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Areva Martin

Donna Beech

Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand Kindle Edition

by Areva Martin (Author), Dr. Phil McGraw (Foreword), Donna Beech (Contributor) Format: Kindle Edition

4.4 133 ratings

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What if you could get in front of millions of prospects with the avid endorsement of famous influencers -- without spending a dime?

It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders.

In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to:

Match your brand to the right audience and media venues
Craft pitches producers can't resist
Jump on breaking news shows
Pivot and speak in soundbites like the pros
Amplify every interview with social media
Turn appearances into platform and become a rainmaker

Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!?

Print length

273 pages
Language

English
Sticky notes

On Kindle Scribe
Publisher

Center Street
Publication date

March 20 2018
File size

1783 KB
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Travis Stork
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Mike Bayer
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Daniel J. Siegel
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Areva Martin
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Phillip C. McGraw
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Dr. Phil McGraw
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Product description

About the Author

Areva Martin is a sought-after expert; the recurring co-host of the Emmy Award-winning show The Doctors, CNN legal analyst, and regular contributor to Good Morning America, World News Tonight, The Dr. Phil Show, Anderson Cooper 360, and DailyMailTV, among other shows across the CNN and HLN networks. Founder of Martin & Martin, LLP, one of the largest female-owned, African-American law firms in Los Angeles, she also created Special Needs Network, Inc., a non-profit benefitting special needs kids and their parents. She is the author of The Everyday Advocate, a well-received memoir about raising a child with autism.

Donna Beech is a New York Times bestselling and award-winning co-author who has worked on dozens of books. --This text refers to an alternate kindle_edition edition.

Review

Always informative and passionate, Areva Martin shares savvy and invaluable tools to help you amplify your core message. Whether you are building your own small business, helping people via a community nonprofit, or running a corporation, Make It Rain! will help you reach your audience and create greater success.―Pat Harvey, News Anchor, CBS2

The thoughts and insights Areva shares in Make it Rain! are invaluable. I absolutely love when she is a guest host on The Doctors because she's smart and passionate but just as importantly, a joy to be around.―Travis Stork, MD, Host of The Doctors and #1 New York Times Bestselling Author of The Doctor's Diet

Areva Martin provides clear, smart, apply-it-now advice and effective insider tips on how to spot opportunities, amplify your message, and reach your audience. Whether your message is local or global... personal or professional, Areva will help you Make It Rain! and achieve greater success!―Dr. Jennifer Ashton, ABC News Chief Medical Correspondent --This text refers to an alternate kindle_edition edition.

Product details

ASIN ‏ : ‎ B073P43T6G
Publisher ‏ : ‎ Center Street (March 20 2018)
Language ‏ : ‎ English
File size ‏ : ‎ 1783 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 273 pages
Page numbers source ISBN ‏ : ‎ 1478989882

Best Sellers Rank: #744,939 in Kindle Store (See Top 100 in Kindle Store)
- #6 in Mass Communication Studies
- #56 in Television Reference (Kindle Store)
- #81 in Performing Arts Industry (Kindle Store)

