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Trump: The Art of the Deal Mass Market Paperback – December 28, 2004

by Donald J. Trump (Author), Tony Schwartz (Author)
See all formats and editions
President-elect Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker.
 
“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump
 
Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight.
 
Praise for Trump: The Art of the Deal
 
“Trump makes one believe for a moment in the American dream again.”—The New York Times
 
“Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune
 
“Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald
 
“A chatty, generous, chutzpa-filled autobiography.”—New York Post
Previous page
  1. Print length
    384 pages
  2. Language
    English
  3. Publisher
    Ballantine Books
  4. Publication date
    December 28, 2004
  5. Dimensions
    4.19 x 1.08 x 6.87 inches
  6. ISBN-10
    0345479173
  7. ISBN-13
    978-0345479174
  8. See all details
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Popular Highlights in this book
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  1. You can’t be scared. You do your thing, you hold your ground, you stand up tall, and whatever happens, happens.
    Highlighted by 3,047 Kindle readers
  2. My leverage came from confirming an impression they were already predisposed to believe.
    Highlighted by 2,885 Kindle readers
  3. Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.
    Highlighted by 2,757 Kindle readers
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Editorial Reviews

Review

“Trump makes one believe for a moment in the American dream again.”—The New York Times
 
“Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune
 
“Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald
 
“A chatty, generous, chutzpa-filled autobiography.”—New York Post

From the Inside Flap

From the Impresario of NBC's hit show The Apprentice

TRUMP ON TRUMP: "I like thinking big. I always have. To me it's very simple: if you're going to be thinking anyway, you might as well think big."

And here's how he does it: the art of the deal.

Beginning with a week in Trump's high-stakes life, Trump: The Art of the Deal gives us Trump in action. We see just how he operates day to day—how he runs his business and how he runs his life—as he chats with friends and family, clashes with enemies, efficiently buys up Atlantic City's top casinos, changes the face of the New York City skyline . . . and plans the tallest building in the world.

TRUMP ON TRUMP: "I play it very loose. I don't carry a briefcase. I try not to schedule too many meetings. I leave my door open. . . . I prefer to come to work each day and just see what develops."

Even a maverick plays by rules, and here Trump formulates his own eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths ("You don't necessarily need the best location. What you need is the best deal"); he names names, spells out the zeros, and fully reveals the deal-maker's art: from the abandoned property that became the Jacob K. Javits Convention Center to the seedy hotel that became the Grand Hyatt; from the race to rebuild Central Park's Wollman Skating Rink to the byzantine saga of the property that became Trump Tower. And throughout, Trump talks—really talks—about how he does it.

TRUMP ON TRUMP: "I always go into a deal anticipating the worst. If you plan for the worst—if you can live with the worst—the good will always take care of itself."

Donald Trump is blunt, brash, surprisingly old-fashioned in spots—and always, always an original. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the art of the deal. It's the most streetwise business book there is—and a sizzling read for anyone interested in money and success.

From the Hardcover edition.

Product details

  • Publisher ‏ : ‎ Ballantine Books; Reprint edition (December 28, 2004)
  • Language ‏ : ‎ English
  • Mass Market Paperback ‏ : ‎ 384 pages
  • ISBN-10 ‏ : ‎ 0345479173
  • ISBN-13 ‏ : ‎ 978-0345479174
  • Item Weight ‏ : ‎ 7.1 ounces
  • Dimensions ‏ : ‎ 4.19 x 1.08 x 6.87 inches
  • Customer Reviews:

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  1. Donald J. Trump

    Donald J. Trump

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    Donald J. Trump is the very definition of the American success story, continually setting the standards of excellence while expanding his interests in real estate, sports, and entertainment. He is a graduate of the Wharton School of Finance. An accomplished author, Mr. Trump has authored over fifteen bestsellers and his first book, The Art of the Deal, is considered a business classic and one of the most successful business books of all time. Mr. Trump has over eight million followers on social media and is a frequent guest across a variety of media platforms. Photo by by Michael Vadon [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons.

