[The Epoch Times, May 11, 2024](Comprehensive report by Epoch Times reporter Li Jing) Although Baidu’s vice president of public relations, Xu Jing, has resigned, the public opinion incident continues to ferment. According to Chinese media reports, Xu Jing’s resignation was a “masterpiece” of Baidu CEO Robin Li and was related to Robin Li’s wife Ma Dongmin.
Xu Jing’s remarks provoked discussion of Robin Li’s internal “firefighting”
Affected by Xu Jing’s controversial remarks, Baidu’s Hong Kong stock closed down 2.17% on May 7, with its market value evaporating over HK$6 billion; Baidu’s US stock closed down 2.47%, with its market value evaporating over US$900 million; the combined market value of the two markets evaporated over 12 billion US dollars that day. RMB.
On the afternoon of May 9, Baidu founder Robin Li and head of human resources Cui Shanshan held a small-scale employee communication meeting to comment on the Qujing incident.
According to Tencent News, Robin Li commended Baidu’s outstanding employees on the spot, saying that they represent the most authentic Baidu. During his speech, Robin Li was quite excited.
Previously, Xu Jing posted several short videos on Douyin, telling about her workplace management experience and workplace views at Baidu. Many of the more extreme views have attracted public attention because they are cold and impersonal, and the outside world has doubts about Baidu’s corporate values. Question.
Baidu Human Resources Director Cui Shanshan said at a communication meeting held on the 9th that it is estimated that everyone has paid more or less attention to some public opinions and controversies recently, and some students may be troubled or even swayed for a moment. She mentioned that the uproar of public opinion will eventually pass.
In an internal speech, Cui Shanshan pointed out a number of big factory problems, including “coaxing upwards and bluffing downwards, and working overtime to show work attitude” and “communication between superiors relies entirely on subordinates to pass messages, but the results are unfinished and they use nice words”, etc.
Shortly after the meeting, Baidu Vice President Xu Jing submitted her resignation procedures, and her status was displayed as “Resigned” on the internal communication app.
Insider: Xujing resigned because the boss of Baidu ordered Robin Li to approve her immediately
It is unknown to the outside world whether Xu Jing resigned voluntarily or was “fired” by her boss at Baidu.
However, according to Sina Technology’s report on the 9th, multiple insiders learned from Baidu that Baidu Vice President Xu Jing has resigned from the company. Xu Jing’s resignation is a “masterpiece” of Baidu CEO Robin Li. The insider said, “The (Baidu) boss lady was studying with her children in the United States. She was furious about this incident. She flew back today and immediately took it down!”
According to previous reports by Chinese media, Robin Li’s wife Ma Dongmin is the decision-maker behind Baidu. Robin Li once praised her: There is a kind of courage in the spirit of Baidu, and my wife, Dr. Ma Dongmin, is the source of this courage.
“Baidu PR Sister” once spent nearly 6,000 yuan to study public relations courses
As the “Baidu Public Relations Sister”, Xu Jing promoted the “Short Video Project” within Baidu’s Public Relations Department before the public opinion crisis, requiring all members of the Public Relations Department from her on down to open short video self-media accounts.
After the public opinion crisis broke out, it was reported on the Internet that Xu Jing had spent money to receive training in public relations courses.
On May 10, Upstream News learned from “Brother Shen”, the founder of Yantai Xingliu Media Planning Co., Ltd., an MCN agency, that about three months ago, Xujing went to Yantai to pay a fee of 5,980 yuan and stayed with Brother Shen for three days. “Douyin Trader Class”. The content of the course includes teaching business owners how to build personal IP, how to avoid detours when doing Douyin, etc.
Xu Jing has previously posted a series of short videos on the Douyin platform, including: “I am not your mother-in-law, not your mother, I only care about the results, we are just an employer-employee relationship” “I will approve the resignation in seconds when employees break up” , There is no need to consider family factors” and other remarks have caused widespread controversy on social media.
In addition, Xujing once posted a document in the work group. The content of the document was a compilation of 40 remarks by Brother Shen. Brother Shen told Upstream News: “I don’t know whether she posted it to the work group. But those words are my original creation and my own understanding of things. Whether the words are reasonable or not is up to the public to judge.”
According to Baidu information, “Sea Cucumber Brother” was originally named Shen Wenjun, named after selling sea cucumbers. He was born in 1987 in Xiguan Village, Ninghai Town, Muping District. He is a graduate of the 2002 fitter class of Muping Vocational College and serves as the general manager of Yantai Pinzhenghai Treasures Co., Ltd. He previously attracted attention by selling financial and business courses, emotional intelligence courses, etc., and used the method of frantically establishing slice accounts to expand his personal influence. He has hundreds of slice accounts on various social platforms and has millions of fans.
According to the Beijing News, after Xu Jing resigned, Baidu urgently needed a new public relations position to deal with the hot potato. According to market news, Baidu Group Vice President Yuan Foyu may temporarily take over the public relations team.
Regarding the whereabouts of Xu Jing, according to China Business News, Tianyancha information showed that Shenzhen Waka Waka Culture Co., Ltd. was established on April 24 this year, and the legal person of the company is Xu Jing. Relevant sources revealed that Xu Jing holds 90% of the shares, and another shareholder Zou Shaohuan, who holds 10% of the shares, was Xu Jing’s assistant during her tenure at Baidu.
Public information shows that Xujing was admitted to the English major of Xi’an International Studies University in 2000. After graduating from Xi’an International Studies University in 2004, Qujing entered the Beijing Foreign Affairs University as a postgraduate student majoring in English language and literature, with the research direction being American Studies.
After graduating with a master’s degree in 2007, Qujing worked as a reporter in Xinhua News Agency and the Central News Gathering Center. In 2015, he served as Vice President of Huawei’s Public and Government Affairs Department and Director of China Media Affairs Department. In August 2021, he joined Baidu as Vice President (VP), responsible for the group’s public communication department, and calls himself “Baidu’s No. 1 Public Relations Position.”
Editor in charge: Sun Yun#
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