sooo... what's left of FOW as a "brand?"

FOW was built on the concept of getting people to have fun on weekdays instead of waiting for the weekend, which is a cute idea overall. especially when you consider the people just out of college that are used to going out on weekdays and then hit postgrad and everything changes. so the idea that you can continue to do fun stuff on the weekdays postgrad is a great idea.

the brand was built primarily on:

• the podcast, where she where she talked about fun stuff during the week and getting people to talk about living their lives M-F outside of their boring 9-5

• meetups where she got people together on weekdays and helped girls meet one another

she has now quit both the podcast and her events, leaving no brand that exists, just a groupme where she doesn't have to do anything and merch for a concept of a brand that she's not executing anymore

the problem isn't the ideas, it's her complete lack of execution. she gets bored or quits the minute something gets hard or gets in the way of what she wants to do. which imo is so unrelatable because most normal people have to keep working at their jobs to make $$ even though its not easy and often you don't want to get up and go to work, etc.

it seems like all she wants to do is be an influencer but using "fun on weekdays" for merch (shitty sweatshirts, phone cases, planners) instead of her name. like a way shittier version of what Hannah and Paige do with Giggly Squad, except they have a very successful podcast, live podcast shows, and each have their own careers separate from the merch... jenna has none of that.

the events she's posting about now, she's the "host" but they're really hosted by brands like fashionpass to execute them. she's just the talent who is meant to draw people to the event. would also say the pinkberry event fits in this.

she's using waterboy's socials to draw attention to herself at every single turn. there is no strategy except to bring attention to herself. you'd think connor would see that she's not actually formulating social media plans or executing strategy, she's just making it all about her in hopes that her weirdo followers buy it. but there's no way even if all of her followers buy a pack a month that it's enough to sustain waterboy.

so her version of fun on weekdays turned into frequent trips to homegoods and buying dresses for events she's going to, scrambling to do stuff last minute when she has all the time in the world, doing a full face of makeup to go to trader joe's, teaching one workout class a week.... what fun is that???

TLDR: i think her engagement tanking is scaring her, she's grasping at straws to stay relevant and grow her brand thru waterboy because it's not grown organically at all, she lost sponsors for the podcast and bigger brands don't want to partner with her for events because she continually fails and doesn't provide ROI to them (the 5k for example)