The second Hong Kong Pop Culture Festival opened with "ImagineLand", an outdoor music carnival held at Victoria Park from noon to 10pm today and tomorrow.

Daytime programmes of the carnival include "Gen S Concert", starring over 50 units of singer-songwriters from different regions as well as a lineup of distinguished singer-songwriters from different eras and many more.

The series of crossovers highlight the continuous development of Hong Kong's pop music as music-makers tirelessly pass the legacy down to younger generations.

“Memory Lane”, another daytime offering, makes use of film set, role play and costumes to re-enact classic scenes in Kung Fu Hustle and A Guilty Conscience, whereas "Funarts Corner" gives visitors firsthand experience with music, arts tech and handicrafts in its booth activities.

The festival’s evening programme, "Movie Under the Stars", showing Zu: Warriors from the Magic Mountain and A Chinese Odyssey Part Two: Cinderella in two consecutive nights respectively, allows carnival-goers to appreciate classical movies on the grass.

This year’s event also comprises programmes with formats that cover stage performance, thematic exhibition and library and outreach activities.

Its rich content spans across literature, various art forms and martial arts, showcasing how Hong Kong's vibrant and diverse pop culture stands out from the rest.

Call 2601 8703 for enquiries.