40 50 60 70 difference that help Worse Same Better stores stand out amongst their competitors. 107 FEBRUARY 2018

survey rance here. The French brand Hom reigns supreme in the Which were your most dynamic segments? world of MEN’S Sex toys UNDERWEAR. This is a category which is not often Erotic Lingerie on offer in stores in France and has a limited brand mix. Post-Surgery Nevertheless, in second place we see Aubade and Maternity then Impetus. Nothing to report on the SEX TOYS Sports Bras front, as this is a marginal Shapewear category which is featured only by those stores who Plus Size have a little space dedicated to more erotic products. 0 10 20 30 40 50 60 70 2017’S MUST-HAVES Worse Same Better It is difficult for stores to agree on the must-have product for 2017. Our first finding is that plus size As far as Lise Charmel, boutiques were sure to lingerie, a range that is both constructed and underline its superior quality which makes it technical, is the category that has been the most worthy of its higher price. noted over the year. If we have to sum-up the year with a specific style, more than one store was OUTLOOK FOR 2018 quick to point us to the “Deauville by If it ain’t broke, don’t fix it...Once again, a lot of PrimaDonna.” On the other hand, many retailers French stores (61%) report that they are satisfied also said that “light” lingerie was 2017’s “it” style, with their brands and are not planning on carried in store due to the enthusiasm for invisible changing their brand mix for 2018. For those who lingerie, underwire-free bras, bandeau and high- would like to increase the number of brands in apex styles. One-piece swimsuits are undoubtedly stock, they are setting about adding a well-known a must-have in the world of swim fashion. When brand, focusing on technical products and brands asked, “What is your best brand in terms of value specialized in providing support for bigger sizes. A for money”, Antigel came away with the most careful choice, chosen in order to respond to the votes, followed by PrimaDonna with optimum demands of a clientele who, due to the need to try support at a good price, and French brands on products, cannot easily make purchases online. Simone Pérèle and Chantelle were also well noted. In light of its great performance in the summer, swimwear is equally in the crosshairs for retailers, alongside daywear, ready- to-wear and sports bras. Finally, for What are your plans for 2018? those interviewees who are planning to reduce the brands on offer, they want to reorganize in order to focus Keep the same on safe investments, and, once again, 7% brands lingerie brands are the focus. Keep the same 23% number but change brands 61% Reduce the number 9% of brands Increase the number of brands 108 FEBRUARY 2018

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survey ermany TO CARRY OUT THIS SURVEY, SOUS MAGAZINE INTERVIEWED 70 RETAILERS SPREAD ACROSS GERMANY. THE PANEL WAS COMPRISED OF SPECIALIZED LINGERIE BOUTIQUES AS WELL AS THE FAMOUS “TEXTILHÄUSER,” THE LARGE MULTI BRAND STORES THAT ARE VERY PRESENT IN GERMANY AND HAVE SIGNIFICANT LINGERIE DEPARTMENTS. OUTLOOK hand, the more enthusiastic retailers attribute With 36 percent of interviewees reporting stable their positive results to a well-researched sales, 32 percent who indicate falling sales (a shopping experience, bringing together exclusive figure which has doubled compared to last year’s products and high-end services as well as the survey) and another 32 percent who tell us that regular introduction of new products. These new they have increasing sales, it’s fair to say that the additions caught the curiosity of clients and results for 2017 are mixed in Germany. Those with boosted sales. less than satisfying results complain, above all, that the rise of online lingerie sales is taking a LINGERIE bigger and bigger part of the action, implying a We find LINGERIE SETS at the core of German drop in the patronage of stores. On the other boutiques offer, all the more so if they offer true solutions in terms of function, comfort and support. This key category contributes to sales activity in a big way with 50 percent of the panel How have your sales evolved reporting an increase in sales! It comes as no in 2017? surprise that the Van de Velde group is the star of the show here and their key brand, Marie Jo remains in the top spot for consumers, followed by PrimaDonna. At a distance, national brand Triumph takes the still very respectable third 32% 32% position. Lingerie’s success also explains the great performance of PLUS SIZE, which has dynamic sales results for 57 percent of retailers who have the segment on offer. We see an overwhelming victory for PrimaDonna here, named among the bestselling brands for 61 percent of respondents, and the brand’s little sister, PrimaDonna Twist, also does well, coming in third position. Between 36% these two brands we find Anita and Rosa Faia in second place. Even if practically all of our participants have SHAPEWEAR on offer, this Better (up to +5%) segment has been experiencing a decrease in sales The same results for a few seasons now and 42 percent of retailers report mediocre results. American brand Worse (-5% to -10%) Spanx keeps its gold medal, followed by PrimaDonna and then Triumph and Felina, who 110 FEBRUARY 2018

BESTSELLERS LINGERIE SETS Marie Jo offered by many brands. Nonetheless, Calida confirms their success in NIGHTWEAR, closely PLUS SIZE followed by German brand Mey and, in third PrimaDonna position, Short Stories. Mey is making an impression in the world of LOUNGEWEAR, next NIGHTWEAR to Calida and Taubert (tied in second position), Calida followed by Calvin Klein. Above all, Mey dominates DAYWEAR, a segment that is very well SHAPEWEAR represented and almost 48 percent of retailers Spanx report stable sales. Nina von C. and Calida follow DAYWEAR at a distance on the bestseller list. SWIMWEAR is an essential part of German stores’ offer and 72 Mey percent report sales that are stable or on the up. MEN’S UNDERWEAR The excellent performance of Sunflair, the gem of German group Adolf Riedl, confirms the results Mey of our summer survey, which took place between mid-May and the beginning of June. In second place we find PrimaDonna, followed by a tour of are tied in third place. SPORTS BRAS are lifting the Maryan Beachwear group with Maryan the spirits of retailers, as 61 percent of the stores Mehlhorn, Charmline and Lidea in third place, who carry them happily report an increase in beside another German entry, Lascana. When it sales! This segment is a true asset when it comes comes to MEN’S UNDERWEAR, the opinions are to making stores stand out as they can take it as united, Mey is once again the brand of choice for an opportunity to advise their clients according to men in Germany, followed by Calida and Schiessr. the sport, technical features and performance. The world of sports is still the territory of Anita 2017’S MUST-HAVES Active who was named as bestseller by 86 A desire for minimalism and comfort are driving percent of respondents, followed at a distance by German consumers and defining 2017’s must-have Triaction by Triumph and then Panache Sport. styles. In terms of styles, we find triangle bras, OTHER CATEGORIES Nightwear and What are your bestselling categories? loungewear can be found integrated into the lingerie offering of nearly all of the stores, but they Men's Underwear aren’t easy segments to manage. Too warm, too Swimwear light, too long, too short, too many bright colors, Daywear not enough…clients are Loungewear sometimes difficult to please and temperatures Nightwear don’t always help the situation, for example if Lingerie Sets winter (typically the best 0 10 20 30 40 50 60 70 selling season for this type of products) is too warm, clients are not in the mood to buy Worse Same Better nightwear or loungewear in flannel, velvet or cotton fleece, which is 111 FEBRUARY 2018

survey ermany Which were your most dynamic segments? Sports Bras Shapewear Plus Size 0 10 20 30 40 50 60 70 Worse Same Better underwire-free, light spacer styles and invisible OUTLOOK FOR 2018 models on the agenda. Nonetheless, this doesn’t A stream of fresh air is blowing for 2018 and 46 get in the way of appreciation for more percent of the panel want to reshuffle their brand sophisticated and elaborated options…but with a portfolio in order to keep the same total number of twist! The very on trend style of bustiers and brands but with new names. Going into 2018, bralettes with lacey backs have their own stores want to focus on those segments that are dedicated following of fans. On another note, the most demanding in terms of expertise, and when it came to value for money, our panel are lingerie sets, swimwear and above all large cup fans of national brands and we find Anita/ Rosa sizes are in the cross hairs. Faia, Mey, Nina von C. and Ringella as well as Calida and Lisca on the list, alongside French brands Simone Pérèle and Passionata. What are your plans for 2018? Keep the same 6% brands 18% 30% Keep the same number but change brands Reduce the number of brands Increase the number 46% of brands 112 FEBRUARY 2018

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survey taly INTIMA MEDIA GROUP’S ITALIAN PARTNER, LINEA INTIMA MAGAZINE INTERVIEWED 70 MULTI BRAND BOUTIQUES ACROSS ITALY, ALL COMING FROM THEIR FAMOUS RETAIL CONTEST: STELLE DELL’INTIMO. THE FOCUS (PRIORITY) WAS ON WINNERS FROM THE LAST EDITION AND NOMINEES FROM 2017 AND 2018. OVERVIEW sales in comparison with 2016. The dynamism of For Italy, 2016 was a year characterized by (a) Italian retailers, their offer, image and the tepid optimism but Italian retailers end 2017 on a ‘‘liveliness’’ of their stores in terms of marketing and positive note. In fact, 47 percent (compared with communication has made a decisive mark on their 32% in 2016) indicate an increase in sales, an sales activity and allowed them to reestablish their encouraging return to the results of 2015 that growth. marked the first signs of recovery after the economic crisis. The lengthy summer that LINGERIE enveloped the peninsula until October created a Proposed by almost all of the panel, with an offer bubbly spring/summer season that livened up the made up of between six and ten brands, LINGERIE year’s sales, which were also helped by the excellent SETS remain an important category for Italian performance of swimwear. In this context, only 15 boutiques, alongside swimwear which is stealing the percent of the panel reports a slight decrease in show in terms of both offer and sales results…After a 2016 in halftone, lingerie is beginning to regain its color in 2017 and finishes the year with mostly How have your sales evolved stable sales (46% of stores) and 28 percent of the respondents reporting an increase. Original style 3% in 2017? and specialized fit with a big offer of sizes and cup sizes are confirmed to be what makes boutiques 8% 13% stand out in contrast with the big chains present in Italy (such as Intimissimi, Tezenis, Calzedonia, Golden Point…). 23% For the fifth year in a row, Chantelle comes out strongly in the lead on the bestseller list followed at a distance by Twin-Set, Simone Pérèle and Paladini, all rather close together, but we should also note the progression of PrimaDonna (from the Van de Velde 37% group), who once again, after Chantelle, secures a 16% special place in the world of PLUS SIZE. Offered by 90 percent of the panel, this category confirms itself as a driving force for sales with positive Very well (+10% and up) The same performances from almost half of them. It is no Much better (+5 to +10%) Not so good (down by 5%) accident that in Italy an increasing number of Better (up to +5%) Worse (-5% to -10%) retailers are specializing in bra fitting with dedicated services and communication on this topic. 77 percent of the panel offers a selection of 114 FEBRUARY 2018

BESTSELLERS LINGERIE SETS Chantelle swimwear specialists. There are many of these specialist stores in this market but they were not PLUS SIZE included in this survey. In 2017, a record percentage Chantelle of 77 percent of the panel indicated an increase in their swim sales, lead by the most voted for brands: NIGHTWEAR the trendsetter Pin-Up Stars and the specialist in Paladini comfortable style Maryan Mehlhorn. These two SHAPEWEAR confirm the duality that characterizes the swimwear offer of the peninsula. Proposed by all of the panel, Wacoal, Wolford notably with a portfolio made up of between six and DAYWEAR ten brands, NIGHTWEAR is confirmed as another Lisanza essential category for Italian boutiques. While LOUNGEWEAR is stocked by 79 percent of the LEGWEAR panel, who report that styles targeted towards Wolford staying at home are giving way to transversal solutions. 2017’s results show nightwear and MEN’S loungewear as two stable categories in spite of a soft Julipet fall season. As far as bestsellers go, there were no surprises, Paladini keeps the top spot with a significant advantage in the nightwear segment but SHAPEWEAR, limited but necessary, with Wacoal followed closely by Twin-Set in the world of and Wolford sharing the top spot, followed by loungewear. Amongst the brands most often cited Chantelle! EROTIC LINGERIE is still a marginal we see Pepita but also Emporio Armani in the category in Italian boutiques, with the sole exception home/loungewear segment. LEGWEAR is offered by of Aubade and their famous “Boîtes à désir” line. almost half of the panel but is selling less well, as a Anita Active and Chantelle make an impression third report slowing sales and, in particular, for basic when it comes to SPORTS BRAS. Even if this tights. Sales are focused in the luxury couture and segment is still the territory of sport specialists, it fashion ranges with Wolford in pole position, continues to open up a path into lingerie boutiques followed by Pierre Mantoux and Girardi. Widely with sales that are stable or increasing. Anita’s offered, DAYWEAR finishes the year on a positive dedicated lines are doing well and dominated the note as stable results are reported by 64 percent of niches of MATERNITY and POST-SURGERY. The last segment, generally offered by specialists, is not widely offered What are your bestselling categories? but for those retailers who do stock it, none of them report a Men's Underwear decline. Sadly, this is a supplementary reason for Ready-to-wear loyalty for a growing number of Swimwear women. Daywear OTHER CATEGORIES Legwear Present in nearly all of our panel’s stores with a large and Loungewear developed offer (with more than ten, sometimes even more Nightwear than twenty brands in store) Lingerie Sets SWIMWEAR, spanning from leading international brands to 0 10 20 30 40 50 60 70 the most famous names in Italian beach couture, is at the heart of lingerie stores’ offer Worse Same Better and that’s without counting 115 FEBRUARY 2018

survey taly Which were your most dynamic segments? our participants and a happy Sex toys 23 percent actually report an increase. The top sellers for Erotic Lingerie 2017 are two Italian brands Post-Surgery who are specialized in this category: Lisanza, followed at Maternity a short distance by, Oscalito. Sex toys is a category that Sports Bras does not exist in this market and was offered by just one Shapewear retailer. It remains difficult to integrate MEN’S products into Plus Size an environment dedicated to women. For the 65 percent of 0 10 20 30 40 50 60 70 the panel who offer this Worse Same Better category, quality, brand portfolio and designer labels make the difference. A new entry into our with prints, this was summer 2017’s key piece, classification, Julipet takes the top spot thanks to alongside bikinis which are always very much in its revamped style, Emporio Armani and Gallo (for demand. For lingerie, preferences vary according to socks) follow. Finally, a particular mention goes to each boutique’s specialization, as well as bras with READY-TO-WEAR, a category in full flush in Italy. large cup sizes and in particular, models in three Offered by 65 percent of our boutiques, an exception parts are popular! On the fashion side of things, in Europe, this category’s positive performances retailers share that new ‘‘light’’ pieces are on trend. compensate for the erosion of sales from fashion Alongside the bralette, which is confirmed to be in lingerie, where there is rivalry from chains. Here we full swing, bras without underwiring and lining are see an offer that extends from leisurewear and very much à la mode. In regards to value for money, outerwear lines from lingerie brands to knitwear in Italy we must add a third factor into the equation: collections and other clothing, once again, Twin-Set style. Thus, the boutiques name Twin-Set, then stands out amongst the bestsellers. Verdissima and in the high-end range Paladini. 2017’S MUST-HAVES OUTLOOK FOR 2018 During a 2017 focused on swimwear, the one- Although 40 percent of Italian boutiques are piece costume is the star of the show in Italy. planning on keeping their current brand portfolio, Whether it be scoop-necked, design, solid-colors or 26 percent foresee a certain reshuffling and another 24 percent (compared to 8 percent in 2016) would like to add new brands to their offering in 2018. What are your plans for 2018? Swimwear is in the cross hairs, and for some retailers there focus will be on fit, above all for lingerie sets. For others, Keep the same more orientated towards fashion, brands collections which are more ready-to- 24% wear will be key, putting a focus on the Keep the same 40% big names in the Made in Italy scene, number but change cutting-edge brands or even mid-high brands range products which are easy to sell. 10% Reduce the number of brands Increase the number 26% of brands 116 FEBRUARY 2018

survey pain OUR SPANISH PARTNER MAGAZINE CYL MODA INTIMA, INTERVIEWED 70 MULTI BRAND LINGERIE BOUTIQUES THROUGHOUT SPAIN. OUTLOOK percent of retailers, and stable sales for another Like we’ve seen in other countries, 35 percent. Unfortunately, sales results specialization has proven to be retailers’ secret decreased again for the remaining 45 percent. weapon against the multitude of chains that are invading the country. Professionalism and LINGERIE product knowledge take care of the rest and A significant 54 percent of the panel confirm allow some Spanish boutiques to leverage their the positive impact of technical bras (such as niche, with increasing sales results for 20 plus size and large cup sizes) on lingerie sets’ dynamic sales. This category is led by Belgian brand PrimaDonna, followed at a distance by Spanish brand Selmark and in the PLUS SIZE How have your sales evolved segment, Chantelle and Felina. Positive across the board, SHAPEWEAR sales are also on the 3% in 2017? up this year for 29 percent of our retailers who stock this category and stable for another 62 percent. We see Spanish brand Janira take 8% gold in this segment. Offered by almost the 13% 4% entire panel, SPORTS BRAS and sportswear 16% seem to have found their place amongst Spanish brand’s product mix. From leggings to specialist bras, sales are reported as stable by 66 percent of the panel that offer this segment, with Anita Active in pole position. 21% Less dynamic, the MATERNITY segment is also 35% lead by Anita Maternity and the German brand continue to dominate in POST- SURGERY LINGERIE, a category stocked by 62 percent of the panel, as Anita Care comes out on top here. EROTIC LINGERIE is rather marginal in this market as Spain has its own Very well (+10% and up) Not so good (down by 5%) dedicated concept stores for this segment. Much better (+5 to +10%) Worse (-5% to -10%) Nonetheless, boutiques willingly name French Better (up to +5%) Much worse (-10% and over) brands Lise Charmel, Aubade and Chantelle as The same being the most popular when it comes to seductive lingerie. 118 FEBRUARY 2018

BESTSELLERS better with notable results from Egatex and LINGERIE SETS Belty and then Massana. LEGWEAR is another sector that is loosing speed with a continued PrimaDonna decline in Spanish lingerie stores, as confirmed PLUS SIZE by 46 percent of the panel who report falling PrimaDonna sales results. Between the bestsellers of the category we find Janira and then Filodoro, NIGHTWEAR Platino and Wolford. Janira is also the leading Barandi, Mitjans brand cited in the world of DAYWEAR but this category is quite marginal amongst our panel, SHAPEWEAR offered by only 22 percent. Similarly, READY- Janira TO-WEAR is even more marginal in this market. On the other hand, SWIMWEAR is DAYWEAR putting a smile back on boutique owners faces Janira with 47 percent of the panel reporting positive results. Between bestselling brands, Maryan LEGWEAR Mehlhorn keeps its place on the podium, Janira followed by Lidea (who is from the same group) then PrimaDonna and then Antigel. MEN’S UNDERWEAR MEN’S UNDERWEAR is a rather stable Impetus, Calvin Klein category, which is present in 79 percent of boutiques with Impetus and Calvin Klein coming out as bestsellers. OTHER CATEGORIES 2017’S MUST-HAVES Almost half of our interviewees who stock According to our panel, the quality of NIGHTWEAR report that it is decreasing, products, a wide range of sizes, followed by the however, as bestsellers, stores name Barandi presence of a high-end offer are, in this order, and Mitjans, followed by Egatex and the principal elements that attract shoppers Señoretta. LOUNGEWEAR is doing slightly into a lingerie boutique. When it comes to What are your bestselling categories? High-end Lingerie Men's Underwear Swimwear Daywear Legwear Loungewear Nightwear Lingerie Sets 0 10 20 30 40 50 60 70 Worse Same Better 119 FEBRUARY 2018

survey pain Which were your most dynamic segments? Sex toys Erotic Lingerie Post-Surgery Maternity Sports Bras Shapewear Plus Size 0 10 20 30 40 50 60 70 Worse Same Better value for money, Spanish stores name another 18 percent are planning on reducing PrimaDonna above all (25%), and then Selmark the number of brands that they stock. Only 7 (14%). Chantelle and Antigel are also well percent of stores are open to considering new placed in the more high-end segment. brands with a focus on swimwear and plus size. OUTLOOK FOR 2018 Against a context that is still unstable, 62 percent of Spanish retailers are not planning on modifying their portfolio for 2018. 13 percent want to make some substitutions while What are your plans for 2018? Keep the same 7% brands 18% Keep the same number but change brands 62% Reduce the number 13% of brands Increase the number of brands 120 FEBRUARY 2018

attractive and modern seductively adapts to the shape of your buttocks soft and adaptable light, fresh fabric, mark free which does not move or feel at all tight no marks, extra-flat lace without edging Feminine, comfortable and invisible Wide range of models to suit each woman’s style BRASILIAN CAREY BRISLIP BOND North American Distributor Stivell diffusion Inc www.stivell.ca www.janira.com

survey ussia THIS YEAR OUR PARTNER MAGAZINE, INTIMODA, INTERVIEWED 70 MULTI BRAND STORES THROUGHOUT RUSSIA. THE PANEL WAS MADE UP OF STORES WHO HAD PARTICIPATED IN INTIMA MEDIA GROUP’S “WORLDWIDE BOUTIQUES” STORE SCOUTING PROGRAM THAT, DEVELOPED OVER THE YEARS, FINDS THE WORLD’S MOST BEAUTIFUL STORES. OVERVIEW of 40 – 50 percent in fall, leveled out this year’s After three difficult years for the Russian positive trend. market, our biggest group of retailers (37 percent) is those indicating stable results. We aren’t talking Results tend to be extremely varied according about a true market recovery but rather, a certain to their region, in the center and south of the stability. The important thing to note is that the Russian Federation where the economy is worse percentage of our panel who report a strong drop off in comparison with the regions of the Ural in sales results has fallen from 41 percent in our Mountains, Siberia and the Russian Far East. last survey to 31 percent in 2017. It’s a start… Most likely this is linked to the fact that the After dynamic summer sales (in which many majority of large industrial cities, where the retailers saw increased results in respect to 2016, population has a greater buying power, are above all for beachwear), we also note that a drop located in the “happiest” regions and these move the economy. How have your sales evolved LINGERIE LINGERIE SETS remain the most important 1% in 2017? category for Russian retailers and the majority of our panel offer between six and twelve 7% brands. The sales in this category are stable for 7% 36 percent of interviewees and 16 percent of 32% the panel report growing sales. The top selling brands haven’t differed much from 2016 and in first place we see Dimanche Lingerie with a varied offer in terms of styles and an accessible price; with German brand Felina following close behind, holding second place for the third year 37% in a row and then in third place Italian brand 13% Lormar and French brand Empreinte. PLUS SIZE lingerie can be found in the majority of our interviewee’s stores, 81 percent of which 3% report stable results and another happy 10 Very well (+10% and up) Not so good (down by 5%) percent indicating growing sales in this Much better (+5 to +10%) Worse (-5% to -10%) segment. As in our 2016 survey, Felina is the Better (up to +5%) Much worse (-10% and over) leader, followed by a new entry, the Polish The same brand Kris Line, and then French Empreinte and Russian Tribuna. SHAPEWEAR is widely 122 FEBRUARY 2018

