Our new music video for GOO GOO DOLLS. The four-time Grammy-nominated rock band have debuted their brand new single, a powerful ballad about rebirth, transformation and empowerment. "RUN ALL NIGHT is about escaping from your circumstances and finding hope in the wild unknown of the night,” describes Goo Goo Dolls frontman John Rzeznik.
As a general visual concept we envisioned a body fragmented into parts that are moving but they can’t advance because they are isolated, they need to be connected in order to properly function and as the music grows the parts come together to create a character who can now run freely with the energy of the music. We used a range of collage techniques with powerful and poetic visual metaphors, taking the public on an emotional and hypnotic mixed-media journey.
CREDITS
direction DEDO CIEGO (Joaquín Urbina & Ana Gale)
artist GOO GOO DOLLS
song RUN ALL NIGHT
record label WARNER RECORDS
animation, design, editing DEDO CIEGO (Joaquín Urbina & Ana Gale)
produced by BRUT through 1stAveMusicVideos (1stAveMachine)
executive producer RANDI WILENS RW MEDIA
ecd BRUT - MARTIN ALLAIS
lead producer SARA CAMACHO
studio manager MARGA LOPEZ
additional animation MARC SANZ
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