Cundinamarca
Three months ago Javier Fernando Rubiano came to the management of the largest company in the department, the Cundinamarca Liquor Company. Since he assumed his position, he was clear that his main purpose was; make the people of Cundinamarca and Bogotá consume local food again.
“It is a very big responsibility because it is the largest company in the department because we contribute to the health, education and sports of the people of Cundinamarca and without a doubt it is a wonderful challenge. The most important thing is to get Bogota and Cundinamarca people to consume what we do again,” Rubiano expressed in an interview with Caracol Radio.
The manager will focus his work on 5 lines of action:
1. Innovation: “For develop new products that strengthen the company’s portfolio,” said Rubiano.
2. Human talent: “Currently we have about 142 direct jobs and more than 150 indirect jobs. That we also begin to look for improvements in the issue of hybrid work, and look for the balance between work life and personal life”.
3. International markets: Since one of the company’s objectives is reach Mexico and more Latin American countriesapart from Ecuador.
4. Sustainability: Because “state companies must be self-sustaining.”
5. Responsibility of consumption in families: “We are going to develop a responsible consumption campaign because it also seems that there is a thin common thread between violence against women and alcohol consumption”explained the manager.
A museum and new products
Under this same line of local consumption, the company opened a museum so that people know how the region’s liquor is made and the history of one of the largest liquor stores in the country. Admission is free and only adults are allowed entry.
Likewise, they intend to strengthen the ‘Sugar Free’ and ‘Dorado’ spirits, and they have also planned to launch new products for the second half of 2024.
Regarding the controversy with the Yellow liquor from Manzanares, “Without a doubt this is a product that shook us all, but healthy competition is welcome.”
120 years of history:
In 2025, the Cundinamarca Liquor Company will turn 120 years old and from now on they are organizing the celebration. “We will begin to prepare to celebrate. Something important is that we unite generations, the 80-year-old grandfather who consumes Red Nectar and his grandson who consumes ‘Sugar Free’ Nectar, that is where our meaning is,” Rubiano specified.
