Fashionphile taps Emma Roberts as brand ambassador

By

Jennifer Braun

Published
May 16, 2024

U.S. luxury accessories resale platform Fashionphile has tapped actress Emma Roberts as a brand ambassador to celebrate its 25th anniversary.

As part of the collaboration, Roberts will star in the latest brand campaign, as well as curate a collection of her favorite pre-loved luxury pieces available for purchase on fashionphile.com.

"We are thrilled to announce Emma Roberts as our brand ambassador to commemorate our 25th anniversary as the leading ultra-luxury resale shopping platform," said Sophia Tsao, chief digital and marketing officer of Fashionphile. 

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"Emma is a secondhand shopping enthusiast who loves vintage and circular fashion. She fully embodies the spirit of Fashionphile, so we wanted to bring her timeless style and love of fashion to life in a brand campaign.”

The campaign features Roberts in both a photo series and a 30-second video, shot at Fashionphile's New York City flagship location in Chelsea. In the video, Roberts explores the store's array of Hermès and Louis Vuitton handbags while discussing Fashionphile's commitment to authenticity and its offering of luxury accessories. 

Meanwhile, Roberts curated collection of pre-owned accessories includes handbags from Chanel, Hermès, Christian Dior, and Louis Vuitton, as well as jewelry from Cartier and Tiffany and Rolex watches. Each item in the curated collection reflects Roberts' personal style and commitment to sustainable fashion. 

"Fashionphile has the best selection of authentic designer items and makes shopping luxury more sustainable, which is extremely important to me as a consumer," added Roberts. 

"I love resale because it makes you feel like all of your pieces are unique investments - which they are!”