The Club has always sought to retain the unique image and character of The Championships and has successfully achieved this over many years by developing long-term mutually beneficial Official Partner agreements with a range of blue-chip brands, as well as specifically not commercialising the Grounds overtly.
The income from the Official Partners is an important part of The Championships' surplus which goes back into the development of the game of tennis through The Lawn Tennis Association.
Official Partners provide goods and services, which are both essential for the staging of The Championships, and which meet the Club's objective of improving the quality of the service provided to the players, spectators, the media and the staff involved in organising and running the event.
Slazenger - Official Ball (1902)
Part of the longest partnership in sporting goods history, Slazenger has been the Official Supplier of tennis balls to The Championships since 1902..
Slazenger's team of experts work alongside the top sports scientists at Loughborough University to guarantee The All England Lawn Tennis Club's high standards are adhered to.
Slazenger will supply 54,250 balls for this year's tournament, each of which will be tested for weight, bounce and compression.
Slazenger has reinforced its reputation in the tennis field with its dedication to cutting edge product design, commitment to youth development and endorsements of top international players such as Tim Henman.
IBM - Official Information Technology (1990)
IBM has been the Official Technology Partner of The Championships for more than 30 years. Every year, IBM Consulting works in close collaboration with the AELTC to bring the drama and excitement of Wimbledon to more than 20 million people around the world.
Features such as IBM Match Insights, the IBM Power Index and players’ Likelihood to Win are made possible by Wimbledon’s flexible, open platform of innovation, which integrates technology from dozens of partners, transforms vast quantities of tennis data into insights, automates key business processes, and secures the entire world-class digital experience of The Championships.
This platform is a powerful example of IBM’s unique ability to solve their clients’ most pressing business problems, bringing together all the necessary hardware, software, and consulting, regardless of whether those solutions come from IBM or their ecosystem partners.
Lanson - Official Champagne (2001)
Very few Champagne Houses can trace their origins back to before the French revolution. Lanson is one such House, this Reims firm having been founded in 1760.
Today, Lanson remains an active, independent, family business. Its wines can be found on all five continents and Lanson is enjoyed in over 120 countries.
Champagne Lanson has been closely associated with Wimbledon since 1977, and in recent years was selected as the Official Supplier of Champagne to The Championships.
Champagne Lanson, available in all the nine bars and hospitality marquees in the Grounds, has thus become very much a part of the "Wimbledon experience".
Ralph Lauren - Official Outfitter (2006)
Polo Ralph Lauren is the first designer in the history of The Championships to partner with The All England Lawn Tennis Club and outfit all Wimbledon on-court officials.
2022 saw the launch of a redesigned new uniform across the Umpires, Lines Judges and BBG's, with sustainability at the forefront. The new looks combine the heritage of the brand with modern fabrications and silhouettes, celebrating the timeless Ralph Lauren aesthetic while simultaneously respecting the heritage of the Wimbledon tournament.
Each year, Polo Ralph Lauren launches an exclusively designed Wimbledon collection – a curated selection of styles inspired by the world's best dressed tournament. For the first time in 2022, Wimbledon guests were able to shop their winning Wimbledon looks from the exclusive capsule as well as mainline products at the Polo Ralph Lauren store situated in Wimbledon's Southern Village. The Wimbledon collection is also available at Ralph Lauren stores, The Centre Court Shop (Wimbledon), exclusive fashion stores and ralphlauren.com.
Evian - Official Water (2008)
While Evian's purity makes it the natural choice for the tennis stars hoping to be victorious on Centre Court, its refined.
style will help ensure spectators stay refreshed to enjoy their unforgettable experience at the summer's most glamorous sporting event.
With both purity and style it's no wonder that Evian has been chosen as the Official Water of The Championships, Wimbledon.
Lavazza - Official Coffee (2011)
Lavazza is proud to spread the quality and aroma of Italian espresso throughout The Championships.
The strength of our experience, the use of the finest raw materials and advanced technological resources has made Lavazza a leader in this industry in the coffee market.
We offer a top-quality product to consumers worldwide. The distinctive values of the Lavazza brand are quality and innovation while respecting tradition that stems from Luigi Lavazza, who invented the concept of the coffee blend.
Lavazza is represented around the world in each and every distribution channel always using outstanding creativity and image to set it apart.
For more information please visit our official website .
JLR - Official Vehicle (2015)
Range Rover is the Official Vehicle of The Championships, Wimbledon - uniting two iconic British institutions. Range Rover is proud to supply 179 vehicles for event operations across the fortnight, including the latest Range Rover and Range Rover Sport plug-in electric hybrid models, used to transport players, their teams and officials to and from The Championships. Vehicles will be charged at The All England Lawn Tennis Club using 100% renewable electricity to maximise the use of Range Rover’s pure electric driving range of up to 75 miles.
Pimm's - Official Partner (2017)
Pimm's is proud to be a partner of Wimbledon.
The original Pimm's No.1 Cup is a gin-based spirit with a fruity flavour, made from a secret recipe infusing gin with a delicate combination of herbal botanicals, caramelised orange and warm spices.
Established in 1840 by James Pimm in his famous Oyster Bar in London, Pimm's and the accompanying phrase 'Pimm's O'Clock' have become icons of British summertime.
Just like Wimbledon.
American Express - Official Payment Partner (2019)
American Express is proud to have become the Official Payment Partner of The Championships, Wimbledon.
With a rich history of supporting tennis, most notably through the 25 year partnership with the USTA and US Open, American Express have provided Cardmembers with a host of unique and unforgettable experiences over the years.
