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Foundations Forum

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Foundations Forum was the first exclusively heavy metal music industry convention, held annually from 1988–1997 in Los Angeles. The convention was set up by Concrete Marketing who had in January 1988 created the first industry trade magazine for the heavy metal world – Foundations. Realizing there was little or no attention or focus on this growing market, and having seen the far reaching distribution of the trade magazine, they decided to put together an annual meeting, bringing together key industry personnel, vendors and artists (and in later forums fans as well) offering advice on surviving the industry, discussing the changing climate of the scene and business, and allowing people to network.

Contents

Executive Director Bob Chiappardi summed up the purpose of the Forum,

"The way heavy metal is growing, we want to be careful not to have it blow out. By sitting down and talking about the genre, the good and the bad points, having the indies interacting with the majors, it makes for a healthy industry in general." [1]

The forums usually invited a keynote speaker who would open the event and touch on important themes for the weekend ahead. There would be panels and workshops made up of industry personnel particular to the theme who would discuss contemporary issues and answer questions.

There were also plenty of performances all weekend of the best signed and unsigned talent the heavy metal world had to offer, over the years including bands like Judas Priest, Pantera, Alice in Chains, Extreme, Ozzy Osbourne and Prong.

CD Samplers of signed and unsigned artists were distributed to each forum attendee

Foundations Forum '88

On September 30 – October 1 at the Sheraton Universal Hotel in Los Angeles, Concrete Marketing, Metal Blade Records and RIP Magazine joined forces to create the first annual Foundations Forum convention.

The theme of FF88 was the credibility and respectability of metal within the music industry as a whole. [2] Attendance, etc.

The Keynote speaker for the event was Sharon Osbourne and it incorporated parties in honor of RIP Magazine's second anniversary and Concrete's fourth.

Panels & Moderators

PanelModerator(s)
Metal MarketingBob Chiappardi (Concrete Marketing)
Press & Publicity Lonn Friend (RIP Magazine)
Artist DevelopmentDiarmuid Quinn (Epic Records)
Retail & DistributionBill Berger (Island Records)
Metal VideoJohn Cannelli (MTV)
Managers & LawyersWalter O'Brien (Concrete Management)
Metal RadioDerek Simon (Kiss Company)
Record ProducersMike Bone (Chrysalis)
Credibility & RespectabilityJim Cardillo (Managing Director Foundations Forum '88)
Record Company Forum Brian Slagel (Metal Blade Records)
Clubs, Booking & TouringHaoui Montaug (New Music Seminar)

Jennifer Perry (Avalon Attractions)

A&R in Heavy MetalRon Laffitte (Sanctuary Music)
Selling Metal: Retail, Touring & PressJanie Hoffman (MCA Records)

Andy Somers (Frontier Booking International)

Artist Panel Penelope Spheeris (Dir. Decline of Western Civilization)

A two disc compilation cd was available free of charge to those attending the event, showcasing bands that Concrete was working with.

Disc 1:

ArtistSongLabel
Keith Richards Take It So Hard Virgin
Winger Hungry Atlantic
Helloween I Want Out RCA
Bullet Boys Smooth Up Warner Bros. Records
Anvil Blood On The Ice Metal Blade
Queensrÿche Revolution Calling EMI-Manhattan
Warrant 32 Pennies Columbia
DriveKamikazeRampage/Rhino
S.A.D.O.On The Races Noise
RoughhouseTonight Columbia
Alien I've Been Waiting Virgin
The StandIf You See KayPak'er/Carlyle

Disc 2

ArtistSongLabel
House of Lords I Wanna Be LovedSimmons/RCA
Majesty Fortune In LiesMechanic
Kix Cold Blood Atlantic
Jetboy Feel The Shake MCA
Suicidal Tendencies Surf & Slam Epic
Dead EndJunk Metal Blade
HexxRacial Slaughter
DeviasDesperate
WildHot For Love Columbia
Mallet-HeadFight Frontier
WashedAlone

Foundations Forum '89

Foundations Forum 89 took place from September 21–23 at the Sheraton Universal Hotel in Los Angeles. This was a week when three metal albums (by Skid Row, Mötley Crüe and Warrant) dominated Billboard's Top Pop Albums chart. [3]

The focus of this convention was shifted more towards the development of new artists within the metal scene, [2] emphasizing the growth and nurturing of the style. [3]

The convention's attendance more than doubled this year to accommodate more than 2500 people, [4] around a quarter of which were musicians. [5]

The Keynote speaker for the event was KISS bassist Gene Simmons.

Panels & Moderators

PanelModerator
Metal WorkshopJim Cardillo (MCA)
Understanding Music PublishingAndy Gould (Concrete Management)
Pay To Play – Controversy In The ClubsKenny Kerner (Music Connection Magazine)
RetailLou Mann (Capitol Records)
Merchandising: Your Name Here (Or Not)Walter O'Brien (Concrete Management)
Producers/A&RTerry Lippman (Lippman Kahane Management)
RadioRay Gmeiner (Elektra)
Sponsorships – Is Metal Going To Madison Avenue?John Brodie (Westwood One)
Road Management: Don't Leave Home Without ItRon Laffitte (Lippman Kahane Management)
International: The World, She Shrinks Stephan Galfas (T.E. Savage Inc.)
Video: $$$ Well Spent or Spend It Elsewhere?Rick Krim (MTV)
Press: Exposing YourselfBen Leimer (Circus Magazine)
A Star Is Born: The Development Of a CareerCliff O'Sullivan (Polygram)
Touring: Getting From The Clubs To The ArenasGary Bongiovanni (Pollstar)
Geraldo Goes Metal: All Access, No B.S.Marko Babineau (Geffen)
Equipment EndorsementsPaul Sackman (Musician Magazine)
Metal Corps: The Sultans of SpeedChris Williamson (Rock Hotel Presents)
MarketingBob Chiappardi (Concrete Marketing)
Artist Management: Can't Live Without 'Em & Can't Shoot 'EmMike Bone (Chrysalis)
Artist Panel Lonn Friend (RIP Magazine)