BESTSELLERS LINGERIE SETS Dimanche Lingerie two marginal categories that are traditionally PLUS SIZE sold in specialist stores. Felina OTHER CATEGORIES NIGHTWEAR NIGHTWEAR and LOUNGEWEAR are present Mia-Mia in nearly all of our participants’ stores but didn’t have a great performance in 2017 with 60 percent SHAPEWEAR of our panel indicating a decline. Fighting for gold Janira with Laete, Mia-Mia comes out on top once again this year. Clever, a brand hailing from Russia, was DAYWEAR also often cited thanks to its vast range of Triumph, Nina von C. products and accessible prices. LEGWEAR has the same bestseller as 2016, Charmante, followed by LEGWEAR Omsa and Belarusian brand Conte. DAYWEAR has Charmante not had a good performance and no clear brand comes out as the leader here. However, brands MEN’S UNDERWEAR mentioned often include Triumph, Nina von C, Jolidon Mey, Cotton Club and Belarusachka. This year BEACHWEAR has demonstrated the best results in terms of sales, with 30 percent of participants indicating an increase in sales and 45 percent offered by our panel and 65 percent of them reporting stable sales compared to this time last report stable sales. Once again this year, year. The top brands are not surprising: Jolidon is Spanish brand Janira remains in the top spot in first place, followed by Marc&André and Infinity. but with increasing competition from Latvian MEN’S is stocked by 60 percent of the panel and brand Orhideja, whose popularity is continually sales are reported as stable for 52 percent of stores. growing in the Russian market. Stores also Jolidon, Mey, Pantelemone and, for the high-end report positive performances from American range, Zimmerli of Switzerland are among the brand Maidenform and the Spanish Ysabel bestsellers. READY-TO-WEAR and SEX TOYS Mora. Offered by 40 percent of the panel, were not sold by the majority of respondents. EROTIC LINGERIE sees Polish brand Obsessive coming in pole position, which is in line with this What are your bestselling categories? market’s overall trend. Towards the more premium segment, we see Latvian Gracija-Rim Men's Underwear among the best sellers, alongside Maison Close Ready-to-wear and Dita Von Teese, who Swimwear are well distributed in Russia. SPORTS BRAS Daywear are growing in Legwear popularity, offered by 35 percent of stores Loungewear compared to just 25 Nightwear percent in 2016. Between the leaders we Lingerie Sets see Triumph, Anita 0 10 20 30 40 50 60 70 Active, Seafolly and Shock Absorber. Worse Same Better MATERNITY and POST- SURGERY remain as 123 FEBRUARY 2018

survey ussia Which were your most dynamic segments? 2017’S MUST-HAVES Sex toys Retailers are not united when it comes to deciding Erotic Lingerie the must have style of 2017 Post-Surgery as clients search for different products across Maternity different categories, all depending on their age and Sports Bras body shape. Bralettes and triangle bras were on trend Shapewear and were sought out by a Plus Size younger clientele but only in small sizes, meanwhile 0 10 20 30 40 50 60 70 for larger sizes, balconette and spacer styles were Worse Same Better popular. We underline that push up bras are still popular in Russia. As far as the brand that is the best value for money, by their competitors. For the most part, other than those brands already listed as retailers want to invest in swimwear and high- bestsellers such as Dimanche, Felina and quality bras with larger cup sizes (above all, Lormar, Latvian brands such as Orhideja, German brands). 19 percent of the panel want V.O.V.A. and Stefi L were often mentioned. to replace brands in their portfolio with lower They propose a good alternative to French and priced alternatives, such as those from the Italian brands. Baltic countries. OUTLOOK FOR 2018 If during the worst part of Russia’s economic crisis, retailers reduced their brand portfolio, now the opposite is true. In order to attract new clients, 39 percent of the panel is planning to increase the number of brands in their portfolio, finding new brands that are not sold What are your plans for 2018? Keep the same brands 24% Keep the same 39% number but change brands Reduce the number 18% of brands Increase the number 19% of brands 124 FEBRUARY 2018

survey oland FOR THE FIRST TIME, THE MAGAZINE MAGAZYN MODY INTYMNEJ TAKES PART IN OUR INTERNATIONAL SURVEY AND GIVES US FEEDBACK ON THE POLISH LINGERIE MARKET. THE PANEL WAS MADE UP OF 70 INDEPENDENT SPECIALIST RETAILERS WHO WERE CAREFULLY CHOSEN FROM ALL OVER THE COUNTRY. OVERVIEW LINGERIE 2017 is a year that can be characterized by In Polish stores, LINGERIE SETS is the optimism, and 67 percent of the panel report principal category. Offered by the entire panel lingerie and swim sales that were performing with an offer that is rather well stocked. Half of better compared to 2016. This figure reveals just our respondents had between five and ten brands how dynamic the Polish lingerie sector is, and while 39 percent had ten to fifteen brands. while it is true that the market is on the rise, Happily, 57 percent of retailers report improved there has also been a certain realization on the sales compared to 2016, boosted by positive part of women in this market, who are always performances from Polish brands. To this end, more inclined to shop in specialized boutiques. Nessa comes out on top, cited by 34 percent of Independent retailers are now seen as an stores, followed in second place by Corin, efficient alternative to chains for finding great another Polish brand which enjoys a solid bras and fitting advice. reputation both at home and abroad thanks to its well-fitting materials and support. Finally, in third position we find Alles, Ava and the British How have your sales evolved brand Panache all with equal votes. Steadfastly sold in other European countries, the PLUS SIZE in 2017? segment is also found here. Not only boasting a high penetration rate among specialized retailers 3% 10% but, above all, its results show particularly dynamic sales. In fact, 71 percent of interviewees 6% 27% report a growth in demand for plus sizes in 2017 compared to the previous year. Here, again, we find Nessa coming away with the gold, followed 14% at a distance by Dalia and Panache. SHAPEWEAR had a successful year. Very present in Polish boutiques’ portfolios, 63 percent of the panel is happy to report an increase in sales. 24% 16% Named as the bestseller by 57 percent of our retailers, Julimex is the brand in pole position, followed at a distance by Mitex. EROTIC LINGERIE is present in 64 percent of boutiques Very well (+10% and up) Not so good (down by 5%) with stable sales and we find this segment Much better (+5 to +10%) Worse (-5% to -10%) dominated by Polish brand Obsessive. For Better (up to +5%) Much worse (-10% and over) SPORTS BRAS, sales are rather stable and we The same note the performance of Panache Sport who has propelled themselves to the top of the sales 126 FEBRUARY 2018

BESTSELLERS LINGERIE Nessa the panel, and presents mixed results. Italian PLUS SIZE Fashion is the most mentioned brand amongst Nessa the bestsellers, followed by Key, De Lafense and Dobranocka with equal votes. The gem of the NIGHTWEAR country’s textile industry and essential part of Cornette Polish women’s outfits, LEGWEAR is found in the majority of boutiques. 86 percent of retailers SHAPEWEAR offer socks and tights and they tell us that their Julimex sales are stable or improving. Many stores were enthusiastic about the performance of Gatta, the DAYWEAR leader of the segment; with Marylin coming in Eldar second place, followed by Veneziana who has a slight edge on Gabriella. Eldar, Babel and Gatta LEGWEAR are the favorite brands when it comes to Gatta DAYWEAR, which is a category offered by a little more than half of the panel and tends to be MEN’S UNDERWEAR stable. After lingerie, SWIMWEAR is perhaps the Cornette second most important segment, which showed more than satisfying results for 2017, boosted by the efficiency of the Polish trio: Ava, Feba and Kris Line. Almost absent, READY-TO-WEAR is rankings, while Shock Absorber and Kris Line not a very significant category in this market but follow far behind. Well represented in stores, Ava is the most cited brand. Cornette reigns considered as a necessity and stocked by 90 supreme when it comes to MEN’S UNDERWEAR, percent of the panel, 52 percent of our retailers however, this segment is offered by just half of report an increase in sales in the MATERNITY the panel and underlines, above all, stable sales segment. The best performance here is attributed (47%) or with some retailers reporting rising to Alles, and then Ava and, finally, Lupo Line. sales (29% to be precise). We see Henderson POST-SURGICAL LINGERIE remains quite take second position on the podium followed by marginal and stores, faced with disappointing Fabio. When it came to SEX TOYS, this category results, do not want to continue with this category. Nonetheless, the brands Anita, Amoena, What are your bestselling categories? Alles and Royce are named the most by stores. Men's Underwear OTHER CATEGORIES Ready-to-wear Offered by 91 percent of stores with a rather Swimwear selective portfolio of brands, who are Polish, yet Daywear again, NIGHTWEAR brings Legwear results that are for the most part stable (50%) Loungewear and reported to be on the Nightwear up for 27 percent of our interviewees. Retailers Lingerie Sets mention Cornette, Donna, Miss Fabio and 0 10 20 30 40 50 60 70 Obsessive the most and then Nipplex. Much less Worse Same Better popular, LOUNGEWEAR is offered by 40 percent of 127 FEBRUARY 2018

survey oland Which were your most dynamic segments? was not present in enough Sex toys stores for a representative trend to take shape. Erotic Lingerie 2017’S MUST-HAVES Post-Surgery 2017 was definitely the year of Nessa, as their bras Maternity dedicated to large cup sizes where met with enthusiasm Sports Bras from both retailers and Shapewear shoppers alike thanks to their mix of high quality Plus Size construction, finishings and fabrics. The ‘‘it’’ style for 0 10 20 30 40 50 60 70 2017? The Nessa Tatuaz thanks to its fitting that is Worse Same Better adapted to all shapes, and it was also much appreciated by bra fitters! The Virginia by Corin also did well. It was particularly larger selection of sizes and are especially looking appreciated for its 3D spacer material, made in for models that combine larger cup sizes and memory foam that remains close to the skin while small band sizes. On the other hand, in response still letting it breathe. In the world of swimwear, to demands for comfort and minimalism, “softer” it is interesting to note that there is an increase bra styles and lighter triangle bras in lace are also in demand for styles proposed by lingerie brands. on the agenda for 2018. Boutiques underline that women in Poland are so happy with their bras that they are looking for a similar style for the beach. OUTLOOK FOR 2018 Products with larger cups, in both the lingerie and swimwear categories, are firmly on the wish list for 2018. Many retailers show support for a What are your plans for 2018? Keep the same brands Keep the same 37% number but change 43% brands Reduce the number of brands 10% Increase the number 10% of brands 128 FEBRUARY 2018

Can’t wait for the next edition of A? THE BEST OF INTIM Keep up to date with the world of lingerie, underwear and swim The Best of Intima Edaitt online on or sign up thebestofintima.com s to get the latest new straight to your inbox! thebestofintima.com

REGISTER your candidature NOW and become THE NEXT “Talent de Intima” GOT TALENT? Exceptional Media Coverage… G 20 editorial pages in the TALENT section of our magazines in France (Intima), Italy (Linea Intima), North America (The Best of Intima), Russia (Intimoda) and Asia (Intima Asia) G 6 advertising pages to be used in one of the following magazines: Intima, The Best of Intima, Intimoda, Intima Asia G Plus, a great visibility at Salon International de la Lingerie Paris or Mode City Who Can Participate? Young designers from any country within the lingerie, beachwear, nightwear, loungewear and hosiery sectors, having at least one year proven experience in the business. How to Participate? The participation is free of charge. Intima will only consider complete submission packages, handed back within the requested deadlines. Application form on www.intima.fr Talent de Intima section

T alent de Intima A new season brings a new winner of Intima Media Group’s Talent de Intima competition! This time we bring you a full section filled with emerging designers and young brands who caught the eye of our editorial team. From underwear created for different times of the day and night, a luxurious fetish brand, funny Made in France tights, a new approach to corrective lingerie, and elegant loungewear to a brand new “skinwear” concept, we’ve brought you talent, after talent, each more clever and interesting than the last. But before we jump in, turn the page to meet Sabrina Peter, our grand winner. The young Swiss designer uses her quintessentially refined brand Madame Pierre to pay homage to “true” corsetry, rich through all of its minute details. QI ZHANG SABRINA PETER ALEXANDRA WAXMANN ET LISA DOUËT NATALIA VOINICH CHRISTINA ELEONOR LINDSTROM ALINE BOULLAND ROX FEDELE 137 FEBRUARY 2018

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H MADAME PIERRE er name is Sabrina Peter and she grew up in Switzerland beside the breathtaking Lake Zurich. From her youngest age, she was destined for a passion for lingerie. While some were keen on shoes, Sabrina had a huge underwear collection. After training at the “Mode Design Schule” in Zurich, with her diploma in hand, alongside significant experience as Designer Junior at Calida, in 2013 Sabrina became self-employed and in 2015, with the launch of her brand, made her childhood dream come true. The brand, Madame Pierre, was first launched with a swimwear collection… an exciting challenge for someone who always sees the big picture. A true ode to the work of the corsetmaker and to well-made lingerie, Madame Pierre launches two collections per year: an exclusive swimwear collection in summer and lingerie in winter. Everything is carried out in the brand’s Swiss workshop, from the first line drawn in pencil to the artistic production in the finest materials, sourced SABRINA PETER exclusively from Switzerland and its neighboring countries. Moreover, Madame Pierre works in close collaboration with the famous Bischoff to midnight blue color palette, floral prints, Textil AG house in the creation of custom-made glittering effects, romantic frills and eco-friendly lace and embroidery, which lend a nostalgic touch materials. As for the FW18-19 lingerie collection, it to the latest technology. Feminine, fitted styles, is characterized by elegant extravagance and Oeko-Tex certified, anti-allergen materials, playfulness thanks to lace with patterns inspired alongside innovative prints, embroideries and by flowers, leaves and ornaments. Like the lines laces from Sant-Gall are at the heart of each item, and colors of carpets from the Far East and given to the consumer in an exclusive gift bag. European porcelain, classic black is combined The SS18 collection, entitled “La vie est belle” with copper and gold to give it a modern and (Life is beautiful), comes to life through its pastel contrasting edge throughout the collection. We’ve fallen in love…how about you? Discover the full collection on bestofintima.com, in the Talent section. 139 FEBRUARY 2018

L NATALIA VOINICH LE JOURNAL INTIME AUNCHED BY DESIGNER NATALIA VOINICH, LE JOURNAL INTIME IS A RUSSIAN BRAND OF “SHAPING LINGERIE” WITH A STRONG FOCUS TOWARDS THE WORLD OF FASHION. INTERESTINGLY, THE BRAND ADVOCATES LINGERIE AS A TRUE BEAUTY ASSET. THEY HAVE ALSO HAD PAST COLLABORATIONS WITH NATIVE, A COMPANY WHICH MANUFACTURES COMPRESSIVE UNDERWEAR TO BE USED AFTER FOUR COLLECTIONS HAVE BEEN UNVEILED, EACH WITH ITS OWN PLASTIC SURGERY, AND FRENCH STRONG PERSONALITY. SAY HELLO DESIGNERS MAUD & MARJORIE. TO MONROE, CAPTIVATING THANKS NATALIA HAS BASED HER WORK ON TO ITS GRAPHIC LINES, WHILE THE LATEST TECHNOLOGY, SHAPING DAISY, INSPIRED BY THE EARLY YET BREATHABLE MATERIALS, 1950S, IS SEDUCTIVE WITH ITS FINE FRENCH ELASTIC, REFINED FABRICS, VINTAGE PATTERNS AND FINISHINGS, PERFECTLY ADJUSTED PEPPY COLORS. ON THE OTHER FORMS AND A MIX OF STYLES IN HAND, VICTORIA HAS BEEN ORDER TO OFFER WOMEN NOT JUST INSPIRED BY THE “ART NOUVEAU” A SHAPING EFFECT, BUT ABOVE ALL MOVEMENT AND VICTORIAN A SUBLIME SILHOUETTE TO CREATE FASHION, EXPECT TO FIND A CHIC AESTHETIC. FOR FW18-19, DECORATIVE LACE AND TIGHT-LACED WAISTLINES. THE BRAND EVEN HAS A COLLECTION DEDICATED TO GIRLS: LE JOURNAL INTIME D’ARINE! A E.L.F ZHOU FTER A PREVIOUS LIFE IN THE WORLD OF JEWELRY AND LEATHER, QI ZHANG, ORIGINALLY FROM BEIJING, TRAINED AT THE LONDON COLLEGE OF FASHION. IT WAS THERE THAT HE MET YUE ZHOU, A HAPPY ENCOUNTER THAT, AFTER A FEW YEARS, LEAD BOTH OF THEM TO LAUNCH THEIR BRAND E.L.F. ZHOU. AS ARTISTIC DIRECTOR OF THIS RESOLUTELY ANTI- CONVENTIONAL LABEL, QI ZHANG QI ZHANG WANTS TO PERFECT SM EROTIC STYLE, WHICH BRINGS SILHOUETTES WITH A LUXURY TOGETHER FUNCTION AND A SELF- AESTHETIC. THE IMAGINATION OF QI ASSURED SEXUALITY, TO TAKE AND DIFFERENT MATERIALS (SUCH SHAPE. THE LINGERIE IS AS LACE, VELVET, LEATHER, TO EXTRAVAGANT AND THE MENTION JUST A FEW) FROM THE ACCESSORIES ARE VERY AVANT- BEST ENGLISH AND ITALIAN GARDE, ALL FOR A WOMAN WHO IS MANUFACTURERS, ALLOW AN UNDOUBTEDLY THE CENTER OF ATTENTION. WITH THE LATEST COLLECTIONS, THE BRAND HAS REFINED ITS MARK, FINE-TUNING ITS UNIQUELY FETISH YET LUXURIOUS STYLE AND PROMISING SCORCHING NIGHTS. 140 FEBRUARY 2018

B ALEXANDRA WAXMANN ET LISA DOUËT DESSÙ OTH PASSIONATE ABOUT FASHION, INNOVATION AND CREATION, LISA AND ALEXA, BOTH IN THEIR THIRITIES, MET AT THE TRENDS AGENCY, NELLY RODI. A LITTLE MORE THAN A YEAR AGO, THE PAIR DECIDED TO PUT THEIR JOINT PASSIONS TO GOOD USE AND LAUNCHED THEIR OWN ORIGINAL AND CREATIVE PROJECT. THEIR LINGERIE BRAND NOT ONLY MATERIALS SOURCED IN EUROPE RESEMBLES THEM BUT IS AND THE UNDERWEAR CARRIES THE ADDRESSED TO THEIR GENERATION. NAME OF THE HOURS OF THE DAY DESSÙ’S GOAL IS TO REINVENT THE OFFERING WOMEN AGED BETWEEN LINGERIE EXPERIENCE, POSITIONED 25 TO 35 YEARS OLD THE TOWARDS THE MEDIUM RANGE, THE OPPORTUNITY TO ADAPT WHAT THEY BRAND HAS AN INNOVATIVE WEAR TO THEIR MOODS AND CONCEPT WHICH LINKS EACH HOUR DESIRES, FROM THE MORNING TO TO A PIECE OF LINGERIE, OR IN THE EVENING (FROM 09:00 TO OTHER WORDS, 1 HOUR = 1 DESSÙ. 03:00). ARTISTIC COLLABORATIONS CENTERED AROUND AN ICONIC ARE ALSO A PART OF THE BRAND’S PRODUCT – THE PANTIE – THE OFFER DNA AND EACH SEASON NEW UNFOLDS ACROSS SIX MOMENTS OF ARTISTIC PRINTS ARE UNVEILED IN THE DAY, CORRESPONDING TO SIX PARTNERSHIP WITH CREATIVE DIFFERENT TIMES AND SIX WELL- PERSONALITIES OR BRANDS, DEFINED, DIVERSE STYLES. THE OPENING UP DESSÙ’S “WARDROBE” WHOLE COLLECTION IS MADE FROM TO NEW PIECES! CHRISTINA LEONOR CHRISTINA ELEONOR LINDSTROM WITH SWEDISH ORIGINS, CHRISTINA ELEONOR LINDSTORM FOUNDED HER BRAND IN MILAN IN 2016. THERE WAS NO PRESTIGIOUS FASHION SCHOOL FOR HER BUT INSTEAD SHE TRAINED IN BUSINESS AND ENTREPRENEURSHIP…AND ABOVE ALL, HAD A HEAD FULL OF LINGERIE. AFTER WORKING IN REAL ESTATE, CHRISTINA ELEONOR DECIDED TO GIVE IT UP IN ORDER TO FOCUS FULL TIME ON HER TRUE DESIRES. HERE SHE BROUGHT TO LIFE A COLLECTION OF “EFFORTLESS PROCESS THAT RESPECTS THE CHIC” LINGERIE, A PERFECT ENVIRONMENT. FOR FW18-19, COMBINATION OF SWEDISH CHRISTINA WAS INSPIRED BY MINIMALISM AND ITALIAN ITALIAN NIGHTS, FROM THOSE IN ELEGANCE. STARTING WITH SILKS MILAN TO THOSE BY THE COAST, AND HIGH-QUALITY EUROPEAN AND SHE PUTS THE FOCUS ON LACES, HER PRODUCTS ARE DAYWEAR LOOKS AND REFINED CREATED IN VENETO, NORTHERN LINES. THE COLLECTION’S KEY PIECE ITALY, WITH A PRODUCTION IS THE BANDEAU BRA AND EVERYTHING IS AVAILABLE IN A BLACK AND WHITE COLOR PALETTE WITH THE SEXY AND SOPHISTICATED WOMAN IN MIND. 141 FEBRUARY 2018

JOLIE FRENCHY ALINE BOULLAND HEN ALINE BOULLAND WAS A LITTLE GIRL SHE QUITE LITERALLY BATHED IN FABRICS, BUTTONS AND BOBBINS. WATCHING HER GRANDMOTHER, WHO WORKED AS A SEAMSTRESS, BRING CLOTHES TO LIFE FROM JUST A PIECE OF MATERIAL WAS THE BEGINNING OF HER LOVE FOR FABRICS AND HER DESIRE TO CREATE. WITH AN EXTREMELY RELEVANT TRAINING AS A FASHION DESIGNER, WHERE SHE TOUCH THAT UNFOLDS ACROSS A SPECIALIZED IN LINGERIE, AT ESMOD VAST RANGE OF TIGHTS, KNEE- PARIS, ALINE DIVED INTO THE HIGHS AND ANKLE SOCKS. HER WORLD OF LEGWEAR IN 2015, RECIPE FOR SUCCESS? ITEMS CREATING HER OWN BRAND IN STYLED WITH ON TREND PRINTS ORDER TO LIFT THE MOOD OF SAD THAT PLACE VALUE ON FRENCH LEGS EVERYWHERE. JOLIE FRENCHY CHIC AND A PRODUCTION METHOD IS THEREFORE AN EVOCATIVE NAME ENTIRELY CARRIED OUT IN FOR A BRAND WITH A FRENCH MAINLAND FRANCE THAT CREATES LIMITED EDITION ITEMS. ENVIRONMENTALLY CONSCIOUS, JOLIE FRENCY WORKS HARD TO CREATE AS LITTLE WASTE AS POSSIBLE AND HAS CHOSEN TO DEVELOP PACKAGING FROM RECYCLABLE MATERIALS. A RO’ SKINWEAR RMED WITH HER KNOW-HOW FROM THE WORLD OF FASHION AND AN INSATIABLE PASSION FOR DESIGN AND PRINT, ROX FEDELE BROUGHT RO’ SKINWEAR TO LIFE: AN AMAZING BRAND THAT STARTED IN MILAN IN A LITTLE SHOWROOM IN ONE OF THE CITY’S MORE FASHIONABLE AREAS WITH A COLLECTION MADE UP OF ONLY A FEW PIECES. AFTER ONLY A YEAR, RO’ SKINWEAR HAD ALREADY ROX FEDELE TOWARDS THE MID-HIGH RANGE, THE ITEMS ARE VERSATILE AND BRING OUT THE PERSONALITY WITH FOUND ITS WAY INTO BOUTIQUES IN THEIR ENTHUSIASTIC DESIGNS, ITALY, AUSTRIA, SWITZERLAND, PERFECT FOR ADDING A TOUCH OF GERMANY AND FRANCE AND HAD HIGH SPIRITS AND ORIGINALITY TO WON OVER THE PUBLIC THANKS TO A PLAIN LOOK…FIND ALL OF ITS BEAUTIFUL, YET SIMPLE RO’SKINWEAR IN PACKAGING PRODUCTS THAT “HOUSE” THE WHICH HAS BEEN DESIGNED WITH photo: Nathalie Weiss SKIN. EACH PRINT, CREATED WITH AS MUCH CARE AS THE MESH AND TULLE STRETCH, IS COLLECTIONS THEMSELVES! THE STRAIGHT OUT OF ROX’S LEGGINGS, T-SHIRTS, SWIMSUITS IMAGINATION, MAKING THEM AND SCARVES ARE 100% MADE IN EXCLUSIVE TO THE BRAND. ROX HAS ITALY AND FROM THE BRAND’S CREATED HER PRODUCTS IN SUCH FW18-19 COLLECTION, WILL BE A WAY THAT THEY CAN BE ADMIRED COMPLETED WITH NEW KNITTED FROM A FULL 360°. POSITIONED ITEMS. 142 FEBRUARY 2018

brand new Parfait FW18-19 marks the debut of Parfait’s first ever nursing bra. An everyday basic for new moms, the Leila features an instant, easy-to- open clasp in stretch tricot with soft lace trim. Available from C-H cup, moms can choose between Bare and Black. Visit Parfait’s Partner Brand's page at thebestofintima.com to see more of their collection 144 FEBRUARY 2018