Now, Cardmembers and fans will also be able to get the most from their Wimbledon experience with the Powerful Backing of American Express.
From the exclusive Cardmember hospitality presale to numerous onsite benefits and experiences, American Express will have the backs of Cardmembers at every step of the way, elevating the Wimbledon experience for all.
Keith Prowse - Official Hospitality (2019)
Keith Prowse have been the Official Hospitality Provider to The Championships, Wimbledon for over 40 years now, since 1982 - and have been the exclusive, Official Hospitality Partner since 2019.
Keith Prowse’s multi award-winning premium experiences at The Championships – many of which feature Michelin Star chefs - include Centre Court Skyview Suites, Rosewater Pavilion, Treehouse, The Lawn and brand new for 2024; Le Gavroche at The Lawn.
Keith Prowse is the UK’s hospitality industry leader with official appointments across the UK - they’re the multi award-winning Experience Experts, and have been for over 200 years and counting. Keith Prowse are part of Levy UK, the sports, leisure and hospitality division of Compass Group UK & Ireland.
Sipsmith - Official Gin (2021)
Credited with pioneering the global craft gin boom, Sipsmith was founded on an uncompromising pursuit of quality and craftmanship. From 2021 Sipsmith have been chosen to become the first official gin partner of The Championships, Wimbledon.
Fairfax Hall, Sipsmith Co-Founder, says of the partnership: “It is a genuine honour to become one of Wimbledon's exclusive partners. We have a shared commitment to quality, integrity, and legacy creation, with people at the heart of all that we do. These values have undoubtedly led Wimbledon to become a pinnacle in international sport, and Sipsmith to have become global benchmark for great quality gin. We could not be more delighted to be a part of the iconic Wimbledon experience, for many years to come”.
Vodafone - Official Connectivity Partner (2022)
Vodafone is proud to have become the Official Connectivity Partner of The Championships, Wimbledon and The All England Lawn Tennis Club.
Vodafone has a strong track record as a tech pioneer, making the UK's first mobile phone call, sending the first text message, and making the UK's first live holographic call using 5G in 2018.
Throughout The Championships, Vodafone will use its connectivity capabilities and the power of 5G to enhance the Wimbledon experience for fans, using the latest in Augmented Reality, Virtual Reality, 360, haptic and IoT technology to excite fans and bring them closer to the action.
Vodafone is committed to inspiring the next generation of players and is working with the AELTC and the LTA to relaunch and expand the mass participation grassroots tennis competition Play Your Way to Wimbledon, powered by Vodafone, formerly known as the Road to Wimbledon.
Babolat - Official Stringer, Tennis Racket, Shoe and Sport Bag (2022)
Two brands linked to the origins of tennis, Babolat and Wimbledon build upon a long-standing relationship. In 2022, Babolat became the Official Racket Service Partner of The Championships, in a move that signals a joint commitment to deliver excellence for Wimbledon competitors.
During Wimbledon, Babolat's official racket service will feature a team of international experts to prepare the rackets of the top ATP and WTA players, carefully and meticulously aligned to their specifications. The brand's unmatched stringing history and expertise in racket preparation set a new standard of excellence for competitors at the Grand Slam.
Following a successful 10-year licensing agreement, in 2022 Babolat also became the Official Partner of Tennis Rackets, Strings, Bags and Shoe: a limited-edition collection to serve up a taste of the Wimbledon atmosphere to fans around the world.
Barclays - Official Banking Partner (2023)
Barclays is a British universal bank with a history of over 330 years. The banking partnership dates back to the 1960s, when Barclays built a sub-branch directly below Wimbledon’s Centre Court. Fast forward to 2023 and we are thrilled to start a new chapter with The Championships, which will continue to create and champion opportunities for all.
As a direct build on the commitment to create a legacy, we’re also backing our partnership by supporting the Wimbledon Foundation, the official charity of The AELTC and The Championships. Barclays’ works closely with the Wimbledon Foundation to pursue their shared commitment of creating opportunities for more people to grow and thrive in their communities, using sport to achieve this.
Stella Artois - Official Beer Partner (2023)
Born from 600 years of brewing tradition in the Belgian town of Leuven, Stella Artois started in 1366 and has been pouring perfect chalices of beer ever since. Only through using expertly balanced malted barley, the finest European Saaz hops, and classic brewing methods can our Stella Artois brewmasters create such a superior golden beer that simply must be savoured.
As a long-standing supporter of The Championships, with a shared passion for unbeatable quality and elevated experiences, Stella Artois will be bringing their “Perfect Serve” to tennis fans for years to come.
Emirates - Official Airline Partner (2024)
Emirates is the award-winning global airline operating the world’s largest fleet of wide-body Boeing 777 and Airbus A380 aircraft and serving more than 130 cities on six continents through its efficient hub in Dubai. The airline has earned customer recognition for its industry-leading services on the ground and in the sky, delivered by a passionate workforce representing over 160 nations. The airline is committed to environmentally-responsible operations and focusses on three areas: reducing emissions, consuming responsibly, and preserving wildlife and habitats.
Emirates supports local communities worldwide and brings people together through its vast portfolio of international sports and cultural sponsorships. The airline has been the Official Airline of the ATP Tour since 2013 and Premier Partner since 2016. In addition to all four Grand Slam tournaments, the airline also supports 60 other tournaments across the year. Emirates’ sponsorship portfolio also includes other top global sports such as football, golf, horse racing and sailing.