The artist panel this year featured King Diamond, Robert Sweet (Stryper), Robin McAuley (MSG), Steve Jones, Lita Ford, Vicki Peterson (the Bangles), Scott Ian (Anthrax), Taime Downe (Faster Pussycat) and Anthony Kiedis (Red Hot Chili Peppers). [5]

A double cassette named 'The Shape of Things to Come' featuring unsigned artists was given out this year along with the double disc compilation 'CD From Hell'. In a special issue of Metal Hammer, interviews were run with all the unsigned bands featured on the compilation. [6]

CD From Hell – Disc 1

ArtistSongLabel
D.A.D. Rim of Hell Warner Bros. Records
Cats In BootsShot Gun Sally EMI Records
Toy RozSexy Lil' DevilBG Records
The FrontPain Columbia Records
Lord Tracy She's a Bitch UNI/MCA Records
Brighton Rock Can't Stop The Earth From Shakin'
DefconCold HeartedDKP Productions
Alien Tears Don't Put Out The Fire Virgin Records
Babylon A.D. Hammer Swings Down Arista Records
Fates Warning Through Different EyesEnigma Entertainment
Savatage Gutter Ballet
Bad Brains With the Quickness Caroline Records
Sleeze Beez Screwed, Blued 'N Tattooed Sanctuary Music
Joy ThunderHard Love
The StandLove Is the ReasonPak'er Carlyle Records
Potential ThreatRich Bitch

CD From Hell – Disc 2

ArtistSongLabel
Faith No More Falling to Pieces Slash Records/Warner Bros. Records
Shotgun Messiah Shout it Out Relativity Records
MSG Save Yourself Capitol Records
King Diamond Sleepless Nights Roadracer Records
Damn CheetahDamn CheetahTotal Music Management
Loudness You Shook Me Atco Records
Suicidal Tendencies Master of No Mercy Epic Records
Stage Dolls Wings of Steel Chrysalis Records
Faster Pussycat Poison Ivy Elektra Records
Rude Awakening Live LifeRude Awakening
Metal Church Of Unsound Mind Elektra Records
MordredState of Mind Noise Records
Powermad Nice Dreams Warner Bros. Records
Dirty BlondePassionOutpost Entertainment
Cherri RokkettLonelyCherri Rokkett

Foundations Forum '90

Foundations Forum 90 took place at the Sheraton Plaza La Reina Hotel in Los Angeles from September 13–15, 1990. This was the first year the event was open to the public and there were over 4,000 registrants.

The theme of this year's event was based loosely around metal's emerging social consciousness and responsibility (As Bob Chiappardi notes in his message from the directors):

Responsibility on the part of the industry to nurture new talent, the responsibility of the metal community to cultivate our increasing credibility within the industry, and the responsibility of us all to react to charges that our music is potentially or intrinsically dangerous with something other than mere hostility. [2]

Tying in with this theme, a big topic of conversation at the forum was censorship and the keynote speaker for the event was Judas Priest frontman, Rob Halford. At the time, Judas Priest had just been involved in a civil action whereby it was alleged they were responsible for the suicide of one youth from Nevada and the attempted suicide of his best friend via subliminal messages placed on one of the songs from their album, 'Stained Class'.

Although the case had eventually been thrown out of court, it was not the first of its kind and the metal world was having to defend itself against an ever-increasing number of censors.

Ozzy Osbourne, who had also been to court following the death of a teenager who listened to his music, joined his wife Sharon Osbourne and former California Governor Jerry Brown on one of the forum's panels to discuss the issue of censorship, which was a popular topic; a theme which spilled into several other panels over the weekend.

1990's forum was self-contained within the hotel and featured listening parties from Slayer, Motörhead, Scorpions, Iron Maiden and Deep Purple. Not only was there major news/press coverage of the forum, but there were broadcasts directly from the convention by MTV, KNAC, Z-Rock and others, with some being syndicated all across the country. Many will have come to cover the 18 signed bands which played at night including Judas Priest, Pantera, Exodus, Extreme, Alice In Chains and the London Quireboys. Also, during the day, there were 18 unsigned bands performing including Radar, a New York band featuring lead singer Pamela Moore who sang the part of Sister Mary on Queensrÿche's Operation: Mindcrime album.

Two commercial video cassettes of FF90 highlights were released through Strand/VCI, although these were never to be released domestically. [7]

Panels & Moderators

PanelModerator
Metal WorkshopJim Pitulski (Columbia Records)
International PanelDerek Oliver (ATCO Records)
Music Contracts PanelJoseph Lloyd Serling (Serling Rooks & Ungar)
Video PanelJuliana Roberts (The Foundry)
Publishing PanelJim Cardillo (Warner Chappell)
Radio PanelKid Leo (Columbia Records)
A&R PanelJim Lewis (PolyGram Records)
Endorsement PanelJoe Bosso ( Guitar World Magazine)
Music From The UndergroundHowie Abrams (In-Effect Records)
Touring PanelJim Guerinot (A&M Records)
Marketing PanelJay Krugman (Columbia Records)
Merchandising PanelSteve Gertsman (Winterland Productions)
Censorship Panel Chris Morris (Billboard Magazine)
Biology of a Record Company Brian Slagel (Metal Blade Records)
ASCAP Metal Songwriter WorkshopAndy Gould (Concrete Management)
Press PanelHanna Bolte (Epic Records)
Sexism/Racism PanelMike Bone (Chrysalis)
Retail PanelFran Aliberte (WEA)
Management PanelBill Elson (ICM)
Artist Panel Lonn Friend (RIP Magazine)

Riki Rachtman (Rachtman Enterprises)

The Artist Panel included Jani Lane & Joey Allen (Warrant), KK Downing & Glen Tipton (Judas Priest), Vito Bratta (White Lion), Dave Mustaine (Megadeth) and Joe Leste (Bang Tango).

