• Two new brands available for this summer – Everbelle and For All The Love
• Everbelle is a new womenswear lifestyle brand offering easy-to-wear wardrobe essentials, with prices starting at £24
• For All The Love is a new trend-led, affordable brand with prices starting from just £10
• Both brands are available in UK sizes 6-18 online at Tu.co.uk

Sainsbury’s customers shopping for clothing now have even more choice this summer thanks to two new ready-to-wear womenswear fashion brands available alongside its established clothing brand Tu.

Everbelle is a new womenswear lifestyle brand exclusively available at Tu, offering a collection of easy-to-wear wardrobe essentials for the modern woman. Inspired by the simple beauty of the everyday, timeless silhouettes are carefully crafted in confident prints and colours with pretty detailing. Key pieces include the Broderie Maxi Dress and Patchwork Floral Coord.

Everbelle is available to buy at Tu.co.uk and in five selected Sainsbury’s stores across the UK - Fosse Park (Leicester), Stirling (Scotland), Hankridge Farm (Taunton), Low Hall (Walthamstow, London) and Wakefield Marshway (Wakefield). Prices start at £24 for a Blue Floral Relaxed Woven Top and pieces are available in UK sizes 6-18.

For All The Love is a new trend-led, affordable range that launched this month exclusively available at Tu.co.uk. Anchored by bold colour palettes and statement prints, the collection offers flattering shapes and sophisticated pieces for every occasion. Top sellers are expected to be the Colour Block Maxi Dress and the Geo Print Coord.  Prices start at just £10 for a Soft T-Shirt and pieces are available in UK sizes 6-18.

Emma Benjafield, Director of Product at Sainsbury’s Clothing, said: “The introduction of these exciting new brands means our customers have even more choice. Whether they’re looking for a statement dress for an occasion, or versatile pieces to dress up and down, there are so many options and we’re confident all pieces will work really well with customers’ existing wardrobes. We hope they will love the new collections as much as we do.”

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Media enquiries
For further information please contact the Lifestyle PR team at lifestylePR@sainsburys.co.uk

About Tu
Tu has been inspiring fashion confidence since its launch in 2004, offering design-led, excellent quality and great value fashion across womenswear, menswear and childrenswear.

The sixth largest clothing retailer in the UK by volume, Tu helps customers fulfil their clothing missions everyday by offering everything from a broad range of lingerie, lounge and nightwear, the latest denim fits alongside key fashion pieces, everyday essentials and school wear. Tu also offers a range of specialist sizes with its own brand Petites and Maternity offers, as well as working with selected partners to keeps the whole family’s wardrobe updated with fashion that makes you feel good. Tu is aware of its impact on the world around it and has stretching sustainability targets to achieve, from key raw materials usage to greater transparency in its supply chain – all measured using the Higg Index. Tu clothing is available to buy online at Tu and Argos as well as in over 400 selected Sainsbury’s stores.

About Sainsbury’s
Offering delicious, great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority.

Our purpose is that driven by our passion for food, together we serve and help every customer.

Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Habitat, Tu, Nectar and Sainsbury’s Bank. Sainsbury’s has over 600 supermarkets and over 800 convenience stores. Argos is a leading digital retailer and is the third most visited retail website in the UK, with over 90 per cent of its sales starting online. Argos is conveniently available for customers to collect from hundreds of Sainsbury’s stores. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.

Our 189,000 colleagues are at the heart of serving and helping our customers every day to our success, now and in the future.