Rapper E-40 Builds a Wine Empire

Rapper E-40 in a blue suit and bowtie holding a bottle of sparkling wine in front of a well-stocked bar
Rapper E-40 launched his own wine brand in 2013, which has since expanded to include Proseccos and sparkling wine sourced from Lodi. (Courtesy of Earl Stevens Selections)

The music industry is making waves in the wine business as rapper E-40 expands his Earl Stevens Selections wine brand, which debuted with a red blend and now offers Prosecco and a sparkling wine sourced from Lodi. Plus, rock star Jon Bovi Jovi and son Jesse partner with sportswear brand Superga to release shoes inspired by their Provence rosé and trouble is brewing between the maker of a Purple Rain Cuvée and the Prince estate.

Member-Only Content

Premium Subscription

Join today and get immediate access to this article, and to our entire database of more than 400,000 wine ratings. It only takes moments—but it will help you drink better all year long.

Start Free 30-day Trial

Already a member? Sign In

Try Winespectator.com Free for 30 Days!

Full access to our database of more than 400,000 wine ratings

Early access to reviews on our editors' favorite just-rated wines

Wine and food pairing tool,
chefs' pairing recommendations

Best value wines and winery intel

Subscribe today

You Might Also Like

Former Vietti Owners Establish New Barolo Winery

Former Vietti Owners Establish New Barolo Winery

The Vietti family breaks new ground in Barolo, and James Hall buys back his winery in Napa

Jun 30, 2024
Winemaking as Metronome

Winemaking as Metronome

A complete vertical tasting of Brewer-Clifton’s Machado vineyard Pinot Noir

Jun 30, 2024
Thomas Keller to Revive an Iconic South Florida Restaurant

Thomas Keller to Revive an Iconic South Florida Restaurant

The celebrity chef returns to his roots in Palm Beach

Jun 30, 2024
Napa Valley vs. Napa Valley

Napa Valley vs. Napa Valley

Napa wineries struggle with county government regulations

May 30, 2024
Season 2 of <em>Wine Spectator</em>’s Podcast Debuts with Guest Paul Hobbs

Season 2 of Wine Spectator’s Podcast Debuts with Guest Paul Hobbs

The new season of the Straight Talk with Wine Spectator podcast kicks off with guest Paul …

May 31, 2024
Naples Auction Raises over $33 Million

Naples Auction Raises over $33 Million

The 2024 Naples Winter Wine Festival raises millions for charity

May 31, 2024