    See more on the author's page
  2. Tony Schwartz

    Tony Schwartz

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    Tony Schwartz is the President and CEO of The Energy Project, which helps individuals and organizations perform at their best. Tony's last book, The Power of Full Engagement, co-authored with Jim Loehr, was a Wall Street Journal and New York Times bestseller and has been translated into 28 languages. Tony's article "Manage Energy, Not Time: The Science of Stamina," co-authored with Catherine McCarthy, was published in the October, 2007 Harvard Business Review. Tony co-authored the #1 worldwide bestseller The Art of the Deal with Donald Trump and also wrote What Really Matters: Searching for Wisdom in America.

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
16,766 global ratings
Extremely entertaining book
5 Stars
Extremely entertaining book
Like him or hate him, you can learn a billion things from this book. That why he was so loved by most of the world before he ran as a Republican candidate.
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Top reviews from the United States

Ariel
5.0 out of 5 stars Interesting!
Reviewed in the United States on May 10, 2024
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Interesting book to know more about his history and how he thinks. I totally recommend it
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Amazon Customer
5.0 out of 5 stars Bought as a gift for young republican entrepreneur
Reviewed in the United States on April 28, 2024
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He loved it! Said it was an interesting read.
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Amazon Customer
5.0 out of 5 stars Excellent for any entrepreneur or young business professional
Reviewed in the United States on March 23, 2024
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Say what you want, but there's a reason the author became a billionaire and leader of America - and much of what made him successful through massive hurdles even today may be found in this book. Highly recommended. Best!
9 people found this helpful
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Sara
5.0 out of 5 stars Great Advice and Fascinating History
Reviewed in the United States on March 15, 2024
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It was an amazing experience to read of Trump's early years, from the ground up. You'll learn a lot, and you'll have a great time reading along the way. The Wollman Rink and USFL stories were fun. He loves his country. Always has.
10 people found this helpful
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Pete Whiley
4.0 out of 5 stars Sales Negotiations
Reviewed in the United States on August 6, 2023
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The Art of the Deal” by Donald J. Trump is a captivating and instructive book that delves into the world of business negotiations. From the outset, it becomes apparent that Trump’s style is brash and bold, which might not be everyone’s cup of tea. However, regardless of your political inclinations, the book offers valuable insights into deal-making and the art of negotiation.

Trump’s storytelling is engaging, and he shares numerous anecdotes from his personal experiences, allowing readers to gain a unique perspective on his approach to deal-making. His lessons are practical and can be applied to various situations, making it relevant not just for business professionals but also for those in everyday life who encounter negotiations regularly.

One of the strengths of the book is its focus on the importance of persistence and confidence during negotiations. Trump advocates for staying firm on your objectives and knowing when to walk away if the terms are not favorable. This tenacity can be both inspiring and empowering for readers looking to enhance their negotiation skills.

However, some readers might find aspects of the book controversial or question its ethical implications. Trump’s unapologetic approach and self-promotion may not resonate with everyone, leading some to feel skeptical about the advice presented. Additionally, the book was published in the 1980s, so some of the examples and strategies may feel dated in today’s fast-paced business landscape.

Overall, “The Art of the Deal” is a must-read for anyone interested in the world of negotiations and deal-making. While some aspects may not align with everyone’s values, the book offers valuable insights and valuable takeaways for those willing to look beyond the controversial aspects and focus on the practical advice shared within its pages.
22 people found this helpful
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WayneChicago
5.0 out of 5 stars A review on the presentation method of this book versus similar others.
Reviewed in the United States on April 12, 2016
Verified Purchase
Although dated (explores vignettes from the 1980s), it is a classic for one reason: it doesn't just list the ways to negotiate in steps or easily-remembered "bullet points", but instead details several complete transactions from Donald Trump in negotiating with everyone from the tenants of a building that wanted to maintain their rent-controlled units, to dealing with Mayor Ed Koch, the building inspectors, other real estate moguls, the New Jersey gaming commission, etc. In the classic "show, don't tell", Trump permits the reader to glean the tips of negotiation, rather than hitting us on the head with them, as would most books.

