Best Social Network Platforms
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Social networks platforms allows individuals and companies to connect with one another to communicate and share data, often in a public forum. In a social networks, users are represented by a profile, and they connect with other users that have similar interests or backgrounds, or who they know in real life. Social network platforms are typically accessed via web browser or mobile application.
Companies use social networks for a variety of purposes. It allows them to build and maintain their brand by sharing content or promoting marketing materials. It can also be used for networking, advertising, or even for customer service, among other uses. Companies can use social networks software in congruence with software in one or more of the following categories: social media management, social analytics, social media monitoring, social advertising, and social customer service.
Best Social Network Platforms At A Glance
Best for Small Businesses:
Best for Mid-Market:
Best for Enterprise:
Highest User Satisfaction:
Best Free Software:
Top 10 Social Network Platforms
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
A content sharing service that allows members to "pin" images, videos and other objects to their pinboard.
Users
- Owner
Industries
- Marketing and Advertising
- Retail
Market Segment
- 66% Small-Business
- 26% Mid-Market
Pinterest Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Inspiration
40
Ease of Use
30
Content Diversity
28
Fun
20
Organization
10
Cons
Excessive Advertising
10
Platform Limitations
10
Content Quality
7
Navigation Difficulty
6
Limited Visibility
5
Pinterest features and usability ratings that predict user satisfaction
9.2
Ease of Use
Average: 8.6
8.5
Quality of Support
Average: 8.5
8.7
Has the product been a good partner in doing business?
Average: 8.4
8.8
Ease of Admin
Average: 8.4
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Founded in 2004, Facebook's mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share
Users
- Account Manager
- Founder
Industries
- Marketing and Advertising
- Computer Software
Market Segment
- 64% Small-Business
- 29% Mid-Market
Facebook Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Global Reach
34
Networking
34
Ease of Use
33
Sharing Content
28
Engagement
24
Cons
Excessive Advertising
16
Misinformation
16
Privacy Issues
16
Account Security
15
Scams
15
Facebook features and usability ratings that predict user satisfaction
8.9
Ease of Use
Average: 8.6
7.3
Quality of Support
Average: 8.5
7.3
Has the product been a good partner in doing business?
Average: 8.4
7.7
Ease of Admin
Average: 8.4
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- Overview
- Pros and Cons
- User Satisfaction
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more.
Users
- Owner
Industries
- Marketing and Advertising
- Apparel & Fashion
Market Segment
- 78% Small-Business
- 17% Mid-Market
Instagram for Business Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
26
Advertising
25
Global Reach
17
Insights
16
Fun
14
Cons
Platform Limitations
19
Content Quality
11
Limited Visibility
7
Posting Issues
5
Expensive
4
Instagram for Business features and usability ratings that predict user satisfaction
8.9
Ease of Use
Average: 8.6
7.6
Quality of Support
Average: 8.5
8.8
Has the product been a good partner in doing business?
Average: 8.4
9.1
Ease of Admin
Average: 8.4
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and foll
Users
- Account Manager
Industries
- Computer Software
- Marketing and Advertising
Market Segment
- 56% Small-Business
- 30% Mid-Market
Twitter Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
News
17
Engagement
14
Real-time Updates
9
Ease of Use
8
Sharing Content
8
Cons
Platform Limitations
7
Inappropriate Content
6
Poor Moderation
5
Content Quality
4
Scams
4
Twitter features and usability ratings that predict user satisfaction
8.9
Ease of Use
Average: 8.6
7.7
Quality of Support
Average: 8.5
7.9
Has the product been a good partner in doing business?
Average: 8.4
8.7
Ease of Admin
Average: 8.4
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Snapchat is a social media platform which allows for sending of multimedia and text messages. Users can create Snap Ads or campaigns and measure results. Users can set audiences and reach for campaign
Users
- Software Engineer
Industries
- Marketing and Advertising
- Information Technology and Services
Market Segment
- 57% Small-Business
- 25% Mid-Market
Snapchat Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Fun
25
Filters
16
Ease of Use
15
Sharing Content
7
Engagement
5
Cons
Platform Limitations
7
Content Quality
6
Excessive Advertising
5
Addiction
4
App Performance
3
Snapchat features and usability ratings that predict user satisfaction
8.5
Ease of Use
Average: 8.6
8.2
Quality of Support
Average: 8.5
8.4
Has the product been a good partner in doing business?
