Ferry Porsche, Nicholas Biebuyck, and Ferdi Porsche Celebrate TAG Heuer Formula 1 Kith Launch

Ferry Porsche, Nicholas Biebuyck and Ferdi Porsche (Photo by John Parra/Getty Images for TAG Heuer )

It was a night when Miami’s Rubell Museum turned into the Monaco Grand Prix of watch launches. Yes, we’re talking about the TAG Heuer Formula 1 Kith Launch Celebration where the wristwear sparkled brighter than the Florida sunshine and the guest list was as finely tuned as the engines these watches homage.

Leading the parade was none other than Ferry Porsche, sporting a TAG Heuer Formula 1 | Kith in a shade of green so captivating, it could make a leprechaun jealous. Not to be outdone, Nicholas Biebuyck flashed his TAG Heuer Formula 1 KITH Hawaii, a watch so relaxed it practically came with its own beach chair and piña colada. And then there was Ferdi Porsche, donning the vibrant blue of TAG Heuer Formula 1 | Kith 35 mm, a color so deep, guests were diving in for a closer look.

 

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As attendees arrived, they were greeted not just by the dazzle of new watches, but by a scene that felt more like a high-octane cocktail hour than a museum gathering. “Is this a watch launch or a race to the trendiest wardrobe?” whispered one bemused guest, eyeing the fashion-forward crowd.

The air was thick with discussions not just about gear ratios and torque, but about bezels, bands, and the daring colors of the latest collection. “These watches don’t just tell time, they scream it in style,” commented one aficionado, as he debated whether the green on Ferry’s wrist was more ‘racing turf’ or ‘envy inducing’.

Highlights of the evening included a mock race where models doubled as pit crew and runway stars, each flaunting a TAG Heuer with the poise of a pole-position finisher. “I swear, if they started handing out speeding tickets, half the guest list would’ve been fined for excessive stylishness,” joked a guest from behind oversized sunglasses.

 

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As the night drove towards the finish line, it was clear that TAG Heuer and Kith had not just launched a watch, but declared a style statement. The collaboration was a perfect lap—combining the adrenaline of Formula 1 with the laid-back luxe of streetwear.

Guests left, presumably slower than they arrived, weighed down by goodie bags and the gravity of having to wait for their next high-speed fashion fix. Until then, Miami continues to pulse, its heartbeat synchronized to the ticking of TAG Heuers, because as everyone knows—time flies when you’re having fun, especially when you’re wearing a watch that could qualify for its own racing license.