Hanky Panky The US brand’s Diamond collection, which was designed to provide elevated companion pieces to their Signature Lace lingerie basics collection is growing. A new line of high-waist original rise thongs will join the collection’s already popular low- rise versions. Find them in an assortment of both Hanky Panky’s ongoing laces and Empreinte The Cassiopée collection is a part of the limited edition fashion versions. Empreinte’s Revolution line, grouping together the five lines based on their expertise in the seamless segment. FW18-19 sees Cassiopée grow with a new seamless spacer bra with a plunging neckline and multi-position straps. Bringing together function and seduction, the collection’s new form is a sexy, yet comfortable, light and supportive style that remains invisible under clothing. Dedicated to a wide target, find it available from a C up to a G cup. Visit Empreinte’s Partner Brand's page at thebestofintima.com to see more of their collection 145 FEBRUARY 2018

brand new Triumph New for FW18-19, Infinite Sensation is a particular highlight from Triumph. The diamond mesh works together with the bold- striped elastic to add function with a contemporary, style that borrows from the world of sport. The lightweight spacer cups in the new T-shirt bra style ensure a comfortable fit while the special athleisure back offers control with an added serving of elegance. Visit Triumph’s Partner Brand’s page at the bestofintima.com to see more of their collection 146 FEBRUARY 2018

On Gossamer OnGossamer take their first foray into maternity with their convertible nursing bra. The bra, crafted in signature Italian mesh is quick drying and breathable and features cups that have been well thought out in order to bring together comfort and function. Seamlessly moulded, they offer a tailored look under Chantelle With new styles launching in March 2018, Soft clothing, 2-way stretch making them easy to fold Stretch is growing. The collection already for nursing, and feature an inner mesh sling to included a selection of different bottoms with low keep moms secure and supported. What’s more rise bikini, regular rise hipster, high rise brief and the bra boasts flexible underwire support, one regular rise thong seamless styles on offer but hand clasp releases and brush back hook and eye now the collection offers a complete ensemble closure. Innovatively, the convertible shoulder with the introduction of a Seamless Lounge Bra, straps can be worn in a number of ways. Find it in Smooth Crop Top, Smooth Tank Top and Smooth black and champagne. Bodysuit (pictured). This unique collection is made up of one size items that all have a 360 elasticity, that stretch to fit from a size XS up to an XL. The lounge bra has a wire free shape, completely seamless cup with dedicated support areas inside. It boasts a base like construction at the bottom and fully adjustable straps with a smooth knit back. The crop top, tank top and bodysuit feature a weightless feel and have been created to adapt to all body types and have been created from a moisture wicking fabric that dries in minutes. Notably the bodysuit has adjustable straps in order to allow it to accommodate different body types with one size. Intended to make women’s lives easier, the stylish products are versatile in more ways than just size! 147 FEBRUARY 2018

brand new Calida Calida presents the environmentally friendly I Love Nature compo-shirt made from 100% micro Tencel. It is fully compostable for sustainability par excellence, and is also available for men and kids. The shirt has the Made In Green by Oeko-Tex label and has also been certified by the independent Cradle to Cradle, a label awarded to recyclable consumer products designed so that their raw materials can be used time and again in an ongoing organic cycle. The micro Tencel guarantees quality and functional properties: optimal moisture control, perfect temperature regulation and a long- lasting feeling of freshness. It’s also incredibly silky and kind to your skin. Visit Calida’s Partner Brand's page at thebestofintima.com to see more of their collection 148 FEBRUARY 2018

Parah With the aim of entering a new market segment, Parah has launched collections of intimates, pajamas and homewear, dedicated to the modern man. Specially curated materials, attention to detail and a timeless color palette combine with impactful designs and contemporary styles to create a selection of products perfect for the everyday. Offering both freedom of movement and comfort, the new men’s underwear line includes a full range of briefs, trunks and boxers, short and long-sleeved crew-neck t-shirts and short-sleeved v-neck t- shirts, available in three materials: stretch cotton, micromodal and Lycra/cotton. It is completed by classic white boxers in cotton canvas. As part of the pajama and homewear collection, cotton canvas combines with chevron patterns, while shirts feature Chinese collars and solid colors interspersed with geometric or logo prints and flannel tartan. The highlight is probably their mixed wool pieces which include knitted hooded- sweaters and crew-neck sweaters that go with plush fleece pants. Guess Socks and hosiery make their debut in the FW18-19 season. Designed as the perfect complement for clothes and accessories, this new legwear collection offers everything from sports socks to elegant tights and stockings. An added touch of sophistication is given by animalier prints and luminous fabrics such as lurex and strass, alongside maxi-size branding. For the men in your life, find cozy, denim-look winter yarns and a Nineties inspired selection thanks to the toweling, geometric motifs, micro patterns and iconic Guess triangle. 149 FEBRUARY 2018

brand new Leo The activewear collection was designed to bring a toned, athletic aesthetic to training, exercise and sport. The new Leo Moderate Compression Tank features moderate compression in breathable, dependable DuraFit fabric. This fabric offers compression while still managing to be fresh, light and soft. 150 FEBRUARY 2018

Saxx With the UnderCover collection, Saxx presents a forward-thinking take on classic cotton underwear. Taking a technical approach to men’s underwear design, the men’s brand has combined a super-soft breathable cotton-Modal blend with an “anti-stink” Mey Mey presents Mey Club, the assortment for the technology. Basics are stepping up their game. modern man and those with a passion for fashion. Here, casual loungewear pieces in on trend colors Visit Saxx’s Partner Brand’s page are offered alongside sport and relaxed options. at thebestofintima.com The German brand reinterprets the athleisure to see more of their collection trend with roomy pajama style trousers featuring external pockets and assorted hooded tops. Bringing style and high quality materials together with a comfy fit, Mey Club creates a range that works just as well for downtime at home as it does for hitting the boxing gym. 151 FEBRUARY 2018

brand new Anita Active Introducing the new sports tight massage! Made out of a structured powerful material with three- dimensional nubs that massage and tone the legs. Fast-drying and breathable, the nub structure also transports moisture away from the body in order to keep the skin dry. The airy waistband, extra flat seams, gusset and clean-cut edging around the legs prioritize comfort and ensure that the nubs do not pinch during even the toughest work out. Find them in classic black or vibrant fuchsia. TC Winning Edge TC Winning Edge is a new line for women on the move. From TC, specialists in the shapewear sector, this new product launch brings a smooth toned look combined with comfort, making it perfect for moments at the gym, on the go or on the couch! Made in a moisture wicking fabric, the sports mesh inserts give freedom of movement and promote air flow for additional cooling, while the sports mesh waistband has been designed with a little extra give around the waist to prevent binding. The line includes bike pants, a tank, leggings, capris and t-shirts. 152 FEBRUARY 2018

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celebrity Ch ristina AMMER TOUGH, SEXY, FEMININE: THE BEST OF INTIMA CATCHES UP WITH ANITA ACTIVE’S GLOBAL BRAND AMBASSADOR 154 FEBRUARY 2018

C hristina “Lady” Hammer, Queen of the Midweight, is the undefeated, five time world champion and current WBO and WBC Middleweight World Champion. After joining an amateur boxing of a strong and sexy woman. How do you feel that attitudes towards femininity, and by extension, lingerie are changing? Attitudes towards femininity are changing for the positive. People are realizing that club at the age of 14, at 16 she was already a women can be both feminine and strong! When junior champion and a professional boxer by I’m in the ring I don’t wear make-up. I stay the time she was 18 years old. She is the focused and train to be the best boxer. I feel youngest all-time WBO world champion, was great as an athlete yet there are two sides to awarded WBF Female Fighter of the year in me. When I step into the ring I feel like a 2011/2013, WBO Female Fighter of the Year champion and a “beast”. I want to dominate 2013 and the only female boxer in Europe who my opponent. Outside of professional boxing was awarded a WBO Diamond Ring for I’m a young woman who loves fashion, exceptional performance. Not only an makeup, shoes and enjoys wearing sexy exceptional fighter, Lady Hammer has been lingerie. I am comfortable being both strong the Anita Active Global Brand Ambassador and sexy. since the summer of 2015 and was the first member of the Anita Movement130 campaign, You are an undefeated champion and which commemorated the brands 130th always compete in an Anita sports bra, anniversary, in the US. As icon’s go, Christina, what makes a great sports bra in your complete with her very opinion? Is it different own branded (with than what you look for “Christina Lady in your other lingerie? Hammer –World A great sports bra for Boxing Champion”) me must have the perfect Mercedes, is as cool as fit and proper they come. She joins us functionality. It also needs for an exclusive to give support while being interview. super comfortable, and stylish is always a plus. It’s Lady Hammer, you hard to find a sports bra are a world-class that has all these qualities athlete, the epitome that is why Anita Active has the best sports bras for me! Boxing is a tough sport and the Sports Bras from Anita support and protect me during training and my fights. I don’t need extra protection and they give me additional power so I can focus on victory. It’s important for me that my daily bras also fit me perfectly, and are comfortable and fashionable. Does lingerie, therefore, hold an important place for you both professionally and personally? Yes, lingerie is a big part of my life. Whether it is a sports bra or a sexy lace bra it allows me to express my confidence and strength, inside and outside of the ring. 155 FEBRUARY 2018

celebrity LINGERIE ALLOWS ME TO EXPRESS MY CONFIDENCE AND STRENGTH Do you have a lucky pair of pants for important fights? No, for every fight I wear a new pair that I have of weight from training and dieting, I end up needing never worn during training. a smaller cup size. Thankfully right after any fight I gain the cup size back! For you, what is lingerie? For me, lingerie are bras and panties that make When you go bra shopping, what works best me feel more feminine and sexy as a woman, this brick and mortar stores or online? adds to my self-confidence! I like the experience of retail stores better because I can try the bras on right then and there. Describe your style in three words. It’s important to know if the bra fits and is Sporty, sexy, stylish comfortable. However, if there is a brand or style I like a lot and I know how it fits me, I might order When you aren’t training, what styles and them online. colors do you prefer? And what do you avoid at all costs? What are your thoughts on the athleisure I like a lot of couture fashion brands, I especially trend? love shoes. I have more than 150 pair of shoes I think it is cool that active wear is becoming including Philipp Plein, Zanotti and Louboutin. My more fashionable. This lets me blend the two parts personal style is a mix of sexy and comfortable. A of my personality and lifestyle. I like that I can mix perfect outfit for me would be platform sneakers, some of my gym cloths with my everyday skinny jeans, a leatherjacket and a trendy hat to wardrobe to create a unique personal style. I also finish off the look. think it is great how boxing has become a popular sport for women to get in shape. Especially since Do you remember the first time you bought a bra? being in shape makes you feel more powerful in No, I really don’t. I just remember that since I your life. was very tall and athletic as a teenager I would mainly wear sports bras. And finally, can we be so bold as to ask you what you’re wearing today? Have you ever had a lingerie disaster? Of course! Today I am wearing my sexy black I wouldn’t exactly call it a disaster, but it is Louisa bra from Anita’s fashion forward Rosa Faia interesting that when I prepare for a fight I lose a lot Brand. 156 FEBRUARY 2018

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lingerie F/W 2018-19 Sports DAY SK86 164 FEBRUARY 2018

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lingerie F/W 2018-19 My Cozy COCOON BISBIGLI 166 FEBRUARY 2018

FLEUR’T P.J. SALVAGE FIORE MAX MARA LEISURE HANRO LE CHAT 167 FEBRUARY 2018

lingerie F/W 2018-19 Sleek MINIMALISM LE JOURNAL INTIME 168 FEBRUARY 2018

ROSA FAIA ON GOSSAMER MARLIES DEKKERS LE MYSTERE CHANTELLE MIRACLESUIT 169 FEBRUARY 2018

lingerie F/W 2018-19 MAISON LEJABY OSCALITO SIMONE PÉRÈLE P.S. I LOVE YOU A Touch of POWDER TRIUMPH 170 FEBRUARY 2018

lingerie F/W 2018-19 Layers of LACE LOU 172 FEBRUARY 2018

CALIDA COSABELLA ZIMMERLI OF SWITZERLAND MADAME PIERRE AJOUR 173 FEBRUARY 2018

lingerie F/W 2018-19 EMPORIO ARMANI SCANTILLY HANKY PANKY MONTELLE Winter CORIN BOUQUET 174 FEBRUARY 2018

lingerie F/W 2018-19 The sensual SIDE AUBADE 176 FEBRUARY 2018

LEONISA MAISON CLOSE LISE CHARMEL AXAMI MOD BY PARFAIT EMPREINTE 177 FEBRUARY 2018

notables P.S. I LOVEYOU After a soft launch in August, the affordable and fashion-forward brand is officially launching this season. With a coherent collection of purely sexy swim and beachwear, P.S. I Love You celebrates what it means to be young and carefree. Sizes range from S up to XXXL and the sets, designed with mixing and matching in mind, have an emphasis on fun, flirty styles in a palette inspired by wanderlust. Visit P.S. I Love You’s Partner Brand's page at thebestofintima.com to see more of their collection LE MYSTÈRE For FW18-19, deep colors in lush combinations set the floor for a sensual mood for the Holiday season. Classic lingerie shades have been re-interpreted into bolder and more exotic hues while metallic surfaces and yarn details add drama to the leavers inspired lace and satin shine microfibers. Inky navys like sapphire take the place of classic black while deep purple is put forward as the season’s key hue. Zimmerli Of Switzerland Fall-winter is the season of cocooning and to this end the Swiss brand’s loungewear collection is growing with new styles. A hooded t-shirt, cardigan and pants in extremely rare sea cotton will join the range of items in fluid, light materials such as modal cotton, wool and silk. Interestingly, this is first time that the brand will launch sea cotton in this color. Visit Zimmerli of Switzerland’s Partner Brand's page at thebestofintima.com to see more of their collection 178 FEBRUARY 2018

CORIN Corin’s bestseller Virginia 17871 is now available in a brand new color - Cappuccino! Created using a 3D soft foam between the layers, the bra’s top layer is permeable to liquid and breathable, while the spacer layer transports heat and liquid away from the top layer, allows air flow, and finally, the bottom layer provides stable support. LE CHAT Cozy yet chic, the new collection of lingerie and “homewear-à-porter” FW18-19 from Le Chat features a range of supple, enveloping styles that, nevertheless, let the body express itself. Find soft and light materials such as velvet, interlock ribbed fabrics and faux fur finishing on the new ponchos and knitted slipper socks. Curvy Couture The Cotton Luxe collection is growing- welcome padded and wire- free styles! Optimized for all day support, the new addition has wire-free cups with a soft-cushioned band and a compression fit. The collection’s signature cotton and bamboo fabric has been used to make a naturally breathable bra with moisture wicking protection. Check out the added style thanks to the lace front and adjustable back straps. 179 FEBRUARY 2018

strategy C HANTELLE Reimagined 180 FEBRUARY 2018

ALREADY NOTABLE IN SS18 BUT reasons why I joined the group. Bringing meaning is INSTRUMENTAL FOR THE FW18-19 important to me. There were extremely solid COLLECTIONS, THE NEW IDENTITY OF foundations at the heart of the group which allowed THE CHANTELLE GROUP HAS NOT PASSED us to think about new proposals that not only make sense in the world of today, but also of tomorrow. BY UNNOTICED. THEIR BRAND This new chapter is a great adventure for this PORTFOLIO HAS UNDERGONE A beautiful and unique house. SIGNIFICANT REDESIGN AND WE CAN NOW FIND ALL OF THE BRAND’S GROUPS You are the Artistic Director of the group but your PLACED UNDER ONE UMBRELLA involvement in the redesign of brands went beyond ORGANIZATION FEATURING MODERNIZED this as it saw you taking part in the reflection on AND SYNERGIZED COLLECTIONS, A NEW the internal reorganization that was necessary to IMAGE AND NEW SIGNATURE, WHICH ALL form the base of the new structure. How did you go COME TOGETHER IN THEIR RECENTLY about this? INAUGURATED NEW BOUTIQUE CONCEPT. We have a rich portfolio of wholesale brands: WE MEET WITH RENAUD CAMBUZAT, THE Chantelle, Passionata, Chantal Thomass and Femilet (a Danish brand that we will be presenting for the CREATIVE WHIRLWIND, THE DRIVING first time at Salon International de la Lingerie this FORCE BEHIND THIS METAMORPHOSIS. year). Our wholesale brands are also joined by our different retail concepts: Darjeeling and Orcanta in France, Livera in M Holland and our new international retail concept CL. Given this complex yet powerful brand r Cambuzat, structure, we wanted to have a our first more transversal approach that question is could allow us to develop both the purely out of curiosity – as you complementarity of our brands approached the world of lingerie, and their uniqueness. Both from what was it that immediately an internal and external point of caught your expert eye? view, working on the different At first, I was struck by how brands through this portfolio specific the product is, technically approach ensures that each complex, difficult to represent and brand keeps its own specific capture in images, but captivating as it carries many different societal challenges. The intimate nature of lingerie brings up diverse key conversations such as the body, the mind, the relationship between the two, and more largely, the question of woman and the feminine. These are rich, demanding topics and it is always difficult for a brand to treat them with CL is strong, new, different, this umbrella of brands the necessary precision. I thought we could offer new proposals, more emotive, more open, less stereotypical and more stimulating. What does it mean to be a woman today? How can we reflect her is positioned as a complexity with the respect it deserves, both on a body level with high-quality products and on a mind DESIGN STUDIO and brings level with inspiring brand experiences ? There are multiple answers, and it is this multiplicity that we to life the values of QUALITY, feel important to think of. CREATIVITY AND What was your idea of Chantelle before you joined the house? MODERNITY A high-quality company, with recognized expertise and know-how, built over time on rigorous standards that all of our brands have and humility. The strong human values deeply in common. rooted in the Chantelle culture are one of the 181 FEBRUARY 2018

strategy territory, and that they all come together to form a a truly diverse range of styles, cuts and categories to complete offer that is inspiring, unique and relevant. our clients. At a later stage, if certain needs are not We adopted this approach from the beginning addressed by the CL assortment, we could consider regarding artistic direction topics and that explains introducing some third party brands in specific the almost simultaneous image repositioning of all segments to satisfy clients’ demands. Finally, we our brands. hope that the expertise that we have acquired through this retail experience can benefit our The first ever CL boutique can be found in Milan’s wholesale partners, who we want to continue to trendiest shopping center. Modern, essential yet develop with. super connected, the boutique presents your entire brand portfolio and brings this new Under the new entity CL, each of the different direction to life…A number of industry brands in your portfolio has been redefined professionals are asking if your Orcanta stores in through their synergy. How have they evolved and France will become CL boutiques, and following how would you describe them today? this, your other brands will be available there? More than just a new concept boutique, CL is The concept boutique CL, that carries the group’s above all the new identity of the group. new name, was initially Strong, innovative, different, this developed to umbrella brand emerges as a design support our studio and embodies the values of international retail quality, creativity and modernity that all expansion. We have, of our brands have in common. From nonetheless, taken FW18-19, it will start to appear as a the decision to pilot signature on certain elements of our it in France and in communication with the phrase, the interests of “designed by CL.” speed, we have chosen to convert Under this name, we have integrated three Orcanta stores our different brands in a way that is into CL boutiques in complementary and harmonious: 2018. At this point, Chantelle, with its strong heritage of this will be a test and innovation, turns towards the future afterwards we will by emphasizing the design part of its decide if we want to DNA; Passionata establishes itself as continue to convert a brand resolutely turned towards boutiques or not. In the pleasure and liberty; Chantel CL model, we assume Thomass continues to use its that our six group’s independent spirit to go further brands allow us to offer 182 FEBRUARY 2018

along its irreverent path; and Femilet is the true Scandinavian brand. The various rebranding reflect these evolutions and have been focused on three dimensions: visual identity (photo, video, design), graphic identity (logo, colors, typography and layout) and communication style (the tone of voice - how the brands express themselves). For Chantelle, Passionata and Femilet, we worked on a complete redesign on these various areas. For Chantal Thomass, the evolution will be more progressive. Image, as your primary field, plays a fundamental role in the identification of each of your brands and, yes, the changes have been significant clients, be it through social media, our own for all of the brands, sites or those of our partners. It is also a but aren’t they even great way to immerse our customers in our more striking for brands’ universes, which is essential as we Chantal Thomass? What know that a large part of our clients today was your intention first look online before buying in-store and here? are often guided by desire for a brand The brand benefits rather than for a specific product. Beyond from a strong identity, refreshing our existing networks following high-end and different, our recent artistic directions, we are carried by its independent thinking of new ways to use digital to spirit and the unique style communicate with our clients and of its creator. The FW18- accompany our partners, from dedicated 19 images are a new content productions and specific actions, interpretation that is loyal to the creation of a new ambitious to the irreverent and platform for the group in 2019 which will creative brand. If you offer an innovative and empowering compare our brands, experience. Chantelle defines the rules, Passionata doesn’t take them too seriously, and Chantal Thomass breaks them.  You say that digital will be an integral part of your development strategy. Can you give us a sneak preview as to how this will unfold? We want to continue to develop across the three Chantelle distribution channels, which for us are wholesale, retail and digital. Furthermore, the skills developed defines the rules, in retail and digital should also strongly benefit our Passionata wholesale partners. Digital is therefore indeed one of our priorities for the coming years. It should doesn’t take them too seriously, complement the in-store experience by enriching it with additional functionalities in line with new Chantal Thomass customer trends and expectations. We are also working on projects that aim to use digital to BREAKS THEM. support the activity of our wholesale partners, who remain a key pillar for us. From a brand image and communication standpoint, digital is a privileged channel to establish a direct connection with our 183 FEBRUARY 2018