As well as a cassette featuring unsigned bands, a 3CD sampler was given out at this Foundations Forum.

Foundations Forum '90 CD Sampler – Disc 1

ArtistSongLabel
Extreme Get The Funk Out A&M Records
Queensrÿche Empire EMI
Warrant Uncle Tom's Cabin Columbia
Vio-Lence Officer NiceMegaforce/Atlantic
Cry Wolf Face Down The Wishing WellGrand Slamm
Every Mother's Nightmare Listen Up Arista
House Of Lords ShootSimmons/RCA
Nevada BeachWaiting for an Angel Metal Blade
Black Sabbath Anno Mundi IRS Records
Two Bit ThiefHard Times Combat
Ministry Thieves(Sire/Warner Bros. Records)
DeviousCarried Away
WashedTurn It Around

Foundations Forum '90 CD Sampler – Disc 2

ArtistSongLabel
Megadeth Holy Wars/Punishment Due Capitol
Pantera Primal Concrete Sledge ATCO
24-7 Spyz Heaven or HellIn-Effect
Vixen Wrecking Ball EMI
Trouble TribeTattoo Chrysalis
Sacred Reich Who's To BlameEnigma
Rhino Bucket Blood On The Cross Reprise
UziAway From My Heart
Jet BoyStomp It (Down To The Bricks) MCA
ValentineRunning On Luck Again Giant
Mystic ForceShipwrecked With The Wicked
HarletIndividual We Stand
AntixJaw Dropping Beauty
Dorian GreySouth Side Man

Foundations Forum '90 CD Sampler – Disc 3

ArtistSongLabel
Anthrax In My World Megaforce/Island
Exodus The Lunatic Parade Capitol
Reverend Scattered Wits Charisma
Precious MetalDownhill Dreamer Chameleon
King of The HillFreak Show SBK Records
Child's Play Rat Race Chrysalis
Disaster AreaThis Claw
The BeautifulFine Science of Chaos Giant Records
ScarecrowWaitingCariola Records
Destruction Cracked Brain Noise Records
Randy CovenStrange CatGuitar Recordings
David La DukeRight From WrongSB Records
Joy ThunderNo Place To Skate
Tamer LaneMore Than A Miracle

Foundations Forum '91

Foundations Forum 91 took place at the Airport Marriott Hotel in Los Angeles from October 3–5, 1991. This year the forum featured an industry only day as well as the first Foundations awards ceremony. Paid attendance was up 15% on the previous year and exhibit room, directory sales, advertising, merchandising and record company participation were all up 25%. [8]

Over half a million dollars was raised in aid of the TJ Martell Foundation, through ticket sales for the awards ceremony and at the casino night held as part of the convention. [9]

Signed bands showcasing over the course of the three nights included Ozzy Osbourne, Soundgarden, Prong, Ugly Kid Joe, XYZ, Crimson Glory, The Almighty, Bang Tango, Claytown Troupe, Screaming Jets, Baby Animals, Lillian Axe and Asphalt Ballet. [10]

A sponsor, Barq's Root Beer, also came on board for the first time at the convention. Noting that their target market was those aged between 12 and 24, and recognizing the growing popularity of the metal genre amongst this age group, they partnered with Foundation's Forum in order to reach their audience direct. [11]

Panels & Moderators

PanelModerator
Retail MarketingMark Reiter (Epic Records)
Record ContractsDonald Passman (Gang, Tyre, Ramer & Brown)
Meet The PrezMike Bone (Mercury Records)
Touring & Developing a ShowLarry Smith (Performance Magazine)
SponsorshipsTom Hulett (Concerts West)
DemosSteve Sinclair (Mechanic Records)
PressMike Gitter (Writer)
Publishing 101Ira Jaffe (NEM)
Radio & PromotionBrad Hunt (Elektra Records)
ManagersMerck Mercuriadis (Sanctuary)
Crossover – Rap/Alternative/MetalTom Whalley (Interscope)
Biology of a Record CompanyMike Faley (Metal Blade Records)
Artist PanelLonn Friend (RIP Magazine)
Career Opportunities & Self Defense in the Music BusinessJim Cardillo (Warner/Chappell Music)

The artist panel this year included Mike Muir (Suicidal Tendencies), Ricky Warwick (The Almighty), Chris Cornell (Soundgarden), Jeff Ament (Pearl Jam), Phil Anselmo (Pantera), Dweezil Zappa, and Harry James and Luke Morley (Thunder). [10]

Awards Ceremony

The first Foundations Awards ceremony was to recognize the significant contribution made by key artists to the heavy metal genre and the music industry as a whole. The proceeds were donated to the TJ Martell Foundation and the ceremony featured performances by Blind Melon, Temple of the Dog, Alice in Chains and Megadeth. The MC for the event was MTV's Riki Rachtman and awards presenters included Ronnie James Dio, Paul Stanley and Gene Simmons, Lemmy, Rick Rubin, Penelope Spheeris and Rikki Rokkett. [12]

AWARDS

Foundations Forum 91 Sampler CD – Disc 1

ArtistSongLabel
War BabiesBlue TomorrowColumbia Records
Soundgarden Jesus Christ PoseA&M
Fates WarningPoint of ViewMetal Blade/Reprise
McQueen StreetWhen I'm In The MoodSBK Records
Screaming JetsNeedlerooArt/Mercury
VoivodClouds In My HouseMechanic Records
Crimson Glory The ChantAtlantic
Lillian AxeBody DoubleGrand Slamm Records
SkatenigsLoudspeakerWax Trax Records
PasafireSuck on This!
David LaDukeTakin' My ChancesSB Records/Productions
BernwardRock'n'Roll RevolutionInferno Music (Berlin)
Dead OnLost At SeaDead On Records/Mausoleum
Skara BraeSweet Alibi