Customer Reviews:
4.4 133 ratings

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Areva Martin
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Known to audiences across the country from her regular appearances on The Dr. Phil Show, as well as national stints on Fox News, NPR, and Court TV Radio Television, Areva Martin is one of television's most in-demand legal experts/analysts.
A quotable authority on workplace, disability rights, education, custody and women's issues, this accomplished and multi-award winning lawyer, syndicated columnist, author and public speaker is also quoted and or featured on the pages of publications ranging from the Los Angeles Daily Journal to Cookie Magazine to Redbook and the LA Times.
The founding and managing partner of Martin & Martin, LLP, Areva has built a reputation for ACTION. ??In addition to positioning her firm as one of the premier African-American female owned firms in LA, Areva has developed a multidisciplinary civil practice, which serves some of the nation's top corporations, non-profit organizations, governmental entities and high net-worth individuals. She is also President and co-founder of Special Needs Network, Inc. (SNN), a non-profit launched specifically to support families with special needs children.
In addition to being a sought after legal expert, Areva is also an inspiring author. Her second book, The Everyday Advocate, is scheduled for release by Penguin books in early 2010. Her first book, Journey to the Top, is a must-read for female professionals interested in achieving the ultimate career success.
Areva's notable awards and achievements include:
* 2007 Woman of the Year Award from Los Angeles County
* 2007 Neighborhood Hero from Bank of America
* 2008 Smart Cookie Award from Cookie Magazine
* 2008 Women of Worth Award from L'Oreal Paris
* 2008 Trailblazer Award from First AME Church
* 2008 Leadership Award from California Legislative Black Caucus
* 2008 Power Hero Award from the United Cerebral Palsy Research Institute
* 2008 Professional Excellence Award from the Association of University Women
* 2009 Power PAC Award from LawPac
She is the only African-American woman and attorney on the California Legislative Blue Ribbon Commission on Autism and is the Chair of several organizations, including:
* Chair of the South Los Angeles Autism Regional Task Force for
the California Senate Select Committee on Autism.
* Founding member and Chair of the Ebell of Los Angeles'
Women in Leadership Department
* Chair of the California Legislative Black Caucus Foundation, Inc.
Areva graduated with honors from both the University of Chicago and Harvard Law School. She is a member of the Los Angeles County Bar Association, the American Bar Association and the Black Women Lawyers Association of Los Angeles. ??She is a native of St. Louis, Missouri and currently resides in Los Angeles with her family. ??
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Donna Beech
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Donna Beech is a top tier New York Times bestselling collaborative writer, who specializes in making complex ideas accessible and engaging. Her work has been published by Little Brown, Simon & Schuster, HarperCollins, Macmillan, St. Martins Press, Penguin, Hachette, Harcourt Brace, Oxford University Press, and dozens of other publishers. www.donnabeech.com
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George E.

Great read

Reviewed in Canada on September 7, 2019

Verified Purchase

Very interesting

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Top reviews from other countries

Swaine Thompson

Straight-forward, Easy-to-Understand, Game Changer for Anyone!!

Reviewed in the United States on April 9, 2018

Verified Purchase

”Make It Rain” is a definite game changer for anyone interested in developing their brand while using the media to strengthen it. Ms Areva Martin, the author, ties these areas together so eloquently and causes the reader to realize their limitless potential. Ms. Martin just doesn’t give the reader information to process for themselves, she helps the reader overcome their doubts and she speaks with passion as though she wants ALL readers to be as successful as humanly possible. She tells you her story, breaks down her ”successes and challenges” then, she shows you step-by-step how to “Make It Rain.” This book is an ABSOLUTE must have course in media branding.

I became familiar with Ms Areva Martin while watching the Dr Drew Show on HLN. Her passion for the topics literally jumped right out of the TV. As I watched her on various shows I immediately became aware of her legal knowledge and research on every subject. Regardless of the topic or its sensitivity, Ms Martin’s talking points were always well researched and presented as a ”oh, by the way.....and here is why..” moment which I'm sure caused viewers to KNOW, ”She can hold her own with other experts and her delivery is always awesome.” The real winner for me was that she stayed consistent on her topics on all shows. My first thought was, ”Who is she? & Where has she been hiding?” As a former Department of Defense US Army EEO Officer, I can easily relate to her conviction for such stories as the Trayvon Martin shooting and riots in Ferguson, Missouri. Lastly, I want to simply say thank you to Ms Areva Martin for sharing her success and passion in ”Make It Rain”.

4 people found this helpful

Dove

Come correct with your brand!