interview THE F elina GROUP IS GROWING THE FELINA GROUP HAVE BEEN BUSY LATELY, THEIR RECENT COLLECTIONS HAVE SEEN THEM EXPAND THEIR REACH WITH AN INCREASED PRESENCE IN LOUNGEWEAR AND A NEW LAUNCH FROM THEIR PARAMOUR BRAND INTO THE MATERNITY SEGMENT. WE WENT STRAIGHT TO THE SOURCE TO FIND OUT MORE FROM THEIR PRESIDENT AND CEO, ROBERT ZARABI. READ ON TO FIND OUT WHAT FELINA HAVE TO SAY ABOUT THEIR LATEST PRODUCT INNOVATIONS. T How did you arrive at the right balance between a fashion and solutions based he Felina Group has product? been expanding into new It is a balancing act. We adopted styling categories recently features from some of our non-maternity across your brands. Can you give us bestsellers. But we also approached each an overview of your extended product new bra as a beautiful trend-right bra first, range in terms of style and fit? then we interpreted it into a nursing bra. For over 35 years, Felina has had a We never sacrifice functionality, but reputation for using fine fabrics and for without the balance between having a reliable, comfortable fit. What functionality and fashion, it’s not a better avenue into which to parlay that ROBERT ZARABI Paramour bra success than loungewear? We’re enjoying a very positive reaction to our easy styling that’s suitable You also have an emerging presence in loungewear, to wear at home on the couch or at the coffee shop. At can you give us a sneak peak into your key the same time, our Paramour brand is in its fourth year loungewear styles and silhouettes for FW18-19? of explosive growth. The time was right to offer C-H Without giving too much away, we’ll continue to bring sizing in beautiful, trend-right nursing bras that reflect luxurious, comfortable, and interesting fabrics to the the DNA of what has made our brand so successful. marketplace at very attainable prices. Joggers continue to be important. But we’ll be introducing a few Your nursing bras were in development for two surprises when it comes to tops. And bodysuits that years, what did you discover during this process? function as both beautiful layering pieces and trend- We spent a lot of time on fabrics to ensure we went to right outerwear continue to be important market with wickable, breathable, comfortable, highly- functional materials that were easy on a new mom and Wire-free support is typically seen as something easy to care for. There are some great nursing bras in targeted towards millennials, was this part of the the market, but the time was right for us to bring reasoning behind your new wire-free styles? Can fashionable styling to functionality. The DD+ consumer this style work for women with larger cup sizes has been under-served in “pretty” looks, in general. too? Even more so in nursing. The time was right for us to We can at Paramour. The trend may have started fill the white space. with millennials, but it hasn’t stayed there. The comfort and benefits of wirefree have crossed all demographics. Which kinds of technical features did you When we talk about a woman’s intimate apparel incorporate into the nursing bra line? wardrobe, wirefree styling is here to stay. We’ve We really took a stand on fit flexibility. A woman’s introduced innovation in fabrics and construction that size when she’s nursing fluctuates throughout the day. can comfortably and beautifully accommodate up to So we included breathable, wickable pads and quick- 42DDD. And we’re just getting started dry slings that help accommodate the changes. We even have choices that are both back- and front-close to Visit Paramour’s Partner Brand’s page insure she’s comfortable. at thebestofintima.com 184 FEBRUARY 2018

rv e s CuVega Las PRODUCER OF LINGERIE www.axami.com.pl ul. Pana Tadeusza 1/1 www.axami.eu 15-521 Białystok, POLAND www.axami.fr tel.: +48 85 67 54 954 www.axami.de tel.: +48 85 74 31 928 www.axami.ae fax: +48 85 74 37 461 www.axami-events.com info@axami.pl www.axami-events.eu www.axami.pl www.axami-events.fr

business news Bravado Designs A MOM’S CHOICE AWARDS FAVORITE Their story began when when two moms couldn’t find a comfortable or stylish nursing bra and decided to make their own! Armed with just some extra leopard print fabric, their kitchen table and first-hand experience, the first Bravado bra was born. Through their unique Test Wear Program, they engage with real moms of all sizes and in all stages of motherhood, and garner invaluable feedback that influences their designs. Having just celebrated its 25th anniversary, the brand is a favorite with the Mom’s Choice Awards, with products such as their Body Silk Seamless Nursing Bra, Body Silk Seamless Yoga Nursing Bra, Body Silk Seamless Nursing Cami, Original Nursing Bra (pictured), Original Full Cup Nursing Bra (pictured), Buttercup Nursing Bra, Belle AUBADE Underwire Nursing Bra, Ballet Nursing Bra and Clip and Pump™ Hands-Free Nursing Bra Blows out 60 Candles Accessory all being awarded. The Mom’s Choice Awards is a US based organization that A symbol of Parisian chic, Aubade is seduction incarnated. has reviewed thousands of items from more Throughout their collections, the French brand invites than 55 countries. Globally recognized as women to flaunt and celebrate their own sexuality. When setting the benchmark of excellence, they the brand was founded in 1957, lingerie was still seen as evaluate products and services created for nothing more than an accessory that existed solely as a children, families and educators. functional item. The brand’s founding family, the Pasquiers, set out to invent a different type of lingerie, one that was Visit Bravado Designs’ Partner Brand’s colored, coordinated and followed seasons like ready-to- page at thebestofintima.com wear. Famous for their cheeky “Leçons de Séduction” advertising campaign (which sent hearts racing for 25 years!), in 2017, their marketing evolved and the new “Parlez- Vous Aubade” was introduced. To celebrate this momentous occasion, the brand has introduced a FW18-19 collection around the “Amours Imaginaires d’Aubade” which brings together innovative pieces and colored lingerie to symbolize the daring grace of romantic moments. With the MC Line (see photo) Aubade celeberates its anniversary and uses the occasion to travel through its heritage of history and seduction. Specially for this nostalgic flash- back, the brand has created a metallic Calais Leavers lace, mixed with a satin jacquard for a vintage feel. Find them against a black or biscuit colored background.. 186 FEBRUARY 2018

The Cortland Division of Rago With the purchase of the 100-year-old company, Cortland Foundations LLC, Rago has made a major expansion to their bra selection. They have now increased their size range to include from a 34 to a 56 H cup and feature a range of styles including a front closure long-line bra, minimizer bras, and back brace support garments. A new warehouse has been purchased to facilitate shipping and with it a new, redesigned warehouse layout for increased efficency. The new division also has coordinated integration into Rago technology systems and has access to manufacturing and design testing at the Rago facility. Visit Rago’s Partner Brand’s page at thebestofintima.com Simone Pérèle Turns 70 70 years ago, a young, passionate and talented corset maker pursued her dream. Her vision was to create lingerie in order to make women feel both comfortable and beautiful. Seven decades later, the brand is celebrating a very big birthday indeed! To celebrate this legacy, they have created a collection inspired by Simone Pérèle’s debut into the world of French corsetry, fittingly named ‘‘1948’’. Going back to Simone’s understanding of the silhouette and women’s relationship between lingerie and her body, we find satin and lace on a backdrop of embroidery with a dramatic bustier as the collection’s centerpiece. What better way to celebrate than with lingerie? 187 FEBRUARY 2018

business news NEW VP of Intimates at Century 21 Department Store Chain Up until March 2017, Stuart Neuman (pictured with members from his team) was the VP/ Divisional Merchandise Manger of the Cosmetics, Fragrances and Tech. departments at the Century 21department store chain. From last spring his title and responsibilities have evolved to embrace Intimate Apparel (including Legwear and Sleepwear), and Cold Weather/Accessories. Coming from a background in Cosmetics and Fragrances, his career began at Saks Fifth Ave in 1987 before he moved to Lord&Taylor, where in his last role he led the fragrance division. Joining C21 in 2002, his role has shown considerable development over the years. When he joined in 2002 he was heading up Cosmetics and Fragrances, but his role continued to grow as in 2013 a Tech department was added. When asked what he was planning on bringing to the world of intimates from cosmetics and fragrances, he explained, “Cosmetics and Fragrances is a fast paced, ever evolving industry. Innovation and newness drive this industry, and the competition is fierce. And you cannot ignore the basic replenishment customer. Sound familiar?” Wacoal NAMED DESIGNER OF THE YEAR BY EUROVET Lingerie brand Wacoal has been awarded Designer of the Year 2018 by Eurovet, a standalone award given to celebrate the success of one brand in the industry every year. The news was announced at the January edition of the Salon International de la Lingerie in Paris, France. Koichi Tsukamoto started Wacoal in 1949, with the goal of bringing beautiful intimate apparel to women across the globe. Wacoal, always dedicated to innovation, established the Human Science Research Center as an organization dedicated to scientific research on women's beauty in 1964. The brand spread to the USA in 1985 and today Wacoal is above all one of the biggest groups on a global level in the women’s lingerie sector. 188 FEBRUARY 2018

advertorial The & Story of G ordon Battah Inc is a Canadian distributor of fine European Lingerie with 75 years of combined experience in the Canadian Lingerie market. In 2000, Nancy Battah took over the company and has kept the same values as her father did: “ Our mission has and will always be to remain focused on growth of our business as well as to our client’s needs.” In 2010 the relationship between Gordon Battah and Corin began. In today’s difficult market, what made Corin stand out was their proven fit. Corin has expanded across Canada in the last 7 years, 130 shops sell Corin and that number keeps growing. Lingerie Frou Frou - Maryse Phaneuf, Owner Much of that success has been attributed to bestseller “I adore Selene, finally a half-cup lace demi bra with Virginia 17871, a new generation bra which is ultra- support and depth. Virginia is my best seller, a light and breathable with molded 3D spacer cups. continued success season after season offering many colors, support, quality and size range. Our continued Testimonials from shops: fidelity towards Corin will continue.” Lilianne Lingerie / Moments Intimes Legs & Lace - Maria and Patricia Grosdoulies, Johanne Chicoine , Director of Buying Owners “We are a company of multi door shops, operating “Virginia is a great bra because the price point is 40 stores in the province of Quebec Canada. In July of excellent for the quality and its your most basic, no 2014, I introduced the Virginia spacer bra by Corin in bells or whistles, just a great bra MADE IN EUROPE” 4 stores. Following immediate success with customers we extended the Virginia spacer in all 40 stores. With a focus on fit, fashion, comfort, Corin is sold at The bra is so successful because it offers exceptional the following boutiques: comfort all day long. The clients notice that the bra Mille et Une Nuits La Chatelaine, Brio Bodywear, does not put pressure on her chest. The shape of the Romeo et Juliette ,Lingerie Lalonde , Au Clair de la cup is ideal for all breast cups B to H. Virginia is a basic Lune , Collange , Lingerie Ka, Lingerie Vanessa, that every woman should have in her wardrobe!” Deuxième Peau , Boutique Canicule, Boutique 100 Les Tiroirs Secrets - Joanne Brideau, Owner Dessus Dessous, Belles de Nuit Belles de jour, Boutique “Corin fits 95% of women who try it on, great styles, Thérèse, Lingerie Flirt , Spécialités Suzette, Confection colors and quality for the price.” Simone, Midnight Magic, In Your Drawers, Bijou Lingerie, Cream Body and Bath, Romantic Notions, My Undies, Undercover Secrets, Bliss Lingerie, The Bra Lounge, Silken Lingerie, The Scented Drawer, Bare SPACER LAYER: Essentials, Jadore Intimates, Bravo TOP LAYER: transport liquid and permeable to liquid heat away from top layer Fine Lingerie, Goodnight Goodmorning , and breathable and allows air flow Mille Notte , Schaefer’s Lingerie, Simply Chic , Solace is Comfort, Your Finest Things Lingerie, The Delicate Touch, Hers HEAT Lingerie… and many more LIQUID Corin Distributor Canada: AIR FLOW GORDON BATTAH Inc. www.gordonbattahinc.com 1-888-355-4994 BOTTOM LAYER: tinas@gordonbattahinc.com stable support 189 FEBRUARY 2018

anniversary UNDERFASHION 6Years of the 0 CLUB A NOT-FOR-PROFIT, INTIMATE APPAREL INDUSTRY ORGANIZATION, DEDICATED TO EDUCATION, THE UNDERFASHION CLUB BRINGS US THE FEMMYS EVERY YEAR. TAKING PLACE ON FEBRUARY 6TH, 2018 IS A YEAR LIKE NO OTHER AS IT MARKS BACK TO THE BEGINNING THEIR 60TH ANNIVERSARY. PAY TRIBUTE TO AN In February of 1958, a group of seven ORGANIZATION LIKE NO OTHER BY READING ON! female professionals from the corset and brassiere industry filed to incorporate as the Corset and Brassiere Women’s Club, Inc. The first Carole Hochman Design Group and Maidenform, and person to sign the Club’s incorporation papers was its industry notables Eileen West and Elle Macpherson, first president, Jean Gordon. Its original purpose was and of course, our very own Editorial Director and to foster communication among women engaged in Co-owner, Francesca Spinetta, who was honored in the corset and brassiere industry; to encourage their 2016. The Femmy’s Award list is a veritable who’s who participation in all aspects of the industry through of the industry, but it’s also so much more than that as education and the dissemination of useful it plays an integral part of The Underfashion Club’s information; and to obtain greater recognition for the mission to bring opportunities to the next generation work of women in the industry. In 1985, under the of leaders. In 2004, the Club sponsored its first leadership of President Norma Reinhardt, the club Student Design Contest featuring the work of Fashion officially opened its door to male members and Institute of Technology seniors with an intimate expanded its purpose to include the establishment apparel specialization. Since 2006, the contest has and promotion of internship programs, scholarships, been an integral part of the Femmy Gala, highlighting and the funding of courses related to fashion the Club’s commitment to “education today for a underwear. Today, the members of The Underfashion better industry tomorrow,” and providing significant Club are active within our industry’s community and cash awards to the winners, thanks to the generosity support emerging talent and encourage them to enter of companies such as Clover Group International, into the intimate sectors. In the last ten years, the Regina Miracle International, and Stretchline Club has provided over $1.2 million dollars in support Holdings Ltd. of scholarships, awards, internships and grants programs for 200+ intimate apparel students and in THE ANNIVERSARY EDITION the last five years: $550,000 in scholarships, $150,000 The next edition of the Femmy Gala is taking place in internships, and $120,000 in awards and grants. on February 6th in New York’s opulent Cipriani 42nd street. This year the awards and honorees include: THE FEMMY GALA Retailer Award: Target In 1963, under the leadership of president Mercy Manufacturer Award: Komar Intimates Dobell, the club changed its name to The Supplier Award: Texco Hook & Eye Tape Ltd. Underfashion Club, Inc and hosted the first “Femmy” Lifetime Achievement Award: Donald R. Allen, Jr. Gala at the Waldorf-Astoria Hotel. The gala celebrates Diamond Jubilee Award: Celebrating 60 Years of Lycra and recognizes the achievements of leaders in the Intimate Apparel industry. Honorees are chosen from One of the evening’s highlights is sure to be the all sectors of the business and over the years have Student Design Contest, featuring designs from included Cupid Foundations Inc., Dana-Co LLC., students from the Fashion Institute of Technology. Designers Donna Karan and Josie Natori, retailers The winners can be found in a dedicated photo shoot Neiman Marcus and Victoria’s Secret, manufacturers in the summer edition of The Best of Intima! 190 FEBRUARY 2018

event 1 2 3 THE 2017 4 H.U.G. GALA by Project Help Us Give ON THE FIRST OF NOVEMBER 2017 PROJECT HELP US GIVE, 5 THE NEW YORK-BASED CHARITY, CELEBRATED ITS 62ND ANNIVERSARY AT THE 2017 H.U.G. GALA, HONORING 1. THE PROJECT HELP US GIVE CLUB INDUSTRY LEADERS JOCKEY 2. MARK FEDYK (JOCKEY INTERNATIONAL), EMCEE LISA CUSIMANO (JOCKEY’S EVERYDAY INTERNATIONAL AND HERO’S CAMPAIGN) AND TRICIA CAREY LENZING FIBERS. (LENZING FIBERS) 3. NYU LANGONE HEALTH GROUP 4. EMCEE LISA CUSIMANO (JOCKEY’S EVERYDAY A pparel industry executives HERO’S CAMPAIGN) AND TRICIA CAREY (LENZING FIBERS) 5. MARK FEDYK (JOCKEY INTERNATIONAL), from the retail, manufacturing and EMCEE LISA CUSIMANO (JOCKEY’S EVERYDAY supply sectors gathered on HERO’S CAMPAIGN) November 1st 2017 at the luxurious 230 Fifth Penthouse in New York City for the annual H.U.G. fundraising gala. Emcee Lisa Cusimano, New York Firefighter and one of Jockey’s Everyday Heroes, featured in their “Show ‘Em What’s Underneath” campaign, proved herself yet again to be a woman of many talents by hosting the event. To the backdrop of stunning New York City views, the evening began with a reception before moving on to a dinner and awards presentation. Mark Fedyk, President, N.A., Wholesale and Licensing, Chief Merchandising of Jockey International accepted their award while Tricia Carey, Director of Global Business Development at Lenzing Fibers had the honor of representing her company. Established in 1955, Project Help Us Give is a nonprofit organization which organizes this annual fundraiser in order to honor well-respected, high-profile companies and individuals. To date the H.U.G. gala has raised more than $6.5 million for Rusk pediatric rehabilitation and Tisch Hospital programs. P-HUG President Clelia Parisi exclaimed, “We are celebrating Project Help Us Give’s 62nd year of making better the lives of those who cannot help themselves and giving hope to those in need.” 192 FEBRUARY 2018

#1 trade magazine in the USA & CANADA NOW on device VIEW THE LATEST ISSUE OF THE BEST OF INTIMA ONLINE AT WWW.THEBESTOFINTIMA.COM SUBSCRIBE ONLINE ON WWW.THEBESTOFINTIMA.COM/EN/SUBSCRIPTIONS SUBSCRIBE ONLINE ON WWW.THEBESTOFINTIMA.COM/EN/NEWSLETTER

the guest R inascente The New Flagship Store in Rome ALMOST 150 YEARS AFTER THE FIRST FLAGSHIP STORE OPENED IN MILAN, AND EXACTLY 100 YEARS AFTER GABRIELE D’ANNUNZIO COINED THE STORE’S NAME, ON OCTOBER 12TH, 2017, RINAS- CENTE OPENED THEIR SECOND FLAGSHIP STORE IN THE HEART OF THE ITALIAN CAPITAL. THE SPACE UNFOLDS ACROSS 150,694 SQ. FT AND EIGHT FLOORS OF FASHION, BEAUTY, DESIGN AND GOUR- MET FOOD, ALL CHOSEN FROM THE MOST PRESTIGIOUS DOMESTIC (MADE IN ITALY) AND INTERNATIONAL BRANDS. JUST STEPS FROM THE FAMOUS TREVI FOUNTAIN AND THE PIAZZA DI SPAGNA, THE NEW RINASCENTE DI ROMA, LOCATED ON VIA DEL TRITONE, BLENDS IN WITH THE HERITAGE THAT SURROUNDS IT, LINKING IT TO THE CITY AND ITS HISTORY. THE NEW STORE BRINGS A COSMO- POLITAN AND CONTEMPORARY APPEAL AND OFFERS A MODERN AND ENGAGING SHOPPING EXPERIENCE. THE RESULT IS A UNIQUE DEPARTMENT STORE, A CROSSROADS OF ART, FASHION AND LIFE- STYLE. TODAY, THE WOMEN’S INTIMATES DEPARTMENT UNFOLDS IN A NEW, ELEGANT SPACE. TURN THE PAGES TO ENTER INTO A NEW ERA OF FASHION AND LINGERIE. “Marco Beck Peccoz/Rinascente” 194 FEBRUARY 2018

A New “Cathedral” for Shopping With Rinascente’s new department store in via del Tritone, on the corner of via dei Due Macelli, the historic center of Rome has completed its commercial offer with a high-level, international Department Store and thus consolidates its place amongst the elite shopping capitals of Europe. The store replicates the format of the Milan Piazza Duomo store but at the same time has revised it in tune with the Roman social, commercial and cultural environment, giving its own unique identity that will stand out among the other Rinascente stores. The store’s sign was used as the perfect occasion to present Rinascente’s new logo to the public. From September 2017, RINASCENTE will be written entirely in capitals and without the article “the” in Italian. A Store for Residents and Visitors Alike The store is not only a shopping destination, but also a versatile space that is lit up by interactions between fashion, culture and lifestyle. With its showcase, exhibition, food and event areas, it has become an integral part of life in the city. The store has been conceived as a focal point for both residents and the millions of tourists who visit the capital each year. The new Rinascente blends into the environment in the center of Rome but inside it has a distinct design with an exclusive bouquet “Marco Beck Peccoz/Rinascente” of brands, products and services which offer a special experience between shopping and entertainment that, typical of the Rinascente concept, is both stimulating and engaging. An Homage to the “Eternal City”… A truly unique location in its genre, the building which houses the new Rinascente was carefully restructured over eleven years and was entrusted to famous architects and designers. The façade, with its repetition of architectural elements such as the 96 windows and seven show windows framed in burnished bronze, underlines that the building is a coming together of the past and present. The redesign makes the most of the rich cultural-history, the uniqueness of the location and its context. From its archeological heritage to its urban architecture, the “eternal city” with its history and image has inspired the design of each floor, giving a particular spirit to each of its various universes. …in Art, Design and Entertainment The basement of the new site is a truly unique feature as it houses an archeological site! The Aqua Virgo Aqueduct, built by ancient Romans in 19 BC, is a miracle of hydraulic engineering and is still providing water to nearly all of the grandiose fountains in Rome’s center, including the Trevi Fountain. This floor has been laid out in such a way to take visitors on a trip through time, going from design to high-tech, passing through the café and an exhibition area. Located in the heart of all of the shopping action, the Exhibition Area is open to the public, allowing visitors to explore the archeological finds discovered during the excavation of the foundations and revel in Italy’s unique cultural heritage. The store also incorporates and envelops the “Palazzetto.” This is a smaller building dating from the early 1900s which is a “building within a building” and is part of the store’s exhibits across multiple levels. This essential part of the store’s display architecture hosts multifunctional spaces for cultural events. Another defining part of the architecture is the cavaedium, a central court that brings light and splendor to every floor. The tribute to Rome is complete with the sublime views from the panoramic terrace on the 7th floor, complete with food hall. 195 FEBRUARY 2018

the guest R inascente Rome’s New Temple of Lingerie In this exciting setting, the shopping experience unfolds with a complete offer from design, home and travel in the basement to the food hall on top, passing through shopping areas dedicated to beauty, jewelry, accessories, men’s fashion, in styles ranging from classic and smart to casual; and a complete women’s universe with modern, contemporary and luxury fashion choices on offer. The Department Store aims to showcase international excellence and the latest trends in fashion and design for each department. The focus is on an eclectic selection of well-known luxury brands, alongside emerging brands and new must haves in order to present a contemporary and up-to-date product offer. In this tribute to fashion and lifestyle, lingerie finds its ideal location with a brand new concept, created with the image of the new store in mind. Antonella Triponi, Women’s Intimates and Swimwear Buying Manager, joins us for an exclusive interview. Ms. Triponi, how is lingerie positioned within the general layout of the store? On the second floor, beside the cosmetics and perfumes, the women’s intimate apparel department hosts the collections of lingerie, nightwear, loungewear, legwear and beachwear. The beauty and lingerie departments obviously both make use of similar concepts in regards to femininity (colors, mood, atmosphere)…With the view of ANTONELLA TRIPONI having continuity of flows, it is ideal to have the two departments adjacent. On a floor with high foot traffic and turnout from target demographic, intimates and legwear also have an emotional visibility that is strategic for quick or impulse purchases. How would you characterize the atmosphere and design concept? In an atmosphere of ethereal seduction, the lingerie department reflects the contemporary elegance of the new flagship store, in accordance with the aesthetic of Vincent van Duysen who designed the first and second floors. Here we find a clean, timeless style characterized by pure lines, and experimentation throughout the space from the materials used to the lighting. The use of travertine, the typical stone used on Roman streets, mirrors the store’s reference to the city itself. Used from the flooring to the gateways between departments, the material characterizes the first floor and the entire central courtyard. On the materials front, the focus is on varnished oak for the “Marco Beck Peccoz/Rinascente” 196 FEBRUARY 2018

