Who outfitted France for the 2024 Olympics?
Who outfitted France for the 2024 Olympics?
By Fan Arch May 13, 2024 08:30
The French Olympic and Paralympic athletes for the 2024 Olympics will be adorned in outfits designed by the renowned French luxury brand, Berluti.
The brand, founded in 1895, was selected to create the host Olympic and Paralympic athletes' outfits, aiming to combine comfort and elegance for an unforgettable opening ceremony.
Collaborative Effort with Athletes
In consultation with a panel of athletes who participated in ceremonies from Barcelona 1992 to Tokyo 2020, the idea emerged to create an outfit that is as elegant as it is high-performance.
The challenge that Berluti accepted was to compose an outfit – from head to toe – for each athlete, adapted to each body shape.
Unique Designs
Athletes will be dressed in a uniquely Berluti white shirt and midnight-blue tuxedo jacket with a burnished lapel in the colors of the French flag.
The designers managed to insert Berluti's signature burnished-look into the collection, a symbol of the brand close to their hearts.
Comfort and Elegance
The key words of the Berluti creations are "comfort" and "elegance."
The tuxedo jacket was designed with "cold wool and lycra so that it does not crease," a specific request from the athletes who will wear the outfit for many hours on the most special of days.
The shirt is made of cotton and silk, a must-have item from Berluti's collection. Also, a choice of skirt is offered to women, emphasizing the priority of ensuring the comfort of the competitors.
Importance of Details
In both its usual and classic collections, Berluti never writes the logo on the clothes.
Instead, the French brand chooses small and subtle details that show its legend. For this outfit, a subtle Olympic or Paralympic logo has been embroidered on the side of the jacket, while inside there is a personalized message.
More details include two small stitches, one blue, the other red, that have been sewn into the first small buttonhole on the shirts, a reminder of the flag of the French team.
Final Touches
Finally, on each item, a label has been embroidered with the powerful slogan: Artisan of all victories. The sentence was embroidered in gold thread for a symbolism of victory, but in a discreet way, to tell the athletes that Berluti is with them and behind them.
In summary, the French Olympic and Paralympic athletes for the 2024 Olympics will proudly represent their country in carefully crafted and uniquely designed outfits by Berluti, showcasing the perfect blend of comfort, elegance, and national pride.
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