Foundations Forum 91 Sampler CD – Disc 2

ArtistSongLabel
Slick ToxikBig Fuckin' DealCapitol Records
ScatterbrainBig FunElektra Entertainment
Claytown TroupeDevil's HighwayEMI
The BogeymenKilling GroundDelicious Vinyl
Naked SunRite To LifeNoise Entertainment
Arcane OperaTime Slips Away
TourniquetPsycho SurgeryIntense Records
GunslingersRock-City
ScorcherStill A Long Way From Home
Rude AwakeningThe Bell
AnnihilationFourth Reich
Eudoxis Reach The Sun
BelfastMake Up Your Mind

Foundations Forum 91 Sampler CD – Disc 2

ArtistSongLabel
The AlmightyCrucifyPolydor
The ScreamTell Me WhyHollywood Records
Lucy BrownColorblindMegaforce/Atlantic
The Hard CorpsHard CorpsInterscope
Baby AnimalsEarly WarningImago Recordings
Frontrunner!Time To Say Goodbye
VoxenShadows of a Broken Heart
Criss CrossTears From Heaven
AmazoneStop Talking
Moxy LamaIt Doesn't Matter
HeartlessBaby Jane
Gypsy KyssSomewhere With Somebody Else
Disaster AreaReign of Chaos
Casino DriveGroovin' Bomb

This year a video cassette entitled 'A Weekend in Hell' was released through A&M Video. The video featured performances from bands like Megadeth, Soundgarden, Ugly Kid Joe, Prong, Screaming Jets and XYZ. Also featured were excerpts from panel discussions, awards acceptances and exhibits, serving as a taster for those who could not make it to the event itself. [14]

Foundations Forum '92

Foundations Forum 92 took place at the Stouffer Concourse Hotel in Los Angeles from October 1–3, 1992. The theme of the convention on its fifth anniversary was the 'evolution of the genre' – exploring where they stood musically, and where they were likely headed.

Foundations Forum 92 was the venue for the World premier screening of 'For Those About to Rock – Monsters in Moscow' featuring AC/DC, Metallica, Pantera and Black Crowes.

Having established the ceremony the previous year, on Saturday night the Concrete Foundations Awards took place as part of the events at the hotel.

AWARDS

On the closing night of the convention, the TJ Martell Gambling Casino made another appearance in order to raise money for the charity, following success the previous year.

Panels & Moderators

PanelModerator
Radio SeminarDon Kaye (MJI Metalshop)
Ragin Retail; How May We Help You?Susan Greenwood (MCA)

Ed Bunker (BMG)

Independent Labels; President's ConclaveBrian Slagel
Marketing And The New TechnologyMike Shalett [15]
European MarketHarry Doherty (Metal Hammer)
Platinum Case StudiesDiarmuid Quinn
Getting Your Foot in the Door(and keeping the door open)Jim Cardillo
Feedback From The Fans: A Panel in ReverseCheryl Valentine (Mercury)

Dyana Kass (Hollywood Records)

Hard Music: The Evolution of The GenreMike Gitter
Independent Labels: Surviving in Interesting TimesMike Faley (Metal Blade)
Workshop: Artist EndorsementsJosh Rikelman (Guitar for the Practicing Musician)
Legal WorkshopsJoseph Serling (Serling, Rooks, Ungar)
European Marketing: Press & PublicityHarry Doherty (Metal Hammer)
Press: Past, Present & FutureKim Kaiman (Levine/Schneider Public Relations)
Marketing YourselfMarc Reiter (Epic Records)
A&R PanelMike Bone (Def American Recordings)
Get Into The Ring With Lonn FriendLonn Friend
Workshop: So You Wanna Be A Guitar Hero?Jonathan Rheingold (Guitar World Magazine)
The Artist PanelSteve Isaacs (MTV)

Brian Slagel's (Metal Blade) Independent Labels Presidents Conclave was a significant meeting for those rock/metal labels which, despite a fair amount of individual success, were under represented at other industry conventions or rarely had their voices heard. This meeting covered significant topics like international distribution, domestic distribution, marketing, merchandising, touring and publicity, and gave the indies a chance to discuss the problems and concerns they shared. [16]

Foundations Forum '92 Sampler CD 1

ArtistSongLabel
Cathedral Autumn TwilightColumbia Records
Extreme Rest In PeaceA&M Records
Kyuss Green MachineChameleon Records
Dead, White & BlueChillsMCA Records
Non-FictionReason To LiveGrand Slamm Records
Cannibal Corpse Hammer Smashed FaceMetal Blade Records
CopperheadBustedMercury Records
David La DukeLove My BabySB Records & Tapes
T-Ride Fire It UpHollywood Records
Praxis Crash Victim Crash Science NavigatorAxiom/Island/PLG
BlackjackTo Thine Own Self Be True
Tragic RomanceLove and RevolutionMother America Records
Vertical AfterSelloutUndergrowth Records
SkeletonHit The Floor

Foundations Forum '92 Sampler CD 2

ArtistSongLabel
Circle of SoulOne Man's PoisonHollywood Records
Animal Bag Hate StreetStardog/Mercury Records
Skew Siskin If The Walls Could TalkGiant Records
Exodus A Good Day To DieCapitol Records
ForteMein MadnessMassacre Records
Crystal PistolHeart of Stone
CondemnedAddictiveSounds of Seattle records
ScorcherThat Look In Your Eyes
Abby NormalYard of Toys
TotemCome Fly With Me
EyewitnessCan't Stop
LazarusIntracranial Mass
False Face SocietyConfessor
RepulsaI Never Promised You a Rose Garden

