In a whimsical tribute to a century of writing luxury, Montblanc and Wes Anderson arranged a star-studded at the Los Angeles Paramour Estate (also once the home of movie star Antonio Moreno). The soirée, adorned with touches of alpine charm, celebrated the iconic Meisterstück fountain pen’s 100th anniversary with an impressive guest list and a surprise performance by John Legend.
Anderson wasn’t in attendance (we were all not-so-secretly hoping he would be); as the acclaimed filmmaker was occupied with filming duties in Berlin, although his creative vision wrapped the event, evident in his quintessentially Wes Anderson-style campaign film featuring familiar faces like Jason Schwartzman and Rupert Friend, as well as Anderson himself.
Montblanc and Wes Anderson’s Campaign: 100 Years of Meisterstück
Brand ambassadors and celebrity guests from various industries, including Adrien Brody, Emma Roberts, and former GQ Middle East cover star Zinedine Zidane, were among the attendees, adding to the soirée’s allure.
Set against a Swiss chalet-inspired stage backdrop, John Legend’s voice echoed through the estate, ending on a rendition of “Happy Birthday” to the timeless Meisterstück. The festivities continued with an after-party.
Montblanc also invited guests to immerse themselves in the Meisterstück’s legacy at a dedicated Beverly Hills pop-up. From interactive exhibits to calligraphy workshops, the pop-up is a journey through the craftsmanship and heritage behind the cherished writing instrument.
GQ Middle East was there to celebrate a century of timeless elegance and artistic expression. As the festivities drew to a close, the celebration stood as a testament to the enduring legacy of the Meisterstück, bridging generations through the art of writing.
