What is Wish? – Wish Help Center
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What is Wish?

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Jessie
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Wish is a leading mobile shopping app, connecting millions of customers in over 60 countries to 250,000 merchants globally. Merchants on the Wish online marketplace add new products to their stores every day. From items you need to new faves you never knew existed, there’s something for everyone on Wish.

How does Wish work? 

Our goal is to make each visit as inspiring as the last. When you sign up for a Wish account and start shopping, we’ll get to know you - your hobbies, your style, and even your budget. Based on your activity, the Wish app will recommend products you’ll love for a truly personalized shopping experience. 

The more you browse and buy, the more awesome recommendations you get!

Wish offers multiple payment options for an easy checkout experience and every delivery is covered by our Money Back Guarantee. If you ever need a little extra help with your order, our Customer Support team has your back.

 

Where is Wish from? 

Wish is based in San Francisco, but has offices all over the world.

Globally, Wish has 11 million Monthly Active Users (as defined by the US SEC*) (FY, 2023).

Within the EU/EEA, Wish has over 7 million Monthly Active Users (as defined by the EU**) (H2, 2023).

Wish was founded in 2010, by Peter Szulczewski and Danny Zhang, who met while attending the University of Waterloo in Canada.

*Wish’s SEC MAU definition: ’Monthly Active Users’ is the number of unique customers that visited the Wish platform, either on our mobile app, mobile web, or on a desktop, during a particular month. An active user is identified by a unique email address; a single person can have multiple customer accounts via multiple email addresses. MAUs for a given reporting period equals the average of the MAUs for that period. The change in MAUs in a reported period captures both the inflow of new users as well as the outflow of existing users who did not visit the platform in a given month. 
**Wish’s EU MAU definition: ’Monthly Active Users’ is based on the numbers of unique European-based (but non-UK) customers AND merchant-sellers AND other unique visitors (i.e., logged-out and guest experience users, and other Wish brand/channel partners) merely accessing, viewing, receiving, or using any Wish platform service (incl. either web browser or mobile application) at least once in the immediate prior month, regardless of transactional activity. MAUs for each six (6) month disclosure-update period equals the average of the MAUs over the immediate prior six (6) months. The change in MAUs in any disclosure-update period captures both the inflow of new users as well as the outflow of existing users who did not visit the platform in a given month. This definition is aligned with the broadest calculating method. ‘European-based’ is defined as a residence/mailing, business, billing, or shipping address in the EU-27 or EEA regions.

 

Can I invest in Wish? 

If you are interested in investing in Wish, you can learn more by visiting our Investor Relations page.

 

Can I sell items on Wish? 

To build trust with our global merchant and customer base, we have temporarily shifted to an invite-only process for new merchants looking to sell items and services through the Wish marketplace. For more information, please review this Wish Merchant help center article.

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