Employer Branding For DummiesAttract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need.
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Contents
| 1 | |
| 5 | |
Part 2 Developing an Effective Employer Brand Strategy | 61 |
Part 3 Reaching Out through the Right Channels | 139 |
Part 4 Delivering on Your Employer Brand Promises | 223 |
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Common terms and phrases
align application approach attract blog brand engagement brand personality campaign candidates career website Chapter Click-through rate company’s competitors content marketing core corporate brand create creative culture customer brand deliver Dummies effective employee engagement employee referral employer brand experience employer brand image employer brand promises employer brand strategy employer value proposition employment deal employment experience ensure EVP pillars example external Facebook focus Glassdoor global Google hire identify impact insight internal interview investment job boards job seekers leadership team LEGO Group LinkedIn ment Netflix onboarding opportunities organization organization’s overall percent platforms positive potential prospects recruitment advertising recruitment marketing referral program relevant search engine search engine marketing search engine optimization share smartphones social channels social media strong employer brand success survey target audience target talent they’re tion Twitter what’s work-life balance YouTube