Inside the SXSW World Premiere of Immaculate

SXSW Studio

Cast and creators of Immaculate sat down with SXSW Studio host JuJu Green (@StrawHatGoofy) just before the late-night World Premiere during the 2024 SXSW Film & TV Festival.

Director Michael Mohan recounts setting Álvaro Morte, Benedetta Porcaroli, Sydney Sweeney, and Simona Tabasco in locations from classic 70's Italian horror films, his longtime working relationship with his former college roommate, now cinematographer Elisha Christian, and returning to SXSW after finding success.

"You have no idea how much [being at SXSW] means to me. The last time I was here, it was 2015 with a short film called Pink Grapefruit (2015) that actually won the jury prize, and that award is what launched my career in a real way." – Michael Mohan, Immaculate Director

From Everything Sucks! (2018) and The Voyeurs (2021) to Euphoria (2019) and The White Lotus (2021), connections made on past projects filled the Immaculate set with old friends and cast-mates collected over years of industry collaborations.

World Premiere Red Carpet

The World Premiere of Immaculate began at 10pm on March 12, making the horror screening a last stop for attendees and the source of many sleepless nights. Red Carpet interviews had us on our toes before even entering the historic Paramount Theatre.

"The concern you have about working with an actor like [Sydney Sweeney] is that she's going to be protective about her image, her brand. She was fearless. She delivered a performance that shocked everybody involved, and was constantly pushing the envelope. She wanted to go harder, she wanted to go darker, she wanted to go grosser." – Andrew Lobel, Writer