Average: 8.4
8.3
Ease of Admin
Average: 8.4
- Overview
- Pros and Cons
- User Satisfaction
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
BuzzFeed works with brands and agencies to craft custom social posts that are designed for sharing.
Users
No information available
Industries
- Information Technology and Services
Market Segment
- 78% Small-Business
- 20% Mid-Market
BuzzFeed Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Inspiration
23
Fun
21
News
18
Content Diversity
13
Information Resources
7
Cons
Content Quality
22
Misinformation
15
Excessive Advertising
9
Inappropriate Content
4
Repetitive
4
BuzzFeed features and usability ratings that predict user satisfaction
8.6
Ease of Use
Average: 8.6
8.3
Quality of Support
Average: 8.5
0.0
No information available
0.0
No information available
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Meetup Pro connects brands and businesses to their audiences in real life, driving community growth, customer engagement, and brand awareness
Users
No information available
Industries
- Education Management
- Health, Wellness and Fitness
Market Segment
- 72% Small-Business
- 21% Mid-Market
Meetup Pro Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Advertising
1
Collaboration
1
Communication
1
Ease of Use
1
Fun
1
Cons
Expensive
1
Platform Limitations
1
Poor Customer Support
1
Poor Interface
1
Meetup Pro features and usability ratings that predict user satisfaction
8.7
Ease of Use
Average: 8.6
8.1
Quality of Support
Average: 8.5
8.3
Has the product been a good partner in doing business?
Average: 8.4
9.2
Ease of Admin
Average: 8.4
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Tumblr empowers people to create something extraordinary. Find and follow the things you love. Share photos, gifs, video, music, quotes, chats, links, and text.
Users
No information available
Industries
No information available
Market Segment
- 55% Small-Business
- 33% Mid-Market
Tumblr Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Content Diversity
3
Inspiration
3
Community Engagement
2
Fun
2
Sharing Content
2
Cons
Content Quality
3
Limited Visibility
3
Navigation Difficulty
2
Poor Customer Support
2
Excessive Advertising
1
Tumblr features and usability ratings that predict user satisfaction
8.6
Ease of Use
Average: 8.6
7.5
Quality of Support
Average: 8.5
7.9
Has the product been a good partner in doing business?
Average: 8.4
8.5
Ease of Admin
Average: 8.4
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Reddit Ads gives you the opportunity to directly reach Reddit users. You can target passionate communities that are relevant to your brand. You can tell your story whether it’s starting a conversation
Users
No information available
Industries
- Marketing and Advertising
- Computer Software
Market Segment
- 60% Small-Business
- 28% Mid-Market
Reddit for business Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Engagement
3
Networking
2
News
2
Community Engagement
1
Ease of Use
1
Cons
Posting Issues
2
Inappropriate Content
1
Notification Issues
1
Not User-Friendly
1
Poor Interface
1
Reddit for business features and usability ratings that predict user satisfaction
7.8
Ease of Use
Average: 8.6
7.4
Quality of Support
Average: 8.5
8.7
Has the product been a good partner in doing business?
Average: 8.4
8.0
Ease of Admin
Average: 8.4
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
SalesHookup is a platform that saves sales professionals 10+ hrs a month with networking by simplifying the process into 3 steps: 1. Select a time slot 2. We'll match you with another member and se
Users
No information available
Industries
- Information Technology and Services
Market Segment
- 50% Mid-Market
- 44% Small-Business
SalesHookup Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Networking
10
Ease of Use
9
Learning
6
Fun
4
Global Connectivity
4
Cons
Platform Limitations
3
Limited Visibility
2
Time Delays
2
Expensive
1
Inefficient Training
1
SalesHookup features and usability ratings that predict user satisfaction
9.0
Ease of Use
Average: 8.6
9.4
Quality of Support
Average: 8.5
8.9
Has the product been a good partner in doing business?
Average: 8.4
9.4
Ease of Admin
Average: 8.4
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
BuddyPress is a social networking software for building communities inside WordPress sites.
