Now this will be GOOD.
Dale Earnhardt Jr. recently announced that he’ll be joining Amazon Prime in the NASCAR broadcast booth starting in 2025, and they’ll be airing the first-ever race on Prime Video when the Coca-Cola 600 returns to Charlotte Motor Speedway next year.
And with Amazon fully jumping into the world of sports, they announced at the Upfronts this morning that a new four-part documentary called Earnhardt, about the life of NASCAR’s most prolific driver Dale Earnhardt Sr., is coming to the streaming platform next year.
Dale Jr. shared the news on his social media accounts, along with a poster of the project with which he is seemingly heavily involved:
According to NASCAR reporter Jeff Gluck, the documentary will focus on the rags to riches story of one of NASCAR’s most legendary drivers, Dale Earnhardt Sr., with “unparalleled access” to archival footage and more:
“The history of the Earnhardt family is the history of NASCAR—you can’t tell the story of one without the other—and at the center of the Earnhardt family was Dale Earnhardt Sr., the most influential figure the sport has ever known.
A charismatic, working-class hero to millions of fans, Dale Sr. spent the better part of two decades as the most visible figure in stock car racing, breaking through the confines of them sport’s regional fan base to mainstream notoriety, racking up millions in endorsement deals from Coca-Cola to Wheaties, and appearing on daytime TV and late-night talk shows.
From one generation to the next, racing would bring the Earnhardt family together, but it wasn’t always an easy road. Now, with unparalleled access and never before seen archival material, the Untitled Earnhardt Documentary promises a profound, revealing, and definitive account of a historic American family.”
The documentary is being produced by Imagine Documentaries, NASCAR Studios, and Everyone Else, in association with Dirty Mo Media, which is Dale Jr’s media company.
No official release date or much in the way of further details, or even a film trailer, have been set yet, but waiting until 2025 for the full documentary to be released just feels way too long… stay tuned.