Reviewed in the United States on April 4, 2018

Verified Purchase

I cannot fully express in words how perfect the timing is for me to have acquired this excellent book. I am literally launching my own brand this week and after reading Make It Rain, I feel much more confident that my brand and marketing will reach a broader audience. Although, I have many creative ventures, which I might have otherwise launched simultaneously, Areva Martin's advice to be concise and stick to one main focus for my brand saved me from making a detrimental mistake. Make It Rain emphasizes the use of a variety of mainstream social media websites, and until now I was only focused on two of them, now I feel more prepared to reach broader audiences by upping my exposure to more of the major sites. I also love how Areva Martin describes the importance of being authentic in one's presentation as this is how your supporters will consistently expect to see you when you appear in the public eye. Learning that, having an opinion and discussing it is more important than an advertisement of my brand is a priceless bit of info that Make It Rain offered me. I don't want to give all the gems away that this book has to offer, because everyone needs to pick up a copy for themselves. I have highlighted and taken notes and will certainly read this book many times over, and it will be my business bible as I venture forth in becoming a rainmaker. Thank you Areva Martin for your brilliant expertise and insight. The cost of the book is a small price to pay for this invaluable wisdom!
Dr. Doveal Goins

One person found this helpful

Diana Robinson

Worth it only if you are determined to get onto a national TV program.

Reviewed in the United States on September 19, 2019

Verified Purchase

This is a review of the book, and quite separate from a more recent incident on which some reviewers are focusing. I was deeply disappointed in Make it Rain, which I read and formed an opinion on before learning anything about the above incident.

Obviously, if one can get one's business before the audience of a national network television show it is going to be a great boost. Therefore, IF that is your serious goal then by all means buy this book. It will no doubt be very helpful even if only for all the names and connections who are mentioned on almost every page. There are quite a few hints that could be helpful in that case. However, before buying it I had understood that it was written for all business people, including entrepreneurs and small businesses owned by people who are unlikely to ever get onto one of the big programs. In fact nearly all of the book concerns just that, national network TV, with numerous examples of all the famous media people that the author knows and how she connected with them.. Yes, there are a few comments about how similar techniques might work for local TV as well, but clearly that is just an afterthought. Most of the social media that smaller businesses depend on were just barely covered, if at all, before she heads back to the topic of her famous friends and TV appearances with them.

It may all work for you if you are young and potentially glamorous, but if you don't see yourself on the likes of Oprah, Good Morning America, or some other nationally broadcast program, this is probably not the most useful book you could read.

When I am finished with a book and don't want to keep it I usually donate it to a local networking organization's library. I will probably do that with this one as it is not worth the space on my bookshelves, but I'm not sure that this one is even worth that organization's storage space.

4 people found this helpful

Scott Wolfson

Buy This Book If You Are An Expert In Your Profession And Want To Be Booked On Television!!

Reviewed in the United States on August 22, 2018

Verified Purchase

If you are serious about establishing your brand, pitching yourself as the go to expert to the news media, and landing newsworthy appearances on television, radio, or social media do yourself a huge favor and BUY this book...NOW!!! This is the MOST complete blueprint, how to guide, written by someone who knows better than anyone what it means to be a RAINMAKER! Areva Martin is not only a brilliant attorney and network television legal analyst, she is also a passionate advocate for the voiceless, those less fortunate in our society, a victim's right's advocate and a strong advocate for those living with autism. She will show you what it means to bring passion to your cause, speak in soundbites, understand the lingo of the news business and how, when and why you need to get your message out there to be heard! So you too, can be a RAINMAKER!!!

One person found this helpful

Vivian Mitchell

A great book and a valuable resource!

Reviewed in the United States on March 25, 2018

Verified Purchase

As the parent of two aspiring entrepreneurs in a world dominated by social media, this book is excellent. We often talk about the overwhelming challenges facing them when it comes to successfully building their brands. “Make it Rain” will inspire and arm them, and many others, with the knowledge to build a successful brand and come out on top. Not only is this book inspiring, it is a road-map to successful entrepreneurship by providing detailed, step-by-step guidelines and strategic tools needed to help one reach their goals and become a rainmaker. It’s like having a personal trainer walking you through the process. Areva’s in-depth knowledge and proven success makes her a credible source. As an added bonus for me, she is someone I know personally who is trustworthy, loyal, passionate, hardworking, and dedicated to her brand and causes. I definitely recommend this book.

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