The trend at award shows these days as far as the number of nominees in marquee categories is go big or go home.
The Emmy Awards bucked 60 years of tradition when they announced the nominees for the 61st Primetime Emmy Awards on July 16, 2009. They unveiled seven nominees for each of what are widely seen as their top awards—outstanding comedy series and outstanding drama series. They had usually had five nominees in each of these categories.
Six and a half months later, on Feb. 2, 2010, the Oscars took it even further when they announced the nominees for the 82nd annual Academy Awards. They unveiled 10 nominees for their flagship award, best picture, up from the usual five. They announced 10 nominees the following year as well.
The Tony Awards have a much smaller field of potential nominees, but even they got into the act with their top two awards, best play and best musical. When they announced the nominees for the 68th annual Tony Awards on April 29, 2014, they had five nominees for best play (up from the usual four) for the first time since 1975. Two years later, at the 70th annual Tonys, they had five nominees for best musical for the first time since 1960.