Foundations Forum '92 Sampler CD 3

ArtistSongLabel
Pantera Cowboys from Hell (Live in Moscow)Warner Home Video
Arcane OperaWords That Heal
Emerald ZooWhat's It Gonna Do For You
Hard KnoxRun For The Money
Schnitt Acht RageCheetah Records
CyperusSanity ManagementSummit Records
AragathorJury of Spyders
RampageYour Rules
DeadlineDo You Believe
Crash 9-teenSandra Scream
Scarred For LifeSo Trashy
Yvette D'Luxe & The Ugly BastardsStripicide 1&2

Foundations Forum 93

Foundations Forum 93 took place from September 9, 1993 to September 11, 1993 at the Burbank Hilton and Convention Center in LA.

Artists showcasing at this year's event included KISS, Scorpions, Schnitt Acht, Souls at Zero, My Sisters Machine, The Big F, Accept, Quicksand, La Salle, The Scream, I Mother Earth, Greta, Mind Bomb, Strip Mind, White Trash, Tad and Crowbar.

PanelModerator
Rock Intensive RadioMatt Pollack (Atco Records)
College RadioToxic Tommy Delaney (Concrete Marketing)
Independent DistributionCraig Minor (Valley Record Distribution)
Youth Marketing; Getting a Piece of the PieJim Cardillo (Warner/Chappell)
Do Your Own PressJodi Jacobsen (A&M Records)
Understanding SoundscanMike Fine (SoundScan)
The Changing Face of RetailLou Mann (Capitol Records)
Do Your Own VideosPeter Spirer (Metropolis Productions)
Understanding BDSGeorge Chaltas (BDS)
Kids Say The Darndest ThingsMike Fine (SoundScan)
International PanelHarry Doherty (Metal Hammer)
College Radio 101 (Workshop)Toxic Tommy Delaney (Concrete Marketing)
Media & Technology: Reshaping the Music BizDavid Santaniello (Columbia Records)
Women's OpportunitiesGerri Miller (Metal Edge)
Doing Your Own DemosRoss Elliot (Ross Elliot Management)
Ask Mr SlagelBrian Slagel (Metal Blade)
Legal WorkshopsJoseph Serling (Serling, Rooks & Ungar)
War Stories: A View From The TrenchesLonn Friend (RIP Magazine)
Press PanelChris Morris (Billboard Magazine)
Booking YourselfDan DeVita (Circular Evidence)
MerchandisingFelix Sebacious (Blue Grape Merchandising)
The Politics of Pot: Music, Mores and MarijuanaHarry Crossfield (High Times Magazine)
Takin It to the Streets; Marketing Hard Music in the 90sBrad Pollak (A&M Records)
Publishing
Interactive MediaScotty Page (Interactive)
A&R PanelDanny Goldberg (Atlantic)
Artist PanelMichael McKean (Spinal Tap, Airheads)

The artist panel this year featured Jerry Cantrell (Alice in Chains), Stevie Blaze (Lillian Axe), Jesse DuPree (Jackyl) and Rob Zombie (White Zombie).

Foundations Forum 93 CD Sampler Disc 1

ArtistSongLabel
Shootyz Groove The CraveMercury Records
Damn the Machine I WillA&M Records
The Big FWicked ThingChrysalis/ERG
Souls at Zero Grey WorldEnergy Records
Prong Snap Your FingersEpic Records/Concrete Management
Mercyful Fate Is That You MelissaMetal Blade
David La DukeRock and Roll FeverSB Records & Tapes
Iron Maiden Hallowed Be Thy NameCapitol Records
Schnitt Acht The War Has BegunCDG Records
Galactic Cowboys Ranch on MarsGeffen Records/Concrete Management
Spiders and Sankes2000 Rock and Roll
Nasty LicksSilence Man
BullzaiStay
Ivory TowerHit and Run
Cold EthylHammerdown

Foundations Forum 93 CD Sampler Disc 2

ArtistSongLabel
The Scream Kool WorldHollywood Records
Flotsam & Jetsam News To MeMCA Records
Haze & ShuffleWhatch Ya Do With MeArista
Love/HateSpinning Wheel
Paradise Lost True BeliefMetal Blade
Lonn Friend & Dave 'Snake' SaboI Dismember You
Kyuss Demon CleanerChameleon Records
Angels in ExileTime For a Killing
ClockhammerLosing A Thousand Days
Mutha's Day out LockedChrysalis
Ikki CraneTime and Again
Mary SuicideTaste Me
Muzza ChunkaFloatArista Records

Foundations Forum 93 CD Sampler Disc 3

ArtistSongLabel
StickGrindArista Records
The Almighty Powertrippin'Polydor records
I Mother Earth Not Quite SonicCapitol Records
Sugar ToothBlack QueenRevolution/Capitol Records
Tad GreaseboxMechanic/Giant
White Trash Minor HappinessElektra
DogmaCrying Souls For The Damned
Vertical AfterCrime PaysUndergrowth records
SoulgrindLost and Found
School Boy CrushTo Your Knees
UntaymdDesperately Delirious
Double ActionNo Man's Land

Foundations Forum '94

Foundations Forum '94 took place at the Burbank Hilton Hotel in LA from September 7–9, 1994. The special address was given by Ted Nugent and Mercury Records provided a launch party at the Palace in Hollywood featuring performances by the Mighty Mighty Bosstones, Animal Bag, Shootyz Groove, Downset and Kerbdog.