furniture and all the parts in wood, and varnished sheet for the metal components. The result is an elegant layout which, thanks to its modern and cosmopolitan twist, is in line with international luxury retail trends. Light plays a key role in the project: how have you used it? In regards to the building’s unique points, the windows are an essential element of architectural value. Inside, trellises made from oak have been used around the external perimeter in order to allow us to make the most of the natural light, preserve the building’s particular structural elements but without restricting its exhibitional capacity. The lighting is integrated with an LED system on the ceiling, positioned in a way that is intended to be casual but with points of lights that can be directed on to precise areas (such as walls, or the central area’s furnishings). The final effect is diffused lighting that is at the same time targeted and works to show everything from the entire space to the products on sale in their best light. In this space, where the products are the stars of the show, how were the fitting rooms envisioned? In perfect van Duysen style, the furnishings selected were all essential yet functional, with walls and doors in oak, the fitting rooms fit in perfectly with the department’s concept. Along the main wall, oak trellises were used to create T-shaped interruptions and behind these the four fitting rooms were placed. The fitting and shopping fit perfectly together in order to create a completely rounded buying experience. How did you develop your offer in terms of its segmentation and positioning? Following the concept of the new flagship store, for lingerie we studied a brand mix that was international, meanwhile close to the expectations of our Roman clientele. Positioned towards the premium/high-end segment, the selection, therefore, spans from the leading Italian brands in the Roman market, expanding to include top international brands, grouped together in different ways such as: the “young & fashion” selection with Emporio Armani, Calvin Klein, Twin-Set and Hanky Panky; “luxury & seduction” featuring Ermanno Scervino, Paladini, Hanro, Lisanza and Wolford; and then legwear which ranges from the luxury segment to everyday fashion. Layout and merchandising: how are the brands and products organized inside the space? The multibrand area has been developed with dedicated racks, featuring wall fittings for long “Marco Beck Peccoz/Rinascente” 197 FEBRUARY 2018

the guest SALES AREA: 4,144 SQ. FT. “Marco Beck Peccoz/Rinascente” AMONGST THE BRANDS ON OFFER LINGERIE CALVIN KLEIN, CHANTELLE, EMPORIO ARMANI, ERMANNO SCERVINO, HANRO, HANKY PANKY, PALADINI, PASSIONATA, TRIUMPH, TWIN-SET NIGHT, LOUNGE & LEISUREWEAR CALVIN KLEIN, EMPORIO ARMANI, ERMANNO SCERVINO, HANRO, LUNA DI SETA, items and central display units for lingerie with counters in oak at intervals. Chantelle, Emporio PALADINI, TWIN-SET DAYWEAR HANRO, Armani, Paladini and Triumph are present in their own shop in shops, each presents the brand’s LISANZA LEGWEAR ALTO image in accordance with the department’s general theme. The legwear area is at the entrance with MILANO, BLEU FÔRET, FALKE, OROBLÙ, PIERRE walls and display bins for tights while socks are hung. Modular and flexible, focal points can be MANTOUX, REDSOX, created in the space with mannequins, usable as a podium for laying out the latest trends. WOLFORD BEACHWEAR CALVIN KLEIN, CHANTELLE, ERMANNO And beachwear? SCERVINO, HAVAIANAS, For the SS season, the intimates space will be reorganized to house the swim collection. A part of MARYAN MEHLHORN, the multibrand space will welcome new beachwear brands, while the brands already present in the MC2 SAINT BARTH, MELISSA ODABASH, lingerie section will be reorganized in terms of space and structure in order to also include MISS BIKINI, MISSONI, swimwear and cover-ups. Chantelle, Paladini and Triumph offer swimwear in their shop in shop, PALADINI, TRIUMPH, TWIN-SET either according to season or all year round. Just months after the grand opening, which brands and products are functioning the best and why? With an exceptional position and visibility to match, it’s got to be Paladini, the emblem of quality, which is well appreciated in Rome. They have had a brilliant start. In this way so have Emporio Armani and Calvin Klein who capitalize on how well known their brand is on an international level. In general the whole multi brand area is doing really well. Given that it is too soon to make any judgments, we have seen that the products and trends that are the most dynamic follow department wide trends that are already evident in the Milan flagship store. All areas related to fit are doing well and are growing. Here Rinascente is a reference when it comes to offer and brand mix. The current macro trend of the sector is leisurewear, its acceptance as outerwear has lead it to success independently of brands, productions and price ranges. From dresses, trousers and knitwear up to the oh so essential cotton shirt, the important thing is that it is beautiful, high-quality and with a ready-to-wear cut. The “it” style for 2017? In both Milan and Rome, it has to be the bralette by Calvin Klein! What innovative services are on offer in the intimates department in Rome? In addition to the department’s traditional tailoring and bra fitting services, the new store will soon have an “On Demand” option available. This is a dedicated instant messaging service that is already active in the Milan’s Rinascente flagship store. Using mail or Whatsapp, owners of a RinascenteCard can communicate with our personal shoppers, directing them to specific products available in store, in order to buy them at a distance and receive them in the comfort of their own home. 198 FEBRUARY 2018

event 3rd Lingeriein Latvia Industry Forum FROM THE 25TH TO THE 26TH OF OCTOBER, LATVIA HOSTED THE 3RD LINGERIE INDUSTRY FORUM. INTIMA MEDIA GROUP WAS ONCE AGAIN THE MAIN MEDIA O ver two days, October 25th and 26th, the Lingerie Industry Forum took place in the Latvian capital as part of Riga Fashion Week. The event, organized by the Investment and Development Agency of Latvia (LIAA) in co-operation with the Association of PARTNER OF THE EVENT. Latvian Lingerie Manufacturers (LATVERA), took place for the third time this year and its success continues to grow! More than 100 representatives from Latvian companies and 80 international guests (UK, Italy, France, Germany, Russia, Ukraine, Azerbaijan, Greece, Poland, USA) attended the event. The first day of the Forum opened with a session of conferences and panel discussions on the European, Russian and Ukrainian markets. 200 FEBRUARY 2018

The first to welcome the guests were Velga Balode, Head of Export Promotion Division of the LIAA, Elena Strakhova, President of the Baltic Fashion Federation, Peter Partma, CEO of European Lingerie Group AS, and Yury Hadarovich, Chairman of the Board of Association of Latvian Lingerie Manufacturers. Then, Francesca Spinetta, Co-owner and Editorial Director of Intima Media Group, gave a brief overview of the past editions of the Forum and the objectives of the 2017 session, before introducing the groups of panelists from key European markets. Pamela Scott, Editor-in-chief of the UK magazine Underlines took to the stage to tell the audience about the peculiarities of the UK and Ireland’s lingerie market, with a special focus on the great popularity of online sales. Next, representatives from the UK market shared their experiences, with talks from Claire Franks, founder of Intimate Apparel Consultancy, Colleen Angela Ryan, director of the online store Mio Destino, and Julie Robb, owner of Julie Robb Design and Sales Agency. The panel on the Italian market was chaired by Francesca Spinetta, who chose to invite brick and mortar stores, still very significant in this country, to share their experiences. The audience welcomed Francesca Bortoluzzi, Bra Fitter and Owner of Red Velvet Lingerie, 201 FEBRUARY 2018

event who started as an e-tailer before opening her own boutique; Gaia Bocola, Bra Fitter at Gaya Boutique and Pietro Tanduo, General Director of the TOM Tommasini multi-brand store. After a break for coffee, Ksenia Tsareva, Editor of Intimoda, Intima Media Group’s Russian magazine, spoke about the state of the markets in Russia and Ukraine. After which, Olga Stasevich, Owner of the Russian online store El Form (Moscow), Zosia Zavianko, Owner of Blue Bird lingerie boutique (Krasnoyarsk) and Antonina Mozgovaya, Owner of Sharm stores chain (Ukraine), shared their experiences in the lingerie business. As for the French market, Francesca Spinetta invited Lola Seguin and Carlos Cantoni from La Redoute, the leading market place for lingerie in France to introduce their platform and Sandrine Brun, Managing Director at Story Diffusion to present an online to offline agency, a rising distribution option for France, to the podium. Eleonore Gal, owner of the lovely boutique Eleonore Lingerie, was also invited to share how digital can help smaller businesses to grow their reach. To bring the conference to a close, German specialists shared the peculiarities of doing business in Germany: Petra Schmatz, Acting Editor-in-chief at SOUS magazine, Cilly Hassenmeier, CEO of Hassenmeier lingerie store, Gabriele Mantey, Managing Director of Buckenmeier fashion house, and Ingrid Monika Höptner and Kathrin Höptner from Höptner Lingerie Styling Meer. A tailored match making session was organized after lunch. Invited buyers were given the opportunity to meet and establish business contacts with a selected group of Latvian companies. Alva1, Amoralle, Bogema Lingerie, Effect, Flash You and Me, Glora, Gracija-RIM, Kuusins, La Coquette, Lana S, Lauma Fabrics, Magija 202 FEBRUARY 2018

Lingerie, New Rosme, Nikol Djumon, Novella, Princess, Regina N, Roksa, Stefi L, V.I.P.A, V.O.V.A. and Valmir.A. all took part. The very active working day was concluded with a fashion show hosted in the Riga Fashion Show hall, Flash You and Me, Glora, Gracija-RIM, Lauma Lingerie, Orhideja, Regina N, Rosme, Stefi L, V.I.P.A and V.O.V.A. were all on display. On next day, October 26th, one part of the guests went to the city of Liepaja, where the majority of Latvian lingerie producers have factories. The guests toured the factory of one of the largest manufacturers of fabrics and laces in Europe - Lauma Fabrics and saw lingerie being made at some of the city’s leading lingerie manufacturers’ production sites, including Stefi L, Glora, Daretta and Princess. The second group of guests stayed in Riga and visited the flagship stores of Amoralle, V.O.V.A., V.I.P.A and Lauma Lingerie. On October 27th, at the Lauma Fabrics head-office in Liepaja, Francesca Spinetta gave a master class to Latvian manufacturers. She presented the characteristics of the major European markets in terms of size and distribution channels and gave her professional advice on the pros and cons of different methods of approaching distribution. The 3rd Lingerie Forum certainly was an exciting event, which brought many new contacts and useful information to all of the lingerie market’s professionals.. We are already looking forward to the 4th Lingerie Industry Forum where even more buyers can get to know Latvian lingerie producers. Intima Media Group will keep you up to date! 203 FEBRUARY 2018

event I ntima Media Group on Tour FROM PARIS TO NEW YORK VIA MILAN, FLORENCE, MIAMI, DÜSSELDORF, SHANGHAI, SHENZHEN, MOSCOW, THE RIVIERA AND EVEN DUBAI, INTIMA MEDIA GROUP ONCE MORE CONTRIBUTES TO THE DYNAMIC NATURE OF THE LINGERIE AND SWIM SECTOR. WITH ITS FIVE INTERNATIONAL TITLES, THE GROUP HAS LAUNCHED MANY INITIATIVES AND ACTIVELY PARTICIPATED IN TRADE SHOWS, EVENTS AND FASHION WEEKS ACROSS THE WORLD. READ ON TO JOIN INTIMA MEDIA GROUP’S WORLD TOUR! 204 FEBRUARY 2018

IN THE USA The Best of Swim MIAMI SWIM SHOW at Swim Collective, July Edition Instead of its usual August dates, Swim Collective took place on the 11th and 12th of July 2017 at the luxurious Hyatt Regency Huntington Beach Resort & Spa. In a curated and cultured environment, the show featured two full days of business and networking opportunities for Buyers and Manufacturers to interact. The Best of Swim took part as a media partner and show visitors were offered a complimentary copy! The one, the only SWIM WEEK MIAMI with The Best of Swim Intima Media Group’s North American swim magazine, The Best of Swim was first in line at Miami Swim Week thanks to a new partnership with Miami SwimShow and a continued collaboration with Hammock. This year was a special year for Miami SwimShow, which took place from the 22nd to the 25th of July, as it marked its 35th birthday. Visitors celebrated on the first day of the show with a happy hour complete with birthday cake!  With an impressive size of 240,000 sq. ft. Miami SwimShow is Swim Week’s biggest event. The Best of Swim was also present at Hammock, which took place from the 22nd to the 24th of July. This is an innovative show where brands have the opportunity to showcase their collections in an ocean-view suite, where they can truly imprint their brand’s DNA for the duration of the show.  Also taking place from the 22nd to the 24th of July, Cabana offered a relaxed atmosphere and a distinct aesthetic due to the fact that all of its stands are the same size. The show was nonetheless a dynamic business environment and saw many orders being placed at the fair itself. HAMMOCK MIAMI SWIM SHOW CABANA 205 FEBRUARY 2018

event Intima Media Group Travel to NEW YORK and LAS VEGAS The magazine of reference CURVE NEW YORK INTERFILIÈRE NEW YORK for North American boutiques, The Best of Intima, was present at the summer editions of CurveNewYork Mode Lingerie and Swim from the 6th to the 8th of August. New for summer 2017, the 320 exhibiting brands, 70 of which were there for the first time, setup their booths in a different hall within the Javits Center. The Best of Intima welcomed the sector’s professionals at its lounge space, where visitors could pick up a copy of the latest edition of the magazine. The space also served as an information point for the celebrated Best of Intima Awards which took place on the first evening of the show. Once the magazine had wrapped up in New York, it went straight to Las Vegas for CurveLasVegas Hosted by Project Womens.  The west coast’s lingerie and swim platform, co-organized by Eurovet in partnership with Project Womens, hosted 250 exhibitors from the 14th to the 16th of August. To bring to a close the season of North American trade shows, the fifth edition of Interfilière New York took place from the 27th to the 28th of September and welcomed around 60 exhibitors, most of whom are already a part of the Interfilière community and its other shows, with the exception of several new companies who want to target the US market right now. 13th Edition of THE BEST OF INTIMA AWARDS The 13th edition of the famous retail contest organized by The Best of Intima magazine took place on the 6th of August at the refined Tribeca 360°, in the heart of New York.  A selection of North America’s leading players in the lingerie industry joined together for a truly unforgettable evening. This year, in order to celebrate the 60th anniversary of Intima Media Group, the prestigious awards gala hosted a special Champions Edition that allowed past winners to enter the contest again for the first time. After a cocktail hour overlooking the iconic Hudson river, guests were treated to an elegant sit-down dinner accompanied by live jazz music, during which the important awards ceremony unfolded. The 2017 edition welcomed 20 leading brands to its jury who went on to nominate 300 of the continent’s leading boutiques. Read on in this issue for our exclusive post-event report! 206 FEBRUARY 2018

IN ASIA Intima Asia in SHENZHEN… Six halls across 785,766 sq. ft., featuring 800 exhibitors and more than 130,000 visitors... These impressive figures are a numerical snapshot of SIUF in Shenzhen. In the midst of the action, Intima Media Group participated in this unmissable Chinese trade show with a large lounge space. During the awards ceremony, organized by the show itself, Intima Media Group’s Asian magazine presented the “Intima Asia’s Favorite Award” for the sixth year in a row. The prize, awarded by Francesca Spinetta, Editorial Director and Co-owner of Intima Media Group, went to a young brand that really stood out for its creativity and marketing ideas. Anlna, launched by the Decai group, came out trumps thanks to its unique medicinal bra cups concept. We also note that, for the second time, Intima Asia participated as a jury Co-owner of Intima Media Group, voted during the member in the SIUF “The Charm of Oriental event alongside a panel of international industry China International Underwear Creative Design professionals. You can already make Competition”, which is dedicated to young appointments for the next edition of SIUF from designers. Francesca Spinetta, Editorial Director and the 19th to the 21st of April. … and SHANGHAI! Reinforcing its position at the industry’s key shows in China, Intima Media Group’s Asian magazine couldn’t miss Interfilière Shanghai (10-11 October 2017). Intima Asia welcomed the sector’s professionals at its stand where they could meet with the magazine’s local sales team and take home the latest bilingual English/Mandarin edition! IN GERMANY Supreme Body & Beach From July 23rd to 25th, in Munich, Intima Media Group once again took part in Supreme Body & Beach, the key trade show for the German sector of lingerie and swimwear. In a cool yet dynamic atmosphere, the tenth edition saw an increase in German-speaking visitors. The next show will take place from the 25th to the 27th of February 2018. 207 FEBRUARY 2018

event IN FRANCE The “Anniversary Lounge” at MODE CITY PARIS From the 8th to the 10th of July 2017, Intima Media Group welcomed its clients and readers into its large lounge area in the heart of Mode City — Salon International de la Lingerie et du Swimwear in Paris. Carrying on Intima Media Group’s 60th-anniversary celebrations, which began in January, the lounge area’s walls were once again decorated with a “vintage” style (see our articles “Anniversary” in The Best of Intima 1 2017 & The Best of Swim 2017). Bringing a humorous touch to the celebrations, industry professionals were invited to have fun posing for photos with a “head in the hole” photo board. Guests had a laugh and went away with a unique souvenir! The New TALENT de Intima Launched in 2010 with two editions a year, the Talent de Intima contest is the only one of its kind in the world of lingerie, legwear and swim. Dedicated to young designers and emerging brands, its success has been consolidated over the years. This summer Coast Society won the crown. Contest winners benefit from a support package with unprecedented editorial visibility across five international The PRESS SPACE magazines (10 pages of editorial) and on Intima at Première Vision Media Group’s five blogs From the 19th to the 21st of September 2017, and that’s without the city of Paris hosted Première Vision. mentioning the six Throughout all three days of the show, Intima pages of advertising worth €24,000. Program partner, Media Group had a presence in the press space. Eurovet also awards the winner with a complete In a creative atmosphere, a vast offer of brands communication package at either Salon International de la was spread out across six complementary lingerie in winter or the Salon International du Swimwear et shows and the event saw both its offer and de la Lingerie including a 97 sq. ft. booth in the “young visitors grow. The first saw an increase of 3% designers” area, one collection item presented on the with 1,900 exhibitors, while the second saw an runway, one product presented at the trend space) or the even bigger growth at 7.5%, passing 60,000 same amount to spend at the trade show if the brand is visitors (of which 73% were international already exhibiting (worth around €3,400). Read on in this attendees from 129 countries). issue to discover the latest winner! 208 FEBRUARY 2018

The BEACHFABRICTRENDS19 Conference in Cannes The MarediModa trade show took place in Cannes on the 7th to 9th of November 2017. Francesca Spinetta, Editorial Director and Co-owner of Intima Media Group, lead the much-anticipated conference “Beachfabrictrends19.” The event offered an overview focused on the macro-themes for the swimwear of tomorrow, innovations and color trends. For the eighth year, Intima Media Group’s European magazines Intima France and Linea Intima brought together qualitative interviews with some of Europe’s leading manufacturers to form an informative dossier on Beach Fabric Trends which was then published in their November editions. Over the years, the conference has become an unmissable event for the many professionals who come to MarediModa from across the world to select their beachwear fabrics and accessories. Read our full article on the trade show on thebestofintima.com! The Third Edition of the Intima Media Group TOP 100 Retail Contest Goes to the RIVIERA 2017 kicked off the third On the 10th and the 11th of September edition of the Top 100 - 2017, Intima Media Group found itself on the Best Boutiques of France Riviera for the fifth edition of the trade show retail contest, organized by Riviera by Mode City.  A complementary Intima Media Group’s rendezvous to Mode City, this show is French-language magazine, anchored in the swim shows calendar with Intima, in partnership with an offer of swim, beachwear and summer the sector’s leading brands. accessories. Its fifth edition was no longer New for this year: the hosted at the Cannes Palm Beach Casino but contest introduced a new instead at the Mandelieu-La Napoule swimwear category. The Congress and Exhibition Centre. The next brands on the jury had two different deadlines for edition will take place in September 2018, their nominations for multi-brand independent we’ll see you there! stores in France and its overseas territories; in March they nominated swim boutiques (or stores with a mixed offering with a focus on swimwear) and in October lingerie boutiques (or mixed with a focus on lingerie). All of these nominations together allowed Intima to discover France’s 100 best boutiques, who were then invited to an impressive awards gala in one of Paris’ most prestigious locations on January 21st, 2018. 209 FEBRUARY 2018

event IN ITALY Linea Intima Kicks Off with MILANO UNICA… The Italian trade show circuit and events in which MILANO UNICA Intima Media Group participates saw Linea Intima in the spotlight more than ever in 2017 thanks to its rich program of events, (“ 60 YRS”) which celebrated the group’s 60th anniversary. The season’s second semester opened with Milano Unica, the textile trade show, which this year moved its summer edition forward from September to June (taking place from the 11 - 13th). This was a rewarding choice for exhibitors (of which there is a growing number) and buyers alike. Visitors from September 2016 were once more in attendance, this time doubling their time spent at the fair. ...Before Stopping off In FLORENCE… Mare d’Amare, the Italian beachwear trade show, celebrated its 10th edition last year and rounded off its 2017 edition with a stability that ensured its place in the national trade show calendar. A reference point and meeting place for retailers in attendance, the large Intima Media Group stand presented the latest editions of its international magazines and invited the sector’s professionals to come and wish Intima Media Group’s team a happy birthday! Mare d’Amare gave us a special present this year with a large “60 YRS Anniversary” poster at the entrance to the show! The perfect spot for taking a photo to celebrate our anniversary! The next rendezvous in Florence takes place at the Immagine Italia & Co. show between the 3rd - 5th of February STELLE DELL’INTIMO’s 20th Anniversary In 2018, the Stelle dell’Intimo retail contest blew out twenty candles. As part of a rich program of events and special initiatives to celebrate this important anniversary, Linea Intima will publish a book, planned to come out in February of this year. This exciting publication, counting more than 200 pages, will officially presented on the 4th of February in bring together the 140 stores awarded over the Florence during the Stelle dell’Intimo gala. The twenty years of this retail contest. These stores 2018 edition of the award gala will surely be filled are none other than the best points of sale for with glamour, filled with emotion and surprises… lingerie and swim across Italy, selected through The book will also be available at all of Intima the competition thanks to the votes of leading Media Group’s events in Italy and abroad! What an intimates and swimwear brands on its jury. In incredible opportunity for visibility for not just the support of Italian retailers, the book will be stores but also 2018’s jury members! 210 FEBRUARY 2018

