Tripadvisor gives a Travelers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travelers and are ranked within the top 10% of properties on Tripadvisor.
Tripadvisor gives a Travelers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travelers and are ranked within the top 10% of properties on Tripadvisor.
Welcome to Kimpton Fitzroy London, a Grade II listed landmark building that occupies the eastern flank of Russell Square in Bloomsbury. The reopening of the hotel in 2018 has restored the original grande dame to her original glory while administering a shot of adrenaline to the heart of London most literary neighbourhood. Overlooking Bloomsbury Russell Square and only 2 minutes walk from Russell Square tube station, this striking Victorian hotel with marble columned public spaces is ideally located for within walking distance from the British Museum and the West End of London.
Star ratings are intended to indicate the general level of features, amenities, and services to expect. This property is classified according to TheAA: The Automobile Association.
Places to stay are graded on a 0-100 scale. The higher the grade, the easier it is for travelers to find restaurants and things to do within walking distance.
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The Kimpton Fitzroy London garners admiration for its prime location near attractions like Russell Square and the British Museum, with the local dining scene and tube stations just a stone's throw away. The elegance and cleanliness of the hotel receive high praise, with guests enjoying spotless rooms and impeccable housekeeping.
The staff's exceptional service and the hotel's comprehensive amenities, including plush bedding and luxurious bathrooms, contribute to a welcoming and opulent experience. However, some guests advise that rooms can be small and occasionally noisy, and the value for money is a point of contention, with opinions divided on the hotel's cost relative to the luxury provided.
Location
Convenient
Atmosphere
Elegant
Rooms
Comfortable
Value
Expensive
Cleanliness
Immaculate
Service
Attentive
Amenities
Opulent
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This is my second stay at this property, my first stay was when it was still The Principal and I had an excellent stay then too! Every staff member I spoke to was so helpful and courteous, but special thanks to Doreen, Tricia (I think? Sorry if I got your name wrong, you helped relocate me to the new room!) and the engineer who’s name I didn’t catch. I was actually ready to just suck it up because it seemed like it was a building issue, but he insisted on checking for another room to move me to.
I had booked a Queen with Park View room on the first floor, and was pleased that the room was ready for checking in before 2. Room itself was compact but tastefully decorated; comfortable for one and would have probably been tight for two. However to my dismay, there was a low-grade humming sound that was coming from some machinery, the kind that would give me a headache so I called down to see if there was anything that can be done. They sent an engineer right away, and he concluded there was nothing that could be done and informed the front desk that they should look to move me to a different room. The front desk let me know that they did not have anything available in the same category so it would “take some time”. I went out to explore and when I came back, my new room was ready and to my utter surprise and delight, they had relocated me to a giant suite! From looking on the website, the room category was “1 Bedroom Suite Dining Park View”. I have no status and actually booked through BA so I honestly was not expecting anything so this was a welcome surprise.
There was a huge living room, dining area and separate bedroom area with a canopy bed, writing desk and a bathtub by the windows. Also a large bathroom with double sinks, separate shower and toilet “room”. There was also a stand-alone toilet with sink just off the entrance/living room. Complimentary snacks, soft drinks, water and beer, as well as nespresso-like coffee machine and tea kettle. The fridge also had a little jug of milk (I love English hotels for thinking of the milk!)
Bathroom well stocked with nice sized bottles of shower gel, shampoo and conditioner. Also vanity kits with cotton buds/pads, shower gel, toothbrush/toothpaste, shower cap and even bath salts! Oh and the towel warmer was a definite treat. Bathroom floor also felt mildly heated. The water sometimes came out a bit onto the bathroom floor but it would be completely dry by the next morning (I was showering morning and night so this is pretty incredible).
While I didn’t try this time around, I do love that there is a coffee shop (Burr) in the hotel, as well as a cocktail bar (Fitz)There are also many details of the hotel building itself that is worth paying attention to (eg Lucky George!) Highly recommend taking the grand staircase and exploring the hotel. If there is a miss, I think it’s the lack of any sort of information highlighting the hotel’s history and architecture.
Hotel is in across from Russell Square, I really liked chilling out for a bit at the end of my day before heading back to the hotel. Or at the start while planning out my day! Around the corner is the Russell Square tube stop on the Piccadilly line. Easy ride from Heathrow. Tottenham Court Road is also walkable if you don’t have too much stuff for the Elizabeth Line. As is Holburn for the Central Line. Kings Cross/St Pancras is one stop on the Piccadilly line with multiple other lines to transfer to. Or you could take a leisurely 15 minute walk too.