Users
No information available
Industries
- Computer Software
Market Segment
- 81% Small-Business
- 19% Mid-Market
BuddyPress Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1
Features
1
Cons
Slow Performance
1
BuddyPress features and usability ratings that predict user satisfaction
8.2
Ease of Use
Average: 8.6
7.6
Quality of Support
Average: 8.5
8.0
Has the product been a good partner in doing business?
Average: 8.4
8.7
Ease of Admin
Average: 8.4
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
GroupMe is a group mobile messaging service for finding, planning and purchasing group activities.
Users
No information available
Industries
No information available
Market Segment
- 65% Small-Business
- 24% Mid-Market
GroupMe Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Collaboration
1
Communication
1
Ease of Use
1
Efficiency
1
Fun
1
Cons
Platform Limitations
2
Misinformation
1
Navigation Difficulty
1
GroupMe features and usability ratings that predict user satisfaction
8.9
Ease of Use
Average: 8.6
8.6
Quality of Support
Average: 8.5
7.5
Has the product been a good partner in doing business?
Average: 8.4
9.4
Ease of Admin
Average: 8.4
- Overview
- Pros and Cons
- User Satisfaction
Users
No information available
Industries
No information available
Market Segment
- 62% Small-Business
- 38% Mid-Market
Koo Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
6
Fun
4
Global Reach
3
User Interface
3
Advertising
2
Cons
Platform Limitations
4
Limited Visibility
2
App Performance
1
Content Quality
1
Misinformation
1
Koo features and usability ratings that predict user satisfaction
8.9
Ease of Use
Average: 8.6
7.2
Quality of Support
Average: 8.5
0.0
No information available
0.0
No information available
Entry Level Price:$45 per campaign
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Social Media Marketing - Engagement Generation. Thunderclap is the first crowd-speaking platform that helps people be heard by saying something together. If you reach your supporter goal, Thunderclap
Users
No information available
Industries
No information available
Market Segment
- 80% Small-Business
- 10% Mid-Market
Thunderclap Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Engagement
4
Ease of Use
3
Advertising
2
Speed
2
Communication
1
Cons
Account Security
2
Content Quality
2
Scams
2
Time Delays
2
Misinformation
1
Thunderclap features and usability ratings that predict user satisfaction
5.6
Ease of Use
Average: 8.6
5.6
Quality of Support
Average: 8.5
8.3
Has the product been a good partner in doing business?
Average: 8.4
8.3
Ease of Admin
Average: 8.4
Entry Level Price:$25 per month (billed ...
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Ning is a solution that gives you tools and expertise to engage your own community in a scalable integrated social platform that allows you to build and launch your own social network.
Users
No information available
Industries
No information available
Market Segment
- 60% Small-Business
- 33% Mid-Market
Ning Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Connectivity
1
Customization
1
Ease of Use
1
Features
1
Global Reach
1
Cons
Bugs
1
Expensive
1
Technical Issues
1
Ning features and usability ratings that predict user satisfaction
8.5
Ease of Use
Average: 8.6
8.3
Quality of Support
Average: 8.5
7.5
Has the product been a good partner in doing business?
Average: 8.4
8.3
Ease of Admin
Average: 8.4
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Portfolium is an ePortfolio and assessment solution unlike any other. Portfolium makes classroom work portable and reportable for students while providing academic institutions with customizable tool
Users
No information available
Industries
No information available
Market Segment
- 60% Small-Business
- 30% Mid-Market
Portfolium Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2
Engagement
1
Features
1
Fun
1
Learning
1
Cons
Limited Customization
1
Limited Functionality
1
Limited Visibility
1
Platform Limitations
1
Upload Issues
1
Portfolium features and usability ratings that predict user satisfaction
8.5
Ease of Use
Average: 8.6
9.0
Quality of Support
Average: 8.5
8.3
Has the product been a good partner in doing business?
Average: 8.4
7.5
Ease of Admin
Average: 8.4
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Alignable is where small business owners build trusted relationships and generate referrals.
Users
No information available
Industries
No information available
Market Segment
- 100% Small-Business
Alignable Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Networking
2
Collaboration
1
Cons
Inefficient Training
1
Navigation Difficulty
1
Platform Limitations
1
Alignable features and usability ratings that predict user satisfaction
10.0
Ease of Use
Average: 8.6
10.0
Quality of Support
Average: 8.5
0.0
No information available
0.0
No information available
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Save Anything. Read Anywhere.