Bands showcasing this year included Bile, Biohazard, Bruce Dickinson, Downset, Dream Theater, Drown, Fates Warning, Korn, Machine Head, Yngwie Malmsteen, Monster Voodoo Machine, My Head, Overkill, Wickerman, Wool, Dead Orchestra, Engines of Aggression, Juster, Wood, Paradise Lost, Planet Hate, Po' Boy Swing, Pushmonkey, Raven, Blackthorne and Vertical After.

PanelModerator
Commercial RadioSue Naramore (Geffen Records)
College RadioSharon Joffe (Arista Records)
Independent LabelsTom Lipsky (CMC International)
International 'Europe: Independent Route to Success'Andy Black (Music For Nations)
Management WorkshopJim Pitulski (Round Table Entertainment)
Grammy Professional ForumNational Academy of Recording Arts and Sciences
Retail Focus GroupBob Cahill (EMI Records)
'Is There Life After Death?'Frank Dancsecs (Ace's Records)
Publishing WorkshopDexter Moore (BMI)
Maximising Video ExposureSouxsie Crawford (Bohemia Afterdark)
Guitar ClinicYngwie Malmsteen
College Radio 101Chainsaw (Mechanic Records)
Consumer focus GroupDyana Kass (Hollywood Records)

Linnea Nann (Warner Bros. Records)

More War StoriesDee Snider
Free Legal AdviceJoseph Serling (Serling Rooks & Ungar)
MarketingJayne Simon (Geffen Records)
PressKatherine Turman (RIP Magazine)
Emerging Radio TechnologiesSusan Greenwood (MCA Records)
Pick Brian's BrainBrian Slagel (Metal Blade)
Women's OpportunitiesGerri Miller (Metal Edge Magazine)
TouringAndy Gould (Concrete Management)
Underground PressJerry Rutherford (CuriousGoods)
Engineering WorkshopFreddie Piro (Ocean Studio)
A&R PanelBrian Slagel (Metal Blade)
Legal WorkshopJoseph Serling (Serling, Rooks & Ungar)
Artist PanelVanessa Warwick (MTV Europe)

Foundations Forum '94 CD Sampler – CD 1

ArtistSongLabel
White Zombie Children of the Grave Columbia Records
Fates Warning Outside Looking In Metal Blade Records
Monster Magnet Negasonic Teenage Warhead A&M Records
C.O.C Broken Man Columbia Records
Gilby Clarke Cure Me... Or Kill Me Virgin Records
Machine Head Davidian Roadrunner Records
David La DukeSatisfaction (A Stones Tribute)SB Discs and Tapes
SilenceSound of the RainCEG Records
Joey Vera Laughing in the Light Metal Blade Records
MobiusFilling My Shoes
Mary's MagnetNumber Nine
Paradise Lost True Belief Music For Nations
Hate FaceSkin

Foundations Forum '94 CD Sampler – CD 2

ArtistSongLabel
Animal Bag Spirits of Grass Mercury Records
Wool Kill The Crow London Records
Carcass Embodiment Earache/Columbia Records
DrownTransparent Elektra Records
Bourbon LiesLove Me One More Time
Reason BeingThe Vibe
Metal Sky CrazHot Girl Tonight
Vertical AfterStab the CheeseUndergrowth Records
Bullets 4 BreakfastExtreme Hostile IntentColdwar Records
ArsinalThe Window
Mystic ForceDivinity Within (Reach for Tomorrow)
RamrodListen... As I Die

Foundations Forum '94 CD Sampler – CD 3

ArtistSongLabel
Arcade Angry Epic Records
Testament Low Atlantic Records
LAROXXSuicide
FrontlineHeaven KnowsSigno Records
TalonCold Hard Ground
Blister'd ToadLost Child
Swamp CandlesThe Philadelphia Song
Dirty DealinRemember
Bad AngelsBorderlineSkull Train Records
Alien StrangeFinal Exit
IllegalThe Opponent
CinnamonStanley

Foundations Forum '94 CD Sampler – CD 4

ArtistSongAlbum
My HeadCarnasaur Imago Records
Dream Theater Lie Eastwest Records
Atomic Opera JoyrideCollision Arts/Giant
Wicker ManShitkicker Imago Records
AerosolDeath of a TV JunkieStone Lizard Records
Rising SunGypsy Arabian Caravan
Bad BiscuitMasturbationCathedral Records
Fat BastidSoldier
Snydley WhiplashDizzy SpaceHard As A Rock Productions
BroodLack of Motivation
Vicious RumoursNo FateGTM Management
Ultra Violet VinnyPNB
Peace SanctuaryNo PainHard as a Rock Productions

Foundations Forum '95

Foundations Forum '95 was hosted from Thursday September 7 – Saturday September 9, 1995 by the Burbank Hilton in Los Angeles, California. It was to be the last forum of its kind, with plans for a new format taking shape for future meets.

PanelModerator
Active Rock Radio: An Alternative to What?John Fagot (Hollywood Records)
The College Metal Radio GameshowSmitty (Epic Records)
Independent DistributionLou Gerard Musumeci (Feedback Distribution)
Europe: Melting The MetalCarsten Stricker (Verstarker)
Underground VideoBeth Lasch (F# TV)
Demo CritiqueMarc Ferrari (Red Engine Music)
Retail PanelRay Godas (Concrete Marketing)
Canada: Northern ExposureLyle Chausse (CFOX)
Underground PressMike Diana
College Radio 101: Building The Better Metal ShowJill Castellano (Victory Records)
HArd Rock In The 90sGerri Miller (Metal Edge Magazine)
The Japanese MarketKuni Takeuchi (Virgin/EMI)
Publishing WorkshopRon Sobel (ASCAP)
Even More War StoriesPeter Criss (KISS)
Publicity: The Anatomy of a Good InterviewDon Kaye (Kerrang/Pure Concrete)
Marketing: Doing More With LessJim Cardillo (Warner Chappell)
Pick Brian's BrainBrian Slagel (Metal Blade Records)
How to Get a Record DealJoseph L. Serling (Serling, Rooks & Ungar)
London to Longbeach: Generations of PunksBill Stevenson (All)
Developing Technologies: The Future of MarketingFred Ehrlich (Columbia Records)
Management WorkshopMarc Reiter (Q Prime)
Free Legal AdviceJoseph L. Serling (Serling, Rooks & Ungar)
TouringNick Light (Mercury Records)
Introduction to the InternetAlarik Skarstrom (Skartrax Entertainment)
Profile of the Hard Music AudienceMike Shalett (Soundscan) [17]
Grammy Hard Music Forum A&R PanelMike Bone (IRS Records)
Artist Panel

