Cineplex expands beyond the big screen
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Cineplex expands beyond the big screen

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20240131160140-65babe3212493d80f2d9f4c7jpeg.jpg

Ellis Jacob, chief executive of Cineplex Inc., talks with Financial Post’s Larysa Harapyn about the movie chain’s expansion beyond the big screen and how it is using artificial intelligence to attract film fans.

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