Broncos minority owner Lewis Hamilton helps out with NFL schedule release

In an unexpected collaboration, the Denver Broncos brought in Lewis Hamilton, a seven-time Formula 1 champion, to add a unique flair to their 2024 NFL schedule release. As a member of the Walton-Penner Family Ownership Group since 2022, Hamilton's presence infused excitement into the traditional schedule unveiling process.

The video showcasing the schedule kicks off with Hamilton tasting carrots dipped in ranch dressing, symbolizing the Broncos' preseason opener against the Indianapolis Colts. Initially skeptical, Hamilton's candid reaction adds humor and authenticity to the unveiling. Throughout the video, Hamilton's commentary provides entertaining insights, such as his puzzled inquiry about "yinzer" in reference to the Pittsburgh Steelers game.

Hamilton's culinary journey takes a humorous turn when he encounters southern grits, associated with the Carolina Panthers matchup, eliciting a less-than-enthusiastic response. However, he finds solace in avocado toast, representing games against the Los Angeles Chargers, appreciating its taste as "bomb."

The video reaches a heartwarming moment when Hamilton leaves dog treats for his bulldog Roscoe, symbolizing the game against the Cleveland Browns. This gesture adds a personal touch, showcasing Hamilton's connection to both the team and his beloved pet.

Despite his racing commitments, Hamilton's involvement in the Broncos' schedule release highlights the intersection of sports and pop culture, captivating fans and garnering attention beyond traditional football circles.

As Hamilton and the Formula 1 grid gear up for the Emilia Romagna Grand Prix on Sunday, his brief detour into the NFL world adds a memorable chapter to his illustrious career.