Foundations Forum '95 Sampler CD – Disc 1

ArtistSong
Season to Risk Bloodugly
Monster Magnet Look To Your Orbs For The Warning
Down Stone The Crow
Mr MiraingaDouble Martini
GZR The Invisible
Skold PAMF
David La DukePsychedelic Sandwich
Sea of SoulsWater
ShrineSadistic Love
MovidaAgainst It All
SpineLotion
Mortal RemainsWelcome

Foundations Forum '95 Sampler CD – Disc 2

ArtistSong
Excel Unenslaved
Super Junky Monkey Buckin The Bolts
Six Feet Under Silent Violence
MindrideBoot
Metal Sky CrazExotating
United Revenger
Endless DistrustTrauma
SupafuzzBushhog
StonehengeUntil
TamisryWasted Time
OdysseyAnd Justice For Some
MindsetCurse
Kill CultureThe Hate

Foundations Forum '95 Sampler CD – Disc 3

ArtistSong
Testament The Legacy
Dimestore HoodsLife In The Asylum
Sly Shut Up & Buy
Big FearSomeday
The Art of ZappingSOS
Royal Hunt Wasted Time
1000 Mona Lisas Girlfriendy
Vertical AfterSummoned to Swill
Dragon Aerogator Band feat. Agent 3You Were The One I Hated
World BangSkin
Dark TruthGarden of Stone
AmethystHardwear
Chapter SevenThe Question

Foundations Forum '95 Sampler CD – Disc 4

ArtistSong
Paw Death to Traitors
SullenMr Mister
Godhead The Answer
Souls at Zero Strip
CybicusThe Truth of The Game
StrainBite
Rahowa The Snow Fell
Love LodeButterhorn
SufferbusMetamorphine
SonipathBrace Yourself
StanleyLow Maintenance Man
GMSThe Beginning

F MusicFest '96

As indicated the previous year, the event took on a different format for the meeting in 1996. The organizers decided this year to return to their roots and rather than doing another convention under one roof, they chose instead to branch out. Rather than feature 30 bands under one roof, they presented over 200 of them across 16 clubs from in and around the Hollywood and West Hollywood area. The name also changed from Foundations Forum, to F Musicfest, and the line up changed to become more varied in terms of genre than in previous years. Key elements remained from conventions past including the many panels and a focus issue – this year, drugs.

Concrete/Foundations presented the Outstanding Contribution to Music Award to Van Halen during the event.

Panels this year included:

PanelModerator
The NARAS Panel: Sex, Death & Rock n RollMike Green (NARAS)
College Radio: Buying Indie Street CredKim Burke (Concrete Marketing)
Retail: Life in The Cash LaneDutch Cranblitt (Hollywood Records)
Tour MarketingJennifer Perry (Hear We Go Again)
Press/Publicity: About FaceRoy Trakin (HITS)
New Technology: What Does This Button Do?Rob Lord (Rocktropolis)
War Stories: 10 Years After Rudy Sarzo (Sarzo Music)
Soundtracks: The Big ScoreJohn McHugh (Tristar)
Music Biz 101Jess Taylor (LA Music Network)
Publishing: The Other A&R FolksJim Cardillo (Warner/Chappelle)
Radio: Good Morning... You're Fired.Mike Halloran (KUPR)
The Velvet Rope: Vital Music Industry Pipeline or Record Business National Enquirer?Julie Gordon (The Velvet Rope)
Management: The Babysitters ClubPaul V (Cloudbreak Management)
Indie: Is The Dream Alive?John Szuch (Deep Elm)
Radio: All Stations Created Equal, But Some More Equal Than OthersRoland West (KITS)
A&R Demo Critique: Reality CheckHugo Burnham
Artist Panel: The Great Attender

Venues and Showcases

Moguls: The Melvins, Knapsack, The Lemons, Jimmy Eat World, 3 Penny Needle, Three Mile Pilot.

Teaszer A: Coal Chamber, Downset, Abscess, Strife, Bloodlet, A.O.A., Nothingface, Ramp, I.4.N.I., The Back Alley Gators, the MF Pitbulls, Sexpod, NEar death Experience, The Violet Burning, Dead Birds, Padded Cell, Cynical, Tribe 8.

Smalls: Copperpot, Sunset Heights, Ms. 45, Punkinucle, Stone, Suncatcher, Chopper One, Frank Lloyd Vynl, Volebeats, Haynes Boys, Jackie On Acid, Tongue, The Black Watch, Ether.

The Viper Room : Revolux, 9 Iron, Likehell, Cellophane, Epperly, Choreboy, Brand New Unit, Coal, Placebo, Slightly Stoopid, Metal Molly, Les Claypool, Holy Mackerel, The Underbellys, The Ziggens.

The Martini Lounge: Super Junky Monkey, Crowbar, Hed, Drill, Dimestore Hoods, Killing Culture, Mind Heavy Mustard, Foreskin 500, Spahn Ranch, Headcrash, The Notwist, Skold, 16Volt.

Hell's Gate: Hollow, Mindrot, Flambooky, December, Torment, Shoegazer, The Phoids, Stanley, Jud, Scraggly Jane, Cradle of Thorns, The Drugs, Wingnut Supreme.