BEACHWEAR & LINGE RIE SHO W ROOMS & EVENTS IN MILAN And then returning to FA SHION W S E P T E M B E R EEK MILAN for Fashion week! 2 017 Intima Media Group was 22 – 23 – 24 – 25 SETT extremely proactive during OFFICINA14, VIA TORT EMBRE 2017 ONA 14, MILANO Incontri, Lounge Area, Cockta Milan’s September Fashion Group”, Workshop “iNova il Party “60 anni Intima Media Retail”… (per informazioni Marinella Strianese, 333.2149337) Week where it was the only editorial group from PLACE TO GO IN MILAN the sector! During the week, it supported leading Biffi Pasticceria Corso Magenta Di Viole Di Liquirizia Via Madonnina Fioraio Bianchi Caffè Via Montebello, 87 - Tel. +39 02 4800 6702 10 - Tel. +39 02 8909 2201 28 posti Al Fresco swim and lingerie brands Gattullo Piazzale di Porta Lodovica, Nobile Bistrò Corso Venezia, Ofelé Caffè e Coccole Via Savona 7 - Tel. +39 02 2901 4390 2 - Tel. +39 02 5831 0497 45 - Tel. +39 02 4952 6592 Berton Ceresio 7 | Pools and restaurant Don Lisander 2 - Tel. +39 02 4950 0096 during various events and Panarello Via Tolstoj 1 - Tel. +39 Pandenus Largo La Foppa 5 - Pavè Via Felice Casati, 27 - Tel. 02 37072033 Tel. +39 02 6556 0824 Fish Bar de Milan Il Giardinetto Il Giorno +39 02 9439 2259 even hosted its own! Sant’Ambroeus Corso Matteotti, 7 - Tel. +39 02 7600 0540 Unico Milano Wicky’s Wicuisine Seafood What’s more in the Armani Bamboo Bar Botanical Club Armani Privè Zona Tortona, in Carlo e Camilla in Segheria Fonderie Milanesi MagCafe Byblos Club Haus '80 Cost Milano Disco & Restaurant concurrence with the Martini Bar Radio Roof Top Roialto Divina Nephenta Old Fashion trade fair White Show Straf Bar Terrazza Aperol ShuCafè The Club TOM The Ordinary Market (which in 2017 for the first time went on for four days!), LineaIntimaPoint was located in the heart of the showroom Officina 14. For the third year in a row, this format offered an innovative exposition and communication concept for the professionals in the sector. In other words, a modern multi brand space in the heart of the city’s fashion district, where THEONE MILANO permanent showrooms and dedicated spaces presented buyers with a relevant selection of high range beachwear and accessory brands. This year, the location was also home to the Intima Media Group’s anniversary celebrations, “60YRS Intima Media Group”, which attracted the sector’s professionals. On the 24th of September, Intima Media Group's Italian title Linea Intima paired up with the Federazione Moda Italia to organize an event which examined how to make the most of working across multiple channels and the virtual world, even for small stores. In the context of a dynamic fashion week, the high participation of industry professionals and growing interest from the sector proved the success of this formula. Intima Media Group’s Italian magazine had great success with their Milan Fashion week special edition, which was also present at Fieramilanocity, in the heart of TheOneMilano’s press zone. This is an innovative fashion platform, born from collaboration from the MIPAP (the prêt-à-porter show organized by Fiera Milano) and MIFUR (the International Fur and Leather Exhibition organized by the Mifur Exhibition Organisation) and for its summer edition, it is open to also beach and resortwear. The magazine could also be found in the city’s main showrooms. Linea Intima published, for the third year in a row, a complete list of brands offered in Milan during Fashion week, and importantly! where they could be found. It was available throughout the city at more than 50 key fashion retailers. 211 FEBRUARY 2018

event IN RUSSIA Intima Media Group Takes Moscow’s Trade Show Circuit by Storm Thanks to its presence at the key intimates and swim trade shows in Moscow, Intimoda (Intima Media Group’s Russian/English magazine, created in 2012) continues to develop its collaboration with its partners in the Russian region and support companies who would like to launch in this market. A young show, in constant evolution, Lingerie TEXTILLEGPROM Show Forum is in its fifth edition and in Summer 2017 was spread across nine days (from the 27th of August to the 4th of September), articulated in three mini-sessions dedicated to different market segments: low-medium to medium, medium to upper-medium and upper-medium to MODE LINGERIE & SWIM MOSCOW premium. Alongside a vast offer of brands, attendees could also find a targeted and carefully chosen LINGERIE SHOW program of conferences and catwalks. This edition FORUM welcomed 3,300 visitors and a total of 125-130 exhibitors. Intimoda was equally present at Another unmissable stop Textillegprom from August 29th to September 1st on the Moscow fair 2017. For many years the show was an event on a scene was Mode grand scale for the textile-clothing industry but due Lingerie and Swim to the economic crisis and the dynamic Moscow which took development of two other Russian lingerie trade place in the heart of the shows, Intima Media Group has noted a drop in the CPM platform. The sixth presence of companies that produce lingerie, edition took place from swimwear, and loungewear at the event. The show the 30th of August until has changed concept and today offers the biggest the 2nd of September offer of fabric manufacturers and accessories for 2017. On Thursday, the clothing and lingerie industries. There is a LINGERIE August 31st, Francesca prevalence of companies from Russia and CIE SHOW Spinetta, Editorial FORUM countries, in particular, legwear producers, but also Director and Co-owner those from Asia and, particularly, India. An increase of Intima Media Group presented the results of our in brands from the clothing, hats, outerwear and Summer 2017 international beachwear survey, fabric sector, including textile machines is also which put the season’s best selling products under notable, especially from those selling machinery. the spotlight. 212 FEBRUARY 2018

IN LATVIA Intima Media Group partner of the third LINGERIE INDUSTRY FORUM Strong from the success of its first two editions, Lingerie Industry Forum took place on the 25th and 26th of October 2017 in the Latvian capital as a part of Riga Fashion Week. Intima Media Group has been a supporter of this event, created under the guidance of the Group and the Investment and Development Agency of Latvia (LIAA) and The Association of Latvian Lingerie Manufacturers (LATVERA). Since its first edition, Intima Media Group has participated as both a co-organizer and main media partner.  Read on in this edition to find out more about the 3rd Lingerie Industry Forum. IN THE UNITED ARAB EMIRATES Intima Media Group in DUBAI After participating for the first time in April, Intima Media Group returned to International Apparel and Textile Fair in Dubai’s World Trade Center to welcome industry professional’s at its stand from November 1st to 3rd. The show, consolidated by five years of success and growth, has become a key date for sourcing in the Middle-East for many buyers in the MENA (The Middle East and North African) region. Alongside its vast offer of textiles, accessories, designs, and machines dedicated to the worlds of fashion and home textiles, the show completed its 2017 offer with a selection of key, carefully chosen exhibitors who can respond to the local lingerie market’s growing demand for upstream and downstream sectors. 213 FEBRUARY 2018

expo update E urovet AMERICAS COMES UNDER NEW LEADERSHIP IN OCTOBER 2017, EUROVET AMERICAS, HOME OF THE CURVENEWYORK AND CURVELASVEGAS SHOWS, CAME UNDER NEW LEADERSHIP IN THE FORM OF A NEW GENERAL MANAGER. TAKING PLACE FROM FEBRUARY 12TH TO THE 14TH IN LAS VEGAS AND FROM THE 26TH TO THE 28TH IN NEW YORK, THE BEST OF INTIMA GETS TO KNOW RAPHAËL CAMP WHILE HEARING ALL ABOUT HIS PLANS FOR THE NEXT EDITIONS OF THE CURVE SHOWS. Mr Camp, you are quite a new name in Hurstel and Marie-Laure Bellon have already the world of intimates, can you introduce established. Eurovet Americas’ role is to provide yourself to us?  an efficient matchmaking platform for brands I grew up in Paris where I studied and buyers of the world of intimates. Our goal is international relations at Sciences Po. After to be the focal point of the industry in the completing my degree, I spent 10 years Americas not only during our signature Curve working in different marketing and exhibitions, but throughout the year as well. In entrepreneurial positions in France before order to consolidate its leadership in the deciding to move to NYC in 2012. I enrolled in intimate apparel industry, Eurovet is Columbia’s MBA program, and while I was committed to increasing its visibility in North studying I successfully launched the US division RAPHAEL CAMP and South America while reinforcing its link of Kusmi Tea, a high-end retail tea company. with other Eurovet shows in Europe and Asia. During the implementation of this premium consumer brand, I realized that I had developed a unique insight in What is your unique vision for the Curve shows? the selective distribution of premier brands in the US Developing a brand in the US and visiting other trade market. I was then approached with an opportunity to lead shows in different markets gave me a precise vision of what Eurovet Americas, which combines my personal interests of to expect at trade shows. Thus, the Curve shows must offer fashion and beauty with the skills that I had honed. Since the best market place for intimate and swimwear brands to starting my new position this past October, I have received meet their buyers. We must also bring an education and a very warm welcome from the community of the world of networking platform to the intimate apparel community intimates and I look forward to working closely with them. where one can learn, exchange ideas, and share best business practices. My vision is also to make What will you take from your background in marketing the Curve shows evolve towards a media platform for each and distribution?  brand that streamlines communication with the press and Building a brand like Kusmi Tea in both Europe and the consumers. Both New York and Las Vegas Curve shows US gave me an extensive knowledge of retail, wholesale and must offer a growth solution for premiere lingerie and e-commerce. The marketing and distribution challenges swimwear brands that want to accelerate their business. that I faced at Kusmi are similar to the ones that the intimate brands are currently facing: how to adapt to the Are you taking us back to our usual, well-loved hall? digital distribution age and this new landscape of millennial This February Curve New York is going to take place in consumption; how to build loyalty and bring added value hall 1A at the Javits center. We will be adjacent to UBM’s services to customers; and what steps must be taken to stay Fame and Moda trade shows allowing the buyers to ahead of the market. I believe that the role of business seamlessly enter from one hall to the other. Curve Las trade shows is to bring communities of entrepreneurs Vegas will of course be in the well-known Mandalay Bay together to grow business, share ideas and help Resort. them navigate their way through this ever-shifting retail market. Which new brands should we look out for in the upcoming edition? What direction are you planning on taking Eurovet You won’t be able to miss the new brands coming in 2018! Americas?  We will present them in a new dedicated section of the I would like to continue in the path that Pierre-Nicolas show. 214 FEBRUARY 2018

FEBRUARY 2018 JAVITS CENTER MANDALAY BAY HALL 1A CONVENTION CENTER MON 26 MON 12 TUES 27 TUES 13 WED 28 WED 14 FALL WINTER 18 - 19 +1.212.993.8585 info@curvexpo.com eurovetamericas.com

calendar FEBRUARY PURE LONDON 11-13 MOMAD METROPOLIS 2-4 Olympic Exhibition Center, London Fiera di Madrid, Madrid Ready-to-wear, legwear and accessories trade show, with a International trade show dedicated to fashion and textiles, selection dedicated to lingerie and athleisure. with an integrated offering of lingerie and swimwear. www.purelondon.com www.ifema.es/momadmetropolis_06 TEXWORLD 11-14 IMMAGINE ITALIA & CO 3-5 Parc des Expositions du Bourget, Paris Fortezza da Basso, Florence Household linens, textiles and lingerie trade show. International textile trade show. www.immagineitalia.org www.texworld.messefrankfurt.com The Best of Intima will be present at the Intima Media Group booth AVANTEX 11-14 Parc des Expositions Paris Le Bourget, Paris THE BOX BY DESSOUS Trade show dedicated to high-tech fashion. Organized by MESSE WALLAU 3-5 Messe Frankfurt Centre des Expositions Rhein-Main, Hofheim www.avantex-paris.com (Wallau) Trade show dedicated to intimates, lingerie, loungewear, swimwear, footwear and accesories. CURVELASVEGAS HOSTED www.theboxisopen.de BY PROJECT WOMENS 12-14 Mandalay Bay Convention Center, Las Vegas FEMMY AWARDS 6 The West American platform for lingerie and swimwear or- Hotel Cipriani, New York Annual gala in support of the lingerie industry, organized ganized by Eurovet/Curvexpo and UBM Advanstar. by the Underfashion Club. www.curvexpo.com www.underfashionclub.org The Best of Intima will be present at The Intima Media The Best of Intima will be present at the gala Group booth MILANO UNICA 6-8 TMC DESSOUS 12-16 FieraMilano Rho, Milan Trade show of textiles and fashion accessories dedicated to TMC Textile & Fashion Center, Zurich Italian style. An order center with a showroom layout showcasing a large www.milanounica.it collection of international brands. The Best of Intima will be present at the Intima Media www.tmc.ch Group booth PREMIÈRE VISION PARIS 13-15 KYIV FASHION 7-9 Parc des Expositions – Paris Nord Villepinte, International Exhibition Centre, Kiev International platform for textile and fashion manufactu- Paris rers, distributors and importers and includes various events: International exhibition bringing together six trade shows- Kyiv Fashion, Salon of Leather and Fur, Salon of Underwear, Yarns, Fabrics, Leather, Designs, Accessories and Manufac- Kyiv Textile, Buy Fashion Business, Kyiv Fashion Kids, turing. Expo Techmash, Handmade Fashion, Eco & Ethno Fashion. www.premierevision.com www.kyivfashion.kiev.ua The Best of Intima will be present in the Press Village LINEXPO ISTANBUL 8-10 Istanbul Expo Center, Istanbul LINGERIE SHOW FORUM 15-23 Trade show dedicated to lingerie and hosiery Event Hall InfoProstrantsvo, Moscow Organized by TIGSAD. International trade show dedicated to lingerie, swimwear www.linexpo.net and legwear. The show unfolds in three sessions : Low-Me- dium – Medium, Medium – Upper Medium, Upper-Medium L’AIGUILLE EN FÊTE 8-11 - Premium Porte de Versailles, Paris International trade show for lovers of textiles, arts and lingerie-show-forum.ru crafts. The Best of Intima will be present at The Intima Media www.aiguille-en-fete.com Group booth 216 FEBRUARY 2018

MODA LINGERIE MARCH & SWIMWEAR 18-20 NEC, Birmingham PREMIÈRE VISION ISTANBUL 7-9 The lingerie and beachwear meeting point, featuring the Istanbul Congress Center, Istanbul sections : Moda Woman, Moda Gent, Moda Footwear, Moda Exhibition of yarns, fabrics, materials and accessories for Accessories. Eastern Europe and the Middle East. www.moda-uk.co.uk www.premierevision-istanbul.com MODE LINGERIE & SWIM MOSCOW 19-22 TEXTILLEGPROM 13-16 Exposition Center, Moscow Exposition Center, VDNK, Moscow The CPM Body & Beach section, entirely dedicated to lin- Federal trade show for apparel and textiles. gerie. Organized by Igedo Company and Eurovet. www.textilexpo.ru www.cpm-moscow.com The Best of Intima will be present at The Intima Media The Best of Intima will be present at The Intima Media Group booth Group booth MILANO MODA DONNA 21-27 CHIC 14-16 Milan National Exhibition and Convention Center, Key event for women’s ready-to-wear. Shanghai Organized by the National Chamber of Italian Fashion. International clothing and accessories trade show. www.cameramoda.it www.chiconline.com.cn THEONEMILANO 23-26 FieraMilanoCity, Milan INTERTEXTILE SHANGHAI A trade fair which combines the expertise of MIPAP, the APPARELFABRICS 14-16 ready-to-wear show organized by Fiera Milano, New International Expo Center Pudong, and MIFUR the International Fur and Leather Exhibition Shanghai organized by the Mifur Exhibition Organisation. www.theonemilano.com International trade show for fabrics and clothing accesso- ries. WHITE MILANO 23-26 www.messefrankfurt.com Via Tortona 27-31-35-54, Milan Showcase of new trends and avant-garde offers for ready- FRANCHISE EXPO 25-28 to-wear and women’s accessories. Porte de Versailles, Paris www.whiteshow.it The largest franchise fair in Europe: a platform that con- SUPER 24-26 nects business entrepreneurs and traders with over 460 The Mall, Piazza Lina Bo Bardi, Milan French and international brands. Exhibition dedicated to innovative collections in the acces- www.franchiseparis.com sories and ready-to-wear sectors, bringing together major brands, emerging brands and young designers. INTERFILIERE HONG KONG 27-28 www.pittimmagine.com Kai Tak Cruise Terminal, Hong Kong SUPREME BODY&BEACH 25-27 International sourcing fair for lingerie and swimwear, fabrics MTC World of Fashion, Munich and accessories. Platform for North European lingerie and swimwear. www.interfiliere.com/hongkong www.munichfashioncompany.com The Best of Intima will be present at The Intima Media Group booth CURVENEWYORK MODE LINGERIE AND SWIM 26-28 MOROCCO STYLE 28-31 Javits Center North, New York Office of Fairs and Exhibitions in Casablanca International lingerie trade show. www.curvexpo.com International trade show for Moroccan fashion, textiles and The Best of Intima will be present at The Intima Media accessories. Group booth https://moroccostyle.net 217 FEBRUARY 2018

calendar tion dedicated to lingerie. Sponsored by the Swimwear As- APRIL sociation of Florida. SIUF 19-21 www.swimshow.com Convention and Exhibition Center, Shenzhen The Best of Intima will be present at The Intima Media Chinese trade show for lingerie, swimwear, fabrics and ac- Group booth cessories for lingerie. The seventh edition of Intima Asia’s Favorite Award. AUGUST www.siuf.com The Best of Intima will be present at The Intima Media SWIM COLLECTIVE 1-2 Group booth Anaheim Convention Center, Anaheim, Cali- fornia INTERNATIONAL West Coast swimwear trade show organized to facilitate bu- siness-to-business relations. TEXTILE FAIR 24-26 www.swimcollective.com Dubai World Trade Center, Dubai The Best of Intima will be present at The Intima Media Textiles, accessories and printing trade show for the Middle Group booth East. www.internationaltextilefair.com The Best of Intima will be present at The Intima Media ACTIVE COLLECTIVE 1-2 Group booth Anaheim Convention Center, Anaheim, Cali- fornia West Coast activewear trade show organized to facilitate GLOBAL SOURCES FASHION 27-30 business-to-business relations. Asia WorldExpo, Hong Kong www.swimcollective.com Sourcing trade show for lingerie and swimwear. Organized by Global Sources. www.globalsources.com SWIM COLLECTIVE NEW YORK 22-23 TEXTYLE EXPO 25-28 Metropolitan Pavilion, New York City Trade show featuring a juried collection of more than 150 Mohamed Ben Ahmed Convention Center Le brands from the fitness fashion marketplace. Méridien, Oran (Algeria) www.swimcollective.com International trade fair of textiles and fashion with a large offering of raw materials, leather, machinery, designs and THE BEST OF INTIMA AWARDS TBD services. New York textyle-expo.com/en/index.php The 13th edition of the annual awards ceremony honoring the best lingerie boutiques in North America. Organized by JULY The Best of Intima Magazine. By invitation only. MODE CITY 7-9 www.bestshopawards.org Paris Expo, Porte de Versailles, Paris International trade show for lingerie and swimwear. CURVENEWYORK MODE Organized by Eurovet. LINGERIE AND SWIM 29-31 www.lingerie-swimwear-paris.com Javits Center North, New York The Best of Intima will be present at The Intima Media International lingerie trade show. Group booth www.curvexpo.com The Best of Intima will be present at The Intima Media MARE D’AMARE 14-16 Group booth Fortezza da Basso, Florence Trade show dedicated to beach and swimwear fashion. CURVELASVEGAS HOSTED www.maredamare.eu BY PROJECT WOMENS TBD The Best of Intima will be present at The Intima Media Mandalay Bay Convention Center, Las Vegas Group booth The West American platform for lingerie and swimwear or- ganized by Eurovet/Curvexpo and UBM Advanstar. SWIMSHOW 14-17 www.curvexpo.com Miami Beach Convention Center, Miami The Best of Intima will be present at The Intima Media The largest trade show for swimwear in the USA, with a sec- Group booth 218 FEBRUARY 2018

in stock HE BEST OF INTIMA’S EXCLUSIVE ADVERTORIAL TOOL, IN STOCK HAS BEEN SPECIALLY CREATED TO GIVE BRANDS THE OPPORTUNITY TO SHOWCASE THEIR PRODUCTS IMMEDIATELY AVAILABLE FOR RESTOCKING, THROUGH A SIMPLE SUBMISSION FORM, COMPLETE WITH PRODUCT DETAILS AND CONTACT INFORMATION. AS AN ADDED BONUS, THE EMAIL ADDRESS LISTED WILL BE DIRECTLY ACCESSIBLE ON THE MAGAZINE'S ONLINE VERSION, MAKING BUSINESS ONLY A CLICK Ajour Reference: Full cup style - BM 183, Mauve color AWAY! Fabric: 72% PA, 18%EL, 8%Viscose, 2%PE Sizes: 34C-F; 36B-F; 38C-F; 40C-F; 42C-E; 44C-D FOR FURTHER INFORMATION Suggested retail price: US$ 99.00 Minimum order: US$ 500.00 AND TO PARTICIPATE IN THIS SECTION, Other Conditions: Also available in Black PLEASE CONTACT Order from: ajour.us@gmail.com BOI@INTIMAGROUP.COM Bravado Designs Reference: Belle Underwire Nursing Bra Style 161 in limited edition Amethyst Fabric: 78% Nylon, 22% Spandex/Elastane Anita Active Sizes: 32B-38B, 32C-40C, 32D-42D, 32DD/E-42 DD/E, Reference: Air Control Padded - 5544 pictured in Blue/Orange 34DDD/F-42DDD/F, 34G-40G, 34H-38H Fabric: 49% PA, 39% PES, 12% EL Suggested retail price: US$ 52.00 Minimum order: none Sizes: AA-E 32 – 42; F 32 – 40; G 32 – 38; H 32 – 36 Other Conditions: Available in Black, Suggested retail price: US$ 79.00 Bare and Amethyst (Limited Edition) Minimum order: none Order from: myorder@bravadodesigns.com Other Conditions: Also available in Anthracite, Pink/Anthracite, and White Order from: anita.us@anita.net 220 FEBRUARY 2018

Chantelle Reference: Champs Elysées 2605 Lace Unlined Demi Bra Fabric: Embroidery Cup: 54% Polyester, 38% Polyamide, 8% Spandex / Embroidery: 50% Polyester, 42% Polyamide, 8% Spandex / Tulle: 100% Polyester Tulle Lining Back: 82% Polyamide, 18% Spandex Sizes: B/C/D/E 32-38, F 32-36 Suggested retail price: US$ 105.00 Calida Minimum order: 13 units Reference: Triangle Bra with padding Style 03158 in Alabaster Other Conditions: Basic Colors Available: Cappuccino and Ivory Cream, Panty regular cut Style 24358 in Alabaster Cream Fashion Color Available: Grapefruit Fabric: 92% Supima Cotton, 15% Elastane, single jersey, Order from: madeeha.khan@groupechantelle.com mercerised elastic Sizes: 03158: 70A-85A, 70B-85B75C-85C 24358: XXS, XS, S, M, L Suggested retail price: 03158: US$ 71.00; 24358: US$ 35.00 Minimum order: none Other Conditions: Also available in Black and Grey Order from: claudia.driggs@comcast.net Chantelle Corin Reference:Virginia 17871 Reference: Courcelles 6792 Convertible Fabric: 72% Polyamide, 16% Elastane, 12% Polyester Smooth Push-Up Bra (J-Hook) Sizes: 30D-I, 32C-J, 34B-I, 36B-H, 38B-G, 40B-F, 42B-E, 44B-D Fabric: Lace: 83% Polyamide, 17% Spandex Suggested retail price: US$ 84.00 Minimum order: none Tulle: 76% Polyamide, 24% Spandex / Knit: 74% Polyamide, Other Conditions: Available in Skin, White, Black, 26% Spandex / Knit Inside Cup: 100% Polyester Ecru, Salmon, fashion colors for AW and SS. Sizes: A 32-36, B/C 32-38, D 30-38, E 30-36 Order from: info@valenslingerie.com, 610-400-8460 Suggested retail price: US$ 78.00 Minimum order: 13 units Other Conditions: Basic Colors Available: Black and Ultra Nude Fashion Color Available: Lagoon ck to Order from: madeeha.khan@groupechantelle.com s 221 FEBRUARY 2018 in

in stock Curvy Couture Reference: Crochet Lace Underwire Bralette Style #1280 Fabric: 87% Nylon, 13% Spandex Sizes: 34-46 (DDD, G, H) 38-46 (C-DDD, G, H) Cotton Club Suggested retail price: US$ 58.00 Minimum order: none Reference: Gown, style Frieda 6OF in Black Other Conditions: Also available in Black, White Fabric: 77% Rayon, 17% Nylon, 6% Spandex and Pink Gardenia (seen) Sizes: XS, S, M, L, XL Order from: hello@curvycouture.com Suggested retail price: US$ 280.00 Minimum order: none Other Conditions: Also available in White, Powder Pink and Sky Blue Order from: fortknoxlingerie@comcast.net Eucalan Reference: Delicate Wash Scents: Jasmine, Lavender, Grapefruit, Eucalyptus, Unscented Sizes: 16.9oz/500mL bottle, 3.3oz/100mL bottle, single use pod Empreinte Suggested retail price: US$ 13.00 Reference:VERITY Spacer bra - Ardoise Minimum order: Case Quantities Fabric: 86% Polyamide, 14% Elastane Other Conditions: POP and display materials available Sizes: 30-42 C-H Order from: info@eucalan.com, 800-561-9731 Suggested retail price: From US$ 151.00 Minimum order: none Other Conditions: Also available in Blush and Rouge Garance ck to Order from: info.america@empreinte.eu s 222 FEBRUARY 2018 in