My most important discovery this trip: around the corner/under 5 mins walk away is The Brunswick Centre. It’s like an open air mall with a courtyard area and shops and restaurants lining it all around. Boots, Sainsbury, Waitrose and even Tian Tian, a large Asian market! Next time, Tian Tian will be my first stop to stock up on cup noodles for when I get the munchies at night! I didn’t realize this was there until towards the end of my trip. Sad. Yes the Tesco Express by the tube station is convenient but definitely worth a few extra steps to Brunswick Centre for more choice.
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Date of stay: May 2023Trip type: Traveled solo
Room Tip:Your first stop after checking in should be Brunswick Centre for any supplies you need! Waitrose,...
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Response from Ruairi McDowell, Guest Services / Front Office at Kimpton Fitzroy London
Responded Jun 5, 2023
Dear Suzie, Thank you for your lovely review of our hotel. Delighted to see that you had an issue that was quickly resolved by Doreen, Patricia after the proactiveness of our amazing Maintenance team. I'm very happy to see that you were in one of our most glamorous suites! Overlooking the beautiful Russell Square park and all it's splendour. It seems that you thoroughly enjoyed the location and I can't blame you. For me the hotel is perfectly located with the hustle and bustle of central London only a short walk away but far away enough that you can enjoy the peaceful neighbourhood of Bloomsbury. We really hope to see you back with us again soon.
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I booked a very last minute interesting package on British airways for flight + 1 night in this hotel for a London week end dedicated to enjoy several major exhibitions. Perfectly located just behind the British Museum in a grandiose 19th century building, this hotel offers all the amenities of a luxury hotel. The room for one person is small but very well and beautifully arranged with a decent-size and nice bathroom. Nothing to fault. Thanks to the package mentionned above, it was an excellent deal and experience
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Date of stay: November 2019
Service
Sleep Quality
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from DanielHealey, Manager at Kimpton Fitzroy London
Responded Jan 23, 2020
Dear Vincent Paris France, Thank you for your wonderful review! It is great to hear that your experience at Kimpton Fitzroy London went above and beyond your expectations. We look forward to welcoming you again very soon. Best regards, Daniel Healey Hotel Manager
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I stayed here with my new fiancé for the Valentine’s package which included an evening meal with champagne and breakfast. We upgraded to a Superior King room for an extra 30.00. This was a good choice as we had a very large room with an extremely comfortable bed. Great customer service. Very attentive staff and my fiancé found it funny how the staff were smartly dressed, but wearing trainers. This reflects the cool, laid back vibe of the place. But saying this, it doesn’t deflect from the wonderful classy hotel that it is. Bikes were on loan but not for us this weekend as Storm Dennis was around but what a lovely idea. Neptune, where our food was served had an hour between 5 and 6 where complimentary lager and wines were served. Our evening meal wasn’t huge, but it was delicious and served with a glass of champagne. Breakfast was delicious with continental buffet or an a la carte menu with a variety of choices, from the traditional English, right through to the Avocado with rye dough bread. There is flexibility with the egg choice and add-ons. Drinks are fairly expensive, but that is to be expected in London. Lots of choice of spirits, many very very obscure ones but good quality and though I didn’t try a cocktail, they looked very good. There’s a park opposite and the location serves you well with a variety of restaurants within walking distance. It’s a good base if you want to go sightseeing. Now the negatives, because I have to be balanced. We waited a long time for our room service and check- out was a bit of a pallava as there was confusion over what we had to pay. That is why I’ve awarded 4, and not 5 stars. But, this is a really cool and fun hotel and I would love to come again.
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Date of stay: February 2020Trip type: Traveled as a couple
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Response from DanielHealey, Manager at Kimpton Fitzroy London
Responded Feb 15, 2020
Dear AJK1970, Thank you for staying with us at Kimpton Fitzroy London. I am pleased that you had a lovely stay with us for a special celebration in one of our spacious Superior rooms. I am sorry to hear of your experience with room service and with your billing. I will investigate your comments with the relevant department managers to ensure we address this for future guests. We truly appreciate your feedback and it will be our pleasure to welcome you back to Kimpton Fitzroy London in the future. Best regards, Daniel Healey Hotel Manager
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We stayed here one night recently and had very mixed feelings about this hotel. The actual hotel is beautiful throughout with lovely marble fireplaces. However, on entry there is a lack of signage and we couldn't find reception, later we also struggled to find the bar and the toilets. There definitely need to be signs put up! In the evening they light lanterns, that looked lovely. The lifts were very efficient but a table in the corridor leading to our bedroom was not cleared of dirty room service items over night, there was a plastic bag of rubbish and dirty plates all over it.
