Baidu
Chinese web services company / From Wikipedia, the free encyclopedia
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Baidu, Inc. (/ˈbaɪduː/ BY-doo; Chinese: 百度; pinyin: Bǎidù; lit. 'hundred degrees') is a Chinese multinational technology company specializing in Internet-related services, headquartered in Beijing's Haidian District.[3] It holds a dominant position in China's search engine market, and provides a wide variety of other internet services such as Baidu Baike (an online encyclopedia), iQIYI (a video streaming service), and Baidu Tieba (a keyword-based discussion forum).
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.jpg) Corporate headquarters | |
Native name | 百度 |
|---|---|
| Company type | Public |
| Industry | |
| Founded | January 18, 2000; 24 years ago (2000-01-18) |
| Founder | |
| Headquarters | , China |
Area served | Worldwide |
Key people | |
| Products | |
| Revenue |  CN¥134.6 billion (2023)[2] |
| CN¥21.86 billion (2023)[2] | |
| CN¥20.32 billion (2023)[2] | |
| Total assets | CN¥406.8 billion (2023)[2] |
| Total equity | CN¥243.6 billion (2023)[2] |
| Owner | Robin Li (18% equity; 59% voting)[2] |
Number of employees | 39,800 (2023)[2] |
| Website | ir |
| Baidu | |||||||||||||||||||||||||||||||||
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| Chinese | 百度 | ||||||||||||||||||||||||||||||||
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The holding company of the group is incorporated in the Cayman Islands.[2] Baidu was incorporated in January 2000 by Robin Li and Eric Xu. Baidu has origins in RankDex, an earlier search engine developed by Robin Li in 1996, before he founded Baidu in 2000.[4]
Baidu Global Business Unit (GBU) is responsible for Baidu's international products and services for markets outside of China. Baidu GBU's product portfolio includes keyboard apps Simeji and Facemoji Keyboard, content recommendation platform popIn, augmented reality network OmniAR, Japanese smart projector popIn Aladdin, and ad platform MediaGo, which is focused on Chinese advertisers looking to reach overseas users. In 2017, Baidu GBU entered into a partnership with Snap Inc. to act as the company's official ad reseller for Snapchat in Greater China, South Korea, Japan and Singapore.[5] The partnership was extended in 2019.[6]
In 2018, Baidu divested the "Global DU business" portion of its overseas business, which developed a series of utility apps including ES File Explorer, DU Caller, Mobojoy, Photo Wonder and DU Recorder, etc.[7] This business now operates independently of Baidu under the name DO Global.[8]
In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index.[9] As of May 2018, Baidu's market cap rose to US$99 billion.[10][11][12] In October 2018, Baidu became the first Chinese firm to join the United States-based computer ethics consortium Partnership on AI.[13] During the 2020s, Baidu has increasingly focused on generative AI related products.[14]
The Chinese government views Baidu as one of its national champion corporations.[15]: 156–157