Hanky Panky Reference: Style 591104: Cross-Dyed Original Rise Thong in Atlantis-Seafoam, Style 594624: Cross-Dyed Unlined Cami in Atlantis-Seafoam Fabric: 75% Nylon, 25% Rayon; exclusive of trim Sizes: Style 591104: one size fits 4 - 14, Style 594624: XS, S, M, L, XL Suggested retail price: Style 591104: US$23.00 Style 594624: US$54.00 Felina Minimum order: 3 units for camis, 6 units for thongs Reference: Body Luxe Strapless Bra Other Conditions: Also available in Ivory-coal, Taupe-vanilla, Fabric: 82% Nylon, 18% Spandex. Contains Silcone Chambray-ivory, Black-heather and White-powder blue Sizes: 34-36 B, 32-38 C, D, DD Order from: customerservice@HankyPanky.com Suggested retail price: US$ 48.00 Minimum order: Call or e-mail for further information Other Conditions: Available in Black and Warm Nude Order from: RobG@felinausa.com Leo Reference: 035010 Leo Crew Neck Seamless Compression Tank Fabric: 79% Polyamide, 21% Elastane Le Mystère Sizes: M, L, XL, XXL Reference: 2135 Sophia Lace Bralette Suggested retail price: US$ 45.00 Minimum order: none Fabric: 79% Nylon, 21% Spandex Other Conditions: Available in Black & White Sizes: 34-38 B, 32-38 C-F, 32-36 G Order from: OQuintana@leonisa.com Suggested retail price: US$ 58.00 Minimum order: none Other Conditions: Available in Pearl, Black & Crystal Rose Order from: jessica.pfister@komarbrands.com ck sto 223 FEBRUARY 2018 in

in stock Miraclesuit® Shapewear Reference: Style 2783 Sexy Sheer Shaping Bodybriefer with Wonderful Edge Fabric: 84% Nylon, 16% Spandex Leonisa Sizes: 34-38B, 36-40C, 36-42D, 38-42DD Reference: 012849- Vintage Interlace High Waist Panty Suggested retail price: US$ 67.00 Fabric: 99% Polyamide 1% Elastane Other conditions: Available in Nude and Black Sizes: S, M, L, XL, XXL Order From: www.cupidintimates.com Suggested retail price: US$ 50.00 Minimum order: none Other Conditions: Available in Black & Natural Order from: OQuintana@leonisa.com Parfait Reference: “Sandrine” Plunge Longline Bra Style# P5351 in French Blue Fabric: 83% Nylon, 17% Spandex Sizes: 34-40C, 30-40D/DD/E/F/FF/G On Gossamer Suggested retail price: US$ 60.00 Minimum order: US$ 250.00 Reference: Next to Nothing Bralette Style G5141 in Champagne Other conditions: Also available in Cameo Rose and Black Fabric: 100% Nylon Order from: sales@parfaitlingerie.com Sizes: S, M, L, XL Suggested retail price: US$ 34.00 Minimum order: none Other conditions: Also available in Black & Mocha Order From: Lauren.borish@komarbrands.com 224 FEBRUARY 2018

Rago Reference: Style #2202 – Lacette Long Line Bra Style #6207 – Lacette High Waist Long Leg Shaper Fabric: #2202 – 70% Nylon, 30% Lycra® Spandex #6207 – 70% Nylon, 30% Lycra® Spandex Sizes: #2202: 34-48 (B, C, D, DD), #6207: S (26) – 8X (46) Suggested retail price: #2202: 34-48 (B, C) US$ 46.00; (D, DD) US$ 48.00 #6207: S (26)–2X(34) US$ 49.00; 3X(36)–8X (46) US$52.00 P.S. I Love You Swimwear Minimum order: US$ 200.00 Reference: Caged Scalloped Lace bra Other conditions: #2202: available in Black, White, Mocha and Bikini Set / Pink Flamingo SW02 #6207: available in Black, White, Beige, Mocha Fabric: 80% Nylon, 20% Spandex Sizes: S, M, L Order from: orders@ragoshapwear.com, 718-728-8436 Suggested retail price: US$ 55.00 Minimum order: none Order from: info@psiloveyoudirect.com SAXX Reference: Platinum SXBB41F in Botanical Fabric: 95% Modal, 5% Spandex Rosa Faia Sizes: XS, S, M, L, XXL Reference: Selma - 5637 pictured in Black – Underwired bra Suggested retail price: US$ 34.95 Minimum order: US$ 1,000 with spacer cup Other Conditions: Also available in 11 other colorways Fabric: 30% PA, 58% PES, 12% EL Order from: sales@saxxunderwear.com Sizes: B-F Cup 34 – 42; G Cup 34 – 40 Suggested retail price: US$ 84.00 Minimum order: none Other Conditions: Also available in White Order from: anita.us@anita.net ck sto 225 FEBRUARY 2018 in

in stock Triumph Reference: Airy Sensation Padded Bra 67696 in Black Fabric: 42% Polyester, 39% Nylon, 19% Spandex Skarlett Blue Sizes: 32 C-F, 34-38 B-F, 40 B-DD Reference: 324145 Decoy Unlined Long Line Bra Suggested retail price: US$ 72.00 Fabric: Lace: 81% Nylon, 19% Spandex Sling: 100% Polyester Order From: hsin-yi.shieh@triumph.com Sizes: 32-36 A-DD Suggested retail price: US$ 54.00 Minimum order: US$ 500.00 Other Conditions: Available in Black Order from: kaleena.figaro@dana-co.com Zimmerli Reference: Bras Top 901-2975 in Black Fabric: 80% Polyamide, 20% Elastane Sizes: S, M, L WACOAL Suggested retail price: US$ 189.00 Minimum order: none Reference: Red Carpet Strapless, 854119 Other conditions: Also available in Rose Petal, Fabric: 87% Nylon, 13% Spandex lace also available as string and hipster Sizes: 32-40C, 30-42D/DD/DDD, 30-40G, 32-38H Order From: s.baumann@zimmerli.com Suggested retail price: US$ 65.00 Minimum order: none Other conditions: Available in Black, Nude and Pecan ck to Order From: jsmith@wacoal-america.com s 226 FEBRUARY 2018 in

TMC LINGERIE FEBRUARY 12.–23. 2018 www.tmc.ch

launching BRUNET introduces Nouveau Leavers LEAVERS LACE IS KNOWN AS Group’s strategy for the coming THE FINEST AND MOST decades. REFINED LACE IN THE WORLD, BUT ITS PRICE MAKES IT Leavers lace is named after the ACCESSIBLE ONLY TO THE VERY 19th century Leavers looms - PREMIUM SEGMENT. TODAY, modified Jacquard machines – that it is produced on. While these BRUNET IS PROUD TO OFFER A machines still exist, they are out SIGNATURE LACE COLLECTION of production and currently only INTEGRATING THE MAJOR ARNAUD LIMOUSIN a very limited number remain. CHARACTERISTICS OF LEAVERS Can you tell us more about the LACE, WITHOUT ITS RESTRAINTS… machines you are using? ARNAUD LIMOUSIN, MANAGING In order to make this collection more DIRECTOR OF THE COMPANY AND accessible, we are using our Karl Mayer LACE EXPERT, GIVES US AN OVERVIEW jaquardtronic and textronic looms. Our OF THIS NEW DEVELOPMENT. technicians have modified these in order to create a new kind of lace that is extremely close to what was produced by the ancient looms that Brunet used in the past. The result is spectacular and it deserved a name to describe M it properly. r. Limousin, you started What is the secret behind it? your career in lace and Well, the expertise gained during our Leavers even lived in Calais for years has been a very good foundation to several years before Brunet’s strategic upgrade our machines. The secret lies in the changes, prompting both of you to move to way we sketch, draft and then produce. This is Hong Kong. We’re, therefore, very excited to unique and perfect to support our new find out more about this new collection, collection which is bringing lace aesthetic to especially as it has been named after such a new heights. Of course, the Nouveau Leavers significant lace-making tradition: “Leavers.” technique has been patented and we have copyrights for all our lace designs. As you know, Brunet’s roots are in Leavers, it’s in our DNA, and it’s in over 100 years of our Brunet’s Heritage collection already heritage. The company’s facilities have been explored this direction. What made you relocated to Asia but Brunet’s “signature” decide to invest more strongly in it and retains its legacy as a maker of fine lace come out with a new branded lace offer? through its French design and development We listened to our customers and understood team. The new collections are an evolution of that a vast majority of our clients are looking the vintage designs from Brunet’s extensive for better materials. At the same time, they face archives, a perfect blend of classic patterns difficulties in finding materials at the right price with modern motifs. With Nouveau Leavers we and with the right aesthetics. Either lead times celebrate our heritage and start a journey in a are too slow, products are too expensive or they new direction that will define the Brunet don’t fit with their brand identity. At Brunet, we 228 FEBRUARY 2018

are very close to the market and flexible enough to adapt. We are big enough to be able to supply leading international brands, but are small enough to be agile and move fast. Nouveau Leavers fully embodies this philosophy. Innovation With ongoing investment in the latest technology, a passion for creating exquisite has always laces and a true desire to help our customers meet today’s market challenges, Brunet is been a ‘TOOL’ showing the future of the lace industry to help us What can we expect from Nouveau Leavers? STAND the test of time Sophistication, transparency, and a 3D effect, alongside a softer hand feel than traditional Leavers lace. It is perfect for intimate apparel or any garment that will come in close contact Arnaud Limousin with the skin. First presentations of the range to key partners have been very encouraging; we are now looking forward to seeing innovative lingerie lines made with Nouveau Leavers. 229 FEBRUARY 2018

all about Tiny Parts BIG VOLUMES THERE ARE SMALL ACCESSORIES THAT CAN MAKE A BIG DIFFERENCE TO COMFORT; TINY PIECES THAT COME TOGETHER TO REPRESENT HUGE VOLUMES… ON THE OCCASION OF THEIR FEMMY AWARD, MR TOMMY FUNG, CHAIRMAN OF ONE OF THE WORLD’S LEADING HOOK AND EYE COMPANY, TELLS US THEIR WHOLE STORY. M of your family-owned company, Texco? r Fung, can you tell us more about the origins My father owned an import and a couple of years. Then I returned to Canada and worked for the Foundation again. In 1986, the other partners at Texco wanted to sell their shares to my father and my father asked me if I would come back from Canada to run export wholesale company selling the business, so I decided to start a materials for the lingerie industry in the TOMMY FUNG new career heading the family 60’s. At that time, most of the materials business. had to be imported to Hong Kong and Hook and Eye tape was in high demand. It was also Since then, many changes have taken place, can difficult to source, so my father teamed up with you tell us the key steps leading some partners and started Texco in 1969. to Texco’s present position? It is a matter of demand and supply; material You were leading a career in Canada at the supply was not adequate in the 80’s. Our main Ontario Cancer and Research Foundation, when materials were imported from Japan, Taiwan, and under what circumstances did you decide to Europe and the US. There was always an go back to Hong Kong?  insufficient supply of materials with a long planning After I graduated from university in 1978 in process, and too many unpredictable and Canada, I came back to HK and worked at Texco for complicated situations. In order to secure our 230 FEBRUARY 2018

material supply, we teamed up with a Japanese component in lingerie. Even so, we put extensive supplier to set up a knitting plant. Later we investment and effort into this product, which at discovered that the dyeing supplier we partnered the time did not look like it would pay off. with could not meet our requirements, and that’s Eventually, it did pay off and extended our Hook when we started our own dyeing and finishing and Eye Tape business to the fabric and dyeing plant.  service industries. Later, in order to cope with our customers’ requests for global sourcing and speedy service, we This year, you will be honored by the industry decided to put factories closer to our customers and with a Femmy Award, who are you dedicating that is how we started setting up factories overseas. this highly prestigious recognition to? My father, who brought me up well with a good How big is the company today and what is the education and created a good start in the business actual product portfolio? for me to continue. Texco Group comprises three core areas of business: hook and eye tape, warp knitted fabrics Each of us has a personal motto, what is yours? and dyeing & finishing services. With factories Think about others before thinking about located in China, Thailand and the head office in yourself. Hong Kong, as well as a branch office in the US, Texco employs over 1000 people in total. In late 2018, a new factory will open in Vietnam. Products are supplied for the North American, European and Asian markets. How has Texco kept its edge in such a challenging market? We have been keeping our edge by focusing on development and service. As for development, we continually follow and keep up with the trend, mood, and functionality (for example, sportswear) of the industry. Coming to service, it is much more complicated to produce Hook and Eye tape than it looks. It involves knitting, dyeing, finishing, sewing, and cutting. In order to keep and improve the service to our customers, automation and lean manufacturing has to be applied regularly. We have been keeping our As a manager, you have surely had to make edge by focusing on hard decisions, what has been the hardest? Following our customers’ strategies requires DEVELOPMENT certain investment and changes. Certain larger investments may have certain risks that I have to AND SERVICE. consider, for example, hardware investment or even opening a new factory. I also need to consider We continually follow and keep how changes may affect different areas and cause up with the trend, mood, and unpredicted results, like matters to do with human resources, production flow and so on.  functionality of the industry. You have certainly had some lucky intuitions…. Share some with us. Many people think Hook and Eye Tape is a small 231 FEBRUARY 2018

anniversary The First 4 EMBREX of 0 Years RENÉ FREI their global sourcing and I was travelling to Thailand almost four times a week to supervise the production and train the teams. But in the end, it was too soon for internationalization and this was why the project was discontinued after a big order. ONE OF THE LEADING SWISS Eight years later, this is the same project that has EMBROIDERERS, SPECIALIZED IN THE allowed Embrex to become a global company. LINGERIE INDUSTRY, IS LOCATED CLOSE TO THE AUSTRIAN BORDER. A BUSINESS What was the most surprising request that you THAT, THANKS TO THEIR GLOBAL ever received from a client? PRODUCTION APPROACH, HAS PUSHED One of the “craziest” projects was to create a THE LIMITS SINCE THE VERY BEGINNING. lingerie collection where each size had its own RENÉ FREI TELLS US HOW IT ALL BEGAN. exclusive design. For this project, our teams worked in close collaboration with the technicians at the house of Aubade. It took us twelve months to perfect the designs for each cup, one by one…In the M end, that brought us a big order. r Frei, when was your first Tell us about one time you said no? encounter with embroidery? One time. When I visited an important client there It all began in 1972 with an was a buyer who didn’t like anything that I internship at Jakob Rohner. Jürg Ruess, my current presented, for each item she had a critique. In short, business partner, was already working there. After a she didn’t like our collections or perhaps she didn’t hiatus in Baracalona for three years, during which I like me personally. Straight away, I closed the book studied and worked for an embroidery distributor, I and I left saying that I wouldn’t present her our returned to Switzerland in 1977. I worked for collections anymore. Six months later, she wasn’t Leumann Boesch, another embroidery manufacturer, there anymore and I returned to visiting the client and put the necessary funds aside to start my own like before. business. It was in 1978 that the adventure of two young men filled with enthusiasm began. At the time, What do you like the most about your work? creating an ultra-light structure and outsourcing The challenges…the everyday challenges, the production made us pioneers. Starting from nothing, permanent reconsideration, eternally starting over, we had to use outsourcing and create the foundations and of course working in the universe of beauty and in advance for what is now the standard in the sector: femininity…I truly feel fortunate. international sourcing and delocalization. What was better before and what do you Who was your first client? prefer now? Hewetsons, an embroidery distributor from the Before, I would say the sense of loyalty, the United Kingdom that was specialized in galloons. My opportunity to build long term relationships from principal objective was already Marks & Spencer…It mutual respect. It is still possible to do that now but may have taken me four years but I did get an order it is more rare. In any case, I like to work with the from them in the end. younger generation, a generation full of ideas for innovations. What is the most challenging project that you’ve ever carried out? What is your motto? It’s hard to say, each project is different… maybe You need it, we make it. It has been our belief for in 1996-97 with M&S. I was assigned with organizing 40 years and it still is today, everyday. 234 FEBRUARY 2018

ALL A Superior quality starts with the smartest fibers. BEAUT Y And when a fa abric begins with the t intelligent design of Sensil® Nylon 6 6.6 A ALL the end result is no othing less than extraordinary. BR AINS A S Copyright© NILIT®. All rights reserved. Sensil® is a registered/pending trademark of NILIT. www.SensilNylon.com

fabric news 2 1 3 ILUNA GROUP From Sustainability to Cradle-to-Cradle FOR SS19, ILUNA LOOKS TO THE FUTURE WITH NEW DEVELOPMENTS IN THEIR GREEN LABEL AND INNOVATIVE ECO-FASHION SOLUTIONS IN THEIR HIGH-END RANGE. For the Iluna Group, sustainability is a mission, certified eco-friendly raw materials and production processes are the heart of a philosophy dedicated to environmental responsibility and conservation. For SS19, the program dedicated to sustainability, Green Label, continues in the “100% recycled” direction with a complete offer of regenerated nylon and GRS certified elastane, that ranges from mesh, allover lace fabrics, different widths and pareos (photo 2) and expands once again to include new, exclusive cradle-to-cradle developments. At the heart of this new R&D we find Naia. In this cellulosic fiber, from Eastman, raw material is obtained from wood which originates from eco sustainable certified forests and, what’s more, its offcuts are completely reused and fed back into the business using a “circular economy.” A true first, Iluna has transformed the yarn, which until now was only used in the textile sector, in order to allow it to be used with their lace machines. Thanks to the fundamental technical contribution of their R&D team, the Italian company was able to create the first eco lace collection made from Naia and premium stretch Roica Eco Smart yarn (photo 1) on its looms. The result is fluid and super soft, a modern mix of luxury comfort and sustainability. But that’s not all! Today, the vision for the company is 360° and for SS19 even Iluna’s high-end segment, Black Label, will welcome eco evolutions with a new allover textronic ultra light lace (photo 3). Against a background of a yarn with an extremely supple yarn count, these laces feature embossed designs in Eco sustainable GRS certified microfiber, alongside Roica Eco Smart for a green product with a high added value in terms of style, impact and quality. 236 FEBRUARY 2018

USA LLC ITALY Via IV Novembre 60 - 20012 Cuggiono ( MI ) - ITALY Tel: +39-0297242601 Fax: +39-0297240100 - info@iluna.com - www.iluna.com USA 110 East 40th St. suite 301, New York, NY 10016 Tel: +1-212-719-9760 Fax +1-646-845-9960

fabric news Not to miss The Th The New N Bonded Ne B Bo Bon Bond Bonde Fabrics Fa Fab Fabr Fabri Fabric F for fo f Eusebio’s E Eu Eus Euse Euseb Eusebi Eusebio Eusebio’ A Ac Act Acti Activ Active C Cl Clo Clot Cloth Clothi Clothin Clothing JERSEY LOMELLINA PRESENTS BRIGHTON As a part of the ACE line dedicated to JL expands their range of finely micro ribbed knit athleisure and sportswear, Eusebio presents a fabrics. Recently, Danubio and Bristol have joined the new offer of bonded fabrics made from nylon, Cardiff fabric. The latest introduction to the family, bringing together a microfiber base with Brighton, is characterized by the way in which it fluorescent colored meshes, adapted for reflects light, creating a sensation of luxury and inserts and finishing details. This new range measured elegance, and its enveloping, soft and rich adds to an already large collection of hand feel. Brighton is perfect for sophisticated laminated fabrics and prints on a polyamide or beachwear with a hint of contemporary vintage style, polyester microfiber base for leggings, daywear and weisure wear. sweatshirts, t-shirts and sports tops. MAGLIFICIO RIPA LAUNCHES CRYSTAL Welcome a new collection of jersey fabrics with different weights for the lingerie, swimwear and ready-to-wear segments. It gives items a refined shiny, almost metallic appearance thanks to the use of Nilit’s Sensil Diamond nylon 6.6 yarn. A solution dyed yarn, as soon as the Sensil Diamond is exposed to light, it gives fabrics a surprising sparkling effect which brings out the best in colors! All of this is achieved without the use of metallic fibers while maintaining a soft hand feel and a comfortable fit. We finish with a sneak preview! A launch planned for July 2018, the Earth line will reveal an iconic selection of Maglificio Ripa fabrics that all have one thing in common: respect for the environment. 238 FEBRUARY 2018

Sensitive Fabrics by Eurojersey for Bralettes and Sports Bras For SS19, the Sensitive Fabrics will be available with new bespoke prints created for the bra styles on trend right now. Sensitive Ultralight, Sensitive Grace and Sensitive Seric Plus feature sexy lace prints, metallic glints and golden pigments, tulle prints with transparent effects and patchworks of black mesh – the perfect combination for lacy bralettes. What’s more, tulle edge trims, plissé and floral embroidery are also used for a contemporary look. Elsewhere, textural effects, 3D geometric patterns, micro geometric motifs and streaked effects come together for sports bras and minimalist bralettes with placed textures or all-over patterns. When teamed up with perforations and bonding, the textural effects on Sensitive Sand, Sensitive SculptLight and Sensitive Plus create an urban, glamorous yet sporty look. CHANTY’S NEW BIO COTTON LACE Nature has always been central to Chanty’s research; in fact, nine years ago it was one of the first to offer a lace collection made from soya and bamboo-fiber yarns. For SS19, bio cotton is the spark that ignites the new collection. Boasting up to 40 percent cotton content, the new laces are pleasant to the touch and offer a natural comfort. What’s more, they are wonderfully fine and have a sophisticated aesthetic that adds a new “chic” to viscose/cotton blends. ART MARIN TARGETS COMFORT For SS19, Art Martin is focusing on comfort with new techniques. Using a bubbling technique (thermoforming wool in order to shape it into a form which is adapted for the breast) and textile welding together allows the company to offer new products that are stitch free. Discover new comfortable, discreet, and elegant additions. 239 FEBRUARY 2018

fabric news ROICA UNVEILS ROICA STRETCH ENERGY At the last edition of ISPO, the leading trade show for the sports industry, Roica introduced Roica Stretch Energy. This product is part of the Roica Feel Good family, a range offering smart solutions for sports and free time that was studied to guarantee performance and physical well being. This new addition has joined Roica Clean Fit, a product known for its anti- odour properties. Roica Stretch Energy is a new-patented textile structure where a stretch and recovery action produces real warmth (up to 2°C), maintaining support during exercise. Italian producer, Sitip was the first to use it. BeHot, their new line of Roica Stretch Energy fabrics that launched at ISPO, minimizes heat loss, optimizing comfort and performance. WUTONG’S NEW LACES For SS19, the Taiwanese lace manufacturers are introducing new lines. The first is a new line of laces that are lighter and intangible thanks to the use of an extra fine yarn, which was created with a lingerie application in mind. The second is a line of laces that is completely dedicated to the sport and athleisure segments, which thanks to its carefully researched design focuses on fashion and decorative use rather than function. Brugnoli Br Brugnol Brugno Brugn Brug Bru Launches L La Lau Laun Launch Launche Launc MyNy M My MyN T Tech Techn Techno Technol Technolo Technolog Technology Te Tec MyNy is the latest introduction to the Italian circular knitting producer’s portfolio of textile technologies that includes Explosive, Br4 and Extrajacquard. This newest innovation is a brand new fabric construction that guarantees lightness, comfort, movement, breathability and a perfect look. In fact, fabrics based on MyNy technology are anti-crease, even in challenging conditions. MyNy’s other distinctive feature is the use of high quality no twist polyamide to create technical fabrics that are resistant but still feel nice against the skin. The MyNy range plays with different designs, colors and fibers including polyamide, cotton, viscose and wool (Virgin Merino Wool 16.2 micron with more than 60 percent wool in contact with the skin). Adapted for shirts and, sportswear, in particular as a base layer, or for adding a touch of style to performance items, MyNy offers a practical and modern alternative to lace, embroidery and other delicate fabrics. 240 FEBRUARY 2018