Users
No information available
Industries
No information available
Market Segment
- 100% Small-Business
Instapaper Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2
Real-time Updates
2
Accessibility
1
Document Management
1
Easy Integrations
1
Cons
Expensive
2
Outdated Interface
1
Platform Limitations
1
Poor Interface
1
Instapaper features and usability ratings that predict user satisfaction
9.6
Ease of Use
Average: 8.6
8.9
Quality of Support
Average: 8.5
0.0
No information available
0.0
No information available
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Digg is the homepage of the internet, featuring the best articles, videos, and original content that the web is talking about right now.
Users
No information available
Industries
No information available
Market Segment
- 80% Small-Business
- 20% Mid-Market
Digg Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3
Content Diversity
2
News
2
Community Engagement
1
Engagement
1
Cons
Content Quality
2
Misinformation
1
Quality Decline
1
Slow Performance
1
Update Issues
1
Digg features and usability ratings that predict user satisfaction
8.3
Ease of Use
Average: 8.6
8.3
Quality of Support
Average: 8.5
0.0
No information available
6.7
Ease of Admin
Average: 8.4
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Glitch is a collaborative programming environment that lives in your browser and deploys code as you type. Use Glitch to build anything from a static webpage to full-stack Node apps.
Users
No information available
Industries
- Computer Software
- Information Technology and Services
Market Segment
- 64% Small-Business
- 23% Mid-Market
Glitch Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3
Collaboration
2
Community Engagement
1
Deployment
1
Ease of Setup
1
Cons
Platform Limitations
3
Limited Coding Features
2
Limited Features
2
App Performance
1
Inefficient Training
1
Glitch features and usability ratings that predict user satisfaction
8.8
Ease of Use
Average: 8.6
8.3
Quality of Support
Average: 8.5
0.0
No information available
0.0
No information available
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Houseparty is a face to face social network. Spend time with people you care about.
Users
No information available
Industries
No information available
Market Segment
- 60% Small-Business
- 40% Mid-Market
Houseparty Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3
Global Connectivity
2
Easy Integrations
1
Features
1
Fun
1
Cons
Slow Performance
2
Content Quality
1
Poor Interface
1
Security Issues
1
Houseparty features and usability ratings that predict user satisfaction
10.0
Ease of Use
Average: 8.6
10.0
Quality of Support
Average: 8.5
0.0
No information available
0.0
No information available
- Overview
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Elgg provides building blocks that enable businesses, schools, universities and associations to create their own social networks.
Users
No information available
Industries
No information available
Market Segment
- 75% Small-Business
- 25% Enterprise
Elgg features and usability ratings that predict user satisfaction
8.3
Ease of Use
Average: 8.6
10.0
Quality of Support
Average: 8.5
10.0
Has the product been a good partner in doing business?
Average: 8.4
8.3
Ease of Admin
Average: 8.4
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
Guild is a messaging platform for professional groups, networks and communities.
Users
No information available
Industries
No information available
Market Segment
- 67% Small-Business
- 33% Enterprise
Guild Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Collaboration
2
Customer Support
1
Ease of Use
1
Engagement
1
Networking
1
Cons
Navigation Difficulty
1
Not User-Friendly
1
Poor Customer Support
1
Guild features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Entry Level Price:Starting at $74.00
- Overview
- Pros and Cons
- User Satisfaction
Product Description
How are these determined?
This description is provided by the seller.
"phpFox is a feature-rich social network (Online Community) platform that encourages your users to connect, share, and engage. phpFox is secure for anyone who wants to build their online communities t
Users
No information available
Industries
No information available
Market Segment
- 100% Small-Business
phpFox Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
2
Ease of Use
2
Features
2
Analytics
1
Branding Customization
1
Cons
Difficult Learning Process
1
Difficult Setup
1
Expensive
1
Limited Customization
1
Missing Features
1
phpFox features and usability ratings that predict user satisfaction
8.3
Ease of Use
Average: 8.6
10.0
Quality of Support
Average: 8.5
10.0
Has the product been a good partner in doing business?
Average: 8.4
9.2
Ease of Admin
Average: 8.4
- Overview
- Pros and Cons