Fake Empire Productions

From the Audiovisual Identity Database, the motion graphics museum


Background

Fake Empire Productions is a production company owned by Josh Schwartz and Stephanie Savage. It was originally formed in 2003 as "College Hill Pictures", before being renamed to its current name in 2010, which comes from a joke regarding their series, saying that they make "the fake versions of things".

Logo (September 13, 2010-)

Visuals: On a white table is parts of a notebook in the left corner and a yellow sheet in the right corner. The words "FAKE EMPIRE" appear written with pencil in the center, aligned to the left. Thick lines are made directly below and after a space above the words. Pencil scribblings gradually appear in the empty space of the logo, differing with each show. There are also some details on the table, which also differ in each show.

Variants:

  • Hart of Dixie: A gazebo, a stethoscope, a pickup truck (specifically an early 1980s "square body" Chevy or GMC), a pair of women's dress shoes and a crocodile head outside. There are fingers seen below the logo.
  • Gossip Girl (2007 seasons 4-6 and 2021): The Washington Square Arch, a New York City taxi cab, hands holding a "slider" phone with a keyboard, the Empire State Building and a woman's legs. There are three pencils, two sharpeners, and a yellow stick paper added to the left, and a small object at the right.
  • Chuck (seasons 4-5): A pair of sneakers, a pocket protector with an assortment of pens and pencils inside, a Nerd Herd car, a notebook, and a pistol. The left part of the screen is occupied by a pencil and its shavings, sharpener, and eraser. Plain papers replace the yellow case at the right.
  • The Carrie Diaries: The Chrysler Building, a pair of glasses, a woman's legs in striped socks, a New York CIty Subway train, a boombox and the word "CARRIE" in a bubbly-looking face. "CARRIE" is decorated with clouds, hearts and a rainbow.
  • Cult: A car, a hand with three nested square marks on the back, a clapperboard with "CULT" written on it in a "runic" face, and a stage light.
  • The Astronaut Wives Club: People spectating, with an American flag in the background to the right, and a distant space capsule with a parachute in the upper left.
  • Dynasty: A mansion, a jetplane, a woman's legs and a ring. It also shares the screen with the Richard and Esther Shapiro Productions logo.
  • Runaways: A "keep out" door, buildings, Nemo logo, a ring, Brentwood sign, a wand and the wardrobe.
  • Nancy Drew (2019 series): The white table and other stuff are replaced by a coffee mat of The Bayside Claw, which is on a red table, with a mug on the mat, a coffee stain just below and to the left of the mug, and a spoon placed to its right. Nothing is drawn.
  • Looking for Alaska: Nothing is drawn, but there's just a daisy.
  • Tom Swift: A pair of sneakers, an observatory, and a car. There also exists a still version of this.
  • City on Fire: The white table and other stuff are replaced by a newspaper on a blue table, with a mug at the left and a spoon at the right. The logo is shown as part of a fake advertisement for a movie theater at the bottom right of the paper, against a background that looks like shooting stars or fireworks, and with a list of other features at the theater to the right. The company name is scribbled instead of using the usual font.

Technique: 2D computer animation.

Audio: The sound of a pencil scribbling, the end theme of the show or none.

Availability: Seen on all the shows listed above. This however, doesn't appear on any of the company's films.

College Hill Pictures, Inc.
Fake Empire Productions