Sakae Lace Group has engaged a counterfeiting court action for the copy of its lace design below by a company who put for sale the products below The court action was ended by a settlement agreement resulting in a financial compensation and the withdrawal of the litigious products

fabric news SIVA INNOVATES FOR SS19 Siva is carrying out a total redesign of its collections and, in this context, is introducing Nuvola. This new addition is a complete series of twenty patterns created with a much finer yarn to give a much lighter lace and the maximum in design detail. Amongst the brand’s other news for SS19, certain designs will be used with a multicolour yarn to create a watercolour effect. The touches of color will give the lace a unique look and can be used with overdyeing to create multiple colors. On the sustainable front, Siva is developing recycled polyamide laces, from both pre and post consumer sources, in synergy with its clients. LIEBAERT LAUNCHES A NEW NANOSTICH FOR SPORT For summer 2019, Liebaert is presenting a new nanostich (ck 2779) knitted with an ultra matte polyamide and 26 percent elastane. The new addition has a silky hand feel and a strong stretch. Thanks to its unique binding and the fineness of the knit, the nanostich brings a new quality that is at once fine and compact, offering maximum coverage and support. Perfectly adapted to digital printing, the new launch is available in all styles to offer max comfort. SATAB’S NEW GROSGRAIN For SS19, Satab is innovating with a new grosgrain item composed of three bands with an openwork effect, in polyamide polyester. Developed in light and powdered shades with lingerie in mind, we also find vibrant and fluorescent colors for the athleisure segment. This grosgrain ribbon is ideal for bra bands, sports bras and waistband for panties. 242 FEBRUARY 2018

Beintimate ASTROTEX-CUFRA ELASTIC BANDS NASTROTEX-CUFRA ELASTIC BANDS NASTROTEX-CUFRA ELASTIC BANDS NASTROTEX-CUFRA ELASTIC with your underwear! 24050 COVO (BG) Italy - Strada Statale Soncinese, 2 - Tel. +39/0363.938167 - Fax +39/0363.93798 - www.nastrotex-cufra.it - e-mail: info@nastrotex-cufra.it

fabric news PENN LAUNCHES “ATELIER DELTULLE” Their newest collection, dedicated to the world of tulle, consists of a range of both stretch and non-stretch meshes in various weights, compositions and structures. The collection is focused on natural fibers and elastane with different technical performances for diverse applications on lingerie, swimwear, sportswear, ready-to-wear and home textiles. One of the collection’s strong points is its huge selection of fashion colors that are never out of stock. The color palette is added to each season and Penn offers clients the opportunity to dye even small quantities of these fabrics. We highlight Charme and Natural, the first stretch tulles in micromodal or cotton available from the Atelier del Tulle. GIEMME FOCUSES ON NATURE AND ECO-FABRICS Giemme produces circular knit fabrics for the intimates, knitwear and pajama segments. The company’s speciality is natural fibers and they also offer a range of nylon fabrics, with new eco-friendly developments. On the natural fibers front, for SS19 nightwear will include new fabrics made from organic cottons, modal, cotton with Tencel, Micro Tencel and Tencel/ linen and a new blend of colored cotton and grey Tencel which gives fabrics a jaspe effect. In the nylon range, recycled Econyl polyamide is being used with Roica Eco Smart for a line focused on sustainability. New Developments from Tessitura Colombo The Italian company continues to invest in technology and research and development in order to create innovative laces in line with market demands. Amongst R&D advancements for SS19, Tessitura Colombo’s new items with an ultra soft hand feel really stand out. This new line has been created with yarns that contain a higher number of filaments with a reduced diameter that result in an extremely soft lace, which is transparent and has a pleasant hand. 244 FEBRUARY 2018

Textil GmbH Moosstr. 100, 85356 Freising - Deutschland Tel.: + 49 8161 9888-56 - Fax: + 49 8161 9888-70 E-mail: knitted-fabrics@taubert.com www.taubert-textile.de

fabric news LYCRA 3DTECHNOLOGY EVOLVES Ideal for legwear applications, such as tights, that require greater steam- settability than standard elastane, the new Lycra 3D technology, dedicated to the legwear sector, is taking on a new dimension with the integration of Lycra 1888C fiber. This new polymer delivers superior performance including an improved response to heat during the boarding process and, what’s more, it retains elasticity after and during heat treatments. The product has numerous advantages including a more uniform appearance, ultra soft hand, greater comfort thanks to 3D elasticity and a ESF LAUNCHES AN OUTDOOR higher level of stretch and stability. HIGH PERFORMANCE FABRIC New innovation for the Payen group, its brand ESF, a specialist in performance two-way stretch warp and weft fabrics, presents a new double-sided fabric for winter sports. Created in Merino wool/ Lycra on the inner face and polyamide/Lycra on the outer face, these fabrics allows the creation of warm clothes that fit like a second skin, light to wear and that follow the body’s movements. Its advantages are conservation of body heat, keeping cold out, double stretch for more comfort and resistance to wear, antibacterial properties, and in case of a particularly intense sport, the ability to dry quickly. Two versions are available: the “Thor” (160g/m2) and the “Nordic” (250g/m2). The first is light and feels like a second skin, while the second is soft, comfortable and offers muscular support. There are many applications from fine tights to winter tops for skiing, running or cycling. Mühlmeier Mü Mühlmeie Mühlmei Mühlme Mühlm Mühl Müh Focuses Foc Focu Focus Focuse Fo F on o Comfort C Co Com Comf Comfo Comfor and a Performance an Pe Per Perf Perfo Perfor Perform Performa Performan Performanc P For SS19, Mühlmeier’s collections will expand to include the new items M-TEC White & P.U.R.E.: light, soft, breathable cups free of PU and guarantee a stable shade of white and body temperature regulation. They are particularly adapted for use in the high-end lingerie and sports segments. Mühlmeier has also developed a new personalization concept. Customers can upgrade their bra cup shapes with a choice of “added values” by mixing and matching different cup core composites and different fabrics to create an altogether new bra cup model. Many options are now available such as the choice of a brushed PES microfiber cover for added comfort; composite technology to allow the cup to perfectly adapt to the shape of the breast by the substitution of regular foam with ultra-soft or memory foam covered by ultra-fine or cotton-touch lining; or even anti- aging, water repellent or stay fresh treatments. 246 FEBRUARY 2018

Billon Design Unveils a Polyamide Vegetal Knit The French specialist of knitted jacquard fabrics breaks new ground with its new stretch knit. The new addition is environmentally conscientious as it is made from a vegetal polyamide created from a base of castor oil and Lycra Xtra Life (8%) and is particularly adapted to the needs of the swimwear and sportswear segments. Coming from a herbaceous plant that grows rapidly without the need of much water, castor oil is rich in proteins, water and lipids and is known for its nourishing and revitalizing qualities, already used in the cosmetics industry. Énola, the name of this new range of knits, brings together comfort, suppleness, and estheticism thanks to its fineness, ultra soft touch and satin aspect. Equally high performing, this range boasts thermal properties and is naturally bacteriostatic like the plant it comes from, it is also quick drying with a resistance to crumpling, chlorine and oils and sun creams. For the launch, Énola will be presented in bright red in homage to the castor flower but numerous other colors will be available on demand. SERAM CONTINUES Soulis-Kuehnis Dives TO DEVELOP ITS METAL OFFER into Beachwear and Athleisure 2019 marks an important development for Seram in regards to their metal Summer 2019 marks the arrival of the Greek branding and branding accessories. From embroidery and guipure specialist in two new now, this is a category of markets. For the first time we find a complete products that will be collection specially imagined for swim and particularly developed in athleisure application that places emphasis on the their coming rapport between price, quality and creativity. collections. The key Expect to find bi-elastic net decorated with themes for this creative, punchy patterns. collection are imaginative designs and clever associations of materials and colors. Notably for SS19, we find decorative accessories that combine metal and textiles and also items that make use of both the group’s laser cutting and engraving technique with refined lacing. HYOSUNG LAUNCHES RECYCLED COOLING NYLON The Korean giant, Hyosung Corporation put the focus on ecology at their ISPO Munich debut in January 2018. Welcome MIPAN regen aqua-X, a new recycled cooling nylon. Used in combination with creora Color+ it’s particularly relevant for running, cycling and aerobics and when used with creora highclo, for swim and triathalon wear. The group are specialists in recycling nylon and polyester and has a product development team focused on reducing energy and water usage, as well as waste in fabric manufacturing in their new range of durable products. 247 FEBRUARY 2018

exhibition hristian ior DESIGNER OF DREAMS FROM THE 5TH OF JULY UP TO THE 7TH OF JANUARY, PARIS’ ARTS DÉCORATIFS MUSEUM CELEBRATED, FASHION HOUSE, CHRISTIAN DIOR’S 70TH OVER 70 YEARS INTERACT WITH A ANNIVERSARY. VISITORS WERE INVITED ON SELECTION OF PAINTINGS, FURNITURE A VOYAGE OF DISCOVERY THROUGH THE AND WORKS OF ART WHICH REFLECT THE UNIVERSE OF THE HOUSE OF DIOR’S FACT THAT CHRISTIAN DIOR WAS A FOUNDER AND THE GREAT COUTURIERS KNOWLEDGEABLE ART LOVER WHO LOVED WHO SUCCEEDED HIM: YVES SAINT MUSEUMS. THESE WORKS DEVELOP OUR LAURENT, MARC BOHAN, GIANFRANCO OUTLOOK ON CHRISTIAN DIOR AS THEY FERRÉ, JOHN GALLIANO, RAF SIMONS AND EXPLORE THE TIES HE FORGED BETWEEN MOST RECENTLY MARIA GRAZIA CHIURI. COUTURE AND ALL FORMS OF ART, THE CURATED SELECTION OF 300 HAUTE DEFINING THE HOUSE OF DIOR’S COUTURE GOWNS DESIGNED FROM 1947 ENDURING INFLUENCE. THE EXHIBITION’S TO THE PRESENT DAY CARRIES A TWO CURATORS, FLORENCE MÜLLER AND UNIFYING THREAD OF EMOTIONS, LIFE OLIVER GABET, CONVEY THEIR MESSAGE STORIES, AFFINITIES, INSPIRATIONS, WITH A CHRONOLOGICAL AND THEMED CREATIONS AND LEGACIES. BESIDE THIS EXHIBITION DESIGN THAT INHABITS AND BREATHTAKING COLLECTION, ARE BRINGS THE MUSEUM’S FASHION AREAS HUNDREDS OF DOCUMENTS (INCLUDING AND THE NAVE BUILDING TOGETHER FOR ILLUSTRATIONS, SKETCHES, THE FIRST TIME TO FORM AN EXHIBITION DOCUMENTARY PHOTOGRAPHS, LETTERS, OVER ITS 32,291 SQUARE FEET. THE NOTES AND ADVERTISING) ALONGSIDE A EXHIBITION MAY HAVE PASSED BUT THE WIDE RANGE OF FASHION ACCESSORIES BEST OF INTIMA TAKES YOU THROUGH (SUCH AS HATS, JEWELRY, BAGS, SHOES THE UNIVERSE OF DIOR, IMMERSING YOU AND PERFUME BOTTLES). DESIGNS FROM IN THE CREATIONS OF ONE OF THE GREATEST FASHION HOUSES OF ALL TIME AND ITS SIX CREATIVE DIRECTORS WHO CREATED THE IMAGE OF DIOR THAT WE KNOW TODAY. 248 FEBRUARY 2018

CHRISTIAN DIOR, OPÉRA BOUFFE GOWN, HAUTE COUTURE, FALL-WINTER 1956, AIMANT LINE SHORT EVENING GOWN IN SILK FAILLE BY ABRAHAM. PARIS, DIOR HÉRITAGE © PHOTO LES ARTS DÉCORATIFS / NICHOLAS ALAN COPE 249 FEBRUARY 2018

exhibition 70 Creation Years of The last Parisian retrospective dedicated to Christian Dior was held in 1987, also in the Arts Décoratifs Museum. It focused on ten years of the couturier’s designs from 1947 to 1957. To celebrate the house of Dior’s seventieth anniversary, © EMMA SUMMERTON the new retrospective shows how Christian Dior and the six FOR “CHRISTIAN DIOR DESIGNER OF DREAMS” artistic directors who followed on his heels devised the brand and built up the influence of a name that is the very embodiment of haute couture in France and throughout the world. Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and today’s director, Maria Grazia Chiuri, have all drawn on their own creative sensibilities to formulate a style and a vocabulary that stay true to the original concept and to help define the house of Dior’s identity through the prism of its relationship to its era. This exploration of haute couture is enriched by Frédéric Castet’s fashion fur designs, beautiful creations by Serge Lutens, Tyen and Peter Philips, as well as perfume creations by François Demachy. 250 FEBRUARY 2018

Between Art and Fashion A leading figure in the world of 20th- century fashion once he launched his new look Spring-Summer collection in 1947, Christian Dior took the feminine shape in a totally new direction, relegating the masculine silhouette of the war years to the past. His dresses expressed a modern femininity, incarnated by his flower-woman and produced a shape characterized by flowing curves and the bearing of a classical ballet dancer. The new look featured soft shoulders, accentuated busts, nipped-in waists and hips amplified by swirling corolla- like skirts. Christian Dior relaunched the textile industry with his insistence on the use of great swaths of fabric, a controversial move after the years of HENRI CARTIER-BRESSON, MODEL ALLA shortage under the occupation. He succeeded in breathing new HAVING THE MAY DRESS FITTED BEFORE life into the couture tradition, giving a central role to THE FASHION SHOW, 1953, © HENRI CARTIER-BRESSON / MAGNUM PHOTOS embroiderers and craftspeople making costume jewelry and accessories. He invented an internationally-focused couture that put Paris back in the spotlight as the capital of fashion. The exhibition opens with the story of Christian Dior’s life: his childhood in Granville, the Roaring twenties when he discovered the avant-garde art world and the pleasures of Parisian entertainment, his training as a fashion illustrator and his entry into the haute couture world. Before turning to fashion, Christian Dior ran an art gallery from 1928 to 1934 in partnership with his friends, first Jacques Bonjean then Pierre CHRISTIAN DIOR, TRIANON GOWN, SPRING-SUMMER 1952 HAUTE COUTURE COLLECTION, SINUEUSE LINE, EVENING GOWN IN ORGANDY BY JEAN PAGE, EMBROIDERED WITH LAMÉ, METALLIC SEQUINS AND SILVER BEADS. PALAIS GALLIERA, MUSÉE DE LA MODE DE LA VILLE DE PARIS, GIFT CHRISTIAN DIOR IN HIS APARTMENT AT 7 BOULEVARD OF FRANCINE HALPHEN-CLORE, 1984 © PHOTO LES ARTS JULES-SANDEAU IN PARIS, CA. 1950 © CHRISTIAN DIOR DÉCORATIFS, PARIS / NICHOLAS ALAN COPE 251 FEBRUARY 2018

exhibition CHRISTIAN DIOR, JUNON GOWN, HAUTE COUTURE, FALL-WINTER 1949, MILIEU DU SIÈCLE LINE LONG CRINOLINE EVENING DRESS EMBROIDERED WITH SEQUINS BY RÉBÉ. PARIS, DIOR HÉRITAGE © PHOTO LES ARTS DÉCORATIFS / NICHOLAS ALAN COPE CHRISTIAN DIOR, PALMYRE GOWN, FALL-WINTER 1952 HAUTE COUTURE COLLECTION, PROFILÉE LINE, EVENING GOWN IN SATIN BY ROBERT PERRIER, EMBROIDERED WITH SWAROVSKI CRYSTALS, METALLIC THREAD, GEMSTONES, PEARLS AND SEQUINS BY GINESTY, PARIS, DIOR HÉRITAGE © PHOTO LES ARTS DÉCORATIFS, PARIS / NICHOLAS ALAN COPE Colle. This part of his life is illustrated with a series of paintings, sculptures, and documents that depict an eclectic approach to curating, the older generation of established artists rubbing shoulders with their younger counterparts, Dior’s peers. These up-and-coming talents included Giacometti, Dalí, Calder, Leonor Fini, Max Jacob, Jean Cocteau and Christian Bérard. Christian Dior was a lover of antiques and objets d’art, an art nouveau collector, a decorator enthralled by the 18th century and a garden enthusiast. He drew on all these sources of inspiration to embellish his private residences and define the aesthetic for his couture house and designs. The exhibition shows us that his gowns were full of references to painting and sculpture as well as everything that makes up the art of MARIA GRAZIA CHIURI FOR CHRISTIAN DIOR, ESSENCE D’HERBIER living: wallpapers, fabrics, china, and chinoiserie. COCKTAIL DRESS, HAUTE COUTURE, SPRING-SUMMER 2017. ECRU FRINGE COCKTAIL DRESS, FLORAL RAFFIA AND THREAD EMBROIDERY ADORNED WITH SWAROVSKI CRYSTALS, DERIVED FROM A CHRISTIAN DIOR ORIGINAL All these creative themes EMBROIDERY © PHOTO LES ARTS DÉCORATIFS / NICHOLAS ALAN COPE A Journey have become an integral part of the Dior spirit as they have been revisited by the successors of Dior. Revealed one by one throughout the exhibition, among the range of themes on display are: art and photography, a profusion of colors and textures, austere Parisian elegance, references to the Through Time 252 FEBRUARY 2018

neoclassical decorative style, the joys of exoticism and a fascination for floral motifs. Nathalie Crinière presents the themes in successive settings that are suggestive of an art gallery, Dior’s ateliers, Avenue Montaigne, a boudoir, journeys and a fabulous garden. Throughout, paintings, sculptures and decorative objects illustrate the couturier’s tastes and sources of inspiration as well as a creative sensibility shared by all the artistic directors who have followed in his footsteps. The visit continues into the Nave area of the museum where a chronological display spanning the 70 years from 1947 to 2017 shows the energy that set it all in motion and the legacy of Dior’s spirit down the years. The iconic shape of the “Bar suit” that embodies the New Look opens the door to this voyage through time. The black-and-white ensemble demonstrates every aspect of the innovation Dior introduced with his new aesthetic, triggering a golden age of fashion. The suit has continued to haunt the imagination of the fashion world and many of its couturiers and designers ever since. But the enduring nature of the Dior spirit also stems from the different artistic directors who carried on the couturier’s work after his death in 1957. A succession of six galleries is dedicated to MARIA GRAZIA CHIURI FOR CHRISTIAN DIOR, NEW JUNON DRESS, SPRING- these figures, analyzing how their designs contributed to the SUMMER 2017, HAUTE COUTURE quest to stay faithful to Dior’s vision of haute couture. The COLLECTION © PHOTO LES ARTS DÉCORATIFS, PARIS / NICHOLAS ALAN COPE daring choice of the young Yves Saint Laurent was followed by JOHN GALLIANO FOR CHRISTIAN DIOR, SPRING-SUMMER 2004 HAUTE COUTURE COLLECTION, EMBROIDERED JACKET AND SKIRT, PARIS, DIOR HÉRITAGE © PHOTO LES ARTS DÉCORATIFS, PARIS / NICHOLAS ALAN COPE 253 FEBRUARY 2018

exhibition Marc Bohan’s more rational appointment. Next came the flamboyant arrival of Gianfranco Ferré, the dramatic era of fashion punk John Galliano, the minimalist statement of Raf Simons’ appointment and most recently, a female creative director, Maria Grazia Chiuri and her feminist vision of fashion. The expertise and techniques that are the lifeblood of The Evolution haute couture are presented in an atelier where seamstresses are at work surrounded by models, dressmakers, sketches and toiles. One of the galleries provides an overview of of Dior’s Silhouette how the Dior line and allure have developed since 1947, illustrated with gowns and extracts of films and catwalk show videos. The exhibition ends in the lavish setting of the nave, transformed into a ballroom for a presentation of a series of truly sumptuous ball gowns, including several glittering creations seen together for the first time in Paris. Some of them have been worn by famous customers who have helped to build the success of the House of Dior, including Princess Grace of Monaco, Princess Diana, Charlize Theron and Jennifer Lawrence. An unusual member of this family of ball gowns, unearthed thanks to research for this project, is a dress named, “Soirèe Brillante”, presented at the Musée des Arts Décoratifs during Christian Dior’s time in November 1955, on the occasion of an exhibition of pieces by leading 18th-century French cabinetmakers. Christian Dior 254 FEBRUARY 2018

was one of the people who lent objects to the exhibition, and the presence of his designs turned the inauguration into a fashionable and elegant cultural event. In fact, on the day of the event, Dior models strolled around the show in gowns, posing among the pieces of furniture and objets d’art. This highlights the part that women’s couture plays in the applied arts and the role played by Christian Dior himself in the history of decorative arts. Most of the works featured in this ambitious project are from the Dior Hèritage collection, while the remaining pieces are special loans from the collections of the Musée des Arts Décoratifs and Union Française des Arts du Costume, Palais Galliera, Costume Institute at the Metropolitan Museum of Art in New York, Victoria and Albert Museum in London, De Young Museum in San Francisco, Fondation Pierre Bergé-Yves Saint Laurent, Museum of London and Musée Christian Dior in Granville. CHRISTIAN DIOR, MISS DIOR DRESS, SPRING-SUMMER 1949 HAUTE There are also prestigious works of art representing many COUTURE COLLECTION, TROMPE-L’OEIL different eras, from the collections of the Musée du Louvre, LINE, SHORT EVENING DRESS EMBROIDERED WITH FLOWERS Musée d’Orsay and Musée de l’Orangerie, Château de BY BARBIER PARIS, DIOR HÉRITAGE Versailles, Centre Pompidou, Musée des Arts Décoratifs and © PHOTO LES ARTS DÉCORATIFS, numerous private collections. PARIS / NICHOLAS ALAN COPE 255 FEBRUARY 2018

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