Roxy: Sugartooth, Snot, Powerman 5000, Flood, Man Will Surrender, Salmon, Expanding Man, Agnes Gooch, Silverjet, Plexi, Ednaswap, triplefastaction, Beer Nuts, Humble Gods, Lidsville, Frontside.

Palace: Ugly Kid Joe, Motörhead, W.A.S.P., Supersuckers, House of Pain, Unwritten Law, 22 Jacks, Save Ferris, B-FAM, LA Guns, Warrant, Body Count, Stuck Mojo.

Troubadour: Maids of Gravity, Remy Zero, Haynes Boys, Perfect, Thermadore, Horny Toad!, Buck O Nine, Nerf Rider, Meal Ticket, The Grabbers, Mensclub, Johnny Bravo, Dakota Wildflowers, Sludge Nation.

Opium Den: Lo Preshur, Tories, Dashboard Prophets, Reejers, Fat Army, Lawsuit, Godplow, Don Knotts Overdrive, Battershell, FroSTed, Pennydreadful, haynuckle.

Whiskey: Kilgore Smudge, Man Is The Bastard, Brutal Juice, Neurosis, Red Dye No. 5, Wardog, Galactic Cowboys, Sacred Reich, Flotsam & Jetsam, Dogma, Molly Maguire, Far, Samiam, Crawlspace, Lit, Extra Fancy.

Jack's Sugar Shack: Smart Brown Handbag, Neverlast, Her Majesty The Baby, Inflatable Soul, Zoe, Kevin Hunter, Tribe of Gypsies, The Bill White Acre.

Luna Park 1: Radar Bros, Negro Problem, Black Moon Graffiti, Sparkler, Love Jones.

Billboard Live: Palomar, Five-Eight, Sweet Vine, Haynes Boys, Fountains of Wayne, Super 8, The Verve Pipe, Sufferbus.

Jack's: Customers, Blues Saraceno, Belltower, Bigelf.

F MusicFest '97

Panels this year included:

PanelModerator
Tour MarketingLarry Weintraub (A&M Records)
Lifestyle Marketing: Sports Marketing & The Music IndustryJohn Boyle (Extreme Consulting)
Music Industry 101: Learn From The ProsElliot Cahn (Cahn Man)
Artist DevelopmentAlan Brown (Warner Bros. Records, Reprise)
RetailJason Whittington, Geffen Records
MerchandisingDavid Johnson (J Artist Management/Merch)
Music PublishingIra Jaffe (Famous Music)
Press/PublicityRoy Trakin (HITS)
War Stories: The Truth Is Out ThereTommy Nast (Album Network)
Anatomy of a Record ContractPaul Menes (Menes Law Corp)
Internet MarketingTodd Steinman (Warner Bros.)
ManagementDave Frey (Silent Partner)
Getting Signed: The Next DayTony Ferguson (Interscope)
A&R Demo CritiqueHugo Burnham (EMI Publishing)
Radio: College, Young Guns In Radio, Metal Radio Evolution
Artist Panel

Venues & Showcases

Hollywood Palladium: Offspring, L7

Opium Den: Other Star People, The Four Postmen, Farmer, DJ Sean Perry, Fluorescein, Amnesia, Sparkler, Tomorrowpeople, Wild Colonials, Dogstar, Mr Mirainga, Triple Fast action. The Risk Records Showcase was also held here and featured the Autumns, Go! Dog! Go!, Jack Off Jill and Ozomatli.

Alligator Lounge: Mineral, Crumb, Knapsack, Slush, Pink Noise Test, Number One Cup and Regatta 69

Whisky A Go-Go : Nebula, Lit, Salmon, Slo Burn, Killingculture, Anthrax, Sevendust, Crushed. Camel also presented a night here featuring Silverjet and aMiniature.

Billboard Live: The Uninvited, Long Beach Dub Stars and Big Elf.

Coconut Teazer: Swamp Boogie Queen, Mother Superior, Blake Morgan, Rat Bat Blue, Lucid, System of a Down, Flambookey, Manhole, Aunt Betty, Monet, Tree of Love, Lilyvolt, No.9.

Highland Grounds: Elmore Lang, Clear, Nick St Nicholas, Michael Monarch.

The Palace: Sly, Quiet Riot, Raven, Green Jelly, Strapping Young Lad, Exodus and Testament.

Jack's Sugar Shack: Michelle Lewis, Jason Faulkner, Brent Fraser, Phil Cody, Tim Burlingame, Crown Jewels, Honky, The Piersons, The Hutchinson, Maria Fatal, The Love Revival, Coal and Marshall Coleman.

Martini Lounge: Dubwar, Sparkmarker, Cast Iron Hike, Voodoo, Rubberneck, Near Death Experience, Hollow, Def Con Sound System, Skrew, Mess, the Drugs, Flood, Loungefly and Fat Amy.

Moguls: Plastiscene, Gorgeous, Vitapup, Yortiose, Los Cincos, Plimpton and Clawhammer.

Roxy : Events at the Roxy kicked off with the Geffen Records showcase featuring Extra Fancy, Human Waste Project and Total Chaos. BAM Magazine also held a party here with performances from Sexpod, Powerman 5000, Incubus, Spank and Hed PE. Other bands performing here as part of the festival included The Aquabats, Amen, Vitamin L, Dial 7 and Backside.

Viper Room: The Cunninghams, Issa Joone, Daddy Longhead, Beer Nuts

The Garage: Stillsuit, Will Haven, Ignite, Strife and Snapcase

Atlas: Liquid Soul

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References

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  2. 1 2 3 http://concreteplanet.com/assets/Message.pdf
  3. 1 2 http://concreteplanet.com/assets/Billboard100789.pdf
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