Our corner suite was lovely and spotlessly clean, with a bath in the window, good quality toiletries and a tuck box. There were lots of high quality towels, including plenty next to the bath. The bedding was of a very good quality too with huge pillows and the room was really quiet.
Staff were lovely, particularly in reception and in the bar. Afternoon tea was rather disappointing. Although I had specifically booked this stay before the date that the all-chocolate afternoon tea was meant to start, this is what we were served, so we found the sandwiches rather weird. The maitre d' was in jeans, which did not project a professional appearance, and he did not seem to know what pink champagne was! However, the Palm Court was a pretty room with fairy lights in the trees. The bar was good with nice cocktails and friendly staff, when we returned on our second day for cocktails, they remembered what we had had the previous evening, they provided excellent service in the bar.
Breakfast, again, was a bit of a disappointment. Waiters were in jeans and t-shirts so it was not always clear who was staff and who were guests, plus I did not think it appropriate for a 5* hotel. There was a lack of attention to detail. The buffet ran out of plates and milk, our table (which was very small) was not cleared so we quickly ran out of room and had to start putting our dirty plates on unused tables nearby. I also found the tables too close together so we could hear the next table's entire conversation. There was no nice bread on the buffet, only boring ready sliced.
We went to Burr & Co for tea and cake but the selection of cakes was so weird, we left the hotel and found somewhere nearby serving more normal stuff.
I probably wouldn't return here, which is a shame as the suite definitely had the wow factor but the restaurants and food let it down.
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Date of stay: October 2019
Value
Service
Sleep Quality
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Response from Jenny Daviez, Owner at Kimpton Fitzroy London
Responded Sep 24, 2020
Dear beachlover-8899 , Thank you for you for taking the time to share your review. While I appreciate your very positive comments on the hotel and our team, I’m sorry to read of your disappointment with our food and beverage on offer. I have shared your comments with our food and beverage manager and will ensure an action plan is in place to rectify this now that the hotel has re-opened. We have recently updated our signage within the hotel as a result of this feedback and would like to thank you for sharing this. I do hope we hope to have the chance to welcome you again and deliver to you and your family the perfect Kimpton Fitzroy London experience. Best regards, Garreth Walsh General Manager
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We were in London to celebrate my son's 15th birthday and used my husbands IHG points to boo k this hotel. This is a superbly located hotel close to Russell Square tube station and lots of interesting local restaurants. It is beautifully furnished inside and although the standard rooms are not huge, they still feel opulant and have every item availble for an enjoyable stay. The fresh milk and water in the fridge are an added bonus for hot or cold drinks and the toiletries smell so nice. The social hour in Palm Court is a lovely touch, after a hectic day rushing around busy tourist sites we really appreicated the rest and relaxation. All of the staff from the door throughout the whole hotel are exceptional and really made us welcome. I would love to stay at this hotel again.
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Date of stay: December 2019
Value
Service
Sleep Quality
Room Tip:Ask for a room on the left hand side of the hotel.
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from DanielHealey, Manager at Kimpton Fitzroy London
Responded Jan 3, 2020
Dear James H, Thank you for sharing your review of your experience at Kimpton Fitzroy London. I am delighted to learn that your stay was a thoroughly enjoyable experience and it gives me great pleasure to read your kind words on our friendly and attentive staff, excellent service, the good food in the bar and the restaurant. We strive to deliver perfection to each and every guest and it is a pleasure to hear that our efforts have not gone unnoticed. We all look forward to welcoming you back next time you visit London. Best regards, Daniel Healey Hotel Manager
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Location For the first time ever, we drove into Central London rather than taking the train in. This hotel worked really well for that purpose. NCP London Brunswick Square is only a 5 minute walk from the hotel and costs £15 per 24 hour period. It seemed safe and there was plenty of spaces. Russell Square underground station is only a 2 minute walk; there’s a small shopping centre with a Waitrose at a 5 minute walk and Oxford Street is a 15-20 minute walk. Everything considered, a great location.
Check-in and out Smooth, friendly and efficient. Help with luggage was offered on both occasions, but in a 5 star hotel, perhaps this should be carried out without questioning the requirement. My only slight niggle is that I didn’t receive a receipt for my final bill until I rang reception and asked for it to be emailed through to me – this was 3 days after checking out. (My first bill was subject to review upon checking out.)
Staff This hotel has a young, vibrant staff. Every member of staff we encountered was friendly and polite and service orientated.