The advice is practical and real, unlike "cheerleaders" such as Oprah, Tony Robbins, etc. who dispense nothing but pie-in-the-sky platitudes and "life goals" that translate to reality about as well as the mat- and mirrors-practiced mechanics of a karate instructor translates to a gang of teens holding a knife to one's neck; it looks good in the strip-mall "dojo", but in a dark alley, not so much.

While Stephen Covey lists "habits", and gives small examples of each, Trump has opted to give a few large examples, going on for about 20 pages each, and looking at his thought process on each step of the real estate and gaming deal. He studies each situation from all angles and, particularly as this was earlier in his career, shows a humble side not seen in his current incarnation; it is not a stretch to say that, financially, he stuck his neck out on the line for some of the deals in this book, such as buying the schleppy Barbizon hotel in NYC. One of the great lessons of the book, frankly, is how to leverage negotiating power without overly, or too early in the process, committing personal capital; limit downside risk.

Fortunately, the writing is clean, easy to follow, and smooth as the ice rink that Trump aided NYC in constructing, on time and on budget. It is a well-written book (and I'm picky as hell about writing style)

An added bonus is that, for the most part, Trump deals with each session ethically and morally. There is nothing grotesquely underhanded about any of the dealings here, and, in fact, Trump outlines several players in the NYC real estate game who are ethical and honest, such as the founder of Tiffany's. It's a pleasure to read of the attitude of others, and the power of a handshake.

Recommended.
23 people found this helpful
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DixieTech
5.0 out of 5 stars Lessons from a business success
Reviewed in the United States on April 5, 2024
Verified Purchase
In life you seldom get what you deserve but only what you can negotiate.
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Elizabeth Strauss SR
5.0 out of 5 stars Excellent
Reviewed in the United States on April 1, 2024
Verified Purchase
The only thing about this book I didnt like it was it was pretty worn.
But I love ready about President Trump.
One person found this helpful
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Top reviews from other countries

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Mersad
5.0 out of 5 stars The real world describe by a real man
Reviewed in Germany on January 27, 2024
Verified Purchase
When I read this book, I could hardly put it down and finished the entire book in 5 days. It's so fascinating and sweet to read about Trump's life back in the 1980s in New York, how he constructed deals and how he was aggressively patient when investing in an asset. He has outlined very simple yet important rules for his success. One that stuck with me was, 'If you take care of the downside, the upside will take care of itself.' There are many golden nuggets to be found in the book. Highly recommended.
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Isac
5.0 out of 5 stars Good
Reviewed in Brazil on December 9, 2020
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An awesome book. No objection.
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marvin dertliu
5.0 out of 5 stars Suggerimenti di vita sulla base delle esperienze di Trump
Reviewed in Italy on October 9, 2021
Verified Purchase
Ottimo, se volete un punto di vista dall'interno, da parte di un milionario che fa affari tutti i giorni.
Interessante la gestione del tempo: Trump amministra il suo impero con uno orario di ufficio: 9.00 - 18.00
2 people found this helpful
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Leonardo
5.0 out of 5 stars Todo correcto
Reviewed in Spain on December 3, 2020
Verified Purchase
Es tal cual lo que dice la descripción. Libro en ingles y sin tapa dura
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Rasam
5.0 out of 5 stars One of the best leadership books with great examples
Reviewed in the United Kingdom on November 13, 2020
Verified Purchase
You have seen a lot of trump, hear a lot of trump too. This book shows a man of true integrity, a man who does not give up, a man who knows how to promote and sell, how to build. Most of all a man who is visionary and literally lives his dream. A man who understand principle and class act. I have read a lot of books, this is one the best one and is highly recommended. Absolutely a must read.
4 people found this helpful
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