Shannon Sharpe's 'Total Wine' Shopping Video

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About

Shannon Sharpe's 'Total Wine' Shopping Video refers to a TikTok posted by sports pundit and former NFL player Shannon Sharpe shopping at a Total Wine liquor store. The video led to jokes, including parodies and fan art, about Sharpe's outfit, a green-grey, monochromatic outfit with a bright orange bag.

Origin

On March 2nd, 2024, Shannon Sharpe posted a TikTok^[1] of himself going shopping at a Total Wine location. In the video, he's wearing a monochromatic, dark green-grey outfit with a bright orange bag. The video gained over 5.5 million views in two days (shown below).

@shannon84sharpe
If they show up how can I NOT!? Shay by Leportier going on more shelves Upstate! 🗽🥃

♬ original sound – Shannon Sharpe

Spread

The video quickly led to parodies on social media. On March 3rd, 2024, shortly after Sharpe posted the video, TikTok^[2] user @bighomieblocks posted an impression of Sharpe's gaining over 1.6 million views in one day (shown below, left). The same day, TikTok^[3] user @girlhefunny44 posted an impression as well, gaining over 760,000 views in one day (shown below, right).

@bighomieblocks This How #ShannonSharpe WAS 😂😂😂 #fyp #comedy #funny #reels #funnyvideos ♬ original sound – bighomieblocks

@girlhefunny44 How Shannon Sharpe Got Out The Car 😂😂😂 @Shannon Sharpe @bighomieblocks ♬ original sound – girlhefunnyaf44

The parodies also spread on Twitter. On March 3rd, Twitter^[5] user @carnellnichols posted pictures imitating Sharpe, gaining over 15 retweets and 50 likes in one day (shown below, left). On March 4th, Twitter user @lrubyrozay^[4] posted art of Sharpe, gaining 20 retweets and 60 likes in three hours (shown below, right).