Public areas This is a grand, ornate building that has been redesigned to a high standard. The public rooms are excellent. Fitz bar We went in late on a Friday evening and found it to have a great atmosphere with even better service. The background music is eclectic, but sets the scene beautifully for cocktails and a relaxing, but fun evening. We were disappointed it was closed on Sunday night as we had planned a second visit, after dinner.
Restaurants Burr & Co. We had two meals here and the quality of the food and service was excellent both times. The place has a great vibe, even if the background music mix is not to an ‘aging rocker’s’ taste at all times.
Breakfast Lovely room and good quality food. Service on days 1 and 2 was pretty good, but slower on day 3. It’s good value at £15 a head and it’s a lovely, relaxing start to the day in bustling London. Everything is currently cooked and prepared to order.
Bedroom Again, the bedrooms and bathrooms have quality written all over them. Beds, pillows and sheets are 5 star hotel standard. Showers and toiletries are also high quality. The glazing in the windows keeps out much of the road and pavement noise from the busy A4200.
To sum up, we enjoyed our stay at this hotel. We paid approximately £250 per night per room, B&B. For a 5 star hotel (even during covid restrictions), this was decent value for money. We would certainly return and would recommend to others.
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Date of stay: June 2021
Value
Location
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Garreth Walsh, Owner at Kimpton Fitzroy London
Responded Jul 2, 2021
Dear Welshman_on_2ur, Thank you for your kind words and thorough review. I'm delighted that we caused such a impression in many different aspects of the hotel. It will definitely be our pleasure to welcome you soon again. I will be sure to pass on your words to our team, which will very much appreciate them. Best wishes, Fabiola Gonzalez Guest Services Manager
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I booked a single room in this hotel for a night in London. The check in process was smooth, the receptionist told me the hotel was quiet at the moment, he asked if i was part of the IHG membership, i am. so, instead of having a single room, he could offer me a double room... Then proceeded to tell me this would cost me an additional £50.00 this was disappointing after paying a lot for the single room. I was also offered cooked breakfast for another £30.00. The receptionist was very pleasant. I then went up to my room, there was no offer of help for my bag. The room, was VERY small, the carpet could do with replacing also. The bathroom was very nice! clean and modern. On the evening, i had a drink in the bar, a small bottle of Peroni £7.50. I then had to walk around the place looking for someone to pay my bill. I then waited for a friend in reception, i asked the receptionist where the toilet was, and was greeted with a bit of a dirty look as if i wasn't meant to be there. Again another sour taste left. In the morning i didn't have breakfast in the morning. Upon check out the receptionist was very good, and offered to look after my bag, which i took advantage of. She was very helpful! Upon returning to the hotel to collect my bag, I went to the concierge and there was nobody there, then went back to reception and they then struggled to find them.
Overall, this hotel is nice, it has certain 5* things about it, however, I think it is a 4* hotel. A good 4* but there are plenty of other, better 5* hotels in London, that I will probably choose next time.
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Date of stay: February 2020
Location
Service
Sleep Quality
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from DanielHealey, Manager at Kimpton Fitzroy London
Responded Mar 8, 2020
Dear joshh958, Thank you for staying with us at Kimpton Fitzroy and for taking the time to share this feedback. While I appreciate your very positive comments on the hotel, I am very sorry to read that elements of your stay did not meet your expectations. I have well noted your remarks regarding the condition of your room and will review with this with our chief engineer. Your feedback is of great importance to us and we hope to have the chance to welcome you again and deliver to you the perfect Kimpton Fitzroy London experience. Please contact our guest relations team on guestrelations@kimptonfitzroylondon.com should you have future accommodation requirements in London, who will help oversee your reservation and ensure future visits are memorable for all the right reasons. Best regards, Daniel Healey Hotel Manager
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This hotel is stunning and in a good location. The outside architecture is beautiful as well as the inside lobby. My room was a single and somewhat small but I was very pleased with how current and modern the fixtures were. The bed and pillows were very comfortable. I booked mine on hotels.com and got a great price.
