CarMax just promoted a longtime employee to CMO. She tells Insider how she went from search analyst to marketing chief.

CarMax just promoted a longtime employee to CMO. She tells Insider how she went from search analyst to marketing chief.

BusinessInsider - 21/09
Sarah Lane started at the company nearly two decades ago as a search analyst and rose to take the top marketing job.

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  • CarMax's new CMO is its longtime employee Sarah Jane.
  • She has a plan to make CarMax an 'iconic' brand.
  • Lane started as a search analyst and led some big projects that propelled her rise.

CarMax just promoted its long-time employee and VP of marketing Sarah Lane to the role of CMO and SVP.

Lane started as a search analyst at the company at the age of 22 and in the early aughts, when the company was in only a handful of markets. Today, it's the largest used-car retailer in the US, according to Automotive News.

Lane succeeds Jim Lyski, who had been the company's top marketer since 2014.

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