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Date of stay: February 2020Trip type: Traveled solo
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from DanielHealey, Manager at Kimpton Fitzroy London
Responded Feb 4, 2020
Dear tammycW1405WN, Thank you for sharing your review of your experience at Kimpton Fitzroy London. I am delighted that you had a memorable stay. I hope to welcome you back again very soon. Best regards,
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This newly-restored 1898 hotel is a real jewel on so many levels. The terra-cotta exterior is lit by hundreds of small spotlights that highlight this beauty at night.The staff is very attentive, friendly and genuinely anxious to please. A staff member noticed us looking at the tile lobby staircase. She gladly offered up the history and details of the restoration of this grand room. Our 4th floor junior suite was excellent on all counts. Credit the designers and architects for really understanding what a great luxury hotel room can provide. This room is a pleasure to wake up to and return to each afternoon. Everything is just right in this spacious beauty overlooking the park. The colors and textures are very soothing and the king 4 post bed soft and restful. Some additional highlights: a. generous closet and dressers for ample winter travel storages. b. large vintage design soaking tub with plenty of hot water. c. heated tile bathroom floor and heated towel racks. d. obscure glass shower enclosure with amazing rainfall and classic fixtures with easy to understand water volume and temp controls. So, high marks, for attention to detail. There are several good restaurants very close by and the park gives plenty of breathing room for a short stroll. The underground station is no more than 2 minute walk from the front door! One train to the airport! We did not try the full-service restaurant or lounge, so have no comments on it. Yes, we hope to stay here again. Laurence.
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Date of stay: January 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from DanielHealey, Manager at Kimpton Fitzroy London
Responded Jan 23, 2020
Dear laurencecO4855QP, Thank you for taking the time to share your experience at Kimpton Fitzroy London. I am delighted to hear that the team looked after you well and that you had a wonderful stay in one of our beautiful junior suites. We strive to deliver perfection to our guests and it is wonderful to read your comments. We all look forward to welcoming you back next time you visit London. Best regards, Daniel Healey Hotel Manager
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We stayed for one night for my birthday and had a one bedroom suite (room 358). The lobby was so grand, it really is beautiful, but the entire hotel is stunning.
We arrived several hours early and our room was available when we arrived, so we were able to enjoy the stay for that little bit longer. Check in was effortless and the staff were so friendly and warm. I was even wished a happy birthday without mentioning anything to them.
Our room was perfect. The decor was traditional but modern and felt so so cosy. The room was silent, an ideal temperature and so comfortable. This was our last day in London and once we were checked in we didn't leave the hotel until we checked out. There was plenty of room to relax and the sitting room was a really lovely space to spend the time.
The bathroom was stunning, you could tell that all the fixtures were of a high quality. We both said it was one of the best showers we'd had. I had to make the most of the bath as well and it was so deep, I could have stayed there for hours.
We were able to contact the staff through text messaging, they responded within minutes and couldn't have been more helpful.
It was the little things that made this extra special. Staff came to our room to bring a beautiful dessert and a not for my birthday. And at about 5.30pm someone came to the room again and asked if we needed any extra water, etc.
Each area had a separate control panel for the lighting, here you could choose between different settings to change the lighting from bright to really cosy and dim. I really loved this touch.
The bed was so so comfortable. It was huge and the bedding felt so crisp and fresh, I slept the whole night through, something that never happens. Breakfast was lovely, it came really quickly and was really hot and tasty.
The only downside was that we weren't staying longer, so we will 100% be back to the Kimpton Fitzroy.
Thanks so much for making my birthday really special.
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Date of stay: September 2021
Value
Cleanliness
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Response from Isabel Vega, Guest Services / Front Office at Kimpton Fitzroy London
Responded Oct 3, 2021
Wow Hayley112233! Thank you for a glowing review -- It fills me with pride to hear that the team went absolutely above and beyond for you and turned your special occasion into a wonderful memory. Rest assured I'll be passing on your kind words to the team, it will make all the difference for them too. We will be very much looking forward to welcoming you back soon. Kind regards, Fabiola Gonzalez Guest Services Manager
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We emailed the Concierge with numerous questions. They were very helpful.
You can find the email on the hotel site ( can't put it in an answer)
BTW- this is a wonderful hotel in a great location. Make sure to buy the breakfast package- the restaurant is beautiful and the breakfasts were among the best anywhere.
Hi Maria H,
We usually recommend Ciao Bella, just 5 min away from the hotel. They're currently taking bookings via phone only!
Thank you,
Fabiola Gonzalez
Guest Services Manager
There are more places to choose from in the London area.
PRICE RANGE
$364 - $591 (Based on Average Rates for a Standard Room)
ALSO KNOWN AS
russell hotel london, hotel london russell, russel hotel london
FORMERLY KNOWN AS
The Principal London
LOCATION
United KingdomEnglandLondonBloomsbury
NUMBER OF ROOMS
334
Prices are the average nightly price provided by our partners and may not include all taxes and fees. Taxes and fees that are shown are estimates only. Please see our partners for more details.
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Frequently Asked Questions about Kimpton Fitzroy London
Which popular attractions are close to Kimpton Fitzroy London?
Nearby attractions include The British Museum (0.2 miles), Faulty Towers the Dining Experience (0.05 miles), and THATMuse,Treasure Hunt at